The Three-Legged Stool Approach To Niche Your Business And Fix Your Marketing

The Three-Legged Stool Approach To Niche Your Business And Fix Your Marketing written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Apoorv Dwivedi

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Apoorv Dwivedi. Apoorv has 20+ years of senior marketing and strategy experience at leading high growth financial firms, he’s managed over >$40M in marketing spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 marketers, research analysts, communications professionals, and business development staff. He now works with small and mid size accounting and advisory firms across the US and Canada to help them fix their marketing and get results. He provides coaching, guided, or fully managed marketing services.

Questions Sara asks Apoorv Dwivedi:

• Talk to me about your background in corporate America and what led you to start your own agency?
• Can you tell me your thought process behind calling yourself a boutique agency?
• How did you land on; “Fix Your Marketing”, as your core message?
• What are the common ways people waste money on marketing?
• How do you help clients understand what sets them apart from their competitors?
• How do you help clients develop their core message?
• What’s your process when helping clients focus on their niche?
• What is the three-legged approach to niche your business?
• How does narrowing your  focus effect your content and SEO efforts moving forward?
• What do you wish you would have known when you first started your boutique agency?

Learn more about Apoorv Dwivedi:

• Company website: Fixyr
• LinkedIn Profile

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website. 

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.

 

Original source: https://ducttapemarketing.com/niche-your-business-fix-your-marketing/

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Using Collaboration Tools To Transform The Way We Work

Using Collaboration Tools To Transform The Way We Work written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Phil Simon

In this episode of the Duct Tape Marketing Podcast, I interview Phil Simon. Phil is a keynote speaker and technology authority, an award-winning author of eleven business books and counting, and most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work.

Questions I Ask Phil Simon:

•  A lot of this technology has been around for a while, but it really accelerated in the last year — in your view, has this technology changed anything permanently?
• How do you define collaboration and how has it evolved?
• Has the ability to have people all over the world created a better end result for collaboration in your view?
• What would you tell a typical small business that has adopted some of these tools, but they’re just scratching the surface for them?
• You’ve mentioned the hub idea a couple of times, what would that look like, and what would that give us?
• Let’s talk stereotypes for a moment. The typical CEO is probably not doing the demos to see what thing to take, but they might be they might certainly be casting the strategic direction about this hub idea. Does that sometimes present an issue again, going back to sort of the generational stereotypes?
• You can control internal communication mostly, but a lot of communication is external like with customers for example. How do you navigate external communication without having to use multiple different systems again?
• Where do you stand on the idea of banning internal email? Is that something you think just everybody should do just categorically or is that a personal choice dependent upon your strategy?
• Do you have a set tech stack that you think is a stack everybody ought to go with?
• Should there be a position for Head of Collaboration on the org chart?

More About Phil Simon:

• Philsimon.com
• Phil’s new book: Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work.

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

• Check it out at Ducttapemarketing.com/certified-marketing-manager 

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SharpSpring Ads.

Are you already retargeting with Google or Facebook? Now you can use one platform, SharpSpring Ads, to simplify the process, double your audience, and improve ROI. Sign-up for a free account and SharpSpringAds will match up to $1,000 in ad spend.

 

 

Original source: https://ducttapemarketing.com/using-collaboration-tools/

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5 Best Instagram Growth Services

It is a great dream of every Instagram influencer to have a big fan
following, who like, share and comment on each post on it.

In terms of fan following, it is too difficult to grow your Instagram
page without using any automation tool! Without any guide, it is useless to
turn an ear on the suggestion of beginners or non-experts. It is a long-term
process that requires the stamina and help of an experienced guy. There is an
easy way for rapid optimization of your Instagram page, is the use of the best
Instagram growth services. 

Here we are unveiling some five best convenient and cheaper Instagram
growth services. That will help to elevate the figure of followers on your
Instagram page.

Enlisting the top five best Instagram growth services

1. Buzziod

Buzziod is famous for its quick Instagram growth
servicing. It engages a large number of followers and their likes within the
seconds of your registration. As you place an order for Buzziod, they start
their search operation for followers in nanoseconds. If it is not showing
better performance you can cancel your subscription. Their charges depend upon
the type of content you are uploading on your page and followers. They also
provide three plans of their services, based on views of videos on your page.

2. Kicksta

Kicksta is an Instagram growth service that helps to target your
specified audience. It may include the followers of the particular page that
you will provide to the Kicksta. It may be possible that your provided sample
pages upload the same content as you want on your page. These are your
competitors in terms of fan following. It helps you to target your favorite
audience. That liked the same content, as you are going to disclose on your
page. It is the best Instagram growth tool among all of them. 

That will help to hit your favorite fan following organically! 

3. Buy
ig Followers

The 3rd but not the least type of Instagram growth service that provides
more followers by hitting specific locations like United Kingdom. It’s your
ultimate choice. It asks for special hashtags and locations to hit the audience
or followers with a cause. The unique feature of “Buyig Followers,” is that it
does not block your followers even in case of spam or aggressive behavior. By
using this Instagram growth service. You can monitor your followers, their
likes, views and comments.  And can
obtain the organic results. Their service will be in your access by passing
through a simple registration. There are three different plans of their
service. Either you want likes, views, and positive comments. What to choose?
It’s totally up to you!

4. Upleap

Upleap is a paid Instagram growth service that provides a real fan
following on your page. It does not deal only with more figures of followers
but always tries to trap the real and targeted audience. Upleap use of specific
hashtags, filters, and user categories that you want! It is easy to monitor the
growth of your Instagram page by every day using the services of Upleap. Their
services are available in three plans; a 3day plan, a 15-day plan, and a
monthly plan. 

5. Social
Captain

The social captain is an Instagram growth service that helps in boosting
the number of followers, by decorating your home page. It looks are amazing
that followers will inspire by seeing your dashboard! The social captain keeps
your followers engaged by replying or monitoring their likes comments, and
feedback. It will also filter the automatic comments as spam. And take care of
reviews of your page followers.  

Conclusion 

In the above, there is a detailed review of the five best Instagram
growth services. It will help to boost up figures of your followers with real
likes, views, and comments. These services will help you to filter out the
audience organically. The downsides of Instagram growth service are its spam
tactics that can put your page at risk!

Buzziod providing the best Instagram growth services at cheap rates. It
will make your page optimized in few seconds by trapping a large number of
followers, their likes, views, and comments. If you are interested for the
features of the Buzziod Instagram growth service, visit our website https://buzzoid.me

Make registration on our page. We will be happy to serve you in terms of
real boasting. Thanks!

The post 5 Best Instagram Growth Services appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-marketing/5-best-instagram-growth-services/

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from Connect Social Networks http://connectsocialnetworks.com/5-best-instagram-growth-services/

Weekend Favs April 3

Weekend Favs April 3 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

• Inspirational A/B Tests– Inspirational A/B Tests to Maximize Your Conversion Rate.
• 1Feed -1Feed is your quiet place on the internet, where you can focus on the people and content you care about.
• Listnr– Start a Podcast without recording anything or turn your Blog into a Podcast! World’s most advanced Text to Speech Engine. Create high-quality AI-voiceovers.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/weekend-favs-april-3/

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from Connect Social Networks http://connectsocialnetworks.com/weekend-favs-april-3/

How to Track and Measure Digital Marketing Campaigns

Digital marketing campaigns are often easier to manage that
offline campaigns because you have so much data at your fingerprints. On the
other hand, there is so much data available to you that it can be hard to make
use of. The solution is to track the metrics that matter and know how to use
that information to make a difference. Here’s how to track and measure digital
marketing campaigns.

Total Site Visits

This metric can be the foundation of all your other metrics. It
measures how many people are visiting your website. You should monitor this
metric so that you can take action if traffic to the site is dropping. You
should also know when people are visiting your site. This information is
important if you’re going to run time-based marketing campaigns or simply want
to schedule maintenance so that it doesn’t interfere with the customer experience.

Knowing what percentage of visitors are new visitors versus repeat
visitors may be useful. If you don’t have repeat visitors, you probably don’t
have repeat customers. You could encourage them to like an subscribe to your
content. On the other hand, it may be more important to move them down the
sales funnel and turn them into happy customers so that they come back when
they’re ready to buy instead of endlessly searching your listings.

Conversion Rate

The conversion rate from visitor to paying customer is arguably the most important metric your digital marketing team could gather. It tells you how successful your website is at turning visitors into buyers. It is also more cost-effective to increase your conversion rate than try to attract more traffic. Whether you make the checkout process more streamlined or increase customer trust so that they’re willing to give you their payment information, you increase overall sales with relatively little additional effort. Furthermore, these changes don’t alter your site’s SEO or require you to pay for additional advertising.

How do you measure the conversion rate? Determine the number of
visitors to your website and the number of purchases that they make. If you
have cookies on the site, you can determine not only what percentage of
customers at a given time of day or traffic source convert, but you can
determine when they drop out of the sales funnel. That lets you know whether
you need to change your homepage design to facilitate sales or make changes to
the checkout process. You can always experiment with coupons, deals and
personalization to increase customer lifetime value later.

Traffic Sources

Your digital marketing team should know your site’s traffic
sources. Where are visitors to your home page or online store coming from? This
information allows you to gauge the effectiveness of online ads. After all, it
isn’t how many people see the ad that matters but how many act based upon its
call to action. Furthermore, the traffic source data will reveal referrers you
may not know are sending you customers. It might be online discussion boards
where people praise your product or an influencer who has mentioned your brand.
It could be a small blog that has an outsized impact or social media sites you
don’t invest much effort in.

You can gather this information by using UTM code. You can use a UTM generator
to create a small snippet of code that can be added to the end of a URL to
track traffic from that site. It is less intrusive than cookies and works even
if cookies are blocked. UTM is best used to track the organic sharing of links
and deliberately dropped links in emails and online conversations. You’ll get
data from search engines themselves regarding organic search results.

Your traffic metrics should show not only where customers are
coming from by traffic by sources and channels. What percentage of website
traffic are direct visitors, and what percentage is referred by social media?
And what role do digital ads play? You may find that digital ads hardly
generate traffic to your site. You might need to tweak the ads or cut back on
online ads in favor of more engagement on social media.

Interactions per Visit

There are a number of metrics you can use to monitor customer
behavior on site. Average time on site tells you how “sticky” your
website is. A very low number indicates a high bounce rate, and you need to
improve your SEO. On the other hand, a high number isn’t necessarily a good
thing. After all, someone who spends 30 minutes on your site but never buys
isn’t much use unless you’re running a blog and paid by the number of viewed
ads. See how many people are visiting your home page or job listings relevant to
your online store. You might need to alter your marketing campaign or SEO on
those pages to get them in front of paying customers.

The post How to Track and Measure Digital Marketing Campaigns appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/digital-marketing/how-to-track-and-measure-digital-marketing-campaigns-2/

The post How to Track and Measure Digital Marketing Campaigns appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/how-to-track-and-measure-digital-marketing-campaigns/

Making Your Self-Employed Business Sustainably Successful

Making Your Self-Employed Business Sustainably Successful written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeffrey Shaw

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffery is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances. He’s also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.

Questions I Ask Jeffrey Shaw:

• The term “self-employed” used to be looked upon differently — has the perception changed now?
• What in your mind is self-employed, and what space are you trying to carve out?
• What’s your approach to personal development?
• Will you share some of your own experiences and maybe some of the folks you’ve worked with also?
• When you’re working with small business owners and self-employed folks that you work with, where do you see people commonly kind of fall down?
• What is the self-employed ecosystem you’ve mentioned?
• What are some of the traits and habits that you can identify that really serve people trying to achieve balance and build this ecosystem?
• What are some of your thoughts on self-employed individuals in terms of hiring them to do work for you?
• Can you tell us more about the summit this year which is happening along with your book?

More About Jeffrey Shaw:

• His book: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success
• The Self-Employed Summit
• The Self-Employed Assessment

More About The Duct Tape Marketing Consultant Network

• Check it out at https://ducttapemarketing.com/marketing-consultants/

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SharpSpring Ads.

Are you already retargeting with Google or Facebook? Now you can use one platform, SharpSpring Ads, to simplify the process, double your audience, and improve ROI. Sign-up for a free account and SharpSpringAds will match up to $1,000 in ad spend.

 

 

Original source: https://ducttapemarketing.com/making-your-self-employed-business-sustainably-successful/

The post Making Your Self-Employed Business Sustainably Successful appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/making-your-self-employed-business-sustainably-successful/

Bulletproofing Your Mindset To Overcome Your Limitations

Bulletproofing Your Mindset To Overcome Your Limitations written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dre Baldwin

In this episode of the Duct Tape Marketing Podcast, I interview Dre Baldwin. Dre  (or “Dre all day” as he’s referred to as) for the past 15 years has changed the lives of over 75 million entrepreneurs, athletes, and business professionals. He’s sold thousands of copies of his books, courses, and programs with pioneered personal branding, and he’s on his way to building an organization called Work On Your Game. I think to date Dre has published about 27 books and hundreds of products.

Questions I Ask Dre Baldwin:

• Can you give us a quick rundown of your story?
• What role do you think having a lot of limitations played in your ultimate success?
• What does the term ‘bulletproof mindset’ mean?
• How did you keep believing in your lowest points in life?
• What gave you the idea to take your experiences and turn them into products you could sell?
• What is your own personal development journey is like?
• What are some of the biggest mistakes you see people making that come to you wanting to do what you do?
• You’ve developed a high level of self-esteem and confidence — where does humility fit within that?

More About Dre Baldwin:

• Dre’s website: https://dreallday.com/
• The book you can get for free (just pay shipping): Mirror of Motivation
• You can grab one of Dre’s WOYG hats here: WorkOnYourGame.com
• Twitter: @DreAllDay
• Facebook: @WorkOnYourGame
• Instagram: @drewbaldwin
• LinkedIn: @dreallday

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

• Check it out at Ducttapemarketing.com/certified-marketing-manager 

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SharpSpring Ads.

Are you already retargeting with Google or Facebook? Now you can use one platform, SharpSpring Ads, to simplify the process, double your audience, and improve ROI. Sign-up for a free account and SharpSpringAds will match up to $1,000 in ad spend.

 

 

Original source: https://ducttapemarketing.com/bulletproofing-your-mindset-to-overcome-your-limitations/

The post Bulletproofing Your Mindset To Overcome Your Limitations appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/bulletproofing-your-mindset-to-overcome-your-limitations/