Monday, April 12, 2021

How Men and Women Influence Religion

Father Rutler is a modern day holy man born in 1945. Rutler is a man with remarkable talent, who is a musician, artist, art historian, and sportsman. He has an amazing intellect, graduating from an Ivy League college. He is a writer and lecturer.

Men and women influencing religion is a modern practice. Lay people are holding unofficial roles in the church. There is a story about a woman who gave up going to confession because she no longer saw the point of it. One day she saw a bank president get in line for confession. The lady reconsidered her opinion of going to confession.

There are some passages in the bible that still believe women should be subservient to the man. There are some women who follow suppression of women. Women are directed to be quiet and submissive to their husbands. Man is in charge of his wife as Christ is in charge of the church.

On the other hand, there are 20 heroic women mentioned in the bible. Some of the women mentioned in the bible, Eve, Leah, Rebekah, and Delilah are depicted as bad influences on the men in their lives. Other women in the bible are saints or queens. Some of the women in the bible are known for being the mother of great men in the bible. Mary was the mother of Jesus, Rachel was the mother of Joseph, Hannah was the mother of Samuel, Bathsheba was the mother of Solomon, Elizabeth was the mother of John the Baptist, and Jochebed was the mother of Moses. Women like Elizabeth and Sarah were thought to represent patience because they became mothers at age 90. These women I mentioned represent the traditional roles of women depicted in the bible.

In the bible, the men are depicted as strong leaders, who many were fooled, such as Samson, Adam, and Jacob by women giving them what they wanted. For years, wedding ceremonies had women promise to love, honor, and obey. Recently, reformed gender roles given men and women equality in religion. Many women have acquired religious roles in religion that were once given to men, such as women priests. In the Catholic church, the religion goes under a little transformation every time there is a new pope. In the new religious revisions, women can be seen as liberated women, not property of men. Feminist Gloria Steinem gave the institution of marriage a try when it no longer stifled a woman’s mental and spiritual development. Women have the option of keeping their maiden names. Both men and women equally influence their children by being equal partners in marriage. Father Rutler is clearly aware of an ever changing Christian faith. The more Christianity changes, the more the religion stays the same. Women are becoming more independent and men more a partnership to the woman in the practice of religion.

The post How Men and Women Influence Religion appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/how-men-and-women-influence-religion/

The post How Men and Women Influence Religion appeared first on connect social networks.



from Connect Social Networks http://connectsocialnetworks.com/how-men-and-women-influence-religion/

Sunday, April 11, 2021

Weekend Favs April 10

Weekend Favs April 10 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • ProductShots– Generate better-performing screenshots by focusing the user’s attention.
  • Canva: Presentations -The easiest presentation software you’ll ever need. Easily create beautiful slides using free, customizable templates and an incredible media library.
  • Gong– Learn how sales leaders use Revenue Intelligence to skyrocket rep success and win more deals. Voted #1 by revenue professionals like you. Book a demo.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/weekend-favs-april-10/

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from Connect Social Networks http://connectsocialnetworks.com/weekend-favs-april-10/

Must-Have Facebook Marketing Strategies for your E-Commerce Business

How can your brand thrive on Facebook? The social media site is your best shot at marketing your company. According to a recent study, Facebook produces the best ROI.

So you’ve done the research and you know exactly how to use Facebook for eCommerce marketing.

But how do you know what Facebook strategies are right for you? What content should you share? How often should you post? And how do you get people to click “Like” and then buy from your site?

If you’ve been trying to find the ultimate guide to eCommerce marketing, here are five must-use marketing tactics for using Facebook for eCommerce.

  1. Create different Facebook pages for different audiences

Your Facebook page is your face on the social site. It’s the place where potential customers will visit to learn more about your company. It shouldn’t be surprising that having multiple Facebook pages can help boost sales. If you create different ones for groups of customers, you’ll be able to tailor the content to appeal to those groups specifically.

  1. Create Unique, Innovative and Humorous Content

Having a catchy, attractive logo and slogan for your business goes a long way in boosting your branding efforts. Similarly, creativity is one of the most important requirements when it comes to Facebook marketing. Creativity helps you to come up with awesome ideas for your Facebook marketing campaigns. However, the creative content you develop must be relevant to your main product in order to get a lot of engagement. Also, try to create content that is inspirational yet funny to increase the chances of getting your page to go viral.

  1. Use high Quality Images in Your Ads

If you want to get ahead of the competition in your e-commerce business, make sure you always use stunning images in your Facebook ads. There are certain essential guidelines you should follow when selecting images for your ads. 

For starters, the images should be eye-catching, bright, and full of color. Try to avoid images that have the same colors as Facebook [white and blue] since they easily blend in and make it difficult for users to notice them. Make a point of including images of happy people, and if possible the images should show them using your products. Generally, images of women tend to perform better than images of men. Lastly, ensure that the images you choose are the right size with respect to the type of ad you’ve selected.

  1. Include Facebook Pixel

Even if you don’t intend to run Facebook ads right away, it’s important to set up a Facebook Pixel. Facebook Pixel is a code snippet that you install on your e-commerce site to remarket to people who have already visited your website. It helps build targeted custom audiences for future ads. Also, it collects data and triggers cookies when you install it on your site and keeps track of visitors as they interact with your site on your ads. Facebook Pixel enables you to have remarketing and custom audience information available for use if and when you decide to launch an ad campaign.

  1. Use Facebook Ads to Communicate Your Brand Story

Besides its commercial appeal, Facebook is essentially a social media platform. That means most people use it to connect and interact rather than to shop. Consequently, it offers you the perfect opportunity to connect and build relationships with prospects and future customers. And you can achieve this using ads to communicate your brand’s story. A recent study by Facebook found that creating a sequence of ads that convey your key brand messages rather than selling improves overall conversion rates by up to 87%.

There you have it. The bottom line in creating a sound Facebook marketing campaign is to go back to the basics – to your target audience and the ideal shopper.

The post Must-Have Facebook Marketing Strategies for your E-Commerce Business appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/tools-and-tips/must-have-facebook-marketing-strategies-for-your-e-commerce-business/

The post Must-Have Facebook Marketing Strategies for your E-Commerce Business appeared first on connect social networks.



from Connect Social Networks http://connectsocialnetworks.com/must-have-facebook-marketing-strategies-for-your-e-commerce-business/

Saturday, April 10, 2021

Nathaniel Mell, Felt and Fat CEO, Gives Entrepreneurial Insight on Why Instagram Advertising and Arts Marketing are a Perfect Brand Building Combination

For many arts
organizations, visual brand building is critical to gain a following and
customer loyalty to help grow the business. Due to its audience accessibility
and budget-friendly platform, Instagram advertising can be an ideal marketing
option within the arts. It is common to see arts organizations on Instagram as
the online social media site embraces and promotes the visual aspects of
performances. Arts organizations can extend their Instagram account’s reach
through Instagram advertising to attract new followers and patrons to exhibits
and fresh art. 

Felt and Fat CEO Nathaniel Mell is
a big advocate of Instagram advertising and arts marketing. It has drastically
helped him build his brand and attract loyal customers to his ceramic design
and manufacturing studio. His arts company caters to both professionals and
at-home chefs, which is why Instagram has been so beneficial for him to reach
both types of audiences. Presently, Felt and Fat has worked with over
100 restaurants worldwide and produces more than 30,000 pieces every year. As a
successful artist and entrepreneur, Mell shares why Instagram advertising and
arts marketing are the perfect combination for any arts organization. 

Create Ads with Ease

One of the significant
benefits of Instagram advertising is that you can, as the saying goes, kill two
birds with one stone. Instagram ads can be directly connected to a Facebook
account. That way, when you create an ad on Instagram, you can also post on Facebook
without the hassle of going back and forth between the two platforms or doing
the action twice.  

Continuously Build Opportunity

There are thousands of
stories of businesses connecting with one another, paid partnerships sparking,
and so many positive consequential circumstances blooming through an Instagram
message. Any organization that displays its work on Instagram will ever-increase opportunity for
its business as the social media platform grows, too. There are over 140 million users on Instagram in
the United States alone, and that number continues to increase. 

See Feedback on Ad Engagement

The beautiful thing
about Instagram Ads is that it gives you the option through its Ads Manager to
target the audience that the ad is intended for, so it is guaranteed to get in
front of that specific user. Engagement is already higher on social media
platforms over other advertisement options, so the change of a company’s ad
being displayed for the right person or a future loyal customer is
excellent. 

More Than One Way To Display Art

For art organizations,
Instagram is a highly versatile platform for different types of creative
designs. Photo ads are the most standard ad form on
Instagram and have the power to tell the story behind a brand through a
simplified canvas display. Video ads can further engage audience members as
they incorporate sound with sight and motion to additionally display a brand’s
purpose. Carousel ads, slideshow ads, collection ads, as well as stories are
great for showing off or teasing a new art exhibit or any collection line that
a company is selling on its eCommerce website. These ads also come with the
option for a “Learn More” button to directly take the user to an art exhibit
event’s information or a “Shop Now” button to easily lead onlookers to any art
for sale on an eCommerce platform. 

About
Nate Mell

Nate Mell is the founder and CEO of Felt+Fat,
a ceramic design, and manufacturing studio based in the Kensington neighborhood
of Philadelphia. In 2013, Mell was asked to design a set of plates for what
would become the award-winning restaurant ‘High Street on Market.’ Since then,
the Felt and Fat studio and team have grown exponentially through Mell’s
leadership to become a go-to manufacturer for design-conscious restaurateurs.

The post Nathaniel Mell, Felt and Fat CEO, Gives Entrepreneurial Insight on Why Instagram Advertising and Arts Marketing are a Perfect Brand Building Combination appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/business-innovation-2/nathaniel-mell-felt-and-fat-ceo-gives-entrepreneurial-insight-on-why-instagram-advertising-and-arts-marketing-are-a-perfect-brand-building-combination/

The post Nathaniel Mell, Felt and Fat CEO, Gives Entrepreneurial Insight on Why Instagram Advertising and Arts Marketing are a Perfect Brand Building Combination appeared first on connect social networks.



from Connect Social Networks http://connectsocialnetworks.com/nathaniel-mell-felt-and-fat-ceo-gives-entrepreneurial-insight-on-why-instagram-advertising-and-arts-marketing-are-a-perfect-brand-building-combination/

Friday, April 9, 2021

Why Creativity And Innovation Are All About Taking Risks

Why Creativity And Innovation Are All About Taking Risks written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Josh Linkner

In this episode of the Duct Tape Marketing Podcast, I interview Josh Linkner. Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million, and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. 

Key Takeaway:

We tend to overestimate the risk of trying something new, but we underestimate the risk of standing still. The world is changing at a rate like none other in history. The premise of Josh’s newest book is arming everyday people to become everyday innovators and the importance of shining a bright flashlight on the real risk of failing to cultivate safe environments for creativity to flourish.

In this episode, Josh and I discuss the beauty that comes out of taking risks and making mistakes. We dive into how small everyday innovations drive oversized results, and his systematic approach to help bring creativity to the surface in a way that creates meaningful results.

Questions I Ask Josh Linkner:

  • [0:58] You described yourself as a creative trouble maker — would you say that’s a line that runs through your newest book?
  • [2:14] I want to challenge you on one thing — as I listened to your stories of companies experiencing little breakthroughs, were they in many cases just them trying to get through the day?
  • [5:00] A lot of industries have gotten smoked because they have just stood still — how do you tell that 60-year-old CEO that they’re going to have to take a risk (a potential loss) or they’re going to go out of business?
  • [6:11] How does someone start experimenting with micro-innovations?
  • [9:53] Say we’ve done the brainstorming events and we’ve generated a dozen good ideas, how do we recognize one that’s worth doing?
  • [12:07] How do you think companies (in all industries) should address the creativity skill gap?
  • [15:32] What’s your favorite story from the book?
  • [17:03] Do you believe that the CEO’s role in an organization should be to breed the idea of obsession over innovation?
  • [17:57] Is there any risk of somebody picking up the book and saying, “we’re going to do all eight of those this quarter”?

More About Josh Linkner:

  • Big Little Breakthroughs: How Small, Everyday Innovations Drive Oversized Results
  • Free Creative Assessment: Get a sense of how your creative abilities are today
  • The Big Little Breakthroughs Quick Start Guide

More About The Duct Tape Marketing Consultant Network

  • Check it out at https://ducttapemarketing.com/marketing-consultants/

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Quality Edge.

Vesta steel siding is one of the fastest-growing siding products on the market. It’s made up of one of the strongest and most recyclable materials on the planet — it can withstand anything mother nature can throw at it. Vesta has won designer awards because of its patent design, rich solid colors, plank-like profile, and natural-looking wood-grain look that doesn’t require any homeowner maintenance. Be the first on your block to style your home with a bold, innovative solution that looks amazing for the life of your home. Check it out at www.qualityedge.com/vesta.

 

 

Original source: https://ducttapemarketing.com/why-creativity-and-innovation-are-all-about-taking-risks/

The post Why Creativity And Innovation Are All About Taking Risks appeared first on connect social networks.



from Connect Social Networks http://connectsocialnetworks.com/why-creativity-and-innovation-are-all-about-taking-risks/

Thursday, April 8, 2021

How Language Skills Can Help You Become a Successful Social Media Specialist

There is no
denying that the role of foreign languages in business is significant. If you
want your business to grow successfully and reach the international market, knowledge
of at least one foreign language is essential.

Research confirms
the importance of language skills in business administration as well. A study
by Macrothink Institute that surveyed 53 managers of different levels has confirmed that the
knowledge of a foreign language is essential in many areas of business operation
– product development, customer support, sales, human resources, etc.

This study also
mentioned that the knowledge of a foreign language plays an important role in
marketing. But what about social media marketing, in particular? How can
language skills help you become a successful social media specialist?

Let’s take a look.

1.
You’ll Be In-Demand among International Corporations

Many
world-renowned companies run their social media strategies on an international
scale. It helps them establish a rapport with an audience overseas. Besides, 60% of shoppers never buy from English-only websites,
preferring content in their own language.

IKEA is a perfect example of an international business with a multi-language social media strategy. The company has separate Instagram pages with content in the languages of every country where you can find IKEA’s shops. Here’s an example of IKEA’s Instagram page in French:

Credit: IKEA
France

IKEA also has
Instagram pages in Spanish, German, Italian, Polish, Russian, and many other
languages. The company’s Facebook accounts are also broken down according to
different foreign languages.

So, if your dream
is to work as a social media specialist for an international corporation, the
knowledge of a foreign language is an absolute must.

2.
You will be Able to Read Research in a Foreign Language

Another point in
favor of foreign language skills is that they give you the ability to read
research in other languages to diversify your knowledge.

Surely, there’s
plenty of social media studies in English. Besides, it is common to provide a
summary of the paper in several different languages, including English. However,
it’s not always the case, and you shouldn’t fully rely on that.

Apart from
research, you will also be able to read case studies from companies around the
globe in a different language. This way, you might discover unknown social
media strategy gems and try them out with your company as well.

3.
The Process of Learning Will Supply You with Marketing Ideas

Learning a foreign
language always involves new discoveries since you are immersing yourself in a
different culture. And, since learning a foreign language now involves social
media a lot, it can supply you with both learning materials and social media
marketing ideas.

For instance, suppose you’re using podcasts to learn English and improve your pronunciation. The podcast you’re listening to has a series of interviews with native speakers to help you learn and get used to different accents, like Teacher Luke’s podcasts in the example below:

Credit: Luke’s English Podcast

Interviews are a
great format through which Teacher Luke shares knowledge about English. As a
social media manager, you can analyze how this format works and recommend using
it in your own company’s social media strategy, for example, to diversify your
brand’s YouTube channel.

Learning a foreign
language opens social media strategy opportunities that you might not have
thought about before. All you have to do is to keep your eyes open for more
discoveries.

4.
You Won’t Make Cultural Mistakes

Today is the age
of global business expansion, and many brands are going international. It means
that to connect with the audience overseas, they need to adjust and localize
their social media marketing strategies, among many other things.

There are many
examples of famous brands failing on foreign markets because of the poorly
localized social media marketing strategies. For instance, KFC failed at translating its slogan “Finger-Lickin’ Good” in Chinese properly,
turning it into “Eat Your Fingers Off.”

Even though they
seem tiny and unimportant, such blunders can ruin your entire marketing
strategy. And, considering that people usually find out about a business
entering the foreign market through social media, a simple localization mistake
can undermine the entire brand expansion campaign.

As a social media
specialist with good language skills, you will be able to prevent such
situations from happening. Knowing a foreign language means understanding the
foreign culture as well. Besides, you’ll think like a native speaker and see
the difference between specific cultural phenomena.

Learning a Language is Worth It Career-Wise

As you can see,
it’s hard to underestimate the importance of foreign language skills in social
media specialist’s career. Even though your job doesn’t depend on these skills
directly, they can play a pivotal role in your professional success.

So, get to
learning foreign languages to become more broaden your outlook, run successful
social media marketing campaigns, and eventually land that sweet job at a
multi-national corporation.

The post How Language Skills Can Help You Become a Successful Social Media Specialist appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/business-innovation-2/how-language-skills-can-help-you-become-a-successful-social-media-specialist/

The post How Language Skills Can Help You Become a Successful Social Media Specialist appeared first on connect social networks.



from Connect Social Networks http://connectsocialnetworks.com/how-language-skills-can-help-you-become-a-successful-social-media-specialist/

The Future Of Virtual And In-Person Events In 2021

The Future Of Virtual And In-Person Events In 2021 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Erica Maurer

In this episode of the Duct Tape Marketing Podcast, I interview Erica Maurer. Erica is an Event Producer, Event Coach, and partner at EMRG Media. She also owns a couple of events and puts on a few events around the Event Planner Expo, the Women’s Insider Network.

Key Takeaway:

2020 forced rapid change for nearly every single industry. The event industry was hit especially hard. Every in-person ceased to exist overnight. Everything quickly shifted online. We had no choice but to rethink how to gather for events, how to encourage virtual networking, how to make talks more engaging, and how to build the same feelings of community — all from behind a computer.

With all of this change that was quickly forced upon us, where do we stand today? After a year of making massive pivots, in-person and virtual events may be forever changed. In this episode, Erica and I discuss how the pandemic has affected the industry and what the future looks like for events in 2021 and beyond.

Questions I Ask Erica Maurer:

  • [1:02] What is the state of events right now after a year of big change?
  • [4:01] What’s the future going to look like in all forms of events?
  • [6:10] What are some of the things you have to change and adapt to based on what you’ve learned are the realities of virtual events today?
  • [11:40] What are the actual natural advantages of virtual over in-person events that might actually have somebody wanting to keep events virtual?
  • [16:03] Have you found ways to enhance Zoom?
  • [16:17] What are some other technologies (besides Zoom) that you’re really in love with too?
  • [21:39] What are some creative things you’re seeing people do to keep up engagement during and after virtual events?
  • [22:43] Tell us more about your two conferences and where more people can learn more about your event planning.
  • [24:29] Are you planning on being in person this year?

More About Erica Maurer:

  • More about ERMG Media: https://emrgmedia.com/
  • The Event Planner Expo: https://www.theeventplannerexpo.com/

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

  • Check it out at https://ducttapemarketing.com/certified-marketing-manager/

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by .Online.

.Online is one of the world’s most popular new domain extensions with over a million domain names already registered on it. With more and more businesses going online, finding great domain names can be a challenge. .Online allows you to get a brandable and meaningful domain name, and it’s as simple as www.[your brand name].online.

 

 

Original source: https://ducttapemarketing.com/future-of-virtual-and-in-person-events-in-2021/

The post The Future Of Virtual And In-Person Events In 2021 appeared first on connect social networks.



from Connect Social Networks http://connectsocialnetworks.com/the-future-of-virtual-and-in-person-events-in-2021/