How to Secure Remote Work

Cybersecurity and remote work – so far, these two have not gotten along very well since the majority of workers began working from home last year.  In 2020, 62% of Americans began working from home; and for 49%, this was their first experience with remote work.  This meant that many more employees were suddenly using their personal devices, rather than company issued devices.  They were working over unsecured or spotty WIFI, leaving security vulnerabilities.  Employees were suddenly using Zoom and other video and collaborative tools to conduct business; tools which were easily hackable.  The ability to secure remote work is key.

Employees were also suddenly connecting to their company networks in droves, which made the networks vulnerable as they were not intended to handle the mass of remote connections.  Not to mention that although 75% of employees would typically follow security protocols given by their employers, only 20% actually received input on home cybersecurity.  

Add this all together, and you get a 300% increase in cyber attacks, according to the FBI.  You also get attacks targeting remote workers increasing by 5x and you get 20% of all businesses reporting an increase in security breaches.  Not to mention that phishing is up by 600%, and ransomware is up by 148%.  The pandemic of 2020 has brought more than just one virus with it.  Due to the increase in remote work, it’s expected that 76% of organizations will take longer than before to detect and contain breaches. 70% of companies say that the cost of security breaches will only increase.  Cybercriminals will continue to target remote workers using social engineering attacks, hacking vulnerable and IOT devices, and breaking through unsecured WiFi networks.  

Is Multi-Factor Authentication the Answer?

It’s time for the internet to step up to the plate.  Multi-factor authentication just isn’t cutting it.  Passwords are too easy to hack and security questions are too easy to guess by gleaning a user’s social media.  The real answer to these new security challenges lies with passwordless authentication.  This replaces passwords with cryptography and biometrics.  It’s also risk-based, which means that every user and device signal is checked.  It also has no need for using out-of-band messages that can be intercepted. 

It’s 2021.  We’re doing things differently now, and it’s time for cybersecurity to get with the program.

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Original source: https://socialmediaexplorer.com/business-innovation-2/secure-remote-work/

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Shalom Lamm Explains Life After the Pandemic, What Should We Expect?

After a year of uncertainty and anticipation for the coronavirus pandemic to conclude once and for all, the United States is officially out of the dark and scary tunnel. Vaccinations are being widely distributed in record time, and states are finally lifting public restrictions. With this in mind, many people are curious about what life after the pandemic will look like. Will everything return exactly the way it was before? Or will it be a new sense of normalcy? The adjustment will take some time, but overall, people are excited to regain their freedom and spend quality time with family and friends. 

Like others, Shalom Lamm is excited for his business to no longer suffer from COVID-19 and get back to contributing to a cause that means so much to him. He is the CEO of a nonprofit organization called Operation Benjamin. This company dedicates itself to preserving the memories of American-Jewish soldiers who died in battle during World War II. Their mission is to locate Jewish soldiers who were mistakenly buried under Latin Crosses which incorrectly represented their heritage. Once pinpointing the sources, they correct the mistake and bring an overwhelming sense of peace and comfort to the families of the fallen soldiers. With the pandemic coming to an end, Lamm is anxious to have his business once again thrive to its fullest potential and have the opportunity to assist many more families. Like businesses, many aspects of society are preparing for the reopening of the country, but with some new trends. Here are some things to expect once life after the pandemic proceeds:

1. Working Remotely 

Videoconferencing, emailing and working at home. These are examples of adaptations that existed during the pandemic and may not necessarily go out of style anytime soon. People have discovered that they can be productive at home, and, to save money, companies may adopt the work from home lifestyle instead of paying rent for an office building.

2. Stress on Sanitation

This one should not come as a surprise. Since the entire world simultaneously experienced such a traumatic and life changing event in history, it is no wonder that experts predict that the public will be super cautious about spreading germs. The pandemic has clearly displayed how easy it is for viruses to spread, so the population is now super aware and will take the necessary precautions. 

3. Wanderlust Spirit

Shalom Lamm is one of many who are planning their summer family vacations. He is so overjoyed with the opportunity to travel that he is wasting no time making plans. Lots of other people feel the exact same way. Expect for flights to be booked and for popular destinations to be overcrowded with tourists. 

4. A Boost in Online Shopping 

Even though people can once again shop in stores, the convenience of online shopping is too good to pass up. Without leaving your couch, you can select any product and purchase it in a matter of minutes. Definitely expect for people to not give up purchasing things online instead of driving to a store to receive it. 

Shalom Lamm encourages people to take advantage of the pandemic being over. Book a vacation, grab dinner with some friends, go visit your family and spend time with them. This freedom is something that the world craved for many months. Now that the time has finally arrived, we must enjoy every minute of it and be so incredibly thankful that we no longer have to live in fear. While still paying attention to the health and safety of ourselves and our loved ones, it is time to once again live life to the fullest.

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Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/shalom-lamm-explains-life-after-the-pandemic-what-should-we-expect/

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Building Your Story And Making Your Big Ideas Irresistible

Building Your Story And Making Your Big Ideas Irresistible written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tamsen Webster

In this episode of the Duct Tape Marketing Podcast, I interview Tamsen Webster. Tamsen is a message strategist storyteller who helps people find and build stories, partners, investors, clients, and customers will tell themselves and others. She’s also the author of a new book called: Find Your Red Thread: Make Your Big Ideas Irresistible.

Key Takeaway:

Whether you are writing marketing copy, an investor pitch, a keynote speech, a book, or all of the above, the best way to make your idea irresistible is to build the story people will tell themselves about it.

If you want to change the world, if you value the possibility of your idea so much that you see it as bigger than you are, if you are willing to put your idea first, but you struggle to communicate how relevant it really is, Tamsen Webster shares the practical tools you need to create clear, powerful messages with undeniable impact.

Questions I Ask Tamsen Webster:

• [1:25] Years ago you told me that you’ve learned everything about messages, people, and change while you were a Weight Watchers Leader – can you share more about that idea?
• [5:09] What does the term “red thread” mean?
• [6:57] What are the components of a compelling message?
• [13:57] How often is going directly to customers a place to go looking for the red thread, and how do you extract that info without doing traditional survey work?
• [17:23] What role does fear play in people actually embracing the compelling message that has come up?
• [21:48] This question stems from the idea of narrative versus story — how do we build the narrative that gets them to want to get involved in the story?

More About Tamsen Webster:

• Website
• Her book — Find Your Red Thread: Make Your Big Ideas Irresistible
• Twitter
• LinkedIn
• Instagram

More About The Duct Tape Consultant Network:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

 

 

Original source: https://ducttapemarketing.com/building-your-story-and-making-your-big-ideas-irresistible/

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from Connect Social Networks http://connectsocialnetworks.com/building-your-story-and-making-your-big-ideas-irresistible/

How To Build A Personal Brand On LinkedIn In 2021

How To Build A Personal Brand On LinkedIn In 2021 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Viveka Von Rosen

In this episode of the Duct Tape Marketing Podcast, I interview Viveka Von Rosen. Viveka is the co-founder and CVO (Chief Visibility Officer) of Vengreso. She is known internationally as the “LinkedIn Expert” and is the author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand.

Key Takeaway:

LinkedIn is perhaps the most powerful social media platform for business today. And if you’re not fully embracing LinkedIn in 2021, you’re missing out on the opportunity to talk and engage directly with your audience. Building your personal branding through a social media business platform like LinkedIn means getting people to know, like, and trust you, so that they’ll eventually want to work with you or buy from you. In this episode, I talk with LinkedIn Exper, Viveka Von Rosen, as she breaks down how to productively build your personal brand and put this platform to work.

Questions I Ask Viveka Von Rosen:

• [1:18] What’s the big opportunity that you think people are missing today if they aren’t fully embracing LinkedIn?
• [4:07] Let’s start with the LinkedIn profile — is there something unique about how the structure of the LinkedIn profile should be?
• [7:50] In your book, you have this idea that I really liked and hadn’t seen before, and its “call to read” as a component. Can you unpack that one?
• [9:14] What are some tips you have for helping people show up in searches?
• [11:16] What are some tips for keeping your data organized around lead mining and list building?
• [14:16] Is there a tried and true method of making a connection with somebody?
• [17:33] How can you effectively use InMail so that you’re not just having to send thousands of messages?
• [19:08] Is there a way to effectively use the following you’ve built or connections you have off of LinkedIn?
• [20:40] What does Vengreso do to help people maximize their opportunities on LinkedIn?

More About Viveka Von Rosen:

• Her book — LinkedIn: 101 Ways to Rock Your Personal Brand!
• Website
• LinkedIn
• Twitter
• Instagram

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?

I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.

 

Original source: https://ducttapemarketing.com/how-to-build-a-personal-brand-on-linkedin-in-2021/

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from Connect Social Networks http://connectsocialnetworks.com/how-to-build-a-personal-brand-on-linkedin-in-2021/

Simplify Your Marketing And Grow With Less Stress

Simplify Your Marketing And Grow With Less Stress written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Tim Fitzpatrick

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Tim Fitzpatrick. Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn’t have to be that way.

Questions Sara asks Tim Fitzpatrick:

• Tell me a little about your story before launching Rialto Marketing?
• What were some of your go-to sources for marketing information when you first started out?
• What led you to working with service businesses as a primary market?
• How do you help clients uncover and develop a message?
• Tell me about your 6 step marketing plan you use with clients?
• What are some key metrics you have your clients track?
• How’d you decide on the name of your business?

Learn more about Tim Fitzpatrick:

• Rialto Marketing
• LinkedIn

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Original source: https://ducttapemarketing.com/simplify-your-marketing-and-grow-with-less-stress/

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from Connect Social Networks http://connectsocialnetworks.com/simplify-your-marketing-and-grow-with-less-stress/

Remote Work and the Wage Gap

Over a year ago, the workforce experienced one of the most dynamic and time sensitive changes that it has ever seen.  88% of businesses required their workers to transition to remote work in order to deal with the COVID-19 pandemic.   Of those businesses over 67% say that remote work will be a permanent feature of their company beyond the pandemic. 

Leading companies such as Twitter, Facebook and Nationwide Insurance have already publicly stated that the transition from in-person to remote work will be a permanent fixture of their business model.  This decision could have a lasting impact on the industry as a whole.  If this is truly the case for our business society moving forward, then we may see vast differences and changes in employee behavior based on this decision.  One of the biggest changes will be location. 

Between fourteen million and twenty-three million people will migrate throughout the United States if remote work becomes permanent.  Remote work gives employees the flexibility to move wherever they want and many employees want cheaper affordable living in other states.  People will also trend towards moving to places that are beyond the traditional commute.  54% of people surveyed said they would move two or more hours away from the office, while 42% said they would be comfortable moving four or more hours away.  Those who live in cities are two times as likely to move if remote work becomes permanent. 

There are three main reasons that businesses actually prefer remote work to traditional in-person work. 

The first is the decreased need for real estate.  With minimal people attending an in person office space companies can relinquish some of their property leases and save money.

Secondly, they can also consolidate their offices into smaller spaces.  This would reduce the large price tag associated with large office buildings and help reduce some corporate expenditures. 

Third, because employees can work anywhere there is no need to have a central hub or headquarters.  This means that businesses can reallocate to cheaper industrial markets so that they can maximize the money spent of real estate. 

However, the benefits may not outweigh the losses.  Industry leaders have announced that they may pay remote employees less than those who come into the office.  They may do this by having a variable wage based on the cost of living in each city or they may subsidize a move but then cut pay. This could result in an unfair wage gap for women and racial minorities.  Women currently earn 82% of what a white man earns in the current market.  An African American man earns 87% of what a white man earns.  Women and racial minorities may not have an option to work remotely and as such may be unfairly biased against. 

However, this wage gap may be mitigated by the financial gains that remote working brings to everybody.  Research reports that employees who work from home could save an average of two thousand five hundred to four thousand dollars a year from working at home. 

And there may be some credence to docking pay for remote works.  Working from home is seen as an opportunity that allows for people to have increased free time and lower the need for childcare and other expenses.  A location based pay cut may also depend on the type of job you have. 

If your job is one of high demand or if it receives significant benefits and salary you may actually be doing a disservice to your title by working at home.  Therefore, it is within the companies rights to make decisions based on your suggested productivity. 

Companies still value executives and the location of Silicon Valley, but they are hoping that cost of living based wages can entice fresh talent from these higher cost areas down to lower cost housing markets.  This could directly benefit the company because they can control where their talent is. 

Cities like New York, San Francisco, and Washington DC are 1.5x as expensive as cities like Dallas and Cleveland.  This means that the purchasing power is the same but the standard of living is vastly different.  In order for companies to persuade employees, they need to find a solution to this problem. 

Source: TrackTime24.com

The post Remote Work and the Wage Gap appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/infographic/remote-work-and-the-wage-gap/

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from Connect Social Networks http://connectsocialnetworks.com/remote-work-and-the-wage-gap/

How to Invest in Company Culture

Investing in company culture is the key to performance and success.  Company culture is unique to every organization and encompasses all of their attitudes, ideas, and attributes.  Company culture is shown in the actions and behaviors of every individual who works for the company.  According to a decade-long study, firms that have a strong focus on corporate culture saw massive growth in revenue, stock price, net income, and job growth.  Although 72% of company executives say that culture is the key to performance, only 32% believe that their company culture is aligned with their business strategies. 

Investing in cultural transformation can produce large rewards.  Cultural transformation comprises aligning employee desires and business strategy, instilling a compelling vision for the future, and rallying support through active communication.  Focusing on cultural transformation can bring an 85% net profit increase after 5 years and increase workforce growth by 25% in just 3 years.  Cultural transformation can also bring a 50-point increase in employee engagement, which brings 10% higher customer ratings, 17% higher productivity, 20% higher sales, and 21% higher profitability.

Although a positive outcome is expected in all digital transformations, less than 15% are successful.  Employees are more likely to resist cultural change when there is a poor corporate culture.  If employees feel overburdened, change often brings new responsibilities and they fear they will face more work with no reward.  Additionally, if past efforts to change have failed, this can lead to unintended consequences, compromising employee trust.  New technologies can also expose employees who lack the necessary skills, prompting the fear of job loss and making the employee less likely to buy into transformation efforts. 

When deciding to invest in company culture, it is important to ask if your rewards align with vision fulfillment across the organization, if company culture unleashes employee passion, and if there is a leadership program that cultivates the right values.  Investing in the strategic imperative, skill training, job alignment, reward success, and future vision are all cultural transformations that matter.  Ascension Transformation Solutions provides your company with the means to invest in successful business and cultural transformation.

The post How to Invest in Company Culture appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/infographic/building-company-culture/

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from Connect Social Networks http://connectsocialnetworks.com/how-to-invest-in-company-culture/