Why Playing The Long Game Is Essential To Success written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Dorie Clark
In this episode of the Duct Tape Marketing Podcast, I interview Dorie Clark. Dorie is a Duke & Columbia University Business Professor, ranked one of the top 50 business thinkers in the world by Thinkers 50. She’s also the author of Reinventing You and Stand Out.
Key Takeaway:
We as humans too often push ourselves past our limit. We constantly feel rushed, overwhelmed, and perennially behind. Because of this, we keep our heads down, focused on the next thing, and the next, without a moment to breathe.
In this episode, Dorie Clark talks about concepts from her new book, The Long Game, where she dives into how to break out of this endless cycle and create the kind of interesting, meaningful lives we all seek. It’s about doing small things over time to achieve our goals—and being willing to keep at them, even when they seem pointless, boring, or hard. By doing this, we can tap into the power of small changes that, made today, will have an enormous and disproportionate impact on our future success.
Questions I ask Dorie Clark:
[1:29] Do you think the world needs another get rich quick book?
[1:50] Doesn’t the world just want quick fixes?
[4:30] Is this meant to be a more personal book or is this how to build a business book?
[5:39] Why is saying no so hard for people?
[12:43] Saying no, giving yourself time to think is about setting boundaries – so how do you start establishing those boundaries?
[15:25] What’s your approach to being able to identify what those ‘right’ goals are?
[18:10] Can you unpack this idea of strategic leverage from your book?
[21:02] How we can use independence, curiosity, and resilience to achieve entrepreneurial success?
[23:13] What’s the best way for people to learn more about you and your work?
More About Dorie Clark:
Her new book — The Long Game: How to Be a Long-Term Thinker in a Short-Term World
Long Game Strategic Thinking Self-Assessment
More About The Duct Tape Marketing Consultant Network:
Check it out here.
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
Multilingual social media has incredible potential to attract new target audiences. Let’s see: the internet has more than 3 billion users, with even more than one account per person. Many businesses do not want to understand this fact and make it work for them. And most of their potential customers would be more likely to buy a product if it spoke their languages. It is not a witty remark: we mean sought-after languages like German, Chinese, or French.
Sometimes companies hire several native-speaking social media managers to maintain their multilingual accounts, but if you do not have a corporation, it seems more reasonable to look for professional translation services online.
In this article, you will learn 5 reasons why using more than one language on social media can be beneficial for your business.
1. Brand Awareness
According to CSA research, more than 70% of people spend more time on websites and apps in their native language, and more than 40% of global customers won’t buy anything if it is written in another language. Let’s not mention that most customers browse information in their language just from the point of view of convenience, and, of course, not everyone may know your language to a decent level.
This means that if you work or plan to work with clients from different countries, if you want to engage new customers who speak another language, or you are trying to reach an absolutely new market, multilingual social media is something you definitely need to consider.
2. Visibility and Engagement
If you are authentic in your social media if you show that you are not just a company, but there are real people behind the company’s name, you will surely find a spot in clients’ hearts. You can share the company’s story, values, and even lifestyle. When social media users like what you do, they share your posts with friends and interact with the content, and that is how more and more people get to know you. If your competitors are active on social media and you aren’t, you can be sure you are losing a big part of your customer base.
3. Search Ranking
It is not a secret that social media activity impacts search engine optimization. That means the more you post on social media and the more your followers interact with your content, share, and like your posts, the higher your website rank is, and the closer your website is to the top of Google Search.
And if your visibility on search engines is high, no matter what kind of business you run, it will lead to higher brand awareness, website traffic, new clients, and revenue growth.
4. Customer Loyalty
To obtain loyal customers on social media, your content should resonate with their needs and concerns. No way should it be brand-focused.
You should carefully craft any message you post on social media. Sometimes it is better to localize the content rather than translate it. This matters: because you want to preserve the original meaning of your thoughts, don’t you? There are many specific customs and traditions, jokes, and local puns whose meaning might be missed if simply translated. When your customers see that you are taking the trouble to convey your message in their language, they cannot help but become more loyal.
5. Conversions
As we have said before, in the modern world the majority of people are willing to pay more if a company gives information about a product in their native language. It gains more trust because people perceive the specific idea and emotion you are implementing in the offer.
Social media advertising campaigns are affordable for big businesses as well as for medium-sized and small companies. Moreover, they represent one of the quickest ways to make first sales in a regional market. All you need here is a сompany page with high-quality content and a few ad creatives who stand out from the crowd.
In case you still have doubts as to whether it is worth investing in multilingual content for your social media pages, stay tuned. According to the Content Marketing Institution, content marketing gives three times more leads per dollar spent than outbound marketing and costs 62% less. Bear in mind that your social media will help you bring in more people, but the only way to keep your new audience is with the content you create!
Bottom Line
Not every company needs multilingual social media. It mainly depends on your goals and aims, budget capacities, the size of the company, and your human resources. Unfortunately, not every business can afford to have several native-speaking managers who will maintain pages with various content. And, of course, you may not even want to be present in all the markets equally.
But if you do, there is no need to be afraid to try something new and get experience. Social media helps us build trust among our clients. You can check a hypothesis at low cost, experiment, and ask for clients’ opinions before releasing something new. Thus both of you will benefit!
Nowadays, social media has great potential in sales. So, we come to the conclusion: if your goal is to internationalize your company and enter foreign markets, you should definitely choose to develop your social media presence.
The post 5 Reasons To Make Your Social Media Multilingual appeared first on Social Media Explorer.
Social media managers have many jobs. They work as customer service representatives, analysts, and graphic designers. They even work as copywriters and strategists.
If you are a social media manager yourself, you know that managing these duties needs some skills. And, these should be in line with traditional and social media marketing.
So, below are several social media management skills you might like to have up your sleeve:
1. Communications
Social media is a communication platform. Thus, you need strong communication skills ideal for any audience. It is not only about communicating with customers. You may also have to compile a social listening analysis to present to executives.
You may also need to write a brief to kick off a creative project. Other times, you’d need to meet with the product team to share feedback. As it is, you should be able to relay ideas to different audiences.
Communicating on Social Media Platforms
As the voice of your brand, your communications should not stop at writing. You also have to use stickers, pictures, GIFs, videos, or emojis. This way, you will be able to relay your messages in a clear and interactive manner.
Communicating with Teams and Managers
You also have to be able to communicate with other people. These could be collaborators and executives. You may also have to speak to stakeholders about the impact of your work.
2. Writing
Skilled social media managers should be excellent digital conversationalists and copywriters. As such, you should know how to create concise content. This should elicit emotions from your audience. This can be through witty social banter or through attention-grabbing ad copy.
Writing is also crucial for other things. It will help you make a case for increasing your budget. You can also provide executives with insights into your strategy.
3. Creativity
Differentiation is one of the primary challenges for brands in social media. Every social media manager wants to create exciting content. But, it takes creativity to develop ideas that stand out from the rest. In this field, creativity is versatile. It helps you:
Expand and hone your brand’s personality and voice.
Lead productive brainstorms that bring out the team’s best ideas.
Focus on every aesthetic detail of a social post, from links and images to formatting of the copy.
Make multimedia content that’s appealing to the eyes.
Develop risk-taking, innovative social campaigns.
4. Efficiency and Organization
You can’t execute a social media strategy without knowing how to manage your time. This makes organization and efficiency the two most important social media skills.
You’ll have to put in place processes, policies, and methods for things to run well. Having a social media calendar is one of the best means to plan and keep content organized.
5. Digital and Traditional Marketing
You should think bigger. You shouldn’t focus only on accomplishing social media marketing goals. Digital marketing is at the intersection of sales, customer experience, and marketing. It’s also the source of much valuable business information.
So, connecting your social media plan to business and marketing goals will help. It is also best if you know more about traditional marketing approaches. This will help create a social strategy with a considerable business impact.
Social media management is a career path of lifelong learning. Honing the skills you need for this field will benefit you at every stage of your career. The social media management tips mentioned above can help. If you do well in developing these skills, you are as good as gold in the industry.
Social Media Marketing Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing
Businesses that don’t understand their customer journey will not only attract the wrong customers but also won’t be able to retain the few that they do attract.
In this episode of the Social Media Marketing podcast, I sat down with host Michael Stelzner to talk about rethinking the customer journey and a strategy you can use to optimize your marketing.
Listen to the Social Media Marketing Podcast with John Jantsch episode here.
We live in a very competitive business world and if you have your own business then you understand exactly what I am talking about. In the past, you only had to compete with your nearest competitors who were on the high street, but now you’re competing with businesses from all over the globe because of the growth of the Internet. The Internet has changed most things for the better and although it has created a lot more competition in the marketplace, it also allows you to reach out to many thousands of potential customers. You should have an online presence at this point and you should be using it to reach out to these new customers. Most people have a mobile phone nowadays, but some don’t have Internet facilities that allow them to be able to keep up with current market trends.
Many businesses still use the older conventional marketing methods, but they seem to overlook the many benefits of using SMS marketing. It is massively underutilised and businesses tend to overlook it when it is still very effective. If you’re still a little in the dark as to the benefits of text marketing and you want to find the best company for the job, then you really do need to have a look here at the best website https://www.prodocom.com.au/products/sms to learn more about SMS marketing. The following are just some of the many benefits.
1: It builds a loyal customer base – When you use SMS marketing, it allows you to really engage with prospective customers and over time, they will become loyal customers as well. By using this method you are able to offer customers special promotions and to provide them with important information about the product or service that your business has to offer. When customers receive information about items they have shown an interest in the past, then they feel that you’re looking out for them and that you are making them the focus of your business.
2: It is quick and effective – If you want to get your business message out there to as many people as possible and at the same time, then SMS marketing is definitely the right choice for your business. You are able to contact them instantly and you are literally getting your message into the hands of your customers. It is fair to say that people always keep their phones with them and they are always checking to see what the messages are all about. This is definitely one of the popular marketing trends for 2021.
3: It is very cost-effective – When you compare this marketing tool to other methods of digital marketing, the reality is no comparison when it comes to cost. If you have a fairly small budget for your marketing and advertising, then this will definitely save you money by getting your business message is out to literally thousands of customers. Be sure to follow government regulations when undertaking a SMS marketing campaign.
If you are currently running a marketing campaign, then it is so easy to integrate SMS marketing into it. By using everything together, you are sure to create a strong message that would be sent directly to your customer. SMS marketing gets to the point quickly and removals all of the ambiguity.
The post The Top 3 Benefits Of SMS Marketing For Your Business appeared first on Social Media Explorer.
Social Pros Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing
In this episode, I discuss with hosts Jay Baer and Adam Brown of the Social Pros podcast what has changed (and hasn’t changed) in the marketing landscape and how you can stay relevant.
We talk about how marketing fundamentals may remain the same, but the way we need to reach customers has changed. Customers are making buying decisions in different ways in the modern world, and so to keep ahead, you need to constantly tweak your strategy.
You can catch some great insights into how you can leverage customer reviews and use them in your strategy. Listen to the episode here.
DigitalMarketer Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing
In this episode of the DigitalMarketer podcast, I sat down with host Jenna Snavely to talk about my upcoming book, The Ultimate Marketing Engine. I take listeners through my innovative concept called the client success track. It’s not a marketing funnel. It’s not the customer value journey. It’s something entirely different. And I’m convinced that it can work for just about any company, including yours.
In this episode of the Duct Tape Marketing Podcast, I interview Dorie Clark. Dorie is a Duke & Columbia University Business Professor, ranked one of the top 50 business thinkers in the world by Thinkers 50. She’s also the author of Reinventing You and Stand Out.
