Andrew Napolitano is a highly successful attorney, judge, and educator. Mr. Napolitano attended Princeton University and Notre Dame Law school. Mr. Napolitano did all of his undergraduate studies at Princeton University and then he went on to receive his J.D. from Notre Dame Law school. Mr. Napolitano is a Newark, New Jersey native. After graduating from law school and passing the bar in New Jersey back in 1975, he started a private practice as a litigator. One of his first teaching jobs was for one year at the Delaware School of Law; this was back in 1980 and ended in 1981. Mr. Napolitano has published and authored nine books on the topics of politics and legalities. He was a New Jersey Supreme Court judge for over eight years, from the late 1980s until the mid-1990s. He taught as a visiting professor at Brooklyn Law School. He was also a trial and legal news analyst for Fox News. So his experience spans many different areas of law & politics.
Napolitano has a few law schools that he considers to stand out in the New York state area. He believes the law schools to be the best in this area are Columbia University School of Law, New York University School of Law, and St. John’s University School of Law.
St. John’s University School of Law: New York City
St. John’s University School of Law is on the list of America’s top 100 law schools. This is a Catholic University and it is a private school. An advantage to attending Saint John’s University School of Law is that the LSAT score required for entrance to the school is lower than most institutions. There are not a lot of students competing to attend the University, so the applications are minimal. This institution only has about 250 law students yearly. The school is expensive to attend and is located in Queens, New York.
New York University School of Law
The New York University School of Law is one of the more prominent law schools in New York and America. The school has a student body of over 1600 students. The school is home-based in Greenwich Village, Manhattan. This is one of the more challenging schools to get into because of its popularity. The school is known to produce the best attorneys because of its extensive and challenging curriculum NYU is a historic school and has been in existence since 1831. If an individual is accepted into NYU, they will be in an elite class of attorneys. The graduates of this school usually always pass the bar and receive some of the highest salaries for new graduate attorneys.
Columbia University School of Law
Columbia University School of Law is possibly the best law school in America. When an individual graduates from this program as an attorney, they get some of the most prestigious job offers that pay incredibly high. Getting accepted into this law school is very competitive. The university is small and private and the average student body is just under three hundred and fifty students. The school is very picky about the students they accept into their program—the reason is that every law student who takes the bar exam passes. Columbia University School of Law has a passing rate above 97%. This is why Andrew Napolitano thinks it is one of the best universities to study law.
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The question of whether or not you need to apply sales tax as a social media influencer has been debated for years. Some people say that because the state doesn’t collect it, then you don’t have to either. Others argue that if they were a brick-and-mortar store, they would be required to charge sales tax. So what’s the answer?
Why do social media influencers need to pay attention to how they are taxed?
As a social media influencer, have you ever been asked to mention or review a product? Many companies want their products noted on social media outlets. It is estimated that by 2020 the market for consumer-generated endorsements will top $250 billion annually! That’s why so many people are using this as another way to earn income.
When a company pays an influencer it is considered taxable income. In most cases, they will be responsible for paying the taxes on that money themselves. If companies are not withholding or otherwise reporting this payment as taxable income, then the person being paid does have an obligation to report and pay self-employment tax (15.30%), including Medicare and Social Security.
How the tax law applies specifically to social media influencers
Companies can hire an influencer to take photos at one of their events; however, if that person says anything about the company or its products, that would be considered advertising. When it comes to advertising on social media outlets, most companies do not withhold income taxes from their influencers because they are working for a “discount” (e.g., free product) if paid in this way. But make no mistake; these individuals still need to claim the income and pay taxes on it.
What can you do about it if you’re a social media influencer who’s not paying taxes on your income?
If your tax bill adds up to more than $100,000, you should also consider filing for an automatic six-month extension on your taxes. If you owe more than $50,000 in back taxes and don’t file for this extension, the IRS can immediately seize funds from any bank account they know about (including joint accounts). This can result in your bank account being frozen, which will not only cause a huge inconvenience but can damage your credit as well.
Pros and cons of applying sales tax as a social media influencer
As with most things, there are benefits and downsides to the practice. The biggest upside is that you don’t have to deal with sending in quarterly payments or keeping up on your tax filings all year long. However, some influencers who opt not to pay sales taxes end up owing many back taxes when they finally do file their annual return. For more help understanding sales tax nexus, click here.
On the other hand, some influencers have found that by paying sales tax on their income, they are more transparent with consumers who may feel deceived if they see a product review without it. Paying taxes will also help develop trust between you and your audience, vital to establishing yourself as an authority in your space. Ultimately, this is a personal decision that only you can make for yourself.
In conclusion, social media influencers have to pay attention to how they are taxed. If you’re being paid for a product endorsement, then it’s taxable income and must be reported on your tax return each year. Make sure you follow the rules, and you won’t have any trouble with the IRS.
The post Should you Apply Sales Tax as a Social Media Influencer? appeared first on Social Media Explorer.
The Marketing Book Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing
It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers.
Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning.
In this episode of the Marketing Book Podcast, I had the opportunity to sit down with host Douglas Burdett to talk about my new book, The Ultimate Marketing Engine. We discuss an innovative new approach to a marketing strategy that will transform how listeners view their business, their marketing, and perhaps, even how they view every customer. In this full-length interview, we get deep into the details.
Listen to the episode of the Marketing Book Podcast here
The battle between live-action explainer videos and animated explainer videos has been a matter of hot debate for as long as we know. Where some don’t get tired of counting the goodies of live-action, others strongly support the use of animated explainers in digital and social media marketing. Of course, both relying on the ancient argument of entertainment, engagement, persuasiveness, and educating as the pillars of effective marketing.
But the deeper we dive into the argument, the more we understand that there, in fact, is no definite winner when compared. So the answer is clear, both have their pros and cons subject to the situation and targeted audience. But is it all that there is to this comparison? Moreover, is there a way to find a middle ground to settle this argument?
To answer this, we had an interview with Sheryl Chung, Managing Director at the award-winning animation company called Explainer Videoly Pte. Ltd. (a.k.a Kasra Design). We hope the answers help you settle down on the ideal type per your audience and business requirements.
So let’s listen to what she had to say:
What are live action explainer videos?
A live action explainer video consists of actual shot footage with or without the inclusion of any animated entities. It consists of characters played by actors, with a story that usually revolves around a service or product, what it does, its major features, and how a consumer can benefit from it. Perhaps we can call it the pioneer of explainers, as it has been there long before animation dominated the market.
The tone and theme are usually entertaining to enhance engagement, with exciting visuals complementing the whole purpose. Although there are many visual limitations when we talk about this medium, not to mention the expenses, it nevertheless continues to be a successful marketing tool; thanks to the added; actual human emotions. The extent of relatedness towards the audience and versatility is immense, which enables it to address them at a deeper, more personal level.
What are animated explainer videos?
It is more of an educational medium of explainer videos that emphasize brand and product awareness with the help of sequentially arranged images that produce an illusion of movements. It can be either 3D animated video, 2D animated video, typographic, or even whiteboard animation.
Although it’s not always as “emotional” as its live-action counterpart due to lack of the key psychological aspect; the touch of human expressions but it would be criminal to call them less entertaining and touching.
Who doesn’t like a full-on package that breaks down a complex topic in a minute or a half? You just need some skilled hands to make it work.
From my hands-on experience in the industry, people are moving more and more towards convenience. And thanks to this transition, they prefer more educational content that provides them value and is amusing at the same time.
With an animated video, there’s a balance between both. Creative freedom is as far as your imagination, and the possibilities are limitless. This gives you the ability to craft an equally intriguing, educational, and persuasive piece.
Businesses are usually torn between live-action and animated explainer video. What are the criteria to consider when making a decision between the two?
I would say that depends on the type of product or service you are advertising. For example, if you sell a product or service that is relatively simple and doesn’t have that “distinguishing” explanatory factor setting it aside from the competition, it’s best to rely on a live-action video.
That’s because in such cases, reviving the emotions and empathy of the audience is your most powerful, or perhaps the only tool… at least the research and results say that. It doesn’t mean that your product is bad or isn’t unique enough.
It’s just the countless similar products bombarded towards the user that holds them from pursuing yours. They won’t know if you have anything good to offer until they try it and touching them emotionally will just do the trick.
On the other hand, if we look at animated explainer videos, it’s a viable option if you want to break down abstract ideas or products in simple, comprehensible, and short steps. They are usually used when you bring something new to the market, something that your target audience has never been familiar with before.
It can be a plumbing service with new terms or a product that operates a bit differently. Or perhaps, you just want to educate your office staff on the new office regulations. Don’t get me wrong; they are equally entertaining for the right audience.
However, It would work best if directed towards the audience genuinely interested in a product or service and eager to know more before pursuing it. Landing pages, websites, blogs are the best places to target here!
What are the Pros and Cons of both types from your experience? Do you think people should be more considerate of their options?
Definitely! As I mentioned, there are places where you should…and should not use the two types. Both types have their limitations, and where one might fit the strategy perfectly, the other might not. In other words, where a certain aspect of live-action or animation can be beneficial in some places, it can be rather detrimental in others.
For example, let’s say you have a great budget but a not-so-complex product; you can most certainly rely on live action. The reason is apparent; you must trigger your prospects’ most instinctual psychological desires to pass on a persuasive message. And you can only achieve this if your medium integrates real human emotions.
Now here’s the thing, it’s unbelievably effective in a certain way, but not so much when sharing an abstract idea, where attention to detail and quickness is the key. Plus, once the production completes, editing in the future will be more costly, so that’s another disadvantage at hand.
Now when we look at animated explainers, they are quite the opposite. They are devoid of any human emotions but effectively break down the highly complex subjects easily. Plus, you can easily make changes to them as per your needs, anytime you want.
But they take more time in creation and won’t work if you are on tight schedules. Moreover, the extent of emotional connection is somehow weak; it’s entirely educational. You just need to keep your priorities straight before choosing between both.
What is the budget difference between animation and live-action?
When we compare a high-quality live action explainer with an animation, the live action is more likely to cost more. There, you have to deal with actors, location, make up team, camera crew and many extra things depending on your video concept which bring the price higher and higher.
Animation based explainers give you an advantage in this regard; you get the whole package in a single quote. And you won’t have to change everything if you decide to make some alterations in the future. So budget-wise, the animation is great.
Conclusion
The grudge between live-action and animation explainer video doesn’t seem to be settling soon. Given that both have their perks subject to the needs of a business, there is no exact winner or loser. And thanks to Sheryl for taking out time to share her opinion on the matter, we tried to gain some basic insights on this hot subject. We hope our little conversation helped you choose the right fit for your digital and social media marketing.
Until next time!
The post Live-Action Video vs. Animated Video – An Interview with Sheryl Chung from Explainer Videoly appeared first on Social Media Explorer.
from Connect Social Networks http://connectsocialnetworks.com/live-action-video-vs-animated-video-an-interview-with-sheryl-chung-from-explainer-videoly/
The $100MBA Show – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing
In this episode of the $100MBA Show, I had the opportunity to sit down with host Omar Zenhom to talk about concepts from my new book, The Ultimate Marketing Engine. We discuss what marketing is really for — and how to know you’re doing it right.
In other words, we’re cutting through the “hacks” to discover what really, truly works.
By focusing on what’s proven over time for countless companies, you can bypass the forest of trends and create a real marketing “engine,” a system that delivers consistent results. In this full-length interview, we get deep into the details.
If you’re one of the millions of Americans working through back and neck pain, you should know that there are plenty of proactive steps you can take to reduce discomfort and even prevent future issues. It’s simply a matter of taking action.
4 Pain-Reducing Tactics That Work
When the COVID-19 pandemic hit, millions of American workers found themselves working from home for the first time. And while some have returned to the office, many are continuing to work from home indefinitely. In fact, the work from home movement (which was already well underway prior to 2020) is expected to continue growing over the next decade.
For all of the benefits that working from home offers, the reality is that most people aren’t adequately prepared to do so. They were thrown into the situation without much preparation. Unfortunately, this has created a number of issues with focus, productivity, and even physical health.
Most people aren’t accustomed to working out of a home office. As a result, doctors and chiropractors are reporting an abnormally high number of complaints when it comes to back and neck pain.
Sometimes back and neck pain requires surgical intervention or some other form of medical assistance. But in many cases, it’s possible to reduce or eliminate neck pain with a few simple tweaks to your workspace and daily work habits.
With this in mind, here are some suggestions that could help.
Ensure Proper Support
When sitting down in your office chair, you need to ensure your lower back is properly supported. If you’re experiencing pain or discomfort in this region, it’s possible that you aren’t getting the support you need.
The best option is to get a new chair that provides the necessary support. If you need a quick/temporary fix, roll up a sweatshirt or towel into a log shape. Place it in the small of your back between you and the chair. This will force you to sit up straighter, which will lessen the amount of pressure on your lower back.
Change Up Posture
Sitting down for long periods of time is not good for your health. Not only does it hurt circulation and blood flow, but it also puts unnecessary pressure on your back and spinal column.
“Your lumbar discs are subjected to 1.5 to 2 times the force they would be in a standing position,” Dr. Daniel Riew writes. “Also, a lot of people, when they are seated, tend to place their neck in a forward-leaning position with their chin protruding forward. When they stand up and place the monitor at eye level, they are less likely to do that.”
The key to reducing pressure on your back and staying healthy is to frequently change up your posture from sitting to standing. You can do this with a quality standing desk from a company like BTOD.com. Their Facebook page has pictures of different ways customers use standing desks in their home offices.
Take Regular Breaks
When you work in a traditional office, you get more movement than you realize. Simple things like walking from the parking lot to the building or from your office desk to the bathroom/breakroom add up. But when you work from home, you may only get a few hundred steps in all day. That needs to change!
Too much sedentary activity will catch up to you (regardless of whether you’re standing or sitting). Make it a point to take regular breaks throughout the day. If you live in a house, take a walk around the block. If you’re in an apartment, try climbing a few flights of stairs.
Eat Well
Did you know that the food you eat may impact your level of back and neck pain? It’s true! And if you want to beat back pain, you need to optimize your diet to reduce processed foods and increase the number of anti-inflammatory ingredients you put into your body.
For best results, consume a diet that’s high in berries, fatty fish, broccoli, avocados, green tea, peppers, mushrooms, grapes, tomatoes, and cherries.
Move Past Pain
Back and neck pain can be so debilitating that they impact your focus and productivity. Thus if you want to be the most successful version of yourself that you can possibly be, you need to find a way to move past pain and get healthy. Hopefully, this article has given you some useful suggestions!
The post Simple Ways to Reduce Back & Neck Pain When Working From Home appeared first on Social Media Explorer.
How To Boost Your Sales Success Using The Power Of Storytelling written by Sara Nay read more at Duct Tape Marketing
Agency Spark Podcast with Roger E. Jones
The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!
In this episode of the Agency Spark Podcast, Sara interviews Roger E. Jones. Roger is the authority in boosting sales success using the power of storytelling. He’s been published in Harvard Business Review and INSEAD Knowledge. A bestselling international author, his books include the Storytelling Pocketbook. his work has been featured in the Financial Times, WsJ and The Sunday Times. He’s conducted Story Selling and Storytelling sessions for global firms and SMEs around the world.
Questions Sara asks Roger E. Jones:
Tell me a little about your background and what led you to where you are today?
What is the science behind good storytelling?
What certain ingredients should be included in your stories to keep them focused and impactful?
What types of stories do you recommend businesses using?
Do you have a step-by-step process for helping people create their own stories?
What do you recommend to businesses trying to integrate their stories into their sales and marketing?
What is the difference between a case study and a case story?
What should one include in a story when posting on LinkedIn or other social channels?
Are there certain scenarios where you shouldn’t use storytelling?
What are the core differences between telling stories versus your more traditional selling?
Learn more about Roger E. Jones:
Website
LinkedIn
Like this show? Please leave us a review on Apple Podcasts here!
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). We hope the answers help you settle down on the ideal type per your audience and business requirements. 
