The Pain Of Two-Minute Tasks

The Pain Of Two-Minute Tasks written by Sara Nay read more at Duct Tape Marketing



About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Pieter K de Villiers on the pain of two-minute tasks.

Pieter is CEO and co-founder of Macanta Software Ltd and a small business systems & automation expert.

Pieter is a 2 x Amazon Best Selling Author, ‘Barefoot Business: 3 Key Systems to Attract More Leads, Win More Sales and Delight More Customers Without Your Business Killing You’ and one of the co-authors and organizers responsible for bringing together expert contributors on three continents, to produce another Amazon #1 international bestseller, ‘Franchising Freedom!’.

Pieter was born and raised in South Africa, moving to the UK in 1997. He is husband to Sophie, a medical oncology consultant, and papa to the awesome Amélie & Olivia.

Pieter has a passion for Hi-Fi, music, books, single malt whisky and Smoker BBQs, but doesn’t like wearing shoes much.

More from Pieter K de Villiers:

• Macanta CRM Website
• Pieter’s LinkedIn
• Barefoot Business: 3 Key Systems to Attract More Leads, Win More Sales and Delight More Customers Without Your Business Killing You
• Franchising Freedom!

Like this show? Please leave us a review on Apple Podcasts here!

 

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My Favorite Podcast Conversations From 2021

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

I chatted with some incredible guests in 2021. In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show on the top podcast episodes from this past year.

Key Takeaway:

As we’ve tried to return to some sense of normalcy in 2021, the implications of the pandemic have bled into this year — impacting and shaping the future of business and small business marketing as we know it. We’ve faced new and old challenges, pushed hard for innovation, and trudged forward in the face of change and the many lessons learned.

I chatted with some incredible guests on the Duct Tape Marketing Podcast over this past year. In this episode, I’m taking a look back at the most popular episodes we aired and some of my favorite conversations in 2021.

Topics I cover:

• [2:14] Is the 1-Page Marketing Plan Right for Your Business?
• [3:39] Reach Your Potential by Living Dangerously
• [4:28] The Simple Truths About Happiness
• [5:48] Making Brands More Human
• [6:25] Making Your Self-Employed Business Sustainably Successful
• [8:45] How To Attract The Right Talent
• [9:38] How To Create Marketing That Can’t Be Ignored
• [10:31] Creating Content For Every Stage Of The Customer Journey
• [12:27] How to Optimize Your Work Performance
• [13:08] Making The Most Of Your Time

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

Duct Tape Transcript

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John Jantsch (00:01): Today’s episode is brought to you in part by success story, hosted by Scott D Clary and brought to you by the HubSpot podcast network. Success story is one of the most successful, useful podcasts in the world. They feature Q and A sessions with successful business leaders, keynote presentations, and conversations on sales market, business, startups and entrepreneurship. A recent episode had Terry Jones, the CEO of Travelocity and the chairman of, of kayak.com. Talking all about disrupting existing industries with technologies so much for us to, to think about and learn in that episode. So let’s into the success story podcast, wherever you get your podcast.

John Jantsch (00:55): Hello, welcome to another episode of the duct tape marketing podcast. I thought I would do, uh, kind of a interesting show. Well, hopefully you find it interesting. I’m gonna do a solo show. I’m gonna recap some of what I thought were my, my favorite conversations in podcasts and kind of high spot them with some key takeaways for the course of 2021, so that you can get in there and get ready for some news shows in 2022, that we are going to, in fact, we’re fast working on as we speak. So, you know, I do, uh, two shows a a week. So that’s about a hundred interviews. Obviously I sprinkle in a few of my solo shows. So picking the top 10 can be a D difficult, uh, chore. I would say there were two factors that I put into deciding the top ten one is just downloads.

John Jantsch (01:50): I mean, people listened to were more interested in shared certain episodes. So that’s a good, good indicator that that was, uh, a decent show, but also I, you know, I get to vote and so I’m gonna talk about some of the conversa and people that, that I really enjoyed, uh, speaking with. So maybe I’ll do the 10, like count down right. 10 to, to one and keep you in suspense. All right. So number one was a DBB. He’s the author of the one page marketing plan. Get new customers, make more money and stand out from a crowd. This is a crazy, pretty simple concept that has sold hundreds and hundreds of thousands of copies for 10 years. It’s just, you know, keeps plugging. Alan keeps plugging away at this simple topic. And, you know, I had to write seven books in that, in that time that Alan wrote one, I’d say the biggest takeaway from this is it’s like what not to do as much as what to do.

John Jantsch (02:48): So to build a successful business, you need to stop doing random acts of marketing and start following a plan for business growth. That sounds a little like strategy before tactics, right? The problem with marketing plan still today’s, you know, people have 30 page documents that are very time consuming and difficult to create. And very frankly, it never gets done or certainly never gets used or rarely gets used. Uh, the one minute or one minute, the one page, uh, marketing plan is really all about simplifying your marketing implementation in ways that that allow you to create a plan that you follow, that you use simple and fast. All right, that’s number 10. We’ll have links to these individual shows in the show notes. So if you wanna listen, go back and listen to any of these. You’ll be able to find them all in one place.

John Jantsch (03:39): All right, spoke with trip linear. We talked about living or reaching your potential by living dangerously. His book was called. This book will make you dangerous. So kind of an interesting title, right? I think it, I think the thing that probably, again, the takeaway trip spends thousands of hours a year coaching, primarily men all around the world on how not to sleep through life, how to see opportunities instead of walls. We spent most of our time talking about mindset and, and really how to challenge your fears, align your life with meaning and find clarity and direction in your life. Not a bad thing to go back and listen to if you’re just starting the year out. All right. Number eight, Sophia, Godkin the simple truth about happiness. So Sophia is a health psychologist. Happy. I remember that being as part of her, her title, and she’s written a book called the five minute gratitude journal, give thanks, practice positivity and fine joy.

John Jantsch (04:48): You know, this idea of gratitude is one that just won’t go away. people keep talking about it. People keep writing books about it. And maybe that there’s something to it. One of the things that I, I, I probably, if you go back and list the episode, I probably sounded surprised at how well this book was selling. I mean, it was essentially a very, very simple book, five minutes of gratitude journaling. And it was so, so had at the time we did the interview, she sold hundreds of thousands of this. So she’s really tapped into, I think, not only the topic, but maybe the way people wanted to consume the topic itself. You know, so many people are going through a lot of stress, not really living in a, what they would call a harmonious harmonious state today. And I think that to this book tries to give you the tools, resources, and mental mindset.

John Jantsch (05:38): There’s that word again, to decide to be happy. I know that sounds of simplistic, but there’s something to it because hundreds of thousands of people have gravitated towards it. All right. Number seven, Jackie Lieberman, making brands more human she’s. Uh, Jackie is worked in the largest of companies, the smallest of companies currently the founder of her own small company called brand crude. I think this idea of being more human is something that, that really attracted me. I think, I think it’s everybody. I think we’re all in a place right now where we’re craving that brands that have a conscious, a point of view, a soul, a personality. And that’s really what we talked about. The, the, the work that she does with her clients and the ways in which she’s helped, many brands become more human. So you can check that show out. Number six, Jeffrey Shaw, making your self-employed business sustainably successful, no surprise.

John Jantsch (06:35): Jeffrey wrote a book called the self life business and personal development strategies that create sustainable success. You’re probably seeing the theme here. personal development, happiness mindset, or a lot of my favorite shows. I mean, being, self-employed owning your own business. I, it’s not like having a job. I mean, it’s a choice. Think for, hopefully it’s a choice for you. But I think that one of the things that people that do this for any amount of time realize is that you have to grow personally while building your business. You have to develop yourself, you have to raise the bar. If you’re gonna achieve any level of success that’s fulfilling. And I think that, that, it’s not just, again, it’s not just business books, business strategies. I mean, personal development is always going to be something that that’s important. This holistic approach. I wrote a book as, as many of, you know, called the self relied entrepreneur.

John Jantsch (07:29): And that was really in a lot of ways, my attempt to kind of Chronicle some of the things at least that I’ve observed and learned along the way. And now a word from our sponsor it’s official 2022 electric cars are mainstream. I have more computing power in my pocket than it took to get a Apollo to the moon. And I just ordered a chocolate milkshake to my doorstep. In the time I’ve been reading this message with unprecedented access and speeds to products, it’s easy to see why businesses struggle to connect with the complex customers of, to day with new technology, dedicated to helping your marketing team scale and simplify HubSpots on a mission to help businesses intelligently connect with customers everywhere, intuitive visual workflows and bot builders help you create scalable automated campaigns across email, social media, web, and chat. So your customer hear your messages loud and clear an automated mobile optimization adapts your content from multiple device types.

John Jantsch (08:27): So you can reach your customers wherever they are. Oh, look, my milkshake just arrived. Unravel complexity scale smartly, and learn more about how you can transform your customer’s experience. A HubSpot CRM platform@hubspot.com. All right. Number five, Ryan Eng, England, how to attract the right talent. Boy, a lot of small business owners, certainly in the, in certain industries will tell me the greatest challenge of 2021 for them was hiring people, finding people to do, uh, the jobs they needed them to do. A lot of took different paths. A lot of people decided they didn’t wanna work in certain industries anymore. A lot of people just decided they wanted to reevaluate what it is they did for a career. Ryan runs a company called core fit hiring, and we talked, we really all the ways that you have to think about hiring, you know, as a marketing, as a, as a kind of a full time marketing thing, not just like, oh, I have position.

John Jantsch (09:23): I need to go out and find somebody for that position. That’s really where you get yourself in trouble. Cuz a lot of times, by that point, you’re desperate . And so, uh, what Ryan professes is, is really something that, that goes on nonstop that you’re always looking for the right talent. All right. Number four, my friend Mike Alz, Mike’s been, uh, on at least five times. I bet he had a new book out called get different marketing that can’t be ignored. So Mike kind of goes through his, I think the acronym was dad, his, his approach to of thinking about not just being better, wouldn’t it be nice if that’s all it took but, but that, that, you know, better sometimes saying for granted better sometimes is just assumed. Whereas different is a way that, you know, you really go against an industry, you go against a trend, you get people’s attention.

John Jantsch (10:15): You still gotta be good. I’m not, I’m not pooing that, uh, by any mean, but I, I think that his, his method for positioning your business or, or brand to get noticed in attractive best prospects and convert opportunities into sales is worth a listen. Right? Number three. Now, as some of, you know, long time listeners know, I occasionally only do solo shows and I only put myself in this list because , my solo shows typically are in the top downloads for the year. So I guess it qualified in, in that, uh, standpoint. So I get to pick, you’re already a listener. So I’m, you know, I’m not throwing this out there. So you listen to my show because you’re already listening to my show, but I did an episode on creating content for every stage of the customer journey. And I think that it touched a nerve, you know, content is looked at by so many people as a one off project or, or, you know, solely to get people to know who you are or, or to generate leads.

John Jantsch (11:16): But really it really needs to be the voice of strategy. It’s such an important piece of marketing these days that you’ve gotta incorporate every phase of the customer journey. And here’s the thing. As people move through the customer journey, meaning they come to learn about you and they start investigating and maybe they’re considering hiring you. I mean their, their questions and objectives change at each stage of those each stage of the journey. And, and you know, I talk a lot about the, the marketing hourglass so that no, like trust, try by repeat and refer stages. You’ve gotta be thinking about content that helps guide people. You can’t force people, but guide people, uh, through those stages. And so I’ve been, you know, I talk about the customer journey, talk about it frequently, but in this particular, uh, episode, I really wanted to tie content to it because frankly, if you view content this way, as the voice of strategy, as something you create for every stage of customer journey, you can produce less content there at it.

John Jantsch (12:12): You don’t have to produce as much content if you are strategically targeting your content for something, for an action. To answer a question, to answer an objective, to move somebody through the customer journey. All right, number two, Claire, come on, how to optimize your work performance. So that’s Claire’s business. She helps busy professionals optimize their performance, frankly. It’s part therapy. She works with professionals, really helping them kind of do this whole work life integration thing again, another, I didn’t realize this until I really started digging in another episode about mindset in the way that you build habits, that last boost your pro productivity and optimize your work performance.

John Jantsch (13:09): All right. And last but not least number one, this is probably, I hate, you know, I do a hundred some episodes, so I hate to pick a favorite, but this is probably my favorite book that I read this year. I read a lot of books, but Oliver Burman’s 4,000 weeks time management for mortals is one that I just, anybody who asks me, um, know any good books this is the first one that I, I, I throw at them. You know, the, the, the 4,000 weeks is based on the average lifespan of a human being and it’s brief. So I still use somebody my age I’ve lived 3000 weeks. So it really, in some ways, when I first started this book is like, wow, that’s a cold splash in the face. Right. But I think the problem is, or what, what, what I think the author, what Oliver is trying to get at here is that we’re so obsessed with length, our to-do lists and our inboxes and our work life balance and creating hacks and, and finding, I mean, what he essentially says is stop.

John Jantsch (14:08): You can’t win that game. , you know, stop trying. In fact, that’s really the, the thing that causes, uh, the most stress us. In fact, the things that we’re trying to do, like to be more productive, to be more efficient, to manage our inboxes, that’s the stuff that’s actually making things worse. So in the book, he talks a lot about that, again, mindset and, and really many of the unhelpful ways that we’ve come to think about time. But then he also shares a lot of, of information about how to think about doing things differently and so that we can show up better in, in the present moment. I mean, that’s kind of the idea behind the 4,000 weeks is, you know, let’s use ’em more wisely. All right. So that’s my top 10 shows for the year. Hopefully you enjoyed my little run through, you can find them all in the show notes, uh, a link, if you wanna listen to them individually, but look for more new episodes coming to a podcast, listening device, headset, whatever it is you do.

John Jantsch (15:11): car to you. All right. Love those reviews. Check it out at iTunes. Leave us a review. If you like this show, let me know what else you’d like to hear. Who’d you’d like to hear me interview. I love those requests. All right. It’s just John at duct tape, marketing.com. If you wanna send me a note, take care.

John Jantsch (15:30): All right. That wraps up a, another episode of the duct tape marketing podcast. I wanna thank you so much for tuning in. Feel free to share this show. Feel free to give us reviews. You know, we love those things. Also, did you know that we had created training, marketing training for your team? If you’ve got employees, if you’ve got a staff member that wants to learn a marketing system, how to install of that marketing system in your business, check it out. It’s called the certified marketing manager program from duct tape marketing. You can find it at ducttapemarketing.com and just scroll down a little and find that tab that says training for your team

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Original source: https://ducttapemarketing.com/favorite-podcast-conversations-2021/

The post My Favorite Podcast Conversations From 2021 appeared first on connect social networks.

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Pope Francis Called Out On Twitter For Suggesting Couples Who Opt For Pets Over Children Are ‘Selfish’

ROME, ITALIA – DECEMBER 08: Pope Francis prays at the Immaculate Conceptionon Statue … [+]Spanish Steps in Rome on December 8, 2013, Italy. Pope Francis followed a tradition established by his predecessors and celebrated the Feast at the Immaculate Conception. He visited Spanish Steps to venerate the statue dedicated to the Marian Feast. The Immaculate Conception statue was consecrated in 1857, many years after Church adopted the dogma that Mary was not conceived with the original sin stain. Photo by Franco Origlia/Getty Images

Getty Images

Even Pope Francis who is widely regarded as a reformer and savior of many Catholics has not been immune to backlash from social media. CNN reported that he was criticized for suggesting that people who choose to have children with their pets are selfish. He also warned that a decision not to parent could result in a decline of humanity, as well as a threat to the civilisation.

We see people don’t want children or only one. And many, many couples do not have children because they do not want to, or they have just one — but they have two dogs, two cats … The Pope stated that dogs and cats can take over children. It’s funny. But it’s the truth. It takes our humanity away, and this is what we are doing when we deny fatherhood or motherhood. Because it has lost the wealth of fatherhood or motherhood, civilization is aging and lacking humanity. Our homeland is a victim because it doesn’t have children.

Although the comments are true to the Catholic Church teachings on the importance of parents having children and their marriages, social media reacted quickly and loudly. While many users shared pictures of their pet pets to show their affection, others spoke out directly.

“The Pope is entitled to his opinion… but pet ownership is making a strong case here,” wrote satirist Heather Gardner (@heathergtv), who shared a photo of her dog.

“Cat Twitter getting mentally ready to drag Pope Francis because people choose pets over having children are selfish,” tweeted @clockoutwars.

Sarah Maclean, @sarahmaclean, was directer, tweeting: “Billionaires, oil companies and Pope Francis are there right there and calling people with dogs selfish.”

“Well, the Pope could have a silly opinion. This is an extremely stupid opinion,” Kimberly Johnson (@AuthorKimberley), the host of StartMeUp Podcast, said.

Matt Walsh, children’s author (@MattWalshBlog), was also direct about the Pope’s remarks: “Even broken popes are right once in awhile.”

Popes Live In Glass Houses

Twitter users also quickly addressed the fact that Pope Francis doesn’t have any children.

Leo Montague, @LeoMontague91 wrote: “Interesting words by the Pope who apparently forgot he himself has deliberately chosen not have children.”

Tracy King, a writer/columnist, said, “Ah yes. The Pope, famedly and unselfishly, has lots of kids.”

First, I support Pope Francis. Does this mean that people who become priests are selfish or not? “Third, he may want to be open to the idea that many people make an unselfish choice not to have children,” thought Matthew Dowd (@matthewjdowd).

Lines Of Decorum

It was not surprising that there were many tweets that addressed Catholic priests being accused of child molestation. Simply put, it seems that in the age of social media, Pope Francis is seen as fair game – despite the fact that he likely didn’t mean for this to be such a controversial issue or topic.

Scott Steinberg (brand market expert, social media pundit) said, “To each his merit: After all, pets these days are children to many people and more adults wait longer to have children, if at all.”

“Also, last I checked the decision to have kids – which is life-altering and comes with countless responsibilities – is a personal choice,” added Steinberg.

Of course, it was Pope Francis had suggested that such a personal choice was a selfish one, and as noted in the above tweets – among thousands of others – many users felt the need to respond. Evidently, such direct responses are not reserved for the Pope.

“These days any individual is fair game on social media – political, religious, you name it,” added Steinberg. If you share your thoughts in public opinion, it’s not surprising that the public will respond.

The post Pope Francis Called Out On Twitter For Suggesting Couples Who Opt For Pets Over Children Are ‘Selfish’ appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/pope-francis-called-out-on-twitter-for-suggesting-couples-who-opt-for-pets-over-children-are-selfish/

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from Connect Social Networks http://connectsocialnetworks.com/pope-francis-called-out-on-twitter-for-suggesting-couples-who-opt-for-pets-over-children-are-selfish/

Jordan Sudberg’s Tips for Maintaining a Healthy Diet 

In this fast-paced world, many people find themselves sacrificing a healthy, wholesome diet for foods that are “easy” and “quick.” While it is easy for individuals to fall into that trap, the good news is that with dedication and effort, anyone can maintain a healthy diet that fuels the body and mind.  Jordan Sudberg advocates for a balanced diet to keep the body in robust shape, and there are steps one can take to keep up a sustainable, nutrient-loaded diet. No one is incapable of making the changes needed to thrive, and there is no time like the present for ensuring that a healthy diet is maintained for years to come.

Too many individuals find themselves intending to eat right, but that resolve falls away when they do not have the effective tools to implement those goals. Everyone who seeks to have a healthy diet can use these steps to ensure that they can stick to their sustainable diet goals.

Take Time For a Nutrient-Rich Breakfast

When a person takes the time for a healthy breakfast, they are setting themselves up for a day of well-paced eating. A wholesome breakfast prevents cravings throughout the morning and the rest of the day, and it is an invaluable part of maintaining a healthy diet for life. It’s one thing to try to suppress cravings artificially, but when an appetite is satisfied with a good breakfast, a person can maintain moderation and balance throughout the whole day.

Pack Healthy Lunches For Work

Packing a wholesome lunch at home allows the health-conscious individual to forego the unhealthy fast food meals that are around every corner. Many people have incredibly hectic lives, and they think that they have to choose the less healthy option out of necessity, but with a little forethought and planning, those individuals can prepare wholesome lunches that are significantly better for the body than less health-conscious on-the-go offerings.

Know the Ingredients

Being nutrition-smart means knowing what is going into a meal or snack. Sometimes foods can appear healthy, but in fact be loaded with preservatives, sugars, or unhealthy fats. It can be easy to get hyped about eating wholesome foods when first determining to maintain a healthy diet, but as time goes on, it is easy to slide into familiar foods without checking what’s really in them. Taking the time to check the components in a dish is very worthwhile and a good long-term habit.

Have Sensible Portions

That’s easier said than done for some, but predetermining portions can save a person from the temptation to overeat. Even the most nutritious foods can be detrimental in immoderate portions, so taking the time to portion out those nutritious foods is an invaluable step towards long-term health.

Include More Vegetables In Meals

No one doubts the value of including more vitamin-rich vegetables in one’s diet, but not everyone takes the steps to integrate these foods in their daily meal lineup. The individual who takes the time to incorporate appropriate amounts of vegetables and other whole foods into their diet can reap the significant benefits in their daily life.

Allow For Grace

One reason many people are unsuccessful with keeping up a long-term healthy diet is that when the person succumbs in a moment of weakness to an unhealthy meal or other guilty pleasure, they feel like they have ruined their resolve. In truth, a true healthy and sustainable diet is not something that can be ruined in one bad day. A true healthy diet is a lifelong endeavor, and it is better to shake off stumbling blocks and move forward than it is to bemoan slip ups.

Jordan Sudberg Believes That a Sustainable Healthy Diet Can Be a Game-Changer

New York City native Jordan Sudberg is an expert in Physical and Neuromuscular Medicine, and he trained at both Staten Island University Hospital and North Shore-Long Island Jewish Hospital. He spent time as a research scientist at Harvard University’s Massachusetts General Hospital as well as St. Vincent’s Medical Center in Manhattan. He believes in using a healthy diet to keep the body in prime shape, and that fortunately, with dedication and commitment, a person doesn’t have to be a nutrition expert to have an excellent diet and a healthy lifestyle.

The post Jordan Sudberg’s Tips for Maintaining a Healthy Diet appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/jordan-sudbergs-tips-for-maintaining-a-healthy-diet/

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Why Articulating Skills Are Crucial

Why Articulating Skills Are Crucial

Jordan Sudberg knows that being understood by others requires the need to properly articulate what you are saying. He also knows this involves writing. As you create a sentence, it needs to remain at a nice flow where your words will remain both easy to read and capture the reader’s attention.

Knowing how to read and write in your language is only half of comprehending the entire language. Knowing how to speak it can be a total challenge. This is because not many know how to make a clear statement due to the many possible contrasts that can be heard while articulating.

What Makes Articulation So Important

Knowing how to articulate what you want to say involves both ability and intellect. Being viewed as intellectual while articulating is what gets people’s attention. However, many also don’t realize that if they do not articulate themselves well enough, then they will miss many opportunities to advance themselves through their ideas and views. You need to also understand that an accent is not the same as articulation. When an accent is heard it is a conjugation of the words being spoken and articulating involves your ability to express yourself in a clear manner.

It Takes More Than Knowing

Regardless of how intelligent a person is, communication can still be a struggle. You can easily distinguish an inarticulate individual by hearing them mumble and use terms that are vague in nature. Having this inability to articulate will easily leave an individual frustrated and wanting to leave a person in the dust.

In order to practice good articulation, it is necessary to write down what you plan to speak. Then, you should speak what you wrote in a clear and steady voice. When you feel good about your articulation, your overall communication will improve.

You will notice a lot that a successful individual will be the one who knows how to articulate their ideas in a clear fashion.

The Process of Articulation

1. Express Your Voice

Use a recorder to talk into as you read what you have written down. Then, listen to yourself and how each of your words sound and are being enunciated. Is your speech too fast and unable to be understood by others? If so, then correct the issue after noticing it.

2. Prevent Yourself from Mumbling

We all may come across a word that we are unfamiliar with pronouncing. Jordan Sudberg suggests making an attempt at pronouncing the difficult word´s syllables in a clear fashion. This will alleviate any possible mumbling.

3. Keep Your Message Short and Sweet

Try not to say too much and keep your saying to words and phrases that are simple. Keeping it simple will let everyone understand you clearly and effectively.

4. Keep your Saying Clearly Defined

Don’t allow yourself to go on and on about a detail that no one has interest in. Remain defined in what you want to say and what you describe.

Conclusion

By following the above points, your articulation will improve dramatically throughout your day-to-day life and career.

The post Why Articulating Skills Are Crucial appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/business-innovation-2/why-articulating-skills-are-crucial/

The post Why Articulating Skills Are Crucial appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/why-articulating-skills-are-crucial/

Small Business Marketing Trends for 2022

Small Business Marketing Trends for 2022 written by John Jantsch read more at Duct Tape Marketing

Yep, it’s that time of year once again. Time for lots of folks like me to wax on about what we see out there on the horizon so that folks like you can perhaps be a little more prepared to respond to the coming shifts in marketing. 

In a lot of ways, I think the real service posts like this perform is to put a name on things that people are already starting to feel. I don’t claim to have special knowledge about the future, I view things through a lens informed by the thousands of conversations I have with business owners and influencers alike. 

Of course, what I should do is look back at last year’s post and give myself a score, so let’s do that briefly. 

Here’s what I predicted for 2021

·      Paying attention becomes a survival mechanism – This is hard to quantify, but I think that companies that relooked at most of the stages of their customer journey are winning. 

·      Everything gets smaller – More personal, maybe, not sure smaller. 

·      AI gets practical – nailed this one – you can’t produce an app these days without AI baked in. 

·      Talent investment is back in style – I don’t know, the great resignation caused so much scrambling that I’m not sure investment is the right term

·      Video gets personal again – Sure video, including 1 to 1 video, is hot, but I don’t think I saw the audio explosion as a personal medium. 

·       UX and SEO get attached at the hip – yep, another one that Google made real. 

·      Coaching ranks swell – This is still coming in my view, but I’m still bullish as heck on the change in how people, including marketing agencies, position their work. 

With that bit of housekeeping done, let’s move on to what I view as the top small business trends of 2022. 

Brand Purpose takes the place of authenticity.

Authenticity is a decade-old buzzword that most people struggle to define, let alone deliver. One thing the great shake-up entering year 3 has done is force people to search for meaning in their work and certainly is what their brand stands for, promises, and delivers. 

I expect this idea to become a significant differentiator for brands. People will make choices based much more on connection with a brand. Who knows how long this will last but for right now, make sure you help people connect with what you stand for. 

Events are still virtual.

It seemed like this trend if you want to call it that was about to end in the fall of 2021, but alas, it will carry forward into 2022 and continue to influence the habits of business travel and education habits. 

I look for many significant events to get better at hybrid offerings. I also think that forming cohorts of 8-10 to go through an experience together will take the place of the typical course or membership program. 

Co-marketing is no longer a big biz play.

I’ve always loved co-marketing. When you think of this you might immediately think Red Bull and GoPro, but any business can do this. 

Since it’s become pretty much impossible to cold call or even network that well, why not look to other businesses to help you get in front of prospects. 

Co-marketing is essentially a twist on referral, but its passive nature can create great exposure and I think the idea will really catch on in 2022 for proactive small businesses. 

Small business learns to outsource content.

Let’s start with two facts – Content is air, and creating helpful content is hard work. Most large organizations create the storm of content they need for every customer journey stage by building content teams and outsourcing a great deal of content production to freelancers and agencies. 

With the advent of AI in the realm of content creation, many small businesses will be able to compete in the content game by employing inexpensive content partners armed with AI tools. 

NFTs already

In case you haven’t been online, of late, NFT stands for Non-Fungible Token, which of course, means little. Go read up on this idea if you need to understand all things crypto fully. 

NFTs made a giant splash in 2020 and 2021, mainly in the world of collectible digital art. See, that’s the non-fungible part – unlike bitcoin that you exchange for another token or bitcoin and essentially have the same thing you started with an NFT is usually an original of some sort, but because it’s built on blockchain (usually Ethereum), it’s a bit of a contract. 

There will be copies, but you can prove you have the original. And the artist can enhance or continue your connection, and that’s where this will get interesting. 

Think about buying a concert ticket that comes with special bonuses based on your ticket price or number. Then, think about how content creators will start creating their community tokens. 

Okay, all of this is already happening and way past mainstream, but now it is time for small businesses to start paying attention – not to Gary V, but to folks like Joe Pulizzi and Brian Clark. 

So, we’ll see how I did in a year or so. 

Original source: https://ducttapemarketing.com/small-business-marketing-trends-for-2022/

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Weekend Favs January 1

Weekend Favs January 1 written by Karen Cutler read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

• Writers Resources – a comprehensive resource directory that has all the tools and platforms writers and marketers need.
• Zen Wireframe– create mockups of your websites and apps in just minutes.
• SpaceCadet.Ventures – sign up for 30+ weekly creative technology trends

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/weekend-favs-january-1/

The post Weekend Favs January 1 appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/weekend-favs-january-1/