Building A LinkedIn Profile For Business Success

Building A LinkedIn Profile For Business Success written by Sara Nay read more at Duct Tape Marketing



About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Daniel Alfon on building a LinkedIn profile for business success.

French-born, trilingual Israeli (English, French and Hebrew), Daniel Alfon was one of the first to open a LinkedIn account in early 2004.

Since then, he published his book “Build a LinkedIn Profile for Business Success”, spoke across virtual and physical stages in 3 continents, and helped thousands of entrepreneurs and consultants grow their business.

More from Daniel Alfon:

• Daniel Alfon’s Website
• Daniel’s LinkedIn

 

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

Original source: https://ducttapemarketing.com/linkedin-profile-success/

The post Building A LinkedIn Profile For Business Success appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/building-a-linkedin-profile-for-business-success/

What to Do if You Are a Victim of Harassment on Social Media

Harassment on social networks consists of making repeated comments or behaviors on the internet that degrade the living conditions of the victim. It can be comments, montages of images or videos, or private messages. You can file a complaint about harassment on social networks, whether it is public harassment or private harassment.

Discrimination against specific sex or gender on the platforms also counts as harassment. You can contact a gender discrimination lawyer in New Jersey if you face this kind of discrimination in the state. Harassment on social networks is a particular form of harassment that has appeared with the emergence of new technologies. We also talk about cyberbullying. Other types of harassment exist, for example, telephone harassment. It is possible to file a complaint of harassment on social networks. We look at what you should do in case of harassment on social media.

Gather evidence of harassment on social media

The first step is to gather evidence of harassment on social media. Do not contact the harasser first. He could delete his publications, and you will no longer be able to file a complaint about harassment.

• You must save the URL and posts and take screenshots of all posts, whether public (on your wall) or private (on your instant messenger).
• Then, call on a lawyer to make a report on the internet. They should follow the correct procedure so that you can use this evidence in court. 
• In addition, make an appointment with your attending physician or the occupational physician. It will provide you with a certificate to demonstrate the harmful conditions of social media harassment on your health. He may possibly prescribe an ITT (Total Incapacity for Work) for you. These elements will also be used to support your complaint.

Filing a complaint about social media harassment

You can file a complaint for harassment on social media according to different procedures:

• File a complaint when you know the perpetrator‘s identity: If you know the identity and contact details of the perpetrator of the harassment, you can use a direct quote. The court is seized directly. The procedure is fast because there is no investigation. However, your case must be strong enough.
• File a complaint when you do not know the author’s identity: In this case, you can file a complaint “against X.” You can either file a simple complaint with the prosecutor or a complaint with civil action with the investigating judge. It is possible to lodge a complaint by correspondence.

You can be assisted by a lawyer to identify the most appropriate procedure for your situation.

How to react

Harassment on social media calls for a quick response. It often leads to harmful consequences on the victim’s health and social life, like all types of harassment. Harassment on social networks can also very quickly degenerate and become disproportionate due to the speed of dissemination of Internet content.

Here are steps you can take to respond to social media harassment effectively:

• You must configure your social network’s privacy settings if this is not done. Your account is public by default, which means anyone can see your information and send you messages. You need to adjust the settings so that only your friends can access it.
• Block the harasser from contacting you. After that, do not accept any friend requests if you are unsure of the identity of the requester.
• Once you have gathered evidence of social media harassment, you can directly contact the specific platform to request the removal of the posts. They can be held liable if they became aware of the posts and did not act quickly to remove them.
• Finally, you can complain about harassment on social networks.

The post What to Do if You Are a Victim of Harassment on Social Media appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/what-to-do-if-you-are-a-victim-of-harassment-on-social-media/

The post What to Do if You Are a Victim of Harassment on Social Media appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/what-to-do-if-you-are-a-victim-of-harassment-on-social-media/

Weekend Favs June 4

Weekend Favs June 4 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

• Call Tracking Metrics – Track and attribute all online and offline leads, across multiple platforms and get the comprehensive data you need to confidently make better marketing decisions for your business.
• Better Sheets – If you want to learn how to do more with Google Sheets this is a great platform for you. Better Sheets offers videos and training for Google Sheet users on how to build templates for analytics, boards, design, and much more.
• Grow With Google – Another great free resource from Google. Grow your career or business by earning certificates, watching videos, and completing mini-tutorials all specially designed by Googe to help you grow.

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/weekend-favs-june-4/

The post Weekend Favs June 4 appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/weekend-favs-june-4/

The War on Russia in an Open World Where Everything is Social

The invasion of Ukraine by Russia has been one of the most looked down upon events of recent times in the West. Many countries have gotten together to take careful responses against Russia in some effort to dissuade the war in Ukraine. 

This has come in the form of major economic sanctions primarily. Russia has been removed from SWIFT, majorly reducing their international banking capabilities. The U.S has stopped all importation of oil from Russia and removed the ability to buy Russian bonds. And several countries have frozen Russia’s foreign reserves.

On top of this several companies have suspended all operations within Russia, prompting several lookalikes to pop up as Russia removed all U.S intellectual property rights. This all serves for up to a 15% downturn in Russia’s economy throughout 2022, but the effects are not just economic.

Russian citizens are now being looked down upon as support for Putin only grows. The U.S is seeing skyrocketing gas prices and low stock values and Russia and its citizens are being seen as the ones to blame. Resentment continues to grow but Russian citizens are only serving to be harmed.

Higher interest rates, fluctuating currency, the complete block of money being sent abroad, these are some of the things Russian citizens are dealing with. In times of war common citizens are the ones most harmed, one must only look at all the displaced people of Ukraine to understand that. 

Although action must surely be taken against Russia. It’s important to recognize the effects of war on the people of Ukraine, Russia, and even places like the U.S. War takes a toll on everyone and that’s a natural consequence of actions taken to promote its end. What the future holds for these countries is only yet to be seen.

Source: USGoldBureau.com

The post The War on Russia in an Open World Where Everything is Social appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/infographic/the-war-on-russia-in-an-open-world-where-everything-is-social/

The post The War on Russia in an Open World Where Everything is Social appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/the-war-on-russia-in-an-open-world-where-everything-is-social/

The Adventures Of The World’s Greatest Negotiator

The Adventures Of The World’s Greatest Negotiator written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rich Cohen

In this episode of the Duct Tape Marketing Podcast, I interview Rich Cohen. Rich is the New York Times-bestselling author of several books such as Tough Jews, Monsters, and Sweet and Low. He is the co-creator of the HBO series Vinyl, and a contributing editor at Rolling Stone. Rich has a new book called – The Adventures of Herbie Cohen: World’s Greatest Negotiator.

Key Takeaway:

Herbie Cohen is known for many things like – being the World’s Greatest Negotiator, dealmaker, risk-taker, adviser to presidents and corporations, hostage and arms negotiator, lesson giver and justice seeker, author of the how-to business classic You Can Negotiate Anything, and of course, Rich Cohen’s father. In this episode, I talk with Rich Cohen about his latest book that honors his dad and the biggest lessons he’s shared with him throughout his life – The Adventures of Herbie Cohen: World’s Greatest Negotiator.

Questions I ask Rich Cohen:

• [1:35] Your father was probably best known as the author of ‘You Can Negotiate Anything’. Would you say that’s why you’re a writer?
• [2:19] You’ve written about a lot of topics – why write about this topic now?
• [3:17] Some of the stories in the book were from the ’50s and ’60s – how did you collect these stories in such detail?
• [4:33] So were you a Dodgers fan then?
• [5:32] I’m going to go down a rabbit hole here – what’s your favorite baseball book?
• [6:30] Have you written for TV at all?
• [7:55] So who were some of his contemporaries in that space?
• [9:40] My audience is primarily business owners and marketers. So what’s the business application of this book in your mind?
• [12:01] If somebody were to come to you and ask you to list out five or six key negotiation lessons, what would those be?
• [15:08] Would you say there is one or two of your favorite stories you’ve told them a hundred times and people still want to come back to them?
• [18:11] You’ve mentioned Larry King a number of times, did he go to school with your dad?
• [21:02] Where can people connect with you and get a copy of your book?

More About Rich Cohen:

• His new book — The Adventures of Herbie Cohen: World’s Greatest Negotiator
• Connect on Twitter

Take The Marketing Assessment:

• Marketingassessment.co

Like this show? Click on over and give us a review on iTunes, please!

Duct Tape Transcript

Email

Download

New Tab

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the MarTech podcast, hosted by Ben Shapiro and brought to you by the HubSpot podcast network with episodes you can listen to in under 30 minutes, the MarTech podcast shares stories from world class marketers who use technology to generate growth and achieve business and career success all on your lunch break. And if you dig around, you might just find a show by yours. Truly. Ben’s a great host. Actually, I would tell you, check out a recent show on blending humans, AI, and automation. Download the MarTech podcast wherever you get your.

John Jantsch (00:41): podcast. Hello, and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Rich Cohen. He is a New York times bestselling author of numerous books, including tough Jews monsters, the Chicago Cubs and peewees. Just to name a few, he’s a co-creator of the HBO series vinyl and a contributing editor at rolling stone. We’re gonna talk about his new book today. The adventures of herbi Cohen, the world’s greatest negotiators. So rich, welcome to the show.

Rich Cohen (01:21): Ah, thanks for having me.

John Jantsch (01:23): So, so you are a writer. Um, you’ve written, I, I, my intro didn’t do justice. It would’ve taken a long time to list all, all of your books and all of your contributions, this latest book about your father. He was probably best known as, as also an author of the how-to classic. You can negotiate anything. Is, is that why you’re a writer?

Rich Cohen (01:42): Probably. I mean, the, the main thing, my father, isn’t really a writer. He’s really a storyteller and kind of a philosopher and a business kind of guy, but storytelling was always a big thing with him and in my family and sort of to keep everybody’s attention. You had to tell basically a funny story. So I remember when I first got outta college, I got this job at the new Yorker almost by luck. And there was a story that the, the bio was that the writer is somebody who here who thinks being funny is more important than anything, even warm human relationships. And I realized this is a place for me.

John Jantsch (02:19): so, so you’ve written all about a lot of topics. Why, why now? Right about this topic?

Rich Cohen (02:25): Well, I always write about my father, tough Jew starts with my father and his friend sitting around a diner in Beverly Hills, talking about Jewish gangsters and peewees, which is my life as a youth hockey parent, losing my mind. I started with a epigraph for my father, which is from you can negotiate anything at a big part of this new book, which is the secret to life is to care, but not that much. So I think my father’s philosophy and his general outlook is a big part of my life. And a couple years ago, I was writing a story for audible, Amazon. Mm-hmm, just something about him. And it felt so natural and so fun to write about him, that I just thought, this is what I should be doing. And this is probably what I should have been doing all along.

John Jantsch (03:07): So, as I read some of the stories, I mean, it was really as though you were there, but some of these stories were from the, like the fifties and sixties, you were not there. probably in some of the war stories and things. How did you collect these stories in such detail?

Rich Cohen (03:21): Well, the stories about Bensonhurst and his gang, the warriors and Larry King and Sandy Cofax and all those guys, right? That was like my mythology. I grew up with that, like instead of Bible stories and there was always lessons in him. And when I was a kid, Larry King had this incredible radio show on every night from midnight to 5:00 AM. And he would tell, I would lie in bed at night and he would tell these stories and then I’d meet him and I’d ask him about ’em. That’s how I got those stories in the army. A lot of the stories about my dad’s time, coaching basketball, right. And he actually saved the reporting, cuz it was, he was coached the league that consisted of guys who were division one college basketball players. Who’d been drafted into the army during the Korean war. And my father saved all the coverage from stars and strikes mm-hmm , which had a lot of photos of these games. Yeah. And it was, you know, very romantic to me to see it, but was interesting. When I looked at how my father was very successful, coaching basketball, it’s just the same exact way he conducted himself in negotiation, which is, he always tried to sort of do something unusual, control the timing, you know, control the floor. It was interesting cuz you see this one through line that goes from the time he’s 10, 11 years old in Brooklyn, all the way till now.

John Jantsch (04:34): So, so were you a Dodgers fan then?

Rich Cohen (04:36): I was a Cubs fan. I grew up in Chicago and it’s a very funny thing where my father playing sort of says he was a Dodgers fan. He grew up in Brooklyn. He was really a Yankees fan. And he says, the reason he was a Yankees fan is the first game he ever went to. The first in person was babe Ruth Day, which is when he was like 11 years old at Yankee stadium when babe Ruth was dying of cancer. And um, my father took me to my first game, which was Wrigley field, which he loved because he said he reminded him of evets field. Yeah. Was after the game where the Cubs had a big lead and then the Cincinnati reds came back from behind and crushed him. He said, I wanna tell you something I’m being very serious right now. Don’t be a Cubs fan. A Cubs fan will have a bad life. Cubs fan will accept losing as the natural state of affairs in the world. Do yourself. He a favorite.

John Jantsch (05:23): He was a prophet in other words.

Rich Cohen (05:25): Yeah. But then they won in 2016. So it did happen. Finally. I just had to wait till I was 50 years old.

John Jantsch (05:31): So what’s your, I’ve got to go down a rabbit to hold here. What’s your favorite baseball book?

Rich Cohen (05:36): My favorite baseball book. There’s this book called? I think the glory of their times. You know that book. I don’t my shelf cuz I know that I have it. There’s a lot of great. I like the Roger Conn book, the boys of summer. I like all summer.

John Jantsch (05:47): I’ve got boys of summer written down here cuz I frankly, I, I assumed that was gonna be a Dodge. This

Rich Cohen (05:52): Book, the glory of their times is an oral history of guys that played early. Yeah. Like in the dead ball era and their lives are so wild, you know, like they would jump a freight train to get the spring training and stuff. And that is a unique book.

John Jantsch (06:05): Joe, are you familiar? Joe PO Naski the, the writer sports illustrator I think is his last gig, but he he’s got a book called the baseball 100 and he covers a lot of those guys and it, they are some pretty neat stories,

Rich Cohen (06:15): But see it’s so Brooklyn stories and my dad, all of it seems like it was like Paul bunion stories. It happened. Right. in such an exotic different time. Yeah. Yeah. When there was the big baseball team in Chicago was in rock, was in Rockford. I think, you know where the first pro it’s just interesting.

John Jantsch (06:30): So, so do you write for TV at all? Or have you?

Rich Cohen (06:34): I have.

John Jantsch (06:35): And the reason I, uh, say that is because the book kind of reads like episodes of a sitcom I think would make a great sitcom

Rich Cohen (06:43): Originally cuz my father has all these great stories. Yeah. And originally I just wanted to do it like a hundred chapters. Each one is separate scenes. But then as I started to write them, I realized there was actually a bigger story, which is a story of his life. Yeah. But so I did see it originally episodically and kind of funny with his lessons. Right. Cause my father, when he’d tells stories far follows a very ASOP fables like structure, which is question story moral, you know? So, but then I realize his life is the big story. So I always think of when I write it’s like, I dunno if you know those Chuck close paintings or all these made up of little tiny pictures, but when you step back all the little pictures that up to one big picture, that’s kind of what the effect I’m going for.

John Jantsch (07:25): Your parents owned a business. Is that right? They were entrepreneurs as

Rich Cohen (07:28): Well. They owned my father’s business. My, the business was my father with power negotiations. My, my father’s the guy who sort of popularized win-win I believe which he’d taken from game theory where he, he taught at the university of Michigan and he worked on game theory. And, but my mother came up with the company logo, which was, I can’t do it cuz I’m one person buts, two people shaking hands at their thumbs like that. Yeah. Yeah. So it was a little cheesy, but very effective, a little cheesy goes a long way in America. It’s good.

John Jantsch (07:55): So, so who were some of his contemporaries then in that space? Zig Zigler or somebody and was in that space, right? Yeah.

Rich Cohen (08:05): But the, the people, I remember the people who were around when like one of the things he did was he worked for the FBI. He trained their people and he, and he, sorry, there’s like, I can just hear my kids just got home from school. There’s a whole hub up. He trained their people and there was a guy named Walt sire and together they created the behavioral sciences unit because his whole thing was, he used to quote this thing from Arthur Miller to understand the price. You have to understand the player. And if you’re negotiating with somebody and you don’t know what is valuable to them or what they’re like, you can’t really offer them something or pressure them with something that’s valuable. Now he’s really, as far as marketing goes, he’s like, he always said to me, that life is 90% marketing always said that to me. And he always said that he’d rather have a piece of crap product

Rich Cohen (08:55): With a genius to sell it. Then a masterpiece with an idiot selling it. and that’s something I always remember, you know? So, and he taught me little things. I think he taught like a little lesson. He taught me, which I think is kind of like marketing and is I would turn papers in at school. And I would say to the teacher always, and my father found this. I don’t think this is very good. You’re probably gonna hate it. But here it is. And I’d get a bad grade. And my father said, no, people are very suggestible. You say, I think this is great. It’s a work genius. You’re gonna love it. And you get a good grade so that’s like a little thing that he taught me that I live by all the time.

John Jantsch (09:31): Hey, eCommerce brands did you know, there’s an automated marketing platform. That’s 100% designed for your online business. It’s called drip. And it’s got all the data insights, segmentation, savvy, and email and SMS marketing tools. You need to connect with customers on a human level, make boatloads of sales and grow with Gusto. Try drip for 14 days, no credit card required and start turning emails into earnings. And SMS sends into ch CHS try drip free for 14 days. Just go to go.drip.com/ducttapemarketingpod. That’s go.drip.com/ducttape marketingpod.

John Jantsch (09:32): So if somebody, I mean, because obviously the subtitle world’s greatest negotiator hints at some business advice, my audience is primarily business owners, marketers. So what would be your pitch to them of, you know, what’s the business application? Because again, it, this book is very entertaining. it? The stories are great. You’re a great storyteller or retailer, but what’s the flat out business application in

Rich Cohen (09:57): Your mind? Well, my father really worked in the business world. You know, he started out at Sears, he’s the executive suite of Sears and he was a advisor mostly to fortune 500 companies and trained their executives and negotiated their deals. And he has a philosophy of business, which is summed up by the secret to successes to care. But not that much approaching life is a game remaining, detached, not becoming fixated on a particular outcome, looking for a win-win deal. Not because it makes you a better person, but as he would say, people will support something that they’re part of creating. So you want to bring people in and create solutions together. But his whole training of me was about business. So like my grandfather, on the other side, my grandpa Ben Eisenstadt invented the sugar packet and then invented sweet and low, which is still a privately owned company.

Rich Cohen (10:46): He created out of his diner in Brooklyn and I saw the whole life of that business. So I feel like all my books are in away business books, all of them. So like this is a new book. Like one of my more successful books has been, was the fish that ate the whale about this guy, Samuel Zim Murray, who took over United fruit, started out as a fruit Petr. And I wrote a book about chess records, which was, you know, these are all guys that live kind of, by the way, my father believed, which is give the market something, it doesn’t know. It wants, you know, fill in niche that you don’t even know exists as, uh, what chess records did, which invented rock and roll is first you, uh, invent the product and then you invent the market, you know, so, and I really saw with sweet and low cause you saw it in the pharmaceutical industry, which is first invent the pharmaceutical and then figure out what you can possibly sell it to cure. And one of my favorite stories, I always tell my kids is the, uh, history of Viagra because it’s such a backwards way to come up with a product. But, you know, so I felt like I always kind of understood that about building a business and what happens mostly because I lived through that with my father and read all this stuff.

John Jantsch (11:53): So if somebody were gonna say, there are, there are many books on negotiation, this is, uh, probably the, the most unique one. Well, one of the more unique ones on negotiation, if, if somebody were going to come to you and say, you know, list out five or six, you know, key negotiation lessons, what would those be from the book?

Rich Cohen (12:10): From my book?

John Jantsch (12:11): Yeah.

Rich Cohen (12:12): Uh, okay. The first is approach an every negotiation like it’s a game and the, the key is to care, but not that much. Second is don’t. My father is always worst person to negotiate for is yourself because you care too much. Don’t become emotionally involved. It’s not personal. Yeah. It doesn’t matter. Okay. Another is, don’t become fixated on a particular outcome. People have a single goal in mind and try to reach that goal, but things change and you might come out with something different or something better. Two is try to make your opponent part of the solution because people will support things that they create. You see that in Congress where you get these 50 to zero votes and the thing falls apart because half the people in power are against it and want it to fail. You have to want both sides to want it to succeed.

John Jantsch (13:05): It’s an interesting example to bring up though, because it feels like it doesn’t really matter anymore in that they, you know, that maybe what people are fixated on is win, lose rather than, uh, win, win.

Rich Cohen (13:17): Well, the thing, one thing that my father said is he was supposed to write a second book and my mom would say, you’ve already missed a deadline. and he’d go, when what happened? And she goes nothing. Then he goes, then that really isn’t a deadline. and that’s like a big thing about his, which is I used to quote Jimmy Walker. Who’d been the mayor of New York, like in the twenties, who said, as long as you get there before it’s over, you’re not late.

Rich Cohen (13:38): you know, so basically this idea that there are these certain rules that are arbitrarily created. And one thing he said almost says like a mathematical formula is things that are, the product of a negotiation are negotiable. So people get very intimidated by authority and they think they can’t negotiate something. As he would say about the sticker price in Sears, it looks like it was put there by God. So you can’t question it when you realize it’s just a few people in a room randomly selecting this price almost you realize itself was ran, was negotiated so you can negotiate it. And one of his key lessons I stupidly left out when I gave you my list was one of his big things is realizing that you have power when dealing with what seemed like more powerful people or institutions. And he always said power is based on perception. If you think you got it, even if you don’t got it. And that’s the key to his whole thing, which is people have power. You can always make a move. There’s always another decision to make. And like he said, as long as you get there before it’s over, you’re not late. Some can still be salvaged and done. And he saw all that, like, you know, a game.

John Jantsch (14:48): So , I’m trying to, well, I guess I was gonna ask you this. People ask me this I’ve write books too. People ask me this all the time. I wrote a book that had 366 separate stories. So, you know, the logical question always was, what’s your favorite? Yours? I lose track of what are you? 50, 60? How many? 57, 58 what’s would you say there’s one or two that are you that really are your favorite stories that people you’ve told ’em a hundred times and, and people still want to come back to them.

Rich Cohen (15:17): Well, I’ll have to, I’ll tell you two very quickly. One is a famous story, which is the Moo story, which Larry King claimed was when my father learned to negotiate, which is a kid that they went to school with had gone to Arizona, cuz he had tuberculosis mm-hmm and the cousin was supposed to shut down the house, go to the school and get his records, transferred for a school in Arizona. And my father said, you don’t have to go to the school to the cousin. They were gonna walk this kid. His name is Mao. He said, uh, we will tell the school, save you a trip. And then my father said, I got a great idea of how to make some money and we can go to coing island and celebrate. Instead of saying MAOS in Arizona, it would say, ma is dead. collect money for his funeral w reefa.

Rich Cohen (15:57): And it was a whole long story. But ultimately in the end, after a year, I just say that it ends up with a giant fiasco, with a bunch of sitting there for the Gill Mermelstein Mao’s real name, Memorial award. The first winner of which is my father, Larry and another guy. And Mao comes back to school that day. And my father jumps up on stage and yells go home Mao, you’re dead. You’re dead. Mao go home. And they sit with the principal and the principal says you’re suspended. You’re expelled. You’re done. And my father goes, hold on, you’re being a little hasty here. Cuz he looked at it from his side. He said, you’re right. What we did was horrible and we’re expelled and we’re done. But if you go through it, this like you’re planning to, we’re not gonna go to school anymore, but you’re never gonna work in New York city again. And he explained to him what would happen to him and why it wasn’t in his interest to expel them from school. And that was when he was in eighth grade. My father and Larry always said that was when he became a negotiator. And the other second story I’m telling him very quick, here is no

John Jantsch (16:56): That’s good.

Rich Cohen (16:57): One thing my father believes in is the difference between the what and the how, right? That’s a big thing in his life, which is there’s what you do or what you say and how you do or how you say it. We used to go to this terrible restaurant all the time in the town I grew up in and finally said, why do we go to the worst restaurant in town? He goes because they always give us the booth. That’s a difference between the what and the how. And when I was a kid, my father took me to buy my first used car and he wanted to show me how to negotiate. He created this big list of criteria of the car we should get. And the car he decided I should get was a Toyota Corolla with 70,000 miles or less on it. That’s the car he thought I should afford and I should buy.

Rich Cohen (17:37): So he looked and we finally found this car and I said, this is it. This is the car. And he said, no, no, I don’t like this car. And I said, what are you talking about? It meets all your criteria. And he goes, did you see all the writing and on the car, on the driver’s side and cursive, it said Barry. And on the drive and on the passenger side, it said Billy, and on the hood of the car, it said, Chuck, that was like the name of the car itself. And I said, so what we’ll have it repainted. He said, you’re missing the point a schmuck own this car. and that was the what and a half.

John Jantsch (18:10): So, so you’ve mentioned Larry King a number of times. And were they, did they go to school together? Is that where they met?

Rich Cohen (18:17): They met together. They, yeah, Larry’s father died. Larry was like a, in my light, like an, an uncle almost Larry’s father died when he was a kid in a heart attack. And Larry kind of grew up at my parents, my grandparents’ house and Larry and my father first met when they were nine. I think they both got in trouble at school and they were assigned to be crossing guards and they were together. And my father said, Larry said, this is a terrible job. It’s a waste of time. They don’t need a crossing guard here. My father said, I disagree. This job has a lot of power and importance. This is like, if you think you got power, you got it. And they argued. And my father to prove his point took the stop sign that you held, went out and just stopped traffic for like five minutes. There was instantly a huge giant traffic jam in Benson or Brooklyn fights breaking out on the sidewalks car talking. And they said they had their sash ceremony ripped off their jackets, but that’s their meeting and then they were, you know, they remained, Larry was a big part of my life from I, I worked for his show, used to work for his show was, you know, very interesting.

John Jantsch (19:19): I, I bring that up primarily, uh, because it, I knew it would’ve, Elit a good story, but also to talk about the acknowledgement for Ellen Cohen, who never understand Larry ,

Rich Cohen (19:29): That’s one of my, my father’s problems with this book. He thought I should not have done it that way. but the fact is, uh, Larry’s a big part of this book and my mom would always say, can’t stand Larry because they, they knew each other, their whole lives, since my mother was 18 years old. But when my father got around Larry, my father acted like he was 10 years old. right. And my mom sort of felt like a third wheel and this is even when she’s like 60 years old. Right, right, right. So, and I, and by the way, it wasn’t just her. I had the same experience. Their favorite thing to do together was to go to a BA, he liked to go to a baseball game, like five hours before the game and watch batting practice. So, and they would get P passes and they’d get out on the field, which wasn’t hard to do.

Rich Cohen (20:07): There was nobody there empty stadiums. And I was with them once and they saw a player that they really liked from the fifties. And they both got all giddy and ran off to talk to him. And batting practice was being thrown by Rick Ziff who played for the Cubs. Yeah. And Rick Ziff, I never don’t know Rick. I mean, he knew him as a fan and he comes up to me and he goes, did your dad just ditch you? Because he had a chance to meet a celebrity. And I was like, yeah, that’s what happens when he gets around Larry. But that’s, that was my mom’s main problem with him. And also he’d always get into trouble with Larry. They’d go out and do stuff and get in all kinds of trouble. And yeah, it’s, it’s almost like Ralph and, uh, Ralph Cramton and Norton those do

John Jantsch (20:45): Together. Yeah. It’s funny how people do, you know, even, like you said, at 60 revert to kind of their childhood, uh, selves, when they, you know, get together with, you know, old high school friends and things

Rich Cohen (20:54):

John Jantsch (20:55): Well, rich, thanks so much for taking a moment to stop by the duct tape marketing podcast and talk about, uh, the adventures of herbi Cohen. You wanna tell people where they can connect with you. Obviously the books are available, uh, wherever you buy

Rich Cohen (21:06): Books. Well, you can write me on social media. You can write me on Twitter, or I have a website that links up to an email for me, which is author rich cohen.com. And the Twitter is, I think it’s rich Cohen, 2003, cuz that’s the year I peaked and then, uh, you can buy the book on Amazon.

John Jantsch (21:23): Awesome. Again, thanks for stopping by. And hopefully we’ll run into you one of these days out there on the road.

Rich Cohen (21:28): I’ll see you in golden. Yeah.

John Jantsch (21:29): Thanks rich.

Rich Cohen (21:30): Get a course.

John Jantsch (21:31): Hey, and one final thing before you go, you know how I talk about marketing strategy strategy before tactics? Well, sometimes it can be hard to understand where you stand in that what needs to be done with regard to creating a marketing strategy. So we created a free tool for you. It’s called the marketing strategy assessment. You can find it @ marketingassessment.co not .com .co check out our free marketing assessment and learn where you are with your strategy today. That’s just marketingassessment.co I’d. Love to chat with you about the results that you get.

Scroll back to top

Sign up to receive email updates

Enter your name and email address below and I’ll send you periodic updates about the podcast.

powered by

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Drip.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

 

Did you know there’s an automated marketing platform that’s 100% designed for your online business? It’s called Drip, and it’s got all the data insights, segmentation savvy, and email and SMS marketing tools you need to connect with customers on a human level, make boatloads of sales, and grow with gusto. Try Drip free for 14 days (no credit card required), and start turning emails into earnings and SMS sends into cha-chings.

Original source: https://ducttapemarketing.com/the-worlds-greatest-negotiator/

The post The Adventures Of The World’s Greatest Negotiator appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/the-adventures-of-the-worlds-greatest-negotiator/

Content Planning Made Easy With Planable

Content Planning Made Easy With Planable written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Xenia Muntean

In this episode of the Duct Tape Marketing Podcast, I interview Xenia Muntean. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola.

Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper’s startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams and has launched her own podcast – People of Marketing.

Key Takeaway:

Social media is a marketing channel today that can’t be ignored. The CEO and Co-Founder of Planable, Xenia Muntean, was tired of spending her life in a spreadsheet creating content and juggling managing multiple social media accounts. Instead of continuing to spin her wheels in such a seemingly unproductive workflow, she decided to find and create her own solution to the problem. In this episode, I talk with Xenia about her journey in building Planable, the problems the platform has sought out to solve for so many people, and the many ways you can use Planable in your content planning to enhance your customer journey.

Questions I ask Xenia Muntean:

• [1:49] What it was like going through the Techstars Accelerator program and how do you think it relates in terms of success for you?
• [2:36] Why did you create Planable?
• [4:53] What’s been the hardest thing for you to figure out or learn along your journey with creating Planable?
• [6:31] What’s been the most rewarding part of growing your own growing Planable?
• [7:23] What was the biggest thing you did to launch Planable, that led to a great deal of success?
• [8:53] What was the launch with AppSumo like?
• [10:55] What are some of the problems that Planable saw along the way?
• [14:10] What role does AI play in content planning and in execution and even inside of the Planable tool?
• [15:46] What are some of the ways that you’re seeing people use Planable for different stages of the customer journey?
• [17:32] How are you seeing agencies and consultants using a tool like Planable?
• [19:13] Where people can find out more about Planable, and is there an offer you have for Duct Tape Marketing Podcast listeners?

More About Xenia Muntean:

• The People of Marketing Podcast
• Get 50% off two months of Planable using code ‘DUCTTAPE50’ at check out

Take The Marketing Assessment:

• Marketingassessment.co

Like this show? Click on over and give us a review on iTunes, please!

Duct Tape Transcript

Email

Download

New Tab

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the MarTech podcast, hosted by Ben Shapiro and brought to you by the HubSpot podcast network with episodes you can listen to in under 30 minutes, the MarTech podcast shares stories from world class marketers who use technology to generate growth and achieve business and career success all on your lunch break. And if you dig around, you might just find a show by yours. Truly. Ben’s a great host. Actually, I would tell you, check out a recent show on blending humans, AI, and automation. Download the MarTech podcast wherever you get your podcast.

John Jantsch (00:51): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch. My guest today has Xenia Muntean. She is the CEO and co-founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands like Hyundai Viper and the United nations prior to launching Planable. At 20 years old, she built a digital marketing agency and led social for clients such as Coca-Cola. She’s also the author of the manifesto on content marketing teams and the host of the podcast, people of marketing. So Zenia welcome to the show.

Xenia Muntean (01:28): Thank you so much, John, for such a warm introduction.

John Jantsch (01:31): Awesome. So I, I, as part of your introduction, I didn’t, didn’t read this part, but, uh, I know that you, when you were starting Planable, you went through a, a Techstar program in London, I think in 2017. Yeah. I’m just curious, you know, a lot of people talk about, especially a lot of startups want to go through that program, go through that kind of program. And I’m just curious what it was like for you. And what do you think it meant in terms of success for you?

Xenia Muntean (01:55): Uh, I think it was a tremendous program for our company. It, it really helped us open a lot of doors. And I, I think I, I really see Techstars as kind of the foundation of our company or the way we kickstarted Planable, not just because of the money and the, the round that we, we raised with them. But it’s also a lot about the, the networking, the connections we made there and just everything that we learned about startup life. It it’s really where we built the product, where we learned how to grow it, where learned how to develop, create value for customers. And it’s also a lot where it’s where we got our first customers. Yeah, it’s really, it really kick started our business.

John Jantsch (02:36): So, so a lot of founders have, um, a very similar story as far as why they created the, the product they created or where the idea came from. Yeah. And I’m guessing because you were running social for clients that had a lot to do with why you created, uh, Planable, but maybe you could share if, if that’s, uh, true

Xenia Muntean (02:53): Mystery solved John , but yes, that’s exactly where the idea for Planable. That’s where I got the idea for Planable. I was running, uh, social, creating content calendars for a lot of my, a lot of my clients back in my agency days. And I was really frustrated with the workflow. I felt like working in spreadsheets and spending my entire day formatting decks and presentations and going back and forth on emails was just not productive and not a delightful way of working with clients. I didn’t feel like it was delivering a very professional interface for clients. It wasn’t a professional way of doing business with them. And I tried to find something that was really focused on collaboration, approvals planning, cuz there were, you know, a bunch of tools even back there. Uh, there were a bunch of tools that were helping you with publishing on social automating, you know, publishing on, on, on social media channels. But there wasn’t anything specifically focused on planning and, and collaboration approvals. And that’s kinda where the idea of Planable that’s where Planable was born.

John Jantsch (04:01): Yeah, I think you’re right. I mean, I think the first generation of tools, like this were really all just about automating posting and things and, and when you started getting teams working together yeah. And approvals that were needed across maybe departments, you know, maybe legal had to even look at, you know, things then all of a sudden it got a lot more complex, didn’t it?

Xenia Muntean (04:20): Yes. That’s, you’ve put it perfectly. It’s really about the first problem in social media. There’s this amazing channels, social media’s this new thing. How do we automate it? How do we publish at scale? Okay. Problem solved. Now there’s a lot of people working and creating all of this amazing content. How do we align them? How do we create efficiency? How do we save time on that? And that’s where, you know, Planable comes in.

John Jantsch (04:47): So kind of again, talking about your journey with Planable, I always love to ask entrepreneurs as what’s been the hardest thing for you to figure out or learn

Xenia Muntean (04:59): Hardest thing.

John Jantsch (05:01): That’s, you know, what’s so funny. Uh, that’s also the hardest question that people have for

Xenia Muntean (05:06): True.

John Jantsch (05:06): That is cause every everyone pauses on that.

Xenia Muntean (05:08): Yeah. Hard houses on that. Yeah. Hardest thing. I think I, I was just having a conversation with my co-founder today on this topic. I think hardest thing is to learn, to let go, because in the beginning, as a, as an entrepreneur, you’re very hands on, you do all of the things that’s normal. You can’t afford anyone else so you do little bit of everything. And then in time you need to hire the best people, people that are better than you are at that job and trust them to do that job and let them go, you know, Deconnect detach from the job that they, they, you hire them to do. And it, that’s a really hard thing to do because it’s your baby. You’ve created it. So it’s so hard to detach and let go. But it’s also hard to do that. Like the high level, the strategic thing it’s so ambiguous. It, it takes time to develop whilst the tactical stuff, you know, the day to day it, you know, it’s achievable. It gives you like a dopamine boost, you know, you’ve done something quick thing. It’s a win. It’s so easy to do. I mean, it’s not easy, it’s still hard work, but it’s more graspable whilst. Yeah. The statistical stuff that you’re supposed to be doing is very vague. So yeah, that’s probably the hardest thing.

John Jantsch (06:22): Yeah. I’ve been doing this for 30 years and I can attest to the fact that , that that’s still hard today of, you know, for me. And I think that’s true of most founders. So let’s flip that around. What’s been the most rewarding, uh, part of growing your own, growing this particular,

Xenia Muntean (06:35): Seeing the team thrive and, and grow and like hiring people and seeing how they become better and better as professionals. Not necessarily. I mean, yes, of course at the job that they’re doing at Planable, but also as professionals, just seeing them grow in their career and seeing them making, like connecting between each other and building friendships and just like this growing organism that has its own life. And you do not have it, you know, you don’t have control over it, but it’s beautiful at expanding and growing and it’s aligned with what you were envisioning and it is just magical. Yeah. Yeah.

John Jantsch (07:16): So, so you’ve achieved, I mean, 5,000 teams, as we said in the intro, you’ve achieved a level of success with Planable or growth with Planable, but what was the biggest thing you did, uh, to launch that, that you think led to, you know, a great deal of success?

Xenia Muntean (07:30): Yeah, that’s a, that’s a great question. I think a lot of small things that we did in the beginning, I can’t point to like one single thing that we did that skyrocketed us. That would be great. Like that would be great advice to give to someone the, the, the, this thing that you need to do and that’s gonna like skyrocket your business and you’re gonna do amazing. I wish there was such a thing, but I think it’s just the result of a lot of tiny experiments, a lot of initiatives that you’re trying trial and error, and finally find something that works for your market. Something that works for your business. We’ve tried, for example, we’ve tried paid ads for a really long time and different channels until we finally figured out one that was working for us. But in the beginning, what worked for us was doing a lot of things that don’t actually scale talking to people, word of mouth, putting myself and my cofounders out there and like reaching out directly to people. That’s kind of how we got the first clients really in the beginning, it wasn’t anything that you’d think is scalable, like ads or SEO or content marketing, none of that stuff. Like first clients, purely manual work and reaching out to folks out there

John Jantsch (08:46): E everybody wants the one thing, right. That makes it happen. Although I do recall I’ve been an app Sumo subscriber for years, and I do recall you had a pretty successful launch on app Sumo, didn’t you?

Xenia Muntean (08:56): Yes, that’s correct. We did app Sumo in the beginning. Uh, it’s a great thing to do when you’re just launching out your product has maybe in beta, you need a lot of people to support you. And it’s really hard to build word of mouth from zero. No one knows about you. And it’s really hard to get the ball running. And abso is a great place to do that. Not just because of the cash injection that you get from the deals from the lifetime deals that people buy. But also you get really great feedback. Yeah. In bulk, like a lot of massive feedback from people which you, you really need in your early stages, then you also get word of mouth, right? Like if you’ve built a product that people love, even if it’s like very raw cause app Sumo users are, they’re used with like raw stuff. Yeah. Software that maybe breaks a little bit, you know? Yeah. Right, right, right. It’s you know, normal. So besides the feedback, you also get a lot of word of mouth people writing about you on social media blogs. And that then becomes a recurring subscriptions.

John Jantsch (09:58): Yeah. Yeah. AB Sumo people buy everything, anything, you know, they don’t, which as you said, it’s a very discounted plan that you’re giving, but you get so much in when you have nothing, you get so much in return for that. So it’s great. Great avenue. Yeah.

John Jantsch (10:10): This episode of the duct tape marketing podcast is brought to you by Planable. It’s a social media collaboration tool that helps marketers around the world plan, create review, approve, and schedule social media posts on Facebook, Instagram, Twitter, YouTube, Google my business, TikTok and LinkedIn, if you wanna check it out, you can actually give it a try for free. Just go to Planable.io, sign up and start creating awesome content. There’s no credit card required or time limit for the free plan. You have 50 posts included. And once you reach that number, you can use a coupon code, duct tape 50 and get 50% off the first two months for any plan that suits your needs. So go to Planable.io and grab your team and give it a spin. So let’s talk a little bit about some of the problems that the Planable solves.

Xenia Muntean (10:59): Yeah,

John Jantsch (10:59): For sure. First one is, you know, if you asked any marketing teams, you know, I, I would say content planning, obviously production is hard too, but I think content planning is a thing that they struggle with the most. I mean, very few people get out ahead of it. So, you know, I guess why is content planning so hard and what did you, how are you addressing that for teams?

Xenia Muntean (11:21): Yeah, so I was just looking this week at some stats and some reports in the industry. And I stumbled upon a very interesting fact that two thirds, only two thirds of small businesses actually use social media for marketing and to promote themselves. And I think that a lot of businesses don’t use social media because they don’t know if their, you know, of course they don’t know if their audience is out there. Yeah. They don’t understand the long term benefits. And most of the times, because they’re small businesses and have limited resources, they want to see immediate results. Of course. Yeah. Yeah. And then also, because there’s limited resources, it’s really hard for them to maintain consistency. Right. So a lot of businesses struggle with posting on social media at least, you know, once a day or at least a couple of times a week. So, but growing, you know, social media requires consistency requires setting some expectations in terms of quantity of content, but also quality of content on social media.

Xenia Muntean (12:27): Yeah. And that’s kinda where I’m, you know, that’s where planning content yes. Uh, comes in handy because it makes you, it makes it easier for you to, to focus. It allows you to plan this entire batch of content and bulk, and it saves you time if you do it on a ad hoc basis where you post today and maybe post tomorrow, and then you do it day by day, you’re never probably gonna achieve consistency and you’re never gonna get to that rhythm of posting. And that’s why like finding a way to put some, you know, a couple of hours aside where you get to plan for a month or two months in advance, depending on your business. And, and if you can, you know, afford to do, uh, that much content in advance, putting it on autopilot and, you know, saving time with that is, is extremely important in my opinion.

John Jantsch (13:21): Well, and I think what it does, at least it does for us, is it me, it kind of ensures that we’re gonna be posting content that is actually going to be around our business goals for the quarter. Yeah. And not just, well, we need to post something, you know,

Xenia Muntean (13:34): scramble around

John Jantsch (13:35): To. Yeah, exactly. Yeah. And, and so we’re saying, oh, we’re launching this product or this course, or whatever in this timeframe. So let’s produce content running up to it, you know, that’s going to support it. And I think that, I mean, it’s, we all know that. I mean, right. That’s not like some genius thing, but I think that it, it really takes the tools to end the end, the discipline, I guess, to, to do it. Doesn’t it

Xenia Muntean (13:56): Discipline? Yes. I love that. Yes, for sure.

John Jantsch (14:00): So AI artificial intelligence is, is being built into everything today, or at least is being talked about as being built to everything today, particularly social media content. How, how does in your mind, you know, what’s the role of AI and content planning and, and execution, and even inside of, uh, the Planable tool.

Xenia Muntean (14:19): I think we have a long way to go until we can use AI for content creation. I feel like that part like creative content creation is something that is not gonna be touched by AI in a meaningful way for a really long time in advance, in order to create meaningful content for your business. You need to understand the market, your business goals, your audience, you need to understand your tone of voice your brand. So there’s a lot of moving pieces to that. Mm-hmm mm-hmm . And I really doubt that any AI with the current technology can do it better than a human I can. So I don’t see it planning a role just yet as it is with a technology right now, I’ve seen a couple of tools popping up then and there, but I think nothing can beat like human creativity and someone that knows the business inside out, or the entrepreneur themselves that have built the business and know the brand and resonate with it.

John Jantsch (15:23): One of the things that, that I do think effective content marketers are doing are, is really viewing all the stages in the customer journey and, and producing content specific to those stages. Obviously, when somebody is just out there trying to find something, you know, find a solution, they, they have different questions and objectives than when somebody’s thinking about buying or even after they’ve become a customer. What are some of the ways that you’re, uh, seeing people use Planable for those different stages of the customer journey?

Xenia Muntean (15:53): I think what Planable helps the most is making the lives of marketers or businesses that, you know, promote their products and services, making their lives easier by, by streamlining, like the entire logistics, you know, the tedious, boring stuff that no one wants to do, right. Mm-hmm is, is publishing of course, but also the entire coordination that happens, right? The logistics of content creation of the logistics of, I have a freelancer that I need to work with. They’re creating content for me, but I need to, you know, check if that content is really, you know, what needs, what my business needs to put out there. How do I look at that content? Are they gonna send me a spreadsheet? Do I need to click on a lot of links? Well, how is this actually gonna look like on social media? So we’re automating all of that part and we’re making it super easy for whoever works on content for whatever team, even if it’s a team of, you know, two , we really help them coordinate the entire logistics of what is my social media presence going to look like, and how can we together as a team, even a tiny one can improve.

Xenia Muntean (17:04): This can make it better, right? And just streamlining this entire process up to publishing and publishing, including obviously automating, scheduling and forgetting about it. That’s kinda how I see Planable helping our customers.

John Jantsch (17:20): So, so with teams, even small teams, there’s a little bit of complexity and approval process, but I, I, you take it to the agency level and, you know, that’s, I might be managing 10 clients who have 10 teams internally. So how are you seeing agencies and, and consultants using a tool like Planable?

Xenia Muntean (17:37): Half of our customers are agencies and, and consultants. It’s kinda a no brainer yeah. For them, because if it’s just me and my business and I’m posting, yes, I do need a content calendar in a place to approve, to plan content, and then to schedule it and publish and Planable does that. But if I’m a, an agency I need, not only that, not only planning and publishing, I need to show my clients the work that I’m producing, help them see that work. Not only show them, but give them some kind of a preview of how everything’s gonna look like, and I need to do that, not just with one, but I need to do that with like a whole portfolio of clients. Exactly. How do I centralize their feedback? How do I manage approvals? How do I make it easy for them to understand the work that I’m I’m I’m producing and how do I do that at scale? And also optimize my time and my efficiency, because I’m an agency and my margins, you know, I need to take care of my margins. So it’s really in that case, Planable is kind of their operating. It becomes their operating system.

John Jantsch (18:45): Yeah. So, and you’re absolutely right. I mean, because not only is it 10 different clients with 10 different markets, 10 different approval processes, 10 different teams. I mean, it really is a lot of moving parts. So, uh, I know as you said, most agencies are looking to streamline everything because that’s, you know, that’s, that is where they make their profit is quite frankly, is through efficiencies. So tell, tell us more about to where you, where people can find out more about Planable. And I think you actually, we actually have a special offer two month, 50% off, I think, two months. Yeah. For plan or for duct tape listeners. So tell us where people can find out more about that.

Xenia Muntean (19:25): Yeah, for sure. So it’s, if, if you wanna find out more about Planable, you can just go to Planable, do IO, and you’re gonna learn a lot about the, the product. And then if you wanna take it for spin, see how the product works, you can sign up for our free trial for our free plan. You’re gonna get the full experience of the product, really see if it’s a good fit for yourself. And then if you wanna move forward with, with Planable, with one of our paid plans, you can definitely use the duct tape discount, just write duct tape in one of our, in, in the coupon field. And you’re gonna

John Jantsch (20:01): Get this. Actually I think the coupon we set up is duct tape, 50

Xenia Muntean (20:04): Duct tape 50. Thank you, John. for

John Jantsch (20:07): Correct. 50% off for the first two months, uh, by using that means duct tape, all one word 50, and that’ll be in the show notes as well. So that’s, there you

Xenia Muntean (20:15): Go. And if you wanna,

John Jantsch (20:17): I owe,

Xenia Muntean (20:18): Sorry. Yeah. And if you wanna connect with me and learn more about like the entrepreneurial journey, just hit me up on LinkedIn and more than happy to talk to you about like building businesses or growing your agency or optimizing, uh, for efficiency.

John Jantsch (20:32): Awesome. Well, I appreciate stopping by duct tape marketing podcast. Congratulations on, uh, the success of Planable and, uh, hopefully, uh, we’ll run into you one of these days out there on the road.

Xenia Muntean (20:44): Yes. Thank you. Thank you, John.

John Jantsch (20:46): Hey, and one final thing before you go, you know how I talk about marketing strategy strategy before tactics? Well, sometimes it can be hard to understand where you stand in that what needs to be done with regard to creating a marketing strategy. So we created a free tool for you. It’s called the marketing strategy assessment. You can find it@marketingassessment.co not.com.co check out our free marketing assessment and learn where you are with your strategy today. That’s just marketing assessment.co I’d love to chat with you about the results that you get.

Scroll back to top

Sign up to receive email updates

Enter your name and email address below and I’ll send you periodic updates about the podcast.

powered by

This episode of the Duct Tape Marketing Podcast is brought to you by the Planable and HubSpot Podcast Network.

Planable is a social media collaboration tool that helps marketers around the world plan, create, review, approve, and schedule social media posts on Facebook, Instagram, Twitter, YouTube, Google my Business, TikTok and LinkedIn. If you wanna check it out, you can actually give it a try for free. Just go to planable.io, sign up, and start creating awesome content. There’s no credit card required or time limit to the free plan. You have 50 posts included and once you reach that number, you can use the coupon DUCTTAPE50 and get 50% off the first 2 months for any plan that suits your needs. Go to planable.io, grab your team and give it a spin.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

 

Original source: https://ducttapemarketing.com/content-planning-with-planable/

The post Content Planning Made Easy With Planable appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/content-planning-made-easy-with-planable/

The new TV bundle – Nielsen

Much has been said about the impact of streaming on the way audiences engage with TV, but the extent is no better exemplified than by the behavior of audiences in TV homes who don’t pay for cable or satellite programming. A specific subset of these homes, which rely on a digital antenna for free, over-the-air (OTA) programming, watch the most broadcast programming of all U.S. TV households, but that’s starting to change. 

The significant amount of broadcast TV viewing within these homes certainly isn’t surprising, given that’s what digital antennas provide access to. These former broadcast programs are now more connected and OTT content has become more popular. This is allowing them to balance their TV programming with sports and news.

OTA home viewers still see more broadcast programming that those who have broadband or cable plus, but they are less likely to be able to access it.¹Television households are now watching less TV than ever before (1:54 per person per day in 2017 vs 2:25 in 2018). They also watch streaming video in addition to their TV viewing. The fact is that OTA households now stream more content than viewers in homes with satellite or cable programming.

Despite the shifting behavior of viewers, the remarkable stability that this segment of U.S. television households enjoys is perhaps the most striking. Although the proportions of cable and broadband households has changed dramatically in the last few years, the OTA home percentage is still very steady. In fact, it’s actually increased.

Despite having a broadcast focus, audiences who watch OTA content are shifting to streaming, which is mirrored the changing viewing behavior of viewers in OTA homes. A recent survey by SME TV found that streaming content is moving to the forefront.²80% of OTA home viewers also say that they subscribe to a streaming provider. Over two-thirds (65%) of those who have access to both OTA and streaming content say they view more streaming than broadcast.

SMETV panel data indicates that OTA home without additional SVOD and virtual multichannel programming distributor (vMVPD), services is on the decline. These OTA-only households have a median age of 61, compared to 45 in those that receive SVOD or vMVPD and 49 with SVOD.

Many OTA households have always had to consider cost when streaming. In fact, half of those surveyed said that they watched ad-supported, free streaming services. This is twice as many TV viewers who watch other options such as satellite or cable. Just 70% of OTA audience members say they pay less than $100 per month to watch their television programming. But when asked about the features they look for most in TV service, OTA audiences rank “ad-free” and “ad skipping” at the bottom of their priority lists, presenting significant upside for brand advertisers.

Two key principles remain constant despite the evolution in TV viewing.

These stables provide stability and opportunities for the OTA marketplace, given what is known about OTA audiences. They are more likely to watch local news (both national and local), sport and daytime TV, than others, and their streaming consumptions are expanding. 

But all TV audiences love news and sports programming, which is where the opportunity is for broadcasters, largely because many audiences don’t know enough about the OTA options in their areas, or how to access them. Among the audiences who said they aren’t likely to buy a digital antenna, 35% said it was because they don’t know what channels are available to them. 60 percent of non-OTA audience members were asked if it would make sense to invest in an antenna if broadcast TV was available for free.

Notes

1. The cable plus home is one that allows you to view television programs via a satellite, cable or telco provider.
2. SME TV’s consumer survey was carried out in English only from March 9-24 2022 via an online survey. The survey was conducted on 1,500 U.S. adult 18+, who use TV in their homes.

The post The new TV bundle – Nielsen appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-research-2/the-new-tv-bundle-nielsen/

The post The new TV bundle – Nielsen appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/the-new-tv-bundle-nielsen/