Tuesday, November 23, 2021

Debate Continues On Social Media Over The ‘Not Guilty’ Verdict In Rittenhouse Case

The debate about the Kyle Rittenouse case’s handling has been ongoing on social media since Friday’s “Not Guilty” verdict. Many celebrities, politicians and other pundits have contributed their opinions.

To the left, the verdict has been seen as a travesty of justice – while to many on the right, justice was served. One could even argue that his supporters noted that he got his moment in court. Some social media posts suggest the system may be broken. But the truth is, only one side is affected. AlwaysYou will be disappointed with the verdict.

Many continue to vent via social media.

We live in an era of extreme polarization, with controversial topics being constantly litigated at the court of public opinions. Craig Barkacs (JD) is an expert in business ethics and law at the University of San Diego School of Business. “In fact, many ‘systems’ are perpetually being put on trial in social media – our system of gun laws, our system of race relations, our system of policing the streets, and, yes, even our system of justice itself.”

Barkacs stated that this case was high-profile and had multiple verdicts cast long before trial began.

Although there have not been any comments directed at either the prosecution or defense, many legal professionals would say that even a poor prosecution could lose its case.

James R. Bailey from the George Washington University School of Business suggested that there could be “dissatisfaction” with the prosecution for having set the charges too high.

Bailey explained that murder requires evidence of premeditation. This was not possible. Why not bring charges for manslaughter, reckless endangerment and other crimes? These charges were easier to bring forward and could increase the likelihood of a guilty verdict.

It seems like a fair trial may never have happened based on the comments made via social media.

Bailey stated that Rittenhouse’s case is unusual in that everyone was already convinced of his guilt or innocence before trial. Bailey said that people had already decided whether Rittenhouse was innocent or guilty before any piece of evidence was even presented. No amount of evidence would have changed their minds.

Social Media: Debating it

All of these facts raise the question: What purpose does a social media debate have other than to create more arguments and widen divisions? The case seems predetermined, with a clearly drawn political divide.

Barkacs said that “there are no rules of proof, no orderly presentation or limits on the content of any statement, or even who can say it.” However, we have found ourselves in this situation as a country. Understanding, respect, and unity are in short supply—and social media has played a powerful role in creating such a scarcity. Too much social media appears to encourage users to become addicted to hate, anger and controversy. The systems that they embody are not only enduring, but individual players also go and disappear.

Unlike past high-profile trials – such as the infamous O.J. Simpson murder trial – where the news media regularly had actual legal experts weighing in throughout the trial, the Rittenhouse case was really one largely confined to the debate among “non-experts” on platforms designed for discussing far lighter topics.

Bailey explained that most exchanges regarding the case took place on social media. This is an inconvenient venue to discuss controversial issues. Because contributors have the ability to go from calm commenting to accusatory tirades, and rarely on the evidence available, Bailey believes. Contributors to social media have little chance of being fired for their irresponsible journalistic behavior.

The post Debate Continues On Social Media Over The ‘Not Guilty’ Verdict In Rittenhouse Case appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/debate-continues-on-social-media-over-the-not-guilty-verdict-in-rittenhouse-case/

The post Debate Continues On Social Media Over The ‘Not Guilty’ Verdict In Rittenhouse Case appeared first on connect social networks.



from Connect Social Networks http://connectsocialnetworks.com/debate-continues-on-social-media-over-the-not-guilty-verdict-in-rittenhouse-case/

Monday, November 22, 2021

Twitter Unveils Plans To Enter E-Commerce Space

The topline

Twitter revealed its new Live Shopping program that will allow viewers to make in-app purchases from merchants’ websites in a Monday blog postIt is the latest company to enter the world of live streaming e-commerce.

Here are some key facts

It first-ever Live Shopping stream will be hosted Sunday on Walmart’s Twitter account and will be a “30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and much more” hosted by singer Jason Derulo.

Twitter users will be able to make purchases via a “Shop Tab” on the live stream, while a “Shoppable Banner” will flash across the top of the screen featuring goods that are being showcased.

Important Background

Twitter is joining YouTube, TikTok (and Meta) in the attempt to replicate the global success of live streamed shopping. Deborah Weinswig is Coresight Research’s CEO. Bloomberg, “It’s basically digitizing QVC and HSN. It’s a huge opportunity.” Coresight projects that the U.S. represents only about 1% of the live e-commerce market at this point, though American companies are angling to replicate the same success the industry has had in China in the U.S. Last year, two-thirds Chinese buyers made purchase via live streams and purchased $7.5 million of products in just 30 minutes from Taobao Live. McKinsey reports that China saw $171 billion worth of live commerce last year.

Big Number

10% to 20% That’s how much of all e-commerce sales could come via shoppable live streams by 2026, according to McKinsey estimates.

Additional Reading

Twitter will test the first ever live shopping display ahead of Cyber WeekAxios)

Facebook is trying to emulate China’s e-commerce model (Quartz)

TikTok Pilots in-App Shopping Features amid E-Commerce BoomSME)

The post Twitter Unveils Plans To Enter E-Commerce Space appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/twitter-unveils-plans-to-enter-e-commerce-space/

The post Twitter Unveils Plans To Enter E-Commerce Space appeared first on connect social networks.



from Connect Social Networks http://connectsocialnetworks.com/twitter-unveils-plans-to-enter-e-commerce-space/

Sunday, November 21, 2021

The Future of Eyewear

The global eyewear market is expected to reach $172 billion in 2028, up from $115 billion in 2021.  Consumer shopping habits have changed.  Where people used to buy new eyeglasses every few years, many people are purchasing multiple pairs in a single year.  Corrective eyewear accounted for 55% of total market volume in 2020 due to increased reliance on electronic screens during the pandemic.  Blue light filtering glasses grew in popularity due to computer vision syndrome.  Other popular types of protective lens coatings include UV protection, scratch resistance, anti-fog, and anti-reflection.  The longer corrective lenses are a need, the more innovation and technology providers will invest into the product.  Smart glasses are a product of science fiction not far from the shelves today. Let’s learn more about the future of eyewear below.

Another major trend occurring in the eyewear industry is replacement lenses.  Rather than purchasing a new pair of glasses, savvy consumers are paying for new lenses to be inserted into frames they already own.  This practice is less expensive than buying a new pair of glasses would be.  It allows consumers to hold onto their favorite lenses for longer.  No longer do they need to alter their personal style thanks to an updated prescription.  These lenses can include single vision, lined bifocal, progressive bifocal, or trifocal styles, with costs varying by need. 

Replacing lenses doesn’t have to be a hassle, nor does it have to be costly.  No matter an individuals’ vision needs, eyewear doesn’t have to be expensive.  Lenses are replaceable. Your vision aid is not. Learn more about the future of eyewear in the infographic below.

Looking Up. The Future of Eyewear Is Shining Bright

The post The Future of Eyewear appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/infographic/eyewear-of-the-future/

The post The Future of Eyewear appeared first on connect social networks.



from Connect Social Networks http://connectsocialnetworks.com/the-future-of-eyewear/

Thriving In A World Of Constant Change

Thriving In A World Of Constant Change written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with April Rinne

april-rinneIn this episode of the Duct Tape Marketing Podcast, I interview April Rinne. April is a World Economic Forum Young Global Leader and ranked one of the “50 Leading Female Futurists” in the world by Forbes. She helps individuals and organizations rethink and reshape their relationship with change, uncertainty, and a world in flux. She released a new book this year called – Flux: 8 Superpowers for Thriving in Constant Change.

Key Takeaway:

Being adaptable and flexible have always been hallmarks of effective leadership and living a fulfilling life. But in a world of constant change, flexibility and resilience can be stretched to and beyond their breaking points. The quest of life becomes how to find calm and lasting meaning in the midst of enduring chaos.

In this episode, April Rinne talks about her new book Flux and the 8 powerful mindset shifts that enable people of all ages to thrive in a time of unprecedented change and uncertainty. These eight superpowers empower people to see change in new ways, craft new responses, and reshape their relationship to change from the inside out.

Questions I ask April Rinne:

  • [1:26] Would you say that right now in this current moment that people have a new relationship with change?
  • [1:43] Why is it that we resist change so much?
  • [2:55] We just had a giant experiment in massive change for a lot of people. There were those who dealt with the change and ran towards innovation. Would you say there was an element of positivity to that change even though it’s not the change we chose?
  • [5:22]  Are you advocating that we have to actually go out there and seek change and make change instead of letting it happen to us?
  • [9:54] Can you talk a little bit about these two concepts you’ve covered  – flux baseline and flux deficit?
  • [12:11] There’s value in seeing the value in change. Would you say that if you come to a place where you have that relationship with change, you may still struggle when it hits you, but you’ll also see the value in it and the message that it carries?
  • [14:18] Would calling your book a change management book be doing it a disservice?
  • [16:32] Your book has a framework of eight superpowers. One of the things that hit me at first when I was studying it was that you have what I would call all the elements of mindfulness to them and more than just intention. Would you say that’s valid?
  • [18:01] I’ll ask you to talk a little bit about one of the superpowers that stood out a little bit. And that’s the idea of the portfolio career. Can you talk a little bit more about that?
  • [21:55] Can a culture or an organization have a flux capacity?
  • [23:36] Where can people find out more about Flux and where to connect with you?

More About April Rinne:

    • Her book – Flux: 8 Superpowers for Thriving in Constant Change
    • FluxMindset.com
    • AprilRinne.com

More About Certified Marketing Manager Program Powered By Duct Tape Marketing:

  • Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the HubSpot podcast network. Hey, I want to give a shout out to another member of the HubSpot network, the success story podcast, hosted by Scott D. Clary. It’s one of the most useful podcasts in the world. Success story features Q & A sessions with successful business leaders, keynote presentations, conversations on sales marketing. Hey, and if you’re a freelancer, his episode on how to make seven figures freelancing on Fiverr is a must listen to the success story podcast, wherever you get your podcasts.

John Jantsch (00:46): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch and my guest today is April. Riney a world economic forum, young global leader, and ranked one of the 50 leading female futurists in the world by Forbes. She helps individuals and organizations rethink and reshape their relationship with change uncertainty and a world of flux. And coincidentally, we are going to talk about her new book called Flux: Eight super powers for thriving in constant change. So April, welcome to the show.

April Rinne (01:20): Thank you so much, John. I’m delighted to be here.

John Jantsch (01:23): So, so would you say that right now in this current moment that people have a new relationship with Jane?

April Rinne (01:28): That’s a loaded question. We need any relationship to change. I’m not sure that many possibly even most people have it yet. We’ve had a glimmer, but we have a lot of work to do.

John Jantsch (01:39): Uh, it’s a course, well-documented people hate change. So, you know, why, why is it that we resist change so much?

April Rinne (01:46): Well, I would actually argue. It depends. So our relationship human’s relationship to change. It’s messy, it’s complicated. And I come across people every day who are like, I love change. Well, humans and at the risk of generalizing a little bit here, but humans tend to love change. We can control that we can opt into, right? So a new relationship, a new job, a new adventure, a new haircut, right? Right. We tend to really struggle with change. We can’t control. So the kind of change that blindsides you on a Tuesday after noon, it goes against your expectations. It disrupts your plans, but meanwhile, like a change, a kind of change that’s really easy for you might be really hard for me and vice versa. So I bring all of this up because it’s like, there are, there is no one cookie cutter formula for assessing our relationship to change. But once we start getting into it, every person I’ve ever met has said, you know, there’s some aspect of your relationship to change that can use some improvement. So, yeah,

John Jantsch (02:52): So I don’t want to go too far down the pandemic rabbit hole, but I mean, we just had a giant experiment in, in massive change for a lot of people. And I saw a lot of people who were not those, I love change who said, well, let’s deal with change and let’s innovate. And let’s, you know, do what we have to do is that, I mean, clearly that was not under our control. It was not a change we chose, but I think there was an element of positivity to some of that change.

April Rinne (03:20): Yes. And that’s what we need more of. So the way I like to frame it, and also, I know, you know, this, but listeners may not, I didn’t write the book about 2020 or the pandemic I was working on this book since 2018. Although it’s been, I like to think of it as three years in the writing, but more like three decades in the major of just layering this on. But I have to admit in the last 18, 20 months I’ve been given like the best example, like the sense of the world being in flux has really been incredible acceleration and validation of some of these ideas. So humans are really adaptable when we’re forced to be. And I would argue a lot of what’s happened over the last year and a half. Our backs have been against a wall and it’s like, Ugh, I got to change or I’m not going to survive.

April Rinne (04:10): And whether that’s you or your business or your team. So we do. So the challenge we face is that as we look towards the future and whether that’s next week or next year or next, the next decade, the future has more of the kinds of change we can’t control. It has more of that kind of change you resist and struggle with. And it has so much more of that. And again, this is at individual levels, organizational societal so much as in flux that we need to not just radically reshape our relationship to it, but more specifically, we need to learn how to do this. Even in times of calm when our back is not against the wall, because what you don’t want, that, that we, yes, there’s some positivity in it, but it tends to be after the fact, it tends to actually be quite sometimes traumatic, chaotic, difficult, not fun when it’s happening. And that’s what I’m trying to help people do is like get ready for that kind of change in advance. And as I like to say, it can be a lot more fun when your back’s not up against a wall as well

John Jantsch (05:19): When you plan it or so, so I’ve always said, you know, comfort sometimes is the enemy I’ve changed. It’s like, oh, why it’s not broken? Why fix it? Even though it’s horribly broken, right? So are you, in some ways, are you advocating that we have to actually go out there and just seek change and make change and you know, not let it happen to us. Okay.

April Rinne (05:38): Yes. To some degree there is this active, like leaning in and it’s changed, but it’s also uncertainty. And it’s also from a leadership perspective, for sure. It’s also ambiguity this comfort with ambiguity. So partly it is seeking it out. I would say right now, at least. And you know, my theory continues to play out every day where it’s like, there’s, there’s just as much flux now, as there was a year ago, it just looks a little different. There’s going to be just as much next year. It’s going to look a little different. So like year up for the longer haul that life gives us opportunities every day to reshape how we think about, talk about, feel about, and ultimately relate and respond to change. So some of it is seeking it out and some of it is simply pay attention to what’s already happening all around you because there are a lot of big and small changes improvements we can make when it comes to change.

John Jantsch (06:34): Yeah. It’s funny. I actually have a sense that there are people struggling right now, more than they did say a year, year and a half ago when the change was like, you know, constant and dynamic. And now it’s just kinda like a grind. And I think that, I think that there’s actually more struggling. We, we, we have not actually dealt with this word. Flux Webster says it is a flowing, oh, a discharge of fluid from the body, especially when excessive or abnormal. And I won’t go on to cite the examples. And then of course, who could forget the flux capacitor from the fictional piece of technology that allowed us to, time-travel why the word flux.

April Rinne (07:10): Yeah. So you have just landed on the historical medical definition as well. And there are a couple others that I’ll add to the mix. Cause they’re fun because we had to do a lot of surveys and testing and, you know, flux, flux, conjures up for most people. It’s kind of fascinating, but they’re like, I don’t really know what it means. Occasionally some folks have said reflux. It’s like, no, no, but flux is both a noun and a verb. And in today’s modern usage, most people know the noun as constant change, continuous movement, motion, things are in flux, but it’s also a verb and to flux means to learn, to become fluid. And I love that because you can think of it as the world is in flux and we all need to learn how to flux a little bit better. Now, just a fun footnote.

April Rinne (08:01): Uh, there is this medical definition of flux was actually internal bleeding, not going to go there, but there you go. It also though, and this is the one way that I still see it used today. It is a substance, a chemical compound that’s used in metal smithing and jewelry making and stained glass making. And flocks is the compound that binds the Juul to the metal. So it’s this or it’s stained glass. It’s the compound that, that allows the, the glass, the beautiful piece of glass to nest in its casing. And I love that too, because it, it allows things to stick together that wouldn’t otherwise, and it helps create beauty, even though these two substances are very, very different. So anyway, that’s just a bit more etymology for us.

John Jantsch (08:48): Awesome. And I’m sure that there is a software company out there somewhere named, uh, to the uses the name as well. Right?

John Jantsch (08:59): This episode of the duct tape marketing podcast is brought to you by Sendinblue and all in one digital marketing platform, empowering small businesses to build stronger customer relationships through end to end digital marketing campaigns. They support businesses successfully navigating their digital presence in order to strengthen their customer relationships, send them blue allows you to create captivating and personalized email campaigns, custom landing pages, sign up forms, automated workflows, transactional messaging, CRM, and more, and best of all, duct tape marketing listeners can click on sendinblue.com/ducttapemarketing to sign up for a free trial. And if you use the promo code on that page, DUCT TAPE, you’ll get 50% off for your first three months, either on a light or premium account.

John Jantsch (09:51): All right. So you then take this and give us a couple of new concepts. And I wonder if you could just, obviously there are many, but these are the two I picked up flux baseline and flux deficit.

April Rinne (10:01): Oh, how fun. So building on this notion of our relationship to change and central theme of the book is also this concept of a flux mindset. So the state of mind that can see all change, whether it’s good or bad, unexpected, or not as an opportunity to learn and to grow and to improve your flux baseline is really what is your relationship to change today? Because as we were just talking about some changes, delight us, other ones trigger us. Some changes, entice us. Other changes, derail us. Everyone is different in this regard. And everyone has strengths and weaknesses and areas of improvement and so forth. And so getting to your flux baseline is this notion of what’s your starting point for this journey to reshape your relationships change. And then a flux deficit is when you’re not, and this is such a fun term to riff on, you know, flexi people and flexing your flux capacity actually is another way to put your Fluxus. So a flux deficit is when you are not very flexy, when you are really struggling with change. And I ran a massive flux deficit for many years. I still, I still practice the superpowers. Everyone somehow thinks that because I’ve written this book that I’ve somehow like mastered them all. I’m like, no, I’m just exhibit a for all of them, but

John Jantsch (11:27): I’m much better than

April Rinne (11:29): Precisely. And I’m much better than I was years ago. But I also will have work to do for the rest of my life because that’s what the nature of change is about. But a flux deficit is, are, is, are, are those areas that need the most help when it comes to learning? How to, if not, embrace change, see change from a place of hope, rather than fear a place of curiosity rather than danger, which is what a lot of people are struggling with today.

John Jantsch (11:59): Surely there’s an assessment in here somewhere that somebody

April Rinne (12:04): Can call it your flux capacity.

John Jantsch (12:08): So I have often said, I don’t know where I would be on your continuum, but I would say probably somewhere in the middle because yeah, I I’m old and crotchety and don’t like change sometimes, but I’ve realized the value, I’ve seen the value in it. And so it doesn’t bug me as much. In fact, I’ve, I’ve, I actually think it’s changes sort of the art of living. And, and so if you come to that relationship with it, I mean, it’s still, I think it’s kind of like you in a way, you know, you still maybe struggle with it when it hits you, but by the same token, you, you, you see the value in it and it like shows up with a message, right?

April Rinne (12:42): Yeah. And another fun footnote on this back to nouns and verbs, I’ve heard, I’ve heard so many different framings and what I love about not just the book, but the concept is how people can kind of make it their own. And like, this is how it applies to me. And you said this, but I’m going to take it a little further. And I love that. But one of the, one of the best ways that to put it is that people love change. They hate being changed. So again, we love the, now we hate the verb, but it’s the being changed. It’s the allowing yourself to grow and evolve, which to your point, we tend to know like great growth comes often from the unexpected difficult changes. Right? Right. Easy to say that after the fact, at the time it’s like anything, but I’m going to resist.

April Rinne (13:26): I’m going to pretend it doesn’t exist. You know, all of that. And it’s overcoming that to kind of regroup again, back to this mindset, thinking of your mindset as a mental muscle, strengthening that mental muscle, that’s much more attuned to not just one change and like we’ll fix that and go back to the way things were. That’s not, it it’s this constant change. And this understanding that moving forward, the way I like to put it is there is no end game. There is no steady state other than more change. And that is a pretty big difference from what we’ve been taught for the most part over the last several decades.

John Jantsch (14:04): All right. You ready for the kindest question anyone has ever asked you?

April Rinne (14:10): Oh, of course.

John Jantsch (14:12): Would calling this a change management book, be doing it a disservice.

April Rinne (14:19): That was easy. So I love that you kind of predicted that question perhaps because I’m finding myself in conversations sometimes recently where people like, oh, you wrote a book about change, or you wrote a book about change management. And I’m like with all due respect to change management, I did not read a book about it. I read a book about humans, relationships to change, but I do want to call out the tension and the relationship between our mindset about change and our change management strategies. And that is that I believe we’re actually getting those things backwards. We are spending. And I say, we, the collectively we’re spending so much time trying to figure out change management strategies, how to invest in uncertainty, what to do in the outside world. And not just those things

John Jantsch (15:09): Go matter. We want hacks, right? Yeah. And

April Rinne (15:13): Those things matter, but what we’re not remembering or even realizing sometimes is that every single strategy investment and decision you make is fundamentally rooted in your mindset. So do you see change from a place of hope or fear? That’s not strategy that’s mindset, but that the answer to that question will absolutely shape and color and dictate the kind of strategy you set. Do you expect that things will go to plan and then get anxious or unravel when they don’t, that’s not strategy that’s mindset, but again, so the way I like to put it is it’s not that strategy doesn’t matter or change management doesn’t matter. It’s the mindset drives both of those things, not the other way around. And when we can get clear on that inner relationship to change all this external stuff becomes clear, change management is no longer this thing. That’s, I mean, we’re, we’re just, we’re trying to triage stuff, but we’re not actually doing the harder work which is gaining self-awareness about what again, what triggers us, what excites us? What is the baggage we bring to the table when we’re talking about any kind of change period.

John Jantsch (16:29): So you have a belt this around eight superpowers, that’s kind of the framework of the book. And one of the things that seemed at least hit me at first, when I was setting in and you have a nice graphic and all, is that all the elements have what I would call an element of mindfulness to them. And more than just intention. Is that just me?

April Rinne (16:51): No, that’s intentional. I love that you pick that up. Thank you. And you know, it’s interesting. I think more broadly I am walking this fine, but beautiful line between having written a book that is, you know, business it’s for leadership, it’s for teams. That’s kind of where I sit professionally, but there’s also an element of, I don’t want to go so far. It’s not self-helpy per se. I’m not a self-help, I’m not a guru. I’m not in that world, but this notion that all professional development and organizational development and strategy and execution all that, it is all rooted in personal growth. And this notion mindfulness, which isn’t something that until recently we found much in the business world, that’s at the core of everything and presence and self-awareness, and, and this ability to be rooted and grounded. And then that flows into all kinds of things around how we identify ourselves and how we value different things. How we look at our relationships and can we trust people and our pace of change and productivity, like it just shows up everywhere.

John Jantsch (17:57): So there are eight superpowers, as I said, and, and, you know, if you want to know what they are, go by the book, but I’ll ask you to talk a little bit about one that maybe stood out a little bit. And that’s the idea of the portfolio career. I mean, I’ve certainly, we’ve all heard people talk about that now. Especially if you’re a millennial, that’s, you know, what you’re supposed to be doing, but I’m not, I think in the context of what you’re talking about, I found that one to be the most sort of intriguing.

April Rinne (18:21): Oh, fabulous. And that one is unique amongst the eight in that it is very specifically geared towards the future of work that is itself in flux and kind of how we look at our professional identity in our overall career career development. So I love that you bring this up and each of the eight superpowers, I also have to give the kind of not caveat, but framing that they’re all counterintuitive in some way, they all go against the grain of what I think a lot of us have been taught about the world and how it works and how we’re supposed to show up in it. But a lot of what we’ve been taught is really for a world that is, as I will say, neat and tidy and orderly and predictable, you know, that the world as if we could tie it up with a boat, right, a world in flux flips a lot of that on its head.

April Rinne (19:08): So the concept of a portfolio career, the, the way that the superpower is phrased is that any future of work influx, we need to think about our careers and career development, less as a singular path to pursue or a ladder to climb. And rather more like a portfolio to cure rate as an, as an artist would, or an investor would, are lots of different kinds of portfolios, but it’s this sense of our professional identity goes so far beyond our resume. Our resume is capturing only a certain kind of data that not that it’s not helpful, it’s an incomplete picture of any person, what they can do, what kind of value they can add. But also your resume is very much for a linear kind of work where you would study hard, get good grades, go to college, get a job, do said job for a long time and retire.

April Rinne (20:02): Like that is a script that is a linear path. That is not the reality that we’re working in. And even before the great recession, sorry, not great recession, the great resignation that was in play, but the portfolio career concept maps really well with people also who are reconsidering, you know, what kind of professional life do they want, but also in the face of automation in the face of lots of unknowns, how do we actually prepare for a future of work that is a minefield of uncertainties. And so what I love to remind people is that every single person today already has a portfolio. You may just not realize it. And your portfolio is all of the skills and roles and ways you can contribute to society, add value. It’s not about titles and positions and so forth. Parenting skills are in your portfolio. They’re typically not allowed in your resume, right?

April Rinne (21:02): So you’ve got this, but also unlike a job. And I hate to sound blunt, but unlike a job that someone else gives you any job that someone else gives you, even if you love it, even if you’re great at it, even if everything’s going great, the fact that someone else gave you that job means that it can be taken away from you. And that makes a lot of people nervous and anxious and uncertainty just ratchets up your portfolio is yours forever. You own it. No one can take it away from you. It is your responsibility to curate it and to weave your narrative around it, but for a future of work and a world in which there’s so much, we can’t control this notion of a portfolio is something you actually can, and you’ve already got one and you can start today.

John Jantsch (21:52): You know, it’s been really fun for me. You know, I kind of poked fun at millennials a little bit there, but what’s been really fun for me is that, you know, who’s really waking up to this idea is 55. Plus you know, is really waking up to this idea, which to me is kind of cool. So art we’ve been, maybe you’ve been talking broader, but I think people have probably sensed it. We’re talking about individual and flux, but you know, can a culture have a flex capacity? Can an organization have a flex capacity? I mean, how do we apply those concepts to much larger? Uh,

April Rinne (22:26): Absolutely. So I get the question. Yes. Can an organization have a flux mindset? Absolutely. Yes. The key here and the book really is designed primarily for individuals because that’s where this starts, but I like to remind people, organizations are simply collections of individuals. And so when you bring those together, you have not just an organization that can be flexi, but this becomes part of your organizational culture. I mean, so much of this is about how do people relate to one another and then together, how do they relate to change? And then as an organization it’s built into, to design to just different processes, structures, et cetera. But yes. So start with the micro unit of the person, but then build that in organizations. I mean, at least so far organizations are still only as you could say, valuable as the people, in terms of a longevity in terms of the humanness as the people that are there.

John Jantsch (23:27): Yeah. It kind of becomes, I’ve got a new term for your flux ecosystem there. All right. So April tell people where they can find out more certainly about flux the book, but also your work anywhere you want to send them to connect with you.

April Rinne (23:41): So for all things flux, please head to flux, mindset dot lots, more resources, superpowers articles, et cetera. And then I also do have April rennie.com, which is more about the stuff. Not, it has a little bit of flux, but it has things like my hand stands on it. And people kind of found out that I do handstands. So they always want to know where to go for those.

John Jantsch (24:02): Awesome. Well, thanks so much for stopping by the duct tape marketing podcast. And hopefully we’ll run into the next time you’re in the Northwest, right? Did I read that? Is that right? Yeah. One of my daughters went to Gonzaga and so I spent for four years, I spent a lot of time in the Northwest, a beautiful area. So hopefully we’ll run into you one of these days out there on the road.

April Rinne (24:20): Thank you so much, John. It’s been a pleasure.

John Jantsch (24:22): All right. That wraps up another episode of the duct tape marketing podcast. I want to thank you so much for tuning in, feel free to share this show. Feel free to give us reviews. You know, we love those things. Also. Did you know that we had created training, marketing training for your team? If you’ve got employees, if you’ve got a staff member that wants to learn a marketing system, how to install that marketing system in your business, check it out. It’s called the certified marketing manager program from duct tape marketing. You can find it at ducttapemarketing.com and just scroll down a little and find that tab that says ‘training for your team’

powered by

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Sendinblue.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

 

 

 

sendinblueSendinblue, an all-in-one digital marketing platform empowering small businesses to build stronger customer relationships through end-to-end digital marketing campaigns. We are here to support businesses successfully navigating their digital presence in order to strengthen their customer relationships

Sendinblue allows you to create captivating and personalized email campaigns, custom landing pages, signup forms, automated workflows, transactional messaging, CRM, and more. Duct Tape Marketing fans can click here to learn more about Sendinblue and sign up for a free trial!  You can also use this promo code to get 50% off your first three months on either our lite or premium account!

Original source: https://ducttapemarketing.com/thriving-in-constant-change/

The post Thriving In A World Of Constant Change appeared first on connect social networks.



from Connect Social Networks http://connectsocialnetworks.com/thriving-in-a-world-of-constant-change/

Saturday, November 20, 2021

Justice Served? Many On Social Media React With Outrage To Rittenhouse Verdict

Jurors in Kenosha (Wisconsin) found Kyle Rittenhouse innocent on Friday afternoon. It was the third day of deliberations, and 15th day in the murder trial. Rittenhouse could have received a mandatory sentence of life if he was found guilty of the crime of first-degree intentional murder.

Reactions spread quickly across Twitter within minutes after the verdict was read. There was widespread anger that the defendant was not charged. As the #Murderer hashtag started trending, many argued race was a factor.

Too many injustices went unjust!

“Kyle Rittenhouse, a living example of how white tears can prevent justice from being done to him,” said Rep. Andriano Espaillat (D-N.Y.). A murderer is once again walking free today — our system is terribly broken,” wrote Rep. Andriano Espaillat (D-N.Y.).

Chris “Swaggy” Williams, YouTube influencer and YouTube host (@SwaggyCTV), made it clear that racism was an issue in his verdict. He posted, “If a Black teen from Bronx drove several states to the Capitol with an Ar, then put himself into the mix and killed two people. He would be imprisoned for the rest of his life. White people will scream that he killed his family and drove himself there. You got it, y’all!

Ashley Nicole Moss, a sports journalist (@AshNicoleMoss), also claimed that race played a role, writing “Kyle Rittenhouse, a MURDERER.” despite the narrative some people would like to push — he’s not an American hero defending this ‘great land’ and no verdict will change that fact. He just has the right skin to defend himself against his crimes. It is quite shocking, but it’s not surprising.”

“A white male double murderer is not guilty but a Black man would’ve gotten a life sentence,” tweeted radio personality Tara Dublin (@taradublinrocks).

Digital Media Management’s Alex Goldschmidt (@alexandergold) tweeted, “Kyle Rittenhouse is a murderer, but at least he’s a white murderer so he’ll never have to worry about any consequences for his actions! Disgusting.”

Wajahat Ali, @WajahatAli wrote that “it’s great to be a white killer.”

“Every single thing about that trial was incredibly f**ked, and the judge was beyond biased. “I don’t believe a word about the absence of conviction and I’m not sure anyone is saying ‘well, that’s it, guess he wasn’t a murderer.’ Like ??????Like??????

Jamira Burley, activist (@JamiraBurley), also wrote, “#KyleRittenhouse was a murderer. I don’t require a jury for that to be confirmed.”

Norman Ornstein (a contributing editor and scholar at American Enterprise Institute) stated that “not the first or the last time” that a murderer is able to get away with it. Atlantic.

Rosanna Arquette (@RoArquette), said that murderer Kyle Rittenhouse is not a crime.

Political commentator and former MSNBC host Keith Olbermann (@KeithOlbermann) was even more concise and blunt, “F**k this murderer.”

Chris Hayes, MSNBC (@Chrislhayes), tweeted some thoughts that compared Rittenhouse to George Zimmerman. Zimmerman was also acquitted on murder charges. Hayes wrote, “Honestly hope the kid takes advantage of the opportunity to change his life and try to make the world better than trying to follow the George Zimmerman Life Trajectory.”

Public Citizen, a watchdog organization (@Public_Citizen), also made the comparison with George Zimmerman’s case. “Travyon Martin” was a 17-year old unarmed kid. A bag of skittles was his weapon of choice when he was shot to death. Right-wingers called him dangerous. Kyle Rittenhouse, 17, was armed. His AR-15 was used to kill 2 people. His right-wing supporters call him a “hero”.

You are not guilty!

Many people also supported the verdict by weighing in. Ron Johnson from Wisconsin, a Republican senator, posted that he believed justice had been done in the Kyle Rittenhouse case. It is my hope that all will be able to accept this verdict.

David Hookstead, Daily Caller reporter (@dhookstead), tweeted: “I hope Kyle Rittenhouse sues all media members and government officials who have called him racist and murderer.” They must be held responsible for these lies. They wanted to end his life. He has every right to sue them.

“NOT GUILTY. Kyle Rittenhouse is completely free. The criminal mob corporate enterprise that is masquerading as a movement concerned about black lives— FAILS. Justice wins the day,” tweets Candace Owens (@RealCandaceO), conservative author.

Former Democratic presidential hopeful and former Democratic Congresswoman Tulsi Gabbard (@TulsiGabbard) seemed to support the verdict while condemning the investigation, tweeting, “The jury got it right—finding Rittenhouse not guilty on all charges. This is the evidence that Rittenhouse was not guilty of all charges, and should therefore be considered criminal.

It shouldn’t surprise that people react so strongly to contentious trials. We hope that this will remain a battle of words via social media and not spill out onto the streets.

The post Justice Served? Many On Social Media React With Outrage To Rittenhouse Verdict appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/justice-served-many-on-social-media-react-with-outrage-to-rittenhouse-verdict/

The post Justice Served? Many On Social Media React With Outrage To Rittenhouse Verdict appeared first on connect social networks.



from Connect Social Networks http://connectsocialnetworks.com/justice-served-many-on-social-media-react-with-outrage-to-rittenhouse-verdict/

Weekend Favs November 20

Weekend Favs November 20 written by Karen Cutler read more at Duct Tape Marketing

This post is brought to you by Start Page by Buffer

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Plexicam –  transparent camera mount that lets you position your webcam anywhere on your screen so that you can look at your camera as you look at your screen
  • Snazzy AI – an easy way to create content for your brand with AI copywriting
  • Copysmith – content crafted by AI but perfect for humans

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/weekend-favs-november-20/

The post Weekend Favs November 20 appeared first on connect social networks.



from Connect Social Networks http://connectsocialnetworks.com/weekend-favs-november-20/

Friday, November 19, 2021

4 Ways To Increase Customer Satisfaction Using Social Media

Customer satisfaction is that one thing that keeps your customers loyal to your company, and that creates repeat business. Smart companies are integrating Social Media into the mix and finding a 20% increase in customer satisfaction. Here are 4 basic steps you can take to promote customer satisfaction in your own business.

  1. Be accessible on Social Media

Research had shown that nearly two-thirds (or more) of customers had used the company’s social media site for customer service. This highlights the importance of social media in customer service. Responding to customer inquiries on social media can greatly improve customer sentiment and enhance the appearance of quality service.

Social media allows customers to easily contact brands and engage with them. Customers will have a higher expectation of quality service if an event is perceived positively. Negative experiences, such as price increases, will lead to customers having higher expectations for quality care.

  1. Be ethical

Ethics spans a number of things within business – everything from pricing and quality, to the management of returns and even social responsibility.

Nowadays, the market is saturated, and customers have a plethora of companies to choose from when shopping around for goods or services. To make your business stand out, it is important to provide something beyond the norm.

Right now, sustainability is a trendy watchword, and can help to elevate your business and the way that your customers feel about their purchases. Whether you offer recyclable goods and packaging, pledge to help an aid organization, or use recycled materials during production, your customers will feel satisfied that their purchase is an investment in the future, and not merely another boost to the wastage of consumption culture.

Moreover, this ethical stand needs to be reflected in your financial dealings. Do not overcharge for your products, accept returns without causing hassles and red tape, and show your company to be honest and fair in all your dealings. Basically, follow the age-old golden rule: be the company that you yourself would like to shop from.

  1. Listen to your customers

The best way to truly cater to your customers is to listen to what they have to say, and the best way to gauge their opinions is through post-purchase feedback – even complaints – and customer surveys.

Every company will receive a complaint at some stage, but the customer who issued a complaint is not lost. The manner in which the company handles the complaint and deals with the customer will ultimately determine the customer’s final experience and satisfaction.

So listen closely to what the customer has to say, do your best to remedy the situation, and provide the best service you can in order to appease the customer. The way a complaining customer is treated will do much more for your reputation than a mistake ever will. Think of it this way: you order a pizza for delivery and the restaurant sends you the wrong order. You complain to the pizzeria. The restaurant apologizes, sends you the correct order, and gives you a coupon for a free pizza. Of course, you will use that coupon and, if they get that next order right and provide you with a delicious meal, why would you not order from them in the future? Small gestures and apologies can have far-reaching effects.

You can also use customer surveys to gather information about your company, covering everything from the purchasing process to customer service, accessibility, and shipping. However, make sure that you take onboard and implement the information that this feedback provides, so that the customers feel like you have truly heard what they have to say.

Haypp, a snus company that increased its sales by 250 percent within six months, maintains that its success is based on its close relationship with its customers, and that:

“the closer we become with our customers, the more we will understand their needs across different markets and customer segments. Only then can we be on the customers’ side and create proper change.” 

  1. Be honest

Take a second and imagine you are surfing the web and find a product you absolutely love. You go through the checkout procedure and then wait with bated breath until your new item arrives. Now imagine that once it arrives, it is smaller than promised, lacks a feature you thought it would have, or it just makes you feel like you were misled into an unsatisfactory purchase. Whatever its shortcoming, your perception of the company that supplied it will be tarnished, and your likelihood of being a return customer will drastically decrease – unless that company is willing to open a dialogue about the issue (consider the ethics and customer communication points above).

Naturally, accidents happen, and a faulty, broken, or wrong product may be delivered to a customer. However, incidents like this need to be the exception rather than the rule, and your approach to fixing mistakes needs to be swift and honest. Take responsibility for misrepresentation or shipping errors, and make sure that the customer emerges from the event compensated – be it through replacement or reimbursement. This is the only way to maintain your integrity as a business. If your customers can trust you, they will be far more satisfied and loyal.

Forbes said it best (paraphrased): “a merely satisfied customer is still a free agent, exploring the marketplace [so you need to] design [your service] to be perfect – foreseeing all that is foreseeable.”

In short, the best way to build a loyal and satisfied customer base is to be honest, be open to communication, and truly listen to what your customers are saying. This builds a relationship that makes customers want to support your business. 

The post 4 Ways To Increase Customer Satisfaction Using Social Media appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/digital-marketing/4-ways-to-increase-customer-satisfaction-using-social-media/

The post 4 Ways To Increase Customer Satisfaction Using Social Media appeared first on connect social networks.



from Connect Social Networks http://connectsocialnetworks.com/4-ways-to-increase-customer-satisfaction-using-social-media/