Creating Value with Your Brand Identity
There are many ways to demonstrate the importance of a company’s brand identity. According to entrepreneur Alexander Djerassi, a company can create value with its brand identity.
By becoming an embodiment of luxury, exclusivity, and modernism, the brand logo has the potential to become meaningful beyond business. In this case, it becomes more than just a commercial symbol of the organization’s existence. Companies should be able to invest in their branding and expect to see returns on that investment eventually.
Djerassi advises using favorable color combinations to create a positive brand identity.
It takes a lot of time, money, and effort to ensure that the brand name is uniquely attractive and attractive to potential customers. A good logo design can instantly recognize the brand name, whether printed on clothes, bags, or signs.
He also advises companies to go for natural and stylish designs as these tend to be more memorable than flamboyant ones, which can cause a decrease in the level of customer loyalty. The music industry has witnessed many record labels switching their logos after they realized how effective they could be in creating an attitude.
Color can be very effective in branding logos. It is common for companies to use color to highlight the link between their brand name and the product or service they are offering. Red, orange, and yellow are a few colors commonly used in branding logos.
There has been a recent trend in using bold typography instead of complicated symbols in creating a new logo design. Bold typography has allowed many companies to target a wider audience more effectively, even if they have used it before. It also allows companies to work with different fonts and styles to create unique and attractive options for their brand name that match their offerings.
Alexander Djerassi is a well-known venture capitalist, entrepreneur, and inventor. He serves as chair of the Asia Pacific Venture Summit and is the founder of an investment firm focused on emerging markets. In addition, he has created several successful companies sold for a considerable amount of money. He is the author of The Startup Game, a book aimed at entrepreneurs interested in creating new brands.
Djerassi admits that branding is an integral part of the modern business world. However, he believes that companies can benefit from branding in their marketing efforts. This is because people tend to remember positive experiences more than they do negative ones, so it can be very beneficial to use branding to create positive memories for customers and make them loyal to the brand.
Creating a solid branding image certainly helps a company stand out in its marketplace. This may have been the biggest challenge Djerassi faced when he started his first company. Hence, he acknowledges that he needed to focus on a compelling brand identity and position for his new ventures to succeed. If he had not done so, likely, he would not have had the same level of success when creating his current companies.
Djerassi advises the companies interested in creating and developing their brand identity to attract a large client base to their products, as doing this will make them have a much easier time coming up with new products that could be crafted using their logo.
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