How To Create Marketing That Can’t Be Ignored

How To Create Marketing That Can’t Be Ignored written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Michalowicz

In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And he’s got a new book today called – Get Different: Marketing That Can’t Be Ignored!

Key Takeaway:

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That’s because, to customers, better is not actually better. Different is better. And those who market differently, win.

In this episode, I talk with Mike about his new marketing book, Get Different, where he offers a proven, method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.

Questions I ask Mike Michalowicz:

• [2:52] Do all of your books tie together?
• [4:57] Why’d you write this book?
• [6:19] Can you describe the research that led you to some of the conclusions in this book?
• [9:44] It’s always fun for consultants and authors to come up with acronyms for things – can you unpack and apply the D.A.D. acronym from your book?
• [14:55] What’s the filter for different that matters?
• [18:53] Can you tell people all about what you’ve got prepared for them if they get a copy of Get Different?

More About Mike Michalowicz:

• Get Different: Marketing That Can’t Be Ignored!
• More info about Get Different and the free resources

More About Certified Marketing Manager Program Powered By Duct Tape Marketing:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Original source: https://ducttapemarketing.com/marketing-that-cant-be-ignored/

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Tapping Into The Power of SMS Marketing

Tapping Into The Power of SMS Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Aaron Weiche

In this episode of the Duct Tape Marketing Podcast, I interview Aaron Weiche. Aaron is the CEO and Co-founder of Leadferno, a business and text messaging platform to close more leads faster. Aaron is a digital marketing veteran of over 20 years founding and growing both digital marketing agencies and marketing software products.

Key Takeaway:

Good business depends on great conversations, but email and other forms of business communication are slow, disjointed, and not the only way that consumers want to interact.

In this episode, I talk with CEO and Co-Founder of Leadferno, Aaron Weiche, about how Leadferno is powering businesses to create better conversations and close more leads faster with Omni-channel messaging – combining SMS and messaging tools from some of the internet’s biggest platforms.

Questions I ask Aaron Weiche:

• [2:00] How do you advise business owners who may quite frankly be fatigued from all of the available customer communication channels to manage all of them today?
• [3:35] Do you feel like we’re to the point where we must have some sort of immediate response for almost any business?
• [4:51] How are you trying with lead for an ode to differentiate what you’re offering from chatbots?
• [6:06] How do we balance the fact the having a chat or something similar could create a worse experience if you don’t have someone explicitly managing instantaneous responses?
• [7:24] Can you explain what your technology experience looks like?
• [8:48] Google My Business has integrated texting – are you able to or is it at least a roadmap plan to integrate into all of those services that are starting to offer this feature?
• [9:31] So many people are talking about SMS and how the open rates are higher, but many people don’t want their messaging app to turn into what email has become for a lot of people – how do you not fall into this?
• [13:07] Can you talk about some of the classic use cases for different industries where you’ve seen things like SMS reminders work effectively?
• [15:58] Could I create a number that people can text for the business without having to get another phone line/mobile device?
• [17:58] How does somebody get started in a way that isn’t disruptive necessarily to their current communication channels?
• [20:59] Where can people find out more about you and Leadferno?

More About Aaron Weiche:

• Leadferno
• Follow Aaron on Twitter: @AaronWeiche
• Follow Leadferno on Twitter: @leadferno

More About The Duct Tape Marketing Consultant Network:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Original source: https://ducttapemarketing.com/the-power-of-sms-marketing/

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Dr. Ryan Shelton Discusses 5 Ways Social Media Has Helped Healthcare Workers During the Pandemic

In the past, communication with those who were ill, especially during a pandemic, required personal contact. Nowadays, says Dr Ryan Shelton, the range of social media platforms has become limitless and has been used to help healthcare workers communicate more efficiently with their patients through various methods.

There are many examples on social media platforms where healthcare providers have used them to diagnose possible diseases quickly. For example, Dr. Neha Mehta of Ohio State University Wexner Medical Center diagnosed a patient using nothing but what he saw from a simple selfie posted on Facebook. In addition to diagnosis – doctors have also been able to check on progress by viewing pictures of patients uploaded on Instagram.

Health care workers have also used Facebook to keep family members informed of their loved ones’ status. Providing real-time updates is very convenient for friends and family members who are not in the area or unable to make a personal visit.

Here are five ways social media has helped healthcare workers during the pandemic.

Distance Diagnosis

Doctors can diagnose a patient by just looking at their picture on social media sites. We share a wealth of information about ourselves online. Sometimes this might be information we neglect to tell a doctor, such as a trip we took somewhere or an activity we might not have thought was relevant.

According to Dr Ryan Shelton, some doctors are now using social media to map a timeline of patient activities or complaints about symptoms that they might not have been aware of. For example, a patient might start complaining of more severe symptoms weeks after returning from a trip to the Caribbean.

Instant Diagnosis

Doctors can make real-time diagnoses by viewing pictures of patients uploaded on Instagram. This is a great way for someone not in the area to view and confirm what they’re seeing.

A doctor diagnosed a patient just by triaging her symptoms from Facebook and other social media sites. Not only that, but he ensured she had access to medicines due to her financial situation.

In some situations, doctors have used Instagram to check up on how others are responding to medication which is helpful when considering whether or not certain medications will work on a patient with similar symptoms as others who have been tested successfully before them.

Keeping Patients & Families Informed

Healthcare workers have used social media to keep family members informed of their loved ones’ status. Many people would rather not know all of the details about an ill family member if it means they are uncomfortable with the situation. Using Facebook allows friends and family members who are not in the area or unable to make a personal visit and peace of mind by quickly seeing updates firsthand.

Since information is so freely available on these sites, many doctors now use health websites and social media sites to help create a timeline for their patients. Creating this timeline allows them to check symptoms and diagnoses almost instantly using images uploaded onto social media sites like Facebook and Instagram. These sites can provide real-time updates, which is very convenient for friends and family members who are not in the area or unable to make a personal visit.

Providing Employers & Patients Updates on Employees’ Conditions

In many cases, says Dr. Ryan Shelton, healthcare workers have used social media during outbreaks to inform co-workers about their current condition. This can allow employers to make informed decisions about their employees and workplace safety and provide support for co-workers who might be dealing with anxieties related to an illness that a fellow employee or friend is experiencing.

Employers have also used social media sites to inform patients of the status of their healthcare providers during outbreaks. Many patients would prefer not to know all of the gory details if they are uncomfortable with the situation.

Patients often check Facebook, Twitter, or YouTube, to gain insight into what is happening in their community, news events around the world, or even delays on public transportation through social media alerts. Using these platforms allows doctors and hospitals to reach out to their communities regarding

Twitter

Twitter has been used for direct notification of patients during outbreaks. For example, when an individual is diagnosed with Ebola, they must tweet the news, allowing family members to make informed decisions about coming in contact with them.

Healthcare workers have also used Twitter during outbreaks to inform the public without infringing on patient privacy. This is helpful for friends and families of ill individuals or highly contagious individuals who need to be quarantined.

Final Thoughts

The use of social media can play a critical role in allowing for faster, easier, and more effective sharing of information among healthcare workers, which could have a significant impact during future and current medical crises.  

The post Dr. Ryan Shelton Discusses 5 Ways Social Media Has Helped Healthcare Workers During the Pandemic appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-research-2/dr-ryan-shelton-discusses-5-ways-social-media-has-helped-healthcare-workers-during-the-pandemic/

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5 Strategies for Marketing Your Architecture and Design Company

As an architect or designer, you are the one who creates places for people to live. That is something that has always been done throughout history, but now it is your job. It can be a very rewarding career with many benefits, but it also comes with some challenges. One of those challenges is marketing your company so that you have enough business to not only survive but thrive! This article will discuss 5 strategies for marketing your architecture and design company–some old school and some new school techniques.

Marketing architecture and design companies is not easy, especially if you want to showcase your ADU design ideas. With the onset of new technologies, many businesses do not realize that marketing strategies can be adjusted to fit their needs. It is important for architects and designers to understand how these changes will affect them as well as what they need to do in order to stay relevant and competitive in today’s market. For this reason, we have put together a list of five strategies that should work for any business trying to find success on the Internet:

• Include your company website address everywhere you can
• Utilize social media platforms such as Facebook and Twitter
• Create an engaged email database by using software like MailChimp or AWeber
• Use blogging sites such as Medium or Blogger
• Develop a portfolio website

Let’s take a deeper look into each strategy.

Put Your Website Address Everywhere!

It is important to be able to promote your business in as many places as possible. This means that you should always include your company website address wherever you go online. Whether it’s on a blog post, YouTube video, Instagram photo or even an email conversation with someone–make sure the person knows how they can contact you by using your company website!

Social Media for Marketers

Many businesses are now aware of the power behind social media platforms such as Facebook and Twitter because these sites allow people from all different areas around the world to connect instantly through their phones or computers. In order for architects and designers to tap into this market, then they must invest some time into creating accounts on both of these websites (and more if necessary). Once accounts have been created, then it’s time to start utilizing them!

Utilize Email Software

One of the best ways for companies to get in touch with their customers is by using a software that allows them to create and manage email lists. This way you can send out updates about new products or services without having to use too much time updating your website. Some great options are MailChimp (which has templates built specifically for architecture and design businesses) as well as AWeber . Both give discounts if you decide to sign up for multiple years–so make sure not to pass these savings up!

Blogging Sites Are Crucial For Marketing

If there was ever a social media platform geared towards architects and designers, then blogging sites are it. These sites allow people to share their thoughts with the world by creating small blog posts that can be searched for easily on search engines like Google or Bing . Having a presence here is important because not only will you gain traffic from visitors but also social media followers as well!

Developing Your Portfolio Website

To create your portfolio website, then there are two options: You can either use WordPress (which has themes specifically made for architecture and design) or Squarespace . Either way works fine–but we recommend going with something more professional such as WordPress so clients feel at ease knowing they’re working with someone who understands how websites work!

As you can see, marketing an architectural and design company isn’t easy–especially when you are competing against companies who have been in the industry for years. However, if you keep these strategies in mind while growing your business then there is no reason why you cannot find success online!

The post 5 Strategies for Marketing Your Architecture and Design Company appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/digital-marketing/5-strategies-for-marketing-your-architecture-and-design-company/

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Weekend Favs September 25

Weekend Favs September 25 written by Karen Cutler read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

• Museletter – Create a public profile for your content.
• Paint With Music – Turn your paintbrush into musical instruments and compose on sensorial canvases.
• ExactBuyer – Identify your ideal prospects, build target audiences and keep your contact & company data fresh.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/weekend-favs-september-25/

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from Connect Social Networks http://connectsocialnetworks.com/weekend-favs-september-25/

Fashion Trends of the Fall 2021 Season

Fall 2021 Styles

After experiencing many changes in 2020, it is not surprising that many new beauty trends have emerged in the new year. People must reconsider the way they present themselves in order to attract attention or make a statement. Since people look too fashionable, such as Helen Lee Schifter, seek advice. Her expertise in the fashion industry gives her confidence in next year’s fashion trends. Many viewers see Schifter as a fashion consultant. Tutorials of this kind of appearance can be seen everywhere on the web or on YouTube. From candy paradise to bird of prey, there are no limits to the outrageous palettes people use to decorate their eyes. On the other hand, smokey eye makeup and thick eyeliner will also become a trend for those who want to show a smoother and darker side. Either way, self-expression is the goal. Helen Lee Schifter strongly recommends trying different products to best highlight the natural characteristics of people. The big and bushy go out, the sleek and the small go back to the city. As for the underside of the face, people have returned to the bold statement appearance of eye-catching floral patterns, colorful and textured coats and tie-dye clothing. Designers stay away from soft, feminine flowers, and tend to use bright yellow and neon colors to make large floral prints. The finishing touch of any outfit will include a colorful and brightly patterned coat, or some people may choose to just make the whole outfit more rich. According to Schifter, after staying indoors the previous year, 2021 will truly stand out. Now is the time for individualism to shine and impress. However, for those who do not want to make such a statement, a simpler appearance will also become a trend. From sweater vests to scarves, or more classic pants, khakis and tans are becoming widely known in the fashion world. Combining these neutral tones with any simple clothing will create a more chic look. All in all, 2021 seems to be a year in which beauty and fashion will attract everyone’s attention through eye makeup and even fashion masks. Helen Lee Schifter recommends using different colors and masks to express yourself. When people wear color-coordinated clothing or even cute masks, a person will be more confident. Since people change their clothing just to imitate the color of their favorite mask, they are more likely to feel better. As the virus causes a decline in mindfulness and mental health, it is easy to fall into the horror of the world. Nonetheless, this is why Schifter uses fashion as her personal expression. Adding a mesh vest or skirt to your clothing will only be a matter of turning your head when you are out. Because of the exaggerated eye makeup, another beauty trend dominating 2021 will be minimalistic eyebrows. These are some of the quality trends hitting the market with Tina of ideas still floating through the air with the absolute ultimate grace and style, not to mention the endless possibilities to thrive forever.

The post Fashion Trends of the Fall 2021 Season appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/fashion-trends-of-the-fall-2021-season/

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6 Reasons Why Instagram Is A Great Marketing Tool For Your Business

It’s no secret that social media has become a huge part of our lives. According to a recent study, the average person spends 29 minutes per day on social media sites. That may not seem like much time, but consider how many people use these sites (now more than one billion monthly active users worldwide). It’s easy to see why so many companies have shifted their advertising budgets from traditional TV and print ads to digital marketing strategies such as Facebook, Twitter, and Instagram. So, we’ll explore six reasons why Instagram is a great tool for any business looking to increase brand awareness and drive sales:

1) Visual communication

Instagram is a very visual platform, which makes it great for businesses that are selling products. It’s also an excellent way to tell your story visually- think about what you can show customers that they won’t be able to see on other social media sites like Facebook or Twitter. You’ll want to consider why Instagram is better than any other social media site and make sure the answer is clear.

2) Unique

Since Instagram is a visual platform, it’s easy to stand out and get noticed. You can use unique filters or tools like Boomerang to combine video and photography into one post for added creativity. To do this effectively on any other social media site would be almost impossible- making Instagram the perfect place for creative businesses of all kinds.

3) Authenticity

One of the major reasons Instagram is so successful is that it’s a place where people can connect with others interested in similar things. So, if you have customers that love to cook, for example, they might be more inclined to follow your cooking blog on Instagram versus Facebook or Twitter- which would not necessarily have posted about food.

If you’re not sure what your target audience might be interested in, talk to your current customers. Ask them where they spend time on social media and how often they check their feed- that will give you some insight into the types of posts that drive them crazy (and which ones they love). Instagram is a great way for businesses to get in touch with their customers and create a dialogue that will help you stand out from other brands and get to know your customers on a more personal level.

4) Easy to use

Instagram is easy to set up and get started right away. It’s not like Facebook, where you have to wait for approval- all you need is a business profile, which will allow you to post photos or videos of your products on Instagram with ease. Many social media sites are difficult to use apps, but Instagram is one of the easiest.

5) Growing

The number of users on Instagram is growing exponentially, and there’s no sign that it will stop anytime soon. According to a study by the Pew Research Center, 51% of adults in America use social media sites- up from just 35% four years ago. So as more people jump online, many are turning to social media sites like Instagram to stay connected with friends.

6) Simple

Last but not least, Instagram is simple to use. No ads are cluttering up your feed, making it easier for people to follow you and share your posts with their friends. This allows businesses of all sizes to take advantage of this powerful marketing tool in a way that’s easy and doesn’t require any technical knowledge or special skills.

Stay connected through Instagram

Even if you don’t use Instagram as a marketing tool, it’s still a great way for your business to stay connected with current and potential customers just as The Barnes Firm attorneys do. Think about how often someone has sent you something interesting from Instagram or shared their experiences on certain brands they love. This makes it easy to build buzz around your brand and create more awareness.

The fact is, Instagram has become an important platform for any business looking to increase sales through social media- both now and in the future. It’s one of those platforms that customers will rely on even more as time goes by, so it makes sense for businesses large or small to embrace this new trend sooner rather than later.

The post 6 Reasons Why Instagram Is A Great Marketing Tool For Your Business appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-marketing/6-reasons-why-instagram-is-a-great-marketing-tool-for-your-business/

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7:47 Conversations – The Ultimate Marketing Engine

7:47 Conversations – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Creating relationships is more challenging than ever for business and marketing professionals. But it doesn’t have to be.

If you want to become the ultimate marketing engine, focus on making customers into members to help them achieve lasting transformation.

In this episode of 7:47 Conversations, I sit down with host Chris Schembra where I detail the marketing concepts in my new book – The Ultimate Marketing Engine – that transforms how readers view their business, marketing, and customers.

Listen to the 7:47 Conversations episode here.

 

 

Original source: https://ducttapemarketing.com/747-conversations-the-ultimate-marketing-engine/

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The Experience This! Show – The Ultimate Marketing Engine

The Experience This! Show – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

This episode of the Experience This! Show feature 3 new, incredible books that launched on the very same day.

You’ll learn about how to get your customers to “come back” again and again, how D.A.D. can help you stand out in a crowd, and how to grow your business by growing your client’s business.

1. I’ll Be Back – by Shep Hyken

2. Get Different – by Mike Michalowicz

3. The Ultimate Marketing Engine – by me, John Jantsch

In this episode, I had the opportunity to sit down with hosts Dan Gingiss and Joey Coleman to talk about my new book, The Ultimate Marketing Engine.

People want to be members instead of customers. By focusing on making people feel like members, I show how you can create “The Ultimate Marketing Engine.”

Listen to the episode of the Experience This! Show here

 

 

 

Original source: https://ducttapemarketing.com/the-experience-this-show-the-ultimate-marketing-engine/

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Cutting Through The Noise With Relationship-Driven Outreach

Cutting Through The Noise With Relationship-Driven Outreach written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Dan Englander

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Dan Englander. Dan is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast. Previously Dan was the first employee head of new business at IdeaRocket, and before that, Account Coordinator at DXagency. He’s the author of Mastering Account Management and The B2B Sales Blueprint. In his spare time, he enjoys developing new aches and pains via Brazilian Jiu-Jitsu.

Questions Sara asks Dan Englander:

• Can you expand on your agency’s website messaging?
• What outreach channels do you recommend for agency’s looking to grow beyond just their warm network?
• How do you mix scaling your outreach with keeping it personalized?
• How do you help clients figure out what outreach messaging works best for them?
• What subject lines do you see working the best when doing outreach?
• How many times do you need to email someone to be effective in your outreach?
• When working with a client, do you also consult on their sales process?
• What recommendations do you have for handling a cold lead?
• What advice do you have for smaller (but growing) agency’s that are looking to build their sales team?
• Do you have any favorite tools that you use all the time and recommend?

Learn more about Dan Englander:

• Sales Schema
• Email: dan@salesschema.com
• The Digital Agency Growth Podcast
• LinkedIn
• Tools mentioned:
  • Streak
  • Pipedrive
  • Rebump
  • Airborne App
  • Reply
  • QuickMail
  • Outreach

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

 

Original source: https://ducttapemarketing.com/cutting-through-the-noise-with-relationship-driven-outreach/

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Top 5 Reasons to Use a Digital Marketing Agency

You may be wondering why you should trust a digital marketing agency to help your business succeed. With social media and the internet as an ever-changing landscape, it can be difficult for one person or small team to stay on top of all of the changes. This is just one of the many reasons companies choose to hire a digital marketing agency. Let’s look at the 5 reasons!

1.   They will be able to provide the right services for your company

They can provide a wide range of services, from web design and development to social media channels like Facebook and Twitter. A digital marketing agency will have experience with analytics software such as Google Analytics or Adobe Analytics, allowing them to track the success of your campaigns in real-time.

A digital marketing agency will make sure that their strategies are the right fit for your company, and they won’t take just a “one size fits all” approach. They will consider what is best for your brand or industry.

2.   You can save money by hiring a digital marketing agency instead of an in-house team

While agencies certainly have a higher price tag than hiring an in-house person to perform all of your digital marketing strategies, it is less expensive in the long run. Hiring an agency means you will not need to pay for extra benefits like health insurance, paid time off, equipment, and office space costs. You can focus on other aspects of running your business instead of spending time on digital marketing strategies.

3.   Digital Marketing Agencies are experts who know which strategies work best for each business

With so many opportunities to reach your customers online, it can be overwhelming for a business owner who is unfamiliar with digital marketing. An agency will have experience using many different strategies and technologies, so they know which ones work best for each company. When you hire a digital marketing agency, you are gaining access to an entire team of experts in their field who can provide support and training for you and your team.

It’s typically a lot easier, and less expensive in the long run, to work with a digital marketing agency instead of managing everything yourself or hiring someone every time there is a change in the market. An agency will already have your information on file and relationships with different companies that specialize in certain areas, like social media management and web development.

4.   It’s easier than ever before to find the right agency with so many options available online

There are so many options for a branding and marketing company. Look at client reviews, review the agency’s website, and check out the agency’s social media profiles to see what work they have done in the past. You can also ask friends or family members if they’ve heard anything about different digital marketing agencies in your area.

5.   A digital marketing agency has access to more resources

Having access to more resources means they can give you better results faster. They will be able to provide analytics and insights about your marketing efforts and more of a complete picture of what is working or what is not working.

The digital marketing industry is constantly evolving. It’s important to have an agency you can trust with your brand, who will stay on top of the latest trends and provide insightful advice for success in the future.

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Original source: https://socialmediaexplorer.com/content-marketing-2/top-5-reasons-to-use-a-digital-marketing-agency/

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from Connect Social Networks http://connectsocialnetworks.com/top-5-reasons-to-use-a-digital-marketing-agency/

Why the Gig Economy is Thriving

Human resilience and ingenuity are some of the most fascinating things about our species. It’s amazing to consider that although our basic needs have remained constant, our creativity in meeting those needs also constantly takes us to uncharted territory. This very fact is why it’s no surprise that, amidst the sharp, sudden changes that have befallen us since the COVID pandemic, our resilience has driven us to keep charging forward, creating new paths along the way. The gig economy is here to stay. 

One of those new paths is the gig economy. Although gig work has been around long before COVID, the pandemic created a surge in this kind of work. As many businesses were forced to lay off employees, other opportunities for making money arose. Things such as the skyrocketing delivery demand, and demand for home services caused the gig economy to grow at a rate of 8.25x faster than the overall economy in 2020. 

Today, there are 55 million Americans engaged in gig work, with an expectation for nearly 50% of Americans to have been involved in gig work at some point by 2027. 

The appeal of gig work is easy to see. Although it isn’t full time employment, it does provide a flexible, self-made schedule. It’s project-based, and is open to anyone at any time. Gig workers report an overall better quality of life. Fifty-eight percent of gig workers report working less than 30 hours a week, yet the pay is greater than their traditionally employed peers. 

As 4 out of 5 companies are planning to hire more gig workers in the near future, the opportunities are only going to increase. As we are still coping with the effects of COVID in every area of life, gig work is helping us to carve new paths to success, despite the challenges.

Source: WageDev.com

The post Why the Gig Economy is Thriving appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/infographic/gig-economy/

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from Connect Social Networks http://connectsocialnetworks.com/why-the-gig-economy-is-thriving/

Narrowing Your Focus On Your Ideal Customer

Narrowing Your Focus On Your Ideal Customer written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing part three of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step three – narrowing your focus and identifying your ideal customer.

Key Takeaway:

There are plenty of customers to go around. Just remember that you don’t need them all and maybe more important you don’t want them all. Not all customers are ideal – but saying no is maybe one of the scariest things there is for a business owner.

In this step, we’ll work on understanding who and what makes a perfect customer for your business. Then we’ll go to work on helping more of them understand why your business is the only logical solution for them to consider.

Topics I cover:

• [1:14] Where to listen to step one – mapping out where your best customers want to go and step two – finding the real problem your business solves
• [1:56] Why focus on the top 20% of your customers
• [6:57] Ranking your customers by profitability not solely revenue
• [8:14] Focusing on your best customers who are not only profitable but who also refer your business
• [9:00] Crafting a message that tells the world this is who we serve
• [9:41] If you’re trying to appeal to everyone, you turn yourself into a commodity
• [11:26] Why you need to hone in on who you can deliver the most value to

More About The Ultimate Marketing Engine:

• Part one – Mapping Out Where Your Best Customers Want To Go
• Part two – Finding The Real Problem Your Business Solves
• Get access to the Companion Course
• Get yourself a copy of the new book
• Learn more about The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

Original source: https://ducttapemarketing.com/narrowing-your-focus/

The post Narrowing Your Focus On Your Ideal Customer appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/narrowing-your-focus-on-your-ideal-customer/

Finding The Real Problem Your Business Solves

Finding The Real Problem Your Business Solves written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing part two of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step two – finding the real problem your business solves.

Key Takeaway:

People don’t buy the products or services because they want them, they buy them because believe they will solve a problem. As discussed in part one of this three-part series, the Ultimate Marketing Engine is a successful customer. How do you help your customer become successful? First, you need to understand what problem it is they’re trying to solve and how your product or service can be the solution.

In this step, we’ll explore how businesses that understand, communicate, and promise to solve the real problems their ideal customers face, can make a giant leap towards rendering all competition irrelevant.

Topics I cover:

• [1:14] Where to listen to step one – mapping out where your best customers want to go
• [2:42] Why one wants what we sell
• [4:30] Humans do things because they desire something or lack something – our job is to connect those desires to a solution
• [6:07] What reading Google Reviews can tell you about a business
• [7:43] How to figure out the problem you’re trying to solve
• [9:10] The right way to interview your best customers

More About The Ultimate Marketing Engine:

• Part one – Mapping Out Where Your Best Customers Want To Go
• Get access to the Companion Course
• Get yourself a copy of the new book
• Learn more about The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth

More About The Duct Tape Marketing Consultant Network:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

Original source: https://ducttapemarketing.com/finding-the-real-problem-your-business-solves/

The post Finding The Real Problem Your Business Solves appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/finding-the-real-problem-your-business-solves/

Grab This Free Rotating Proxy Trial Here!

What are the best proxies, and what should you look for in this free rotating proxy trial here? The answer depends on what you use proxies for. These rotating proxies help you work on various sites with great convenience; for example, they allow you to work on multiple social media accounts such as YouTube without letting the different accounts link up with one another. If you are managing multiple social media accounts, without proxies, you will get shut down fast. Therefore, going for the best rotating proxies would be a great idea. 

What is the best rotating proxy to use? 

Selecting the best proxy type can be an easy job once you understand the different proxy categories. Proxies are usually categorized based on their accessibility. They can either be shared or dedicated proxies. 

Shared proxies have multiple users who share them simultaneously and are accessible to other users. As a result, the share proxies can be slower and likely to get blocked when other users scrap similar websites as you. Dedicated proxies, also known as private proxies, are used by one user. The user receives complete anonymity and a heightened performance level. Being only one client in a proxy makes the proxy likely to have a higher success rate.  

How to choose the best rotating proxy   

Choosing the best rotating proxies depends on what you use the proxies for. For example, you may be managing multiple social media accounts like YouTube, Twitter, Facebook, and Instagram. The best proxy should help you to work with all these accounts simultaneously without getting them linked together. 

Dedicated proxies would be an excellent option to avoid linking the various accounts together. Meaning when they access the internet, they will look like they are coming from different places. Choosing the wrong proxies would affect aspects such as the speed and risk of exposure. 

Nonetheless, sticking to dedicated, semi-dedicated, or rotating proxies is essential, and getting specific will depend on the use of the chosen proxy. Semi-dedicated proxies are proxies that you are sharing with other people. The problem with this type of proxy is that the proxies can get banned when you are sharing with other people. Once they are banned, neither the people you share with nor use them will use the proxies, especially if you are using them for social media. 

Semi-dedicated proxies are not recommended for social accounts. Instead, they are best for non-recurrent activities such as scrapping. The best proxy to use for repetitive tasks such as managing social media accounts is dedicated proxies. 

Rotating proxies rotate after a given period. They can rotate after five, ten or fifteen minutes. When the proxies rotate, they change proxies depending on the tool that you are using. Some companies would rotate the proxies whenever you make a new request. As such, rotating proxies help you traverse across various sites without being blocked. 

Benefits of rotating proxies 

Rotating proxies come with various benefits, including preventing bandwidth and rate limits. The proxies also offer you a great way of hiding your IP address from other external sites. They provide you with increased anonymity, therefore, avoiding blocks while accessing multiple sites. Most importantly, rotating proxies are highly recommended because of the high efficiency in screen scrapping. 

Rotating proxies offer you multiple ports that you can connect to based on a predetermined time. You can choose the intervals that the rotating proxies would change with a maximum of one hundred and twenty minutes. The intervals depend on the number of activities that you are engaging in on the sites.

The post Grab This Free Rotating Proxy Trial Here! appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/tools-and-tips/grab-this-free-rotating-proxy-trial-here/

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from Connect Social Networks http://connectsocialnetworks.com/grab-this-free-rotating-proxy-trial-here/

Mapping Out Where Your Best Customers Want To Go

Mapping Out Where Your Best Customers Want To Go written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing part one of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step one – taking your customers where they want to go.

Key Takeaway:

Your business succeeds when your customer succeeds. The Ultimate Marketing Engine is a successful customer. In the book, I introduce the idea of viewing your customers as members – and this isn’t like a Costco membership. The goal of serving a customer as a member is to help every member get the transformation they are seeking, not the product you are selling. In this episode of the Duct Tape Marketing Podcast, I’m talking about step one of the five steps to ridiculously consistent growth – mapping where your best customers are today and where they want to go.

Topics I cover:

• [1:53] The Ultimate Marketing Engine is a successful customer
• [3:33] Step one – Mapping out where your best customers are today and where they want to go
• [4:11] Why you should start shifting your mindset to view your customers as members
• [5:03] Creating your Customer Success Track
• [6:10] Generating a list of milestones and creating a guaranteed roadmap
• [9:38] The benefits of taking on this mindset of making your customers successful
• [11:08] Why the Customer Success Track is really the overarching strategy for scaling your business

More About The Ultimate Marketing Engine:

• Get access to the Companion Course
• Get yourself a copy of my new book
• Learn more about The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth

 

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

Original source: https://ducttapemarketing.com/where-your-best-customers-want-to-go/

The post Mapping Out Where Your Best Customers Want To Go appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/mapping-out-where-your-best-customers-want-to-go/

4 Reasons Why PPC Marketing is Better Than Ever

PPC marketing has seen lots of changes recently. That’s because it is one of the most efficient ways to get your products in front of consumers who are actively looking for what you have to offer. It also gives businesses more realistic expectations about how much they can spend on advertising while still seeing results that exceed their budget. If you’re not taking advantage of PPC marketing, then there are four reasons why you should start today!

1. PPC marketing has grown to be the most popular form of digital advertising

Your business should be able to take advantage of growing trends in advertising. PPC marketing has proven itself time and again as the best choice for businesses today. When you’re not using Google AdWords, Bing Ads, or another platform that uses pay per click (PPC), then your competitors will outrank you on search engines.

A professional PPC marketing company can help your business improve its online presence by using the most current strategies for SEO and PPC. If you don’t have experience with these types of ads, then you could be wasting precious money on ineffective marketing campaigns.

2. Google AdWords is still king, but other platforms are gaining popularity

The digital marketing world is changing rapidly, and Google AdWords remains the leader in PPC. However, other platforms are beginning to overtake it as well. Facebook Ads are growing exponentially each year thanks to their ability to create targeted campaigns that allow businesses of all sizes to find new customers quickly.

3. Facebook and Instagram ads are becoming powerful tools for marketers

Facebook and Instagram ads can be used to target very specific audiences. These types of ads are becoming increasingly popular with businesses, but you don’t need a huge budget for them to work well for your business.

For example, suppose you own an organic grocery store. In that case, they constantly engage with such content types would make sense that people who like “tasty recipes” or “organic living” would be interested in your business. There are many different types of people on Facebook and Instagram who could potentially shop at a grocery store like yours, but you need to target them effectively with the right kinds of ads.

4. Video advertising continues to grow in popularity to reach consumers on social media

Video advertising is growing, and you can use it as part of your PPC strategy. Visual content like images and videos are the most powerful ways to reach consumers on Facebook and Instagram because they’re constantly engaging with such types of content online.

Whether you make videos yourself or hire a company to do it for you, video advertising can be an incredibly effective way of getting your business in front of more potential customers. For example, if you own a local juice bar that sells organic smoothies and juices, then using Facebook ads with short clips from your product demonstrations could attract the attention of new customers who are likely to love what you have to offer.

If your business is not already using PPC marketing, there’s no better time to start! Businesses of all sizes and niches can benefit from these ads because they help businesses reach customers who are actively looking for their products or services online.

The post 4 Reasons Why PPC Marketing is Better Than Ever appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-marketing-2/4-reasons-why-ppc-marketing-is-better-than-ever/

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from Connect Social Networks http://connectsocialnetworks.com/4-reasons-why-ppc-marketing-is-better-than-ever/

Building The Ultimate Marketing Engine

Building The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch and Douglas Burdett

In this episode of the Duct Tape Marketing Podcast, we’re doing things a little differently. Douglas Burdett takes on the role of guest host and interviews me about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Douglas is the host of the Marketing Book Podcast where each week he interviews authors of best-selling marketing and sales books.

Key Takeaway:

What is the Ultimate Marketing Engine? It is a successful customer. Almost every other marketing book (including a couple I’ve written) gets this idea terribly wrong. 

My new book The Ultimate Marketing Engine details the evolution of my thinking around marketing over the last ten years and contains nothing but real-world ideas gathered from working with business owners and consultants every single day.

And in the book, I take you on a marketing journey. But we won’t travel the same old road you have been down before. Rather, I plan to push you to think about marketing from an entirely new point of view that allows you to create ridiculously consistent growth.

In this episode of the Duct Tape Marketing Podcast, Douglas Burdett takes on the role of guest host and digs into concepts from my new book starting with how this book is different from the many marketing books out there, viewing customers as members, moving away from the traditional marketing funnel, creating a customer success track, and so much more.

Questions Douglas Burdett asks John Jantsch:

• [5:41] Can you talk about the resources and the course and any other bonuses folks get along with The Ultimate Marketing Engine?
• [10:46] What new ground does The Ultimate Marketing Engine cover that makes it different from the other 350 other books that have been featured on the Marketing Book Podcast, for instance?
• [13:07] Let’s unpack one of the biggest concepts from the book which is this idea of viewing customers as members — and full disclosure this isn’t like a Costco membership or software as a service.
• [15:54] How does the marketing hourglass concept help a company to think differently than the traditional marketing funnel?
• [19:39] What is a customer success track, what could a company do to begin one, and can you sketch out what that customer success track would look like?
• [25:55] What does the top 20% actually mean? And is the issue that companies just want more customers or do they not think through who the top 20% of their customers are?
• [30:59] You cover referrals really heavily in the book. Can you talk about the importance of referrals having a referral system? And can you also tie that in with yet another new idea from your book about helping your customers build a whole ecosystem?
• [37:15] Explain what you mean when you say: “People don’t actually want what we’re selling.”
• [39:27] So towards the very end of the book, the very first line is: Is your website is the hub of your marketing engine? If it’s that important, why is it in chapter nine out of 10?
• [40:46] Tell people where they can get access to all of the resources from the book and the course.

More About The Ultimate Marketing Engine:

• Get access to the Companion Course
• Get yourself a copy of the new book
• Learn more about The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth

More About Douglas Burdett:

• The Marketing Book Podcast

More About The Duct Tape Marketing Consultant Network:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

Original source: https://ducttapemarketing.com/building-the-ultimate-marketing-engine/

The post Building The Ultimate Marketing Engine appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/building-the-ultimate-marketing-engine/

The Impact of Social Media on Lawsuits

From the way people connect with one another to finding new products and staying updated on recent events, social media has impacted nearly every facet of daily life. Some of that has been for the better while other aspects seem to be for the worst.

There’s no denying that misinformation runs more rampant, for instance, just like there’s no denying the increased ability to spread awareness about prevalent issues. One less-thought-of impact is the law. Specifically, how social media affects lawsuits. Here’s what you need to know.

A Real Life Example

Social media and cars typically go together in the form of photos or videos, but this case deals with Lemon Law. If you’re unfamiliar with what Lemon Laws are, check out the website for Conn Law in San Francisco for a rundown.

In this instance, someone had purchased a Kia that ended up having a serious issue shifting gears. Being a major problem, they took it into a shop for repairs but no one could seem to fix the defect. So, they hired an attorney and filed a Lemon Law claim.

If the court acknowledged the claim, Kia would either have to replace the car with an identical one or refund the full purchase price of the vehicle plus legal fees. The case was so simple that it would have been an easy victory, but the owner of the car did something to ruin the entire claim.

He was a teenager, his parents had bought him the car, and he decided to have a little fun with it before the case went to court. He took it to a racetrack, videotaped the races, and posted the videos on Facebook. You can probably imagine the damage he did to the Kia since the gears wouldn’t shift properly.

With the video up for all the world to see, Kia’s defense team made quick work of blaming the teen. They used the video as evidence to show it was the teen’s fault, not theirs, that the car had issues. In the end, Kia won the case because a few social media posts.

The Moral of the Story

That’s just one real life example from Virginia that happens to deal with a Lemon Law case, but what you chose to share on social media holds the potential to impact just about any legal case you can think of. While cat memes don’t pose a threat, personal statements along with photos or videos could.

Prosecutors rely on digital evidence in harassment cases, custody battles will take photos showing the condition of your home or how you take care of your children into consideration, and DUI prosecutors have field days using photos of people drinking against them.

This isn’t meant to scare you, of course, just to ask you to think twice about what you share online. You never know what kind of lawsuit you might find yourself apart of in the future and what seemingly harmless posts and attorney might try to use against you.

The post The Impact of Social Media on Lawsuits appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-marketing/the-impact-of-social-media-on-lawsuits/

The post The Impact of Social Media on Lawsuits appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/the-impact-of-social-media-on-lawsuits/

Weekend Favs September 18

Weekend Favs September 18 written by Karen Cutler read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

• Workona – Organize all the docs, tasks & notes for your next team project.
• TaskAbleHQ – A Smart To-Do List, Taskable Is a Productivity Tool That Will Save You Time So You Can Stay On Track.
• PrimoStats – You Write The Content. We’ll Add The Credibility. Save Time Researching Spend less time sifting through multiple pages on Google.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/weekend-favs-september-18/

The post Weekend Favs September 18 appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/weekend-favs-september-18/

6 Best Ways to Improve Ecommerce UX

If you are running an ecommerce business, then you know that bringing traffic to your online store and increasing conversion rate is not as simple as most people think.

It takes more than your website design to improve user experience (UX) on your ecommerce store. 

UX is all about having the right component on your website that will enable visitors to navigate your website easily and complete their goals more efficiently. You must optimize every site element with the customer in mind, right from the structure, landing pages, and other elements.

Do you want to learn more about improving ecommerce UX? Well, in this article we investigate five different ways to improve UX for your site and make those sales this year.

1. Respond to customers on social platforms 

How you interact with your customers is one of the most important aspects of your business. You want to ensure that your customers can give you the feedback you need to improve your brand.

Therefore, you should improve how you communicate with your customers through the customer care desk and, most importantly, social media.

You can have social media links and buttons on your website to encourage visitors to follow your brand on social media. Ask your customer to connect with you on social platforms like Facebook and Instagram.

When customers comment and ask questions about your brand on social media, you should try as much as you can to respond. This is one way of showing customers that you care.

It can also help with establishing social proof for your audience and marketing your brand on social media. You can learn about social media advertising to improve your outreach and sales.

2. Create trust with your customers

You can gain trust from most of your visitors and customers when you have a more transparent website. 

That means your website should have more information about your product details, about the company, company policies, and shipping information. You can even opt for value added warehouse services to reduce shipping costs and increase trust.

When you establish a more transparent website, you make your customers believe in your brand and remain more confident to purchase from your store. You should strive to avail customers all the information they need to make buying decisions whenever they log in to your ecommerce store.

When you create trust and ensure transparency in your site, you improve the user experience.

Here are other ways to create trust with your online store:

• Tell a story: When you tell customers how your journey has been, you can easily win their hearts. Your audience can view you beyond the product you are offering and understand where you are coming from.
• Know your target customers: You should know who you are offering the product and service to. Start by researching your customers’ pain points and look forward to addressing them on every product and service you offer. You can use an AI-powered chatbot to connect with your customers in a friendly and familiar way. Answer bots can assist prospects during their buying journey and make the task of a live chat assistant easier. 
• Share honest customer reviews: You can also share honest reviews on your site to make customers trust you. Don’t hesitate to publish negative and positive reviews about your products. Most customers need those reviews to make a buying decision when shopping online.
• Share video testimonials: There is no better way to engage with customers and convince them than using video testimonials. Create and share video testimonials with your visitors. You can invite brand ambassadors and influencers to create videos you can publish on your website. This will make customers believe in what you have to offer them.

Other ways to make visitors trust your brand are to build a reputation in the marketplace and offer excellent customer care service. Always ensure your customer care desk responds to customer inquiries on time.

3. Make your website mobile responsive 

Most people accessing your online store are probably doing that on their mobile phones. Over 3.5 billion people are using their mobile phones to gain access to the internet. This data shows that it is vital to make your website mobile responsive to drive more traffic.

Today, most online businesses have launched a mobile app that customers can install on their phones and access their services.

Another fact you should know is that most of your visitors are likely to abandon carts or tasks if they realize your website is taking minutes to load. Yes, when it takes a minute for your ecommerce website to load, a visitor is five times more likely to bounce. If you want to minimize bounce rate, you should optimize your website for mobile. Here is what to do:

• Build a mobile-friendly website
• Include plugins on your website to make your website responsive and ensure users a seamless experience
• Keep the website design simple
• Use a large font size for every content you publish on your site
• Turn the autocorrect to forms
• Ditch all the text-blocking ads and pop-ups on your website
• Make the size of the buttons large enough to be noticeable on the site
• Make it easier for customers to find important information on your site

4. Maximize website loading speed 

Most people visiting your website are busy and have a shorter attention span. That means if your website takes longer to load, they are more likely to opt-out. 

Customers expect a rapid response when they visit your website. They will abandon a website that takes a long time to open. You can get in touch with an online marketing consultant to improve your site SEO and page speed.

Your customers expect you to provide a faster and smoother shopping experience. Therefore, you are at risk of losing your customers if your website takes longer to upload. In fact, a second delay in loading time reduces customer satisfaction by 16%. It can also result in a 7% decrease in customer conversion rate.

If you want your website to load faster, you should:

• Use third-party tools like Gzip that can compress large CSS and HTML files on your site
• Optimize your image sizes: You can reduce images sizes to the recommended size using online image editors like Canva and Pixlr.
• Reduce the number of redirects on your site
• Improve server response time.
• Remove render-blocking JavaScript
• Leverage browser caching
• Use tools like Pingdom and SEMrush to test your speed
• Use Content Delivery Network (CDN)

5. Focus on a simple and secure checkout process

Another way to boost user experience on your site is by implementing a simple and secure checkout process for your customers.  

Checkout time is how long it takes your business to seal the deal. That means, when a customer finds a product or service they want to buy, it should take the shortest time possible to seal the deal.

Streamline the checkout process as much as you can to improve UX. If you have a complicated checkout process, most of your customers are likely to leave your store.

Additionally, you should provide a more secure ecommerce environment where most visitors don’t have to doubt your site. For example, you can publish the SSL certificate at the bottom of your website to give your customers some assurance that any information they share on your site is kept confidential. Choose to include plugins that can secure your website.

You can consider the following points if you want to boost the customer checkout process:

• Only ask customers for their payment information at the end of the process
• Add Google Autofill on your site to reduce the time it takes your customers to fill forms
• Embrace a mobile-friendly design
• Give your customers that option to buy a product immediately or continue shopping
• Always remind a customer that they have added another product to the cart
• Add more checkout buttons on your website
• Make the checkout process as secure as possible

6. Reward your customers 

When you reward customers for their actions, they are more likely to do it again. That is how the human mind is designed. Customers will always flock where they are appreciated for the efforts they make.

So, it is that simple. Always reward your customers as soon as they complete a conversion action. You can do this by:

• Giving gift cards to frequent customers
• Awarding customers reward points for every product they purchase
• Offer gift coupons on your site
• Give shopping discounts
• Earn reward points on sign-ups
• Launch a referral program and reward customers who refer others to your store

Final Thoughts

Yes, there are a lot of ways to improve the user experience on your website. Ideally, when visitors get the best experience on your site, they can stay there for long, and this increases your conversion rate.

As a business, you should focus on implementing the tips shared in this article to boost UX and increase your sales in the end. These simple solutions will boost your financial gains as an online business. You can learn more tips on how to improve your ecommerce and stay ahead of the competition.

The post 6 Best Ways to Improve Ecommerce UX appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-marketing-2/6-best-ways-to-improve-ecommerce-ux/

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from Connect Social Networks http://connectsocialnetworks.com/6-best-ways-to-improve-ecommerce-ux/

Dive Into Social Media To Augment Your Keyword Research

Take a close look at the various aspects of keyword research. You will find that it focuses a lot on the online behavioral traits of the target audience and uses information about the audience demographics, what they do, where they go, who they like, and what type of content they prefer. Usually, the domain of keyword research is within the boundaries of SEO. But times are changing, and you can expand the scope of keyword research by digging into social media, explains an expert at an SEO company in India. 

There is enough reason to turn to social media for conducting keyword research. A person spends three hours per day on social media on average, making it a treasure trove of information about users who share a lot of information about their online behavior across the platforms. 

This article will highlight how you can dig into the social media landscape to unearth keywords that you can use for SEO in your content and target PPC ads.

Delve deep inside the Twitter search functionality

Twitter is different from other social media platforms because it always presents fresh content based in real-time, and you will never find any outdated content.   Twitter does not preserve any content for several days as it presents content chronologically which automatically pushes back old content out of sight. Twitter is always in the present that makes it ideal for finding time sensitive keywords. Tap on the ‘explore’ section to look at interesting topics. 

Among several options, pay attention to the topics under ‘trending’ and ‘for you.’ You will discover topics relevant to your area and industry. However, this technique is effective only for those active on Twitter as they can access a vast inventory of long-tail keywords and topic ideas for use in the SEO campaign.

Use the ‘Auto complete’ search functionality of YouTube

To get the most from YouTube for bolstering your keyword research, you must look beyond its recreational aspects and focus on its search engine capabilities. Remember that YouTube is just behind in popularity among search engines.  It is an excellent place to discover related keywords by typing the primary keyword in the search bar. Indeed, all the keywords that surface against the search query might not be useful, but you can scan the list and be pleasantly surprised to discover some keywords that you did not encounter when searching at other places.

 Get a glimpse of the audience behavior by using the options of Facebook Ad targeting

While you might be confident of knowing enough about your target audience because of your extensive research within the SEO domain, the fact is that you do not know the complete picture, but Facebook knows every bit of it. Since people share a lot of personal information on social media, you can see a lot about their behavioral traits that provide valuable insights that you can use to reach out to them through your SEO campaign. All data that Facebook collects for ad targeting can be helpful for your keyword research. You can gather information about age, gender, location, interests, languages, relationship status, where they work, and their education level. Mining into the data available from Facebook groups will give you more options of keywords and topics that the target audience would find interesting. 

Instagram hashtags can help to discover relevant content

 Many social media platforms have transformed into search engines, and Instagram is no exception. What began as a photo sharing platform is now one of the most attractive platforms for marketing and branding. No other social media platforms are as business-friendly as Instagram. It provides enormous opportunities to discover new content and topics by searching for preferred keywords and then looking at the hashtags users use in their posts.

 On browsing the list of hashtags that show up against the target keywords, you can collect a good number of long-tail keywords and related keywords for use in PPC campaigns, SEO campaigns, and even for developing content. Use the auto complete feature of keyword research to view other topics that users take an interest in. Once you have the list of hashtags, it is up to you to make the best use of it for SEO or other digital marketing campaigns.

 Have a close look at the search trends on Pinterest

The way you look at some object helps to develop your perception and understanding of it. The most classic example is that of a partly filled glass of water, which some consider half full while others consider half empty. The same applies to social media platforms. Pinterest is not just for sharing bucket lists of travel and burrito recipes. There are more ways to explore the platform to reinforce your keyword research.    Being a search engine, Pinterest presents results that include content that users are most likely to take an interest in and engage with. For example, if you type ‘keyword research’ in the search bar, it will present a long list of content that includes topics like how to use free tools, analyze keywords, and conduct research to generate organic traffic. For generating more ideas, use the autocomplete option.

Pay attention to LinkedIn influencers

The high engagement level of LinkedIn is fast turning it into a favorite for marketers who want to reach out to the vast user base of 722 million. LinkedIn is the home to high-performing professionals, and marketers can gain a lot of mileage in sales and marketing, especially in the B2B segment. 

To use LinkedIn for keyword research, it is best to follow influencers closely on the platform and pay attention to their views and opinions. Search for a keyword followed by selecting people to identify influencers and then view their activities by clicking on the ‘see all activity in their profile. You can view all posts they shared in the past 90 days. 

The hashtags and content ideas you gather in the process are your most significant gain. It will help streamline your campaign.  

Author Bio:  Lalit Sharma is the founder and CEO of Ranking By SEO, a leading SEO company in India. He has been working in the SEO industry since 2005. He can be seen contributing to SEMrush, SocialMediaToday, and Entrepreneur etc. Connect with him on Twitter.

The post Dive Into Social Media To Augment Your Keyword Research appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/advertising/dive-into-social-media-to-augment-your-keyword-research-2/

The post Dive Into Social Media To Augment Your Keyword Research appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/dive-into-social-media-to-augment-your-keyword-research-2/

Dive Into Social Media To Augment Your Keyword Research

Take a close look at the various aspects of keyword research. You will find that it focuses a lot on the online behavioral traits of the target audience and uses information about the audience demographics, what they do, where they go, who they like, and what type of content they prefer. Usually, the domain of keyword research is within the boundaries of SEO. But times are changing, and you can expand the scope of keyword research by digging into social media, explains an expert at an SEO company in India. 

There is enough reason to turn to social media for conducting keyword research. A person spends three hours per day on social media on average, making it a treasure trove of information about users who share a lot of information about their online behavior across the platforms. 

This article will highlight how you can dig into the social media landscape to unearth keywords that you can use for SEO in your content and target PPC ads.

Delve deep inside the Twitter search functionality

Twitter is different from other social media platforms because it always presents fresh content based in real-time, and you will never find any outdated content.   Twitter does not preserve any content for several days as it presents content chronologically which automatically pushes back old content out of sight. Twitter is always in the present that makes it ideal for finding time sensitive keywords. Tap on the ‘explore’ section to look at interesting topics. 

Among several options, pay attention to the topics under ‘trending’ and ‘for you.’ You will discover topics relevant to your area and industry. However, this technique is effective only for those active on Twitter as they can access a vast inventory of long-tail keywords and topic ideas for use in the SEO campaign.

Use the ‘Auto complete’ search functionality of YouTube

To get the most from YouTube for bolstering your keyword research, you must look beyond its recreational aspects and focus on its search engine capabilities. Remember that YouTube is just behind in popularity among search engines.  It is an excellent place to discover related keywords by typing the primary keyword in the search bar. Indeed, all the keywords that surface against the search query might not be useful, but you can scan the list and be pleasantly surprised to discover some keywords that you did not encounter when searching at other places.

 Get a glimpse of the audience behavior by using the options of Facebook Ad targeting

While you might be confident of knowing enough about your target audience because of your extensive research within the SEO domain, the fact is that you do not know the complete picture, but Facebook knows every bit of it. Since people share a lot of personal information on social media, you can see a lot about their behavioral traits that provide valuable insights that you can use to reach out to them through your SEO campaign. All data that Facebook collects for ad targeting can be helpful for your keyword research. You can gather information about age, gender, location, interests, languages, relationship status, where they work, and their education level. Mining into the data available from Facebook groups will give you more options of keywords and topics that the target audience would find interesting. 

Instagram hashtags can help to discover relevant content

 Many social media platforms have transformed into search engines, and Instagram is no exception. What began as a photo sharing platform is now one of the most attractive platforms for marketing and branding. No other social media platforms are as business-friendly as Instagram. It provides enormous opportunities to discover new content and topics by searching for preferred keywords and then looking at the hashtags users use in their posts.

 On browsing the list of hashtags that show up against the target keywords, you can collect a good number of long-tail keywords and related keywords for use in PPC campaigns, SEO campaigns, and even for developing content. Use the auto complete feature of keyword research to view other topics that users take an interest in. Once you have the list of hashtags, it is up to you to make the best use of it for SEO or other digital marketing campaigns.

 Have a close look at the search trends on Pinterest

The way you look at some object helps to develop your perception and understanding of it. The most classic example is that of a partly filled glass of water, which some consider half full while others consider half empty. The same applies to social media platforms. Pinterest is not just for sharing bucket lists of travel and burrito recipes. There are more ways to explore the platform to reinforce your keyword research.    Being a search engine, Pinterest presents results that include content that users are most likely to take an interest in and engage with. For example, if you type ‘keyword research’ in the search bar, it will present a long list of content that includes topics like how to use free tools, analyze keywords, and conduct research to generate organic traffic. For generating more ideas, use the autocomplete option.

Pay attention to LinkedIn influencers

The high engagement level of LinkedIn is fast turning it into a favorite for marketers who want to reach out to the vast user base of 722 million. LinkedIn is the home to high-performing professionals, and marketers can gain a lot of mileage in sales and marketing, especially in the B2B segment. 

To use LinkedIn for keyword research, it is best to follow influencers closely on the platform and pay attention to their views and opinions. Search for a keyword followed by selecting people to identify influencers and then view their activities by clicking on the ‘see all activity in their profile. You can view all posts they shared in the past 90 days. 

The hashtags and content ideas you gather in the process are your most significant gain. It will help streamline your campaign.  Author Bio:  Lalit Sharma is the founder and CEO of Ranking By SEO, a leading SEO company in India. He has been working in the SEO industry since 2005. He can be seen contributing to SEMrush, SocialMediaToday, and Entrepreneur etc. Connect with him on Twitter.

The post Dive Into Social Media To Augment Your Keyword Research appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-research-2/dive-into-social-media-to-augment-your-keyword-research/

The post Dive Into Social Media To Augment Your Keyword Research appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/dive-into-social-media-to-augment-your-keyword-research/