The World’s Best Buyer Persona System

The World’s Best Buyer Persona System written by Sara Nay read more at Duct Tape Marketing



About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here.

About the episode:

In this episode of the Agency Spark Podcast, Sara asks Stormie Andrews how to outgrow and outsmart your competition through the world’s best buyer persona system.

Stormie Andrews is the Founder of Yokel Local. He is an award-winning author, having co-authored “Power of the Platform, Speakers on Success” with Jack Canfield, Brian Tracy, and Les Brown. In July, 2020, he released, “The World’s Best Buyer Persona System” which is the foundational first step to outsmarting your competition. The system is so effective, he was recognized by Intercon as one of the Top 50 Tech Visionaries in the world.

More from Stormie Andrews:

• Outsmarttools.com
• Click here for free access to Stormie’s Marketing Wheel Audit. Why is this important? You will have the opportunity to self identify your strengths, weaknesses, challenges and opportunities in regards to your marketing efforts. Stormie provides step-by-step video instruction walking you through one of the most valuable processes to help you make better decisions with your time and investment dollars.

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by DashThis, a very simple-to-use and beautiful automated reporting tool for marketers and agencies. Gather all your data in one automated report with DashThis. They have more than 34 integrations and tons of time-saving features like pre-set report templates, cloning options, and automated email dispatches. See for yourself, with their offer of 10 free dashboards for 15 days. Sign up at dashthis.com.

Original source: https://ducttapemarketing.com/buyer-persona-system/

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from Connect Social Networks http://connectsocialnetworks.com/the-worlds-best-buyer-persona-system/

Book Author Philip Yancey Explains How To Find Common Ground On Social Media

Closeup photo of hands and stacks of young people. A group of friends from different races gathered on the beach. … [+]They have their hands tied.

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The internet has been an open forum to discuss subtle differences in opinion. I’ve experienced this myself countless times. You will be in heated discussions if you hold a different opinion on politics and religion than someone else. A book author offers a suggestion on how to change this perception. 

Philip Yancey, a respected author, released his first book in October. I included it as a top trending book of the year, based on seeing so many reviews and ratings on digital platforms (almost all of the reviews are positive) but also my own appreciation for the author’s stirring account of his journey in life.

I can relate to it on many levels, most notably because I’m releasing my first book in a few weeks. (Yancey, on the other hand is the author or 25 books. He has found many benefits from social media, particularly in reaching new people. He’s most active on Facebook, where there are opportunities to chat with readers.

“Social media is a great way to express yourself, but you have to figure out a way to do that with integrity,” he says. “I often start with topics and people that are hard to argue with, such as Bishop Desmond Tutu or Deitrich Bonhoeffer. I’d rather go with the more timeless topics and avoid stepping into the negative comments and back and forth chatter.”

Talking about love and showing respect for others was one of the topics we discussed. I joked that we get into debates on social media when we pick specific people to love or not love, and how that’s not a great way to develop common ground. Every person is worth loving regardless of their differences.

“For writers in particular, it is hard for us because it is counter-intuitive to beat our own drums,” he says. “We want to rely on the effect of our words.” We both agreed social media could help us, but it has also become a hindrance at times, especially as authors and writers. 

For me, it’s the nuanced dissection of opinions that has caused the most quarreling; e.g., the people who agree with something I’ve written for the most part but take issue with one comment. As the director J. J. Abrams once said, “We live in a moment where everything immediately seems to default to outrage. There’s an M.O. where ‘it’s either exactly as I see it or you’re my enemy’. It’s a crazy thing that there’s such a norm that seems to be devoid of nuance and compassion….we knew every decision we made would please someone and infuriate someone else.”

Yancey holds a similar viewpoint on social media.

“As soon as you declare a position, the other side doesn’t listen and you are judged. I’d rather show grace to people who are so marginalized these days,” he says. “By not taking a position on certain red-flag issues, no one can pin me down. There’re a need for some bridge-builders and some reconcilers. In our divided society we don’t find many people who see that as their calling, but for me it is my calling.”

That is ultimately the greatest challenge. It can lead to widespread discord and arguments over nuance. Or it can open up opportunities for building healthy relationships and ultimately finding common ground.

Yancey’s view on reconciliation is a good one. We can all hope to share that spirit and not deconstruct the views of others.

The post Book Author Philip Yancey Explains How To Find Common Ground On Social Media appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/book-author-philip-yancey-explains-how-to-find-common-ground-on-social-media/

The post Book Author Philip Yancey Explains How To Find Common Ground On Social Media appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/book-author-philip-yancey-explains-how-to-find-common-ground-on-social-media/

Happiness Begins With Gratitude

Happiness Begins With Gratitude written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dr. Sophia Godkin

In this episode of the Duct Tape Marketing Podcast, I interview Sophia Godkin. She’s a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She’s also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy.

Key Takeaway:

During her Ph.D. journey, Dr. Sophia Godkin found herself under an incredible amount of stress that led her to an internal realization that life could be lived in a more harmonious internal state. There is so much truth in the statement: “All you have to do is decide to be happy.” But how many people actually have the tools, resources, and mental mindset to be able to decide to be happy? There are many things that actually prevent us from the decision to be happy. In this episode, Dr. Sophia Godkin dives into the simple truths about finding happiness.

Questions I Ask Dr. Sophia Godkin:

• [2:23] Will you give us a sense of your journey to becoming a happyologist?
• [3:43] Why is it so simple yet so hard to decide to be happy?
• [6:35] Does calling yourself a happyologist ever feel like you have a target on your back and you’re not allowed to have bad days?
• [8:11] Can you make the connection between gratitude and happiness?
• [9:57] Can you describe the 5-Minute Gratitude Journal and how it’s structured? And how do you suggest people use it?
• [13:38] Do you attribute anything to the success of your book?
• [15:02] What do you think about the relationship between work and happiness?
• [18:03] What are a couple of things that you commonly tell people that they can start doing now to make a ‘happiness’ difference in their life?
• [21:16] How do you begin your day?
• [22:06] Where can people find out more about you and your work?

More About Dr. Sophia Godkin:

• Dr. Sophia Godkin’s website – The Happiness Doctor
• The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

• Check it out here.

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John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the MarTech podcast, hosted by my friend, Ben Shapiro brought to you by the HubSpot podcast network with episodes you can listen to in under 30 minutes, the MarTech podcast shares stories from world class marketers who use technology to generate growth and E business and career success. Recent episode, one of my favorite extending the lifetime value of your customer. You know, I love to talk about that. Listen to the MarTech podcast, wherever you get your podcast.

John Jantsch (00:43): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch. My guest today is Dr. Sophia Godkin. She’s a health psychologist, happy and happiness relationship and transf a lot. There’s a lot of title in there. Transformational coach. She’s also the author of the five minute gratitude journal. Give thanks, practice positivity. Fine joy. So Sophia, thanks for joining me.

Dr. Sophia Godkin (01:12): Thank you so much for having me, John and I take full responsibility for you fumbling there in the introduction, but just all of those titles, it’s hard to leave one out that they’re all really meaningful to me. So so for that introduction,

John Jantsch (01:24): Well, my longtime listeners know that I just roll with it. I don’t, I don’t do redos so that’s wonderful. The, the, I, I can say though, that I’m absolutely certain, you’re the first happy I’ve had on the show. I’m positive of that. I’m

Dr. Sophia Godkin (01:39): Also positive of that. Yes, because I made up the term. So ,

John Jantsch (01:44): But, but to tell you the truth, I really, I kind of wanted to do this for personal reasons. I’ve got a couple issues to work through today. Is that all right with you? oh my

Dr. Sophia Godkin (01:52): Gosh. No, totally. You, you might be being sarcastic, but I’m, I think sometimes that vulnerability and that sort of in the moment support is, is yeah, can be really helpful to others. So I’ll let you decide how we spend our time. All right.

John Jantsch (02:05): Well, I, I would be lying if I didn’t say I have a lot of guests on here because I really want to chat with them and hear what they have to say. Not only to record it, but I get, I get as much outta doing these interviews as any listeners that’s for sure. So tell me a little bit about, uh, we’re gonna get into the five minute gratitude journal, um, and your work in general, but give me a, give us a sense of kind of your journey to becoming a pathologist. And as we were talking before we got started in Boise, Idaho right now.

Dr. Sophia Godkin (02:33): Yeah. Thanks so much for that, that question, John, I often joke that I had to get, get a PhD in stress management in order to learn how to manage my own stress. And it’s, it’s not a joke. That was my journey, but that was the very beginning of my journey of understanding that life could be lived better. Life could be lived in a more harmonious internal state. And it took me being a lot of under a lot of stress and sort of having that internal realization that, oh my gosh, this isn’t working out for me and, and what can I do to make it better? So, yeah, that, that was all going on during my, my PhD journey and life really did provide me with the tools and teachers I needed at the time and that continues to happen. And I’m so grateful for it. And, and I’m a natural teacher. I’m a natural share. I’m a natural writer, I’m a natural coach. So it’s only fitting that I, everything I learn and just wanna share with others. So yeah, it took a, a lot of challenges along the way, the challenges don’t end, we just learn how to relate to them differently. And so, yeah. Uh, that’s a little bit of my journey. I hope that’s, that’s

John Jantsch (03:33): That? That’s great. It’s so simple to talk about this idea of, of just deciding to be happy, a big cuz that’s really what it ends up being quite frankly, to some degree. So why is it so hard for you? It seems so simple. Yeah. And yet it’s so hard.

Dr. Sophia Godkin (03:47): Absolutely. John. Yeah, it does seem simple and it is hard and let’s, let’s use what you said there as, as a sort of entry point into that. The answer to that, all you have to do is decide to be happy and there’s so, so much truth in that you just have to just to decide to be happy, but how many people actually have the tools and resources and mental mindset to be able to decide to be happy? So there are many things that prevent us from that decision to be happy, right? Some of us don’t think that we can be happy, right. Based on the experiences we’ve had in our lives, based on the sorts of things that we have lived through. We don’t know that life number one can be happy. And number two, that we can make a decision to be happy that there is choice involved there. Right? So until we, until either life shows us or we again have have some, some, some experiences that invite us into that, that realization and provide us with the tools to, to exercise that choice and that decision to be happy. We can’t make that. We can’t make that choice. There is no choice to be made. Yeah.

John Jantsch (04:48): And I think that you, you hit on a point. I think a lot of people have spent a lot of years sort of going the other direction or having people tell them to go the other direction. I, I work with so many entrepreneurs and, and there’s so much, there’s not only stress and that there’s just a lot of self-doubt. And a lot of people telling, you know, I, I had somebody on last week. I, I, I, I think, and, and he was supposed to be, his parents said, oh, growing up, he was supposed to be a doctor. He didn’t wanna be a doctor. And felt like for so many years that he had let his parents down, even though on paper, terribly, terribly successful. So I think a lot of people really, uh, struggle. That’s like the key, one of the keys down unlocking I’m sure. And people that you work with.

Dr. Sophia Godkin (05:29): Absolutely. Yeah. And that’s a great example, John, because sometimes people think that it’s trauma or these, these really big traumatic experiences that prevents us from being who we really are, but there are so many smaller versions of that, that, that prevent us from stepping into our full potential and what you, what you described as just a belief structure, right. A belief structure that exists in our society that exists in our family and culture and all of us have that in some way. Right. Depending on the culture that we came from, um, and the society and the specific city and place that, that we grow up in, right. We all have some beliefs that we’ve been trained to adopt. Right. And we, until we choose differently, those are the beliefs and the structures that we live with. So yeah, I’m not surprised to hear that the experience that, that this person had, because we all have them in some way, and there is hope is hope, right? That’s the great part about it. There, there is hope. There are things that you can do to, to help lead yourself in, in the direction of, of being more of the decision maker in your own life. Uh, and being more of that active agent of change.

John Jantsch (06:30): So I wanna get into a little bit of that, but I, I have to ask this, calling yourself a happy O does, does it ever feel like you have a, to target on your back? Like if you have a bad day, you’re not allowed

Dr. Sophia Godkin (06:42): Oh, another great question, John. I used to feel that way. I used to feel a lot of pressure, but one of the things I say is that happiness is very little about being happy all the time. Actually, if you’re trying to be happy all the time, you can’t really be happy. , that’s

John Jantsch (06:57): Like, it’s stress, right?

Dr. Sophia Godkin (06:59): Yeah. It’s so much stress. And so what, what I really encourage people to adopt is, is very genuine and, and authentic perception of what happiness really is. Right. There’s a version of happiness that actually doesn’t require us to do so much and to be so much and to try so hard. So actually being a pathologist these days to be is a relief. Right. Cause it means all it means is that I, I have the tools and resources to relate to life in a different way that allows me to be content no matter what’s happening. And, and that’s yeah, yeah. Even though the title is so, so strong and fierce, it’s a lot about changing the definition of happiness. Yeah.

John Jantsch (07:35): Yeah. And I would agree with that. I think, well, it’s always, uh, something to work on to me I’m, I’m, I’m most joyful and happy when I’m consciously mindful, which is pretty simple thing to do really . So I think that that’s, uh, I, I think a lot of the folks I work with, it’s worrying about what happened yesterday and worry about what’s gonna happen tomorrow. That causes the greatest deal of unhappiness.

Dr. Sophia Godkin (07:59): Yeah. Yeah. And I’m glad, I’m glad to hear that you found, you found that that recipe of happiness that works for you. And it’s very much about that understanding who we are and, and what that little golden nugget is for us.

John Jantsch (08:13): So your book, the five minute gratitude journal make the connection between gratitude and happiness

Dr. Sophia Godkin (08:19): well, you just made it, John, you, you know, you mentioned the power of, uh, mindfulness and being in the present moment. And there’s nothing like gratitude that can drop us into that present moment. And that realization that what I have right now and where I am right now is enough. It is perfect actually. And it is quite good, right? Our mind is drawn to focus on the negative. It’s just the inherent bias that our mind has. And so gratitude helps us to sort of, what’s the word I’m looking for to contrast, right. Or negate that, that bias that we naturally have. And that’s the connection between gratitude and happiness once you’re in that moment, once you’re noticing things to appreciate that are always there, right? It’s just, again, a decision or a choice. Do I focus on those things or do I focus on other things that are there that are maybe not so good? And when we focus on, on what’s there, some of it being good, right. That’s when we’re grateful and inherently happy.

John Jantsch (09:13): Yeah. It’s amazing how often you can have an amazing day, all kinds of great things happen. Life’s great. And then like one really bad thing happens and that like spoils it all does it cause I choose to focus on

Dr. Sophia Godkin (09:25): Yeah. You know, it does, if we think that, and this is, this is the normative sort of sort of thought process is that when bad things happen, it’s bad. Yeah. But bad things happening doesn’t have to be bad. Actually it, it could just be part of the normal flow of life, which it is. So it’s, it’s again, more about changing how we perceive and respond to those, those various situations in our lives. Some will be happy. Some will be sad. Some will cause anger, some will cause frustration. Right. And it’s it’s how do I, how do I feel about that and how, how do I respond to that?

John Jantsch (09:57): So describe the book and, and how it’s structured and then, and kind of how you suggest people use it.

Dr. Sophia Godkin (10:02): Thank you for asking John. So the book is, is the, the, the primary focus of the book is on prompts that encourage gratitude. And I was really actually mindful about the, the creation of these prompts. They’re really meant to put you in a state of gratitude, um, not just asking you to list five things that you’re grateful for, for, but really to get into that feeling of gratitude. Cuz gratitude is an emotion. It’s an experience, right? In order for it to be effective, it really has to be that experience. So each of these prompts is designed to really invite you to step into that feeling of gratitude. That experience of gratitude and book also contains quotes because folks find them to be really inspiring. And there’s nothing better than being inspired by the wisdom of, of leaders who came before us. And we also have affirmations.

Dr. Sophia Godkin (10:46): Now affirmations are an invitation to again, notice the positive in your life. Sometimes affirmations are taken out of context and used as a way to sort of sugar coat situations and, and put rose colored glasses on. And I always encourage people that if an affirmation doesn’t feel natural to you do not use it right. Switch it up so that it, it really invites you to be who you are and start where you are. Affirmations are really powerful when they acknowledge and validate where you are now and then invite you to maybe step forward or, or, or step into a goal that you have.

John Jantsch (11:22): So, so I should stop saying I love sits, and just let that go. Okay.

Dr. Sophia Godkin (11:26): Probably if you don’t love sits probably yes. I would encourage you to stop saying that. But you, what you can say is I don’t mind sit ups and I’m curious to see what, what doing sits will feel like tomorrow morning, right? That feels a little better.

John Jantsch (11:40): My wife and I actually go through the pages together and discuss the prompts. So I think that’s, that’s a, a legitimate way to use the book. I suggest

Dr. Sophia Godkin (11:49): I love that. I love hearing that, Don, thank you so much. There have been at least a handful of people before you who’ve let me know that that’s what they’re doing. And it just brings so much joy to my heart because again, the very, the very same things that allow us to be more content within ourselves, allow us and encourage us to be content in our relationships. Right. And sharing that ability to notice what’s going well with ourselves, with our relationship, with our partner in the world, in the community, right? All of that just contributes to a relationship satisfaction. So I’m so glad to hear that you’re using the book that

John Jantsch (12:21): Way and now a word from our sponsor. Yes. This episode of the duct tape marketing podcast is brought to you by HubSpot. HubSpot is the world’s leading CRM platform and has rolled out over FD plus integrations over the past year to help businesses connect with customers like never before the latest suite of customer-centric tools to help your business, show your customers a whole lot of love, including seamless payment tools, CRM powered, CMS, customer portals, and feedback surveys, secure customer portals, keep ticket conversations going between customers and reps offer access to your knowledge base and can be customized to fit your brand without having to code a thing and customer feedback surveys, where you can capture unique feedback to your business, share insights with your team and grow your understanding of your customers. Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships @ Hubspot.com.

John Jantsch (13:23): Switching to the lovely that the book is bringing joy in helping lives, but let’s switch. Let’s put the author hat on the book is also selling extremely well. And do you is your first time author. So I’m, I’m guessing that you were like, here we go, let’s see if this thing sells. What do you attribute to, do you attribute anything to the success?

Dr. Sophia Godkin (13:45): Thanks for asking that question, John. I think so. The way I look at sales or, or purchases is that people are being receptive. I , and people are receptive when they feel that there is something, um, being offered that they need. And so that’s what I attribute the success to. It’s it’s creating something that I think offers practical skill, a practical tool for something that people need help with in their lives, which is of course a greater sense of happiness, of greater sense of being able to enjoy life no matter whether we’re in the middle of a, a global pandemic or something else. So yeah, when I think of success, I think of the right tool at the right time.

John Jantsch (14:24): Yeah. I wonder if not to downplay the success in any shape, but I wonder if the, if there’s a Sur sort of a, uh, a renewed searching for this idea of what to be grateful for. That’s going on little bit right now.

Dr. Sophia Godkin (14:38): Yeah. That’s a great, a great point, John, and, and it’s a curiosity that I have as well, crises tend to inspire that, that search in us. And if anything, I think this, this latest global crisis that we’ve, that we’ve had in in many ways and in individual crisis as well, it wouldn’t be unlikely to, to fathom that, that it inspired this, this new search for happiness, this new search for maintaining pleasure and maintaining a sense of meaning in life.

John Jantsch (15:03): Let’s talk a little bit about the relationship between work and happiness. Um, there’s so many people that I don’t know what the percentage is. Let’s say 50% of their life , you know, in some, some, uh, cases is, is spent in work, doing work that either makes ’em happy or doesn’t make ’em happy or, uh, allows ’em to do something that makes ’em happy. You work with a lot of individuals that probably come to you as people , but some of their baggages packed up in their work.

Dr. Sophia Godkin (15:36): Absolutely. Yes. When, when we work with, with people as, as you and I both do the, the employee, the colleague, the entrepreneur is the human being, right. There’s no separation between the work that I do and who I am in most cases. Right. Right. As much as we would try to leave work at work, whether we’re an entrepreneur or, or we work for a corporation, it’s rarely how it works. Right. We are in an ideal sense, a whole person. Right. And we bring that whole person wherever we go. So yes, it’s, it’s really important to find pleasure in, in our work or to choose work, that that, that can bring us pleasure. And a sense of meaning, because as you mentioned, a work is such a big part of our life. And it’s, it’s interesting. I think that our entymology or the way we use words, leads us to think about work and life sort of separately. But again, it really isn’t. So any decision we make in work affects our life and should, should be made together.

John Jantsch (16:28): Mm-hmm I think it’s also the duality. Like, am I going to find work that makes me happy be, or am I happy in the work I’m doing? That’s I think that a lot of people struggle with this, oh, I have to find this thing that just lights me on fire. And I’ve seen a lot of people where it has to find you . So I, I think that’s a, I think that’s a real challenge, cuz I think a lot of people have been sold on this idea that I have to define my purpose and I have to go find this. I have to sit in a room until I decide what I wanna be when I grow up. And I, I think that causes as much stress as, as anything.

Dr. Sophia Godkin (17:00): Yeah. Yeah. I, I love how you phrased that, John. I think why not let people off the hook, there are people like me who will, who can’t, uh, live, unless they are doing the very thing that they love and you know, again, that passion is that passion at home at work it’s all the same, but that’s only one personality type one way of being, and there are so many others, so there are plenty of people I work with. Yeah. For whom it’s not that important. Right. They love numbers. And as long as they’re doing numbers, they’re happy at work. Right. And so let’s let everybody off the hook and just say, as long as your job is using some of your strengths, as long as, so you’re, you’re enjoying the people you’re working with or getting along with the people you’re working with. Right. Cause that’s, that’s incredibly important. And then, then yeah, we don’t have to talk about purpose and fulfillment, even though some of us love to do that. Right. It’s not, it’s not the goal for everybody. Everybody’s different. And, and it’s important to acknowledge that. Yeah.

John Jantsch (17:49): So when you see, or, or may, maybe this doesn’t have to be in the context of seeing patients, what are, what are two, three things that you commonly tell people to get started on this? Some people might call them hacks or, you know, but what are, what are kind of some of the things that you look at almost everybody and say, I, well, here are a couple things you can

Dr. Sophia Godkin (18:09): Do. Ooh. Very good question, John. I’m gonna have to think about that one for just a second. Everybody. There are common themes. Definitely. And there are common challenges that we experience and we all kind of start in these challenges at a different place or, or at least people come see me at a different place in that journey. That being said. Yeah. I think, I think a few things that we can really to take away from having worked with people is the first would be don’t ignore your emotions, do not ignore your emotions. Oftentimes people stay in those transition spaces or spaces of, I don’t know what to do when they’re ignoring their emotions. I don’t know what to do usually comes from. Mm. I kind of know what to do, but I’m, I’m afraid to face what that is and that’s okay. It’s totally okay to hang out there for a while, but just know that your emotions are trying to tell you something and that’s where journaling your journal, my journal, that’s where those sorts of things can really be supportive tools to getting to know what’s really going on for you in your inner world.

Dr. Sophia Godkin (19:04): What are your thoughts and your emotions trying to tell you. So that would be one hack. Uh, and it’s not a, a quick hack, right? It’s, it’s something that you learn more with practice and that becomes more natural over time. But it’s definitely a hack. When I think of the long term, like if there was one skill that I wish everybody would know, it would be how to tend to your emotions, right. And how to, how to integrate your emotions into your life. So that would be one another would be to trust your gut, to really trust your instincts, trust your intuition. And that’s again, where, where we’re all so different, right? Some for some people it’s really that connection with their heart. Right? My heart is telling me this. I can’t ignore it for other people. It, it can be kind of, kind of logical, right?

Dr. Sophia Godkin (19:41): As long as it’s, it’s not that overwhelming logic, it can come, come from our system of logic. Right. So really understanding how it is that your inner system, your inner guidance speaks to you and not shoving that away. A lot of those belief systems that we talked about earlier that we grew up with and that we have trouble, trouble sort of integrating into our life, they are what sort of impedes our ability to listen to our, to our intuition and inner guidance. And that’s why it’s so important to become familiar with, with what that looks like for us as individuals.

John Jantsch (20:09): Well, I suspect as you’ve done this, uh, for, or a number of years, you, you realize there’s no recipe, right? It’s everybody is unique and , and like telling somebody how to be happy is probably hard to do. Isn’t it?

Dr. Sophia Godkin (20:20): Thank you for that. Yes, John. Yes. And I, I struggle with that on, on these, these public platforms and, and social media, all, all I wanna do is talk to everybody one by one. And that’s my favorite thing to do, because then I know you and I, I know what you need and I can tell what you need pretty quickly, but speaking to thousands or millions of people at a time. Yes. It, it presents challenges because we are different. Uh, we need different things. We need to hear different things at different times. So yes. How to be happy is the question I wake up with every day. And it’s, it’s the question behind my articles, my books, every speaking, engagement, everything. And yeah, I just hope that the, the right seeds are planted for people that the next thing they hear from somebody else like yourself or, or another author that they read from can sort of help them on that journey. So

John Jantsch (21:03): You’ve written a book that obviously fits very well into more rituals. You mentioned journaling already do. Are, are you a practicer of, of kind of getting your day started in a certain way?

Dr. Sophia Godkin (21:15): Yes. Big time. One of my favorite ways to start the day is by moving my body without some form of exercise in the morning, I, I just, I don’t feel like my, myself, I don’t feel like myself and I used to try to meditate first thing in, but I, I am one of those really sort of embodied people. I do need to move. I need to tune into my body. And so my body let me know that, Hey, like we don’t wanna sit here and meditate first. We wanna go and move . So I start my day with movement and then I do some sort of attending to my emotions and, and reflection of what I need that day.

John Jantsch (21:47): Now, my, when, when I had young children, we were lucky to sneak, uh, any of me time in, it seemed like in, in the morning, my morning rituals grown about two hours. Now. I , I think because, well, first off I get up really early, but I, I just keep adding things more and more to it. So I love it.

Dr. Sophia Godkin (22:04): You’re making up for lost time. Right.

John Jantsch (22:06): I, so Sophia tell people where they can find, uh, out more about your work and obviously the five minute gratitude journal.

Dr. Sophia Godkin (22:16): Yeah. So if you’d like to, uh, learn more about me and my work, just visit www.thehappinessdoctor.com and the five minute gratitude journal you can find on Amazon, or just click on a link on my, uh, webpage.

John Jantsch (22:28): Awesome. Well, I appreciate you, uh, stopping by the duct tape marketing podcast and who knows. I may end up in, uh, Boise, Idaho, when, when airplanes start flying for me again,

Dr. Sophia Godkin (22:39): Thank you so much for having me, John, and yes, if you’re ever in Boise, um, I would love to connect in person. Thank you so much.

John Jantsch (22:44): All right. That wraps up another episode of the duct tape marketing podcast. I wanna thank you so much for tuning in, feel free to share this show. Feel free to give us reviews. You know, we love those things. Also, did you know that we had created training, marketing training for your team? If you’ve got employees, if you’ve got a staff member that wants to learn a marketing system, how to install that marketing system in your business, check it out. It’s called certified marketing manager program from duct tape marketing. You could find it at ducttapemarketing.com and just scroll down a little and find that tab that says training for your team.

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Why You Need To Humanize Your Brand

Why You Need To Humanize Your Brand written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jacqueline Lieberman

In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo.

Key Takeaway:

Brands are people’s introduction to businesses and their way to interact with companies. The more human a brand is, the better that interaction is going to be. All of the beloved brands that are out there are the ones that behave like human beings. They have a conscience, a point of view, a soul, and a personality. In this episode, Jacqueline Lieberman discusses the work that she does with her clients and the ways in which she has helped many brands become more human.

Questions I ask Jacqueline Lieberman:

• [1:04] One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline?
• [3:54] Some companies brand themselves in a way that has nothing to do with their product – like insurance companies for example. Is creating a brand personality an effective approach?
• [5:36] How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways are out of their full control?
• [8:26] What’s generally going on when a business calls in an outside brand strategist, what’s your process, and then what do you do to try to turn the ship?
• [12:28] What role does internal politics play in bigger companies when it comes to branding?
• [13:42] How often do you get the chance to go deeper than marketing?
• [14:58] Do you have any examples where typical gaps happen and there’s no internal communication that is creating a bad experience?
• [19:26] 2021 is still going to be a year where people are reeling from 2020. Is there a message of trends, behaviors, or things that people need to be aware of?

More About Jacqueline Lieberman:

• Learn more about Jacqueline’s company: BrandCrudo
• Jacqueline’s podcast: Uncooked

More About The Duct Tape Marketing Consultant Network:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

Duct Tape Transcript

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John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the MarTech podcast, hosted by my friend, Ben Shapiro, brought to you by the HubSpot podcast network with episodes you can listen to in under 30 minutes, the MarTech podcast shares stories from world class marketers who use technology to generate growth and achieve business and career success. Recent episode, one of my favorite extending the lifetime value of your customer. You know, I love to talk about that. Listen to the MarTech podcast, wherever you get your podcast.

John Jantsch (00:43): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch and my guest today is Jacqueline Lieberman. She’s a former managing partner and the head of strategy for story worldwide and the co founder of Brand Crudo. So I guess we’re gonna talk about brands today. So Jacqueline, thanks for joining me.

Jacqueline Lieberman (01:02): Thanks for having me, John. It’s a

John Jantsch (01:05): Pleasure. I, I, I always like to get kind of to deeper than the tagline, shall we say? Uh, when, when I talk to people about branding, one of the things that, that you are talking about is making brands more human, putting purpose into practice, and I’d love it. If you would take that beyond the tagline.

Jacqueline Lieberman (01:22): Oh, sure. Well, I mean, I think one of the things, one of my goals is really, when I say I wanna make brands more human is when I think about brands, brands are really people’s introduction and their way to interact with companies. Mm-hmm so that’s what a brand is to people. So the more human that, that brand is the better that interaction’s going to be. So all the beloved brands that are out there, those are the ones that really just behave like a human being. They have a conscience, they have a point of view, right? They have a soul. So, so I think that’s, that’s what I try and help my clients to do,

John Jantsch (01:57): But they’re also probably telltale signs. They’re also able to communicate that effectively and deliver on it. If I, and, and people experience that it’s not enough to just have that soul, is it

Jacqueline Lieberman (02:08): Exactly, exactly. You have to practice what you preach. You can’t just say it. They cannot just be a nice phrase on the lobby wall. You actually have to walk the

John Jantsch (02:16): Walk. So I work, I work with a lot of small business owners and have over the years. And if I mention the, you know, I sometimes call it the B word because they’re, they’re almost like, oh, well I don’t have a brand that’s that’s for big product companies. And my contention is every business has a brand because it’s, it’s really just the collective perception of the people that you come into contact with good, bad or indifferent. So, so where do you fall on, you know, companies kind of ignoring that idea?

Jacqueline Lieberman (02:44): Well, I mean, I think even, even those owners, their brands, their personal brands walking around embodying. So, so even if it’s their company and just because they might have a, a business name doesn’t mean that they’re not a brand cuz they’re associated with, when they, when somebody hears the name of that company, somebody is going to have a gut feeling about that, that company. And so whether it’s the, the, person’s the founder’s name on the wall, or it happens to be a name that you just made up that has to resonate with people. And so you have to really pay attention to that and have some care and attention into branding, even if you’re small.

John Jantsch (03:24): So, so I wanna get into some specifics, but I will tell you this time of year, a lot of people are watching, uh, football. I don’t know if you’re an NFL fan at all, but uh, playoff season, a lot of people are. And, and of course all the ads are insurance companies that are bay, basically communicating a brand that has nothing to do with their product. Progressive Geico, even state farm seems, seems to be the trend with insurance companies is, is create personality. So we don’t have to talk about products. People don’t really wanna buy anyway. So, so talk a little bit about that as an effective approach. And, and is it for everyone?

Jacqueline Lieberman (04:03): Well, I mean, I think so taking insurance, just for an example, I mean, so that’s, that’s a tough, that’s a tough market to be in, right? So talk about like a low interest category. We’re not talking about automobiles that people look forward to having that purchase when the, when the time comes. So, so taking that tact is, is smart for insurance because they have to associate their brand with something that’s positive because for insurance, the flip side of insurance is that you don’t wanna need it. So the flip side is that there’s some sort of disaster that has happened to you, so they wanna make it a positive feeling. And I think that that’s exactly why of those brands are taking the tech that they are. But that said, I think that that’s a lesson, a lot of brands can, can take. And it doesn’t matter. A lot of, as you mentioned before, oh, I’m a small business and I’m not a big brand, but I think it doesn’t matter what category you’re in. You can still create a brand around what, because that has to resonate with people. And that’s the only way that you’re going to be able to connect with people is, is by doing that

John Jantsch (05:09): Well. And I think particularly today there’s so many channels and ways to reach, uh, consumers that I think a lot of that’s happened. I, I, I think brands in a lot of cases, what go back 20, 30, 40 years ago, I know you weren’t around, but it, but for some of my listeners, the brand was kind of the personality of your advertising in a lot of ways was, was the brand. But now you go on, you look at Google reviews and they talk about rusty, the technician that came to their house and did an amazing job. And all of a sudden that’s the brand. So how, how do, how do you suggest that brands? I, I wanna say deal, that’s probably the, the wrong word address. The fact that there are so many channels and, and so much of the, the brand in a lot of ways is certainly out of our control.

Jacqueline Lieberman (05:50): Yeah. And, and I think, well, I mean, I know that Marty Newmeyer, famous author of the brand gap, he, he basically says a brand is not what you say it is. It’s what, what everybody else says it is. And so that’s really, that’s really what a brand is. So in looking at those reviews and that’s the best social listening that a brand can do by the way is, uh, that’s the best consumer insight. But I think when looking at brands, I use usually the, the quickest, one of the quick tools that I always give to, uh, any client and even on social me, my social media feeds is saying, if you think about a brand in terms of three spheres of like you think of a ven diagram of you have mind, you have heart, you have conscience. And it’s thinking about a, is like in their mind, what’s their point of view in the conscience, what’s the soul?

Jacqueline Lieberman (06:42): How do you wanna be remembered? And the heart is what are your non-negotiable beliefs? So in saying those things, and, and when you’re talking about and how to deal with reviews, it’s the reviews fit under one of those things. Right? So, so it’s like in Howard ranch should respond is really about that. So if you’re always thinking in the realm of that, you have kind of those three facets of the brand, it really dimensionalizes it. And it gives you latitude to dial things up or down as you need to. So you could still be agile and respond. So it doesn’t have to be just here’s the advertising line. It’s like, well, no, what’s our point to view about this, or know, how do we help these people who are having the same problem in these reviews? And so I think it’s just like an easy construct that people can really wrap their heads around. Even if they know nothing about branding or marketing. I just kind of give that to them as a, as a framework. And it starts to lead people, even non marketers down onto a place of like, Hmm. How, how do I think about my brand as a conscience? Yeah.

John Jantsch (07:43): And so, yeah. So as you start getting into like, what would the brand do cluster, right. we can use that as a decision making. We need to get some of those little bands and put ’em exactly say that. So, so when somebody calls you in, and I know that you, I, I, I know that it’s very common for, uh, brands to have a marketing agency that is really doing a lot of the tactics, a lot of the execution, and they will typically sometimes call in a, an outside or a third party brand, uh, strategist what’s generally going, uh, is about a five part question what’s generally going on when that happens. And then what’s your process than for adding or, or I think you used the word excavating as a, as a, as part of the process. So, so walk me through what’s going on when somebody finally does that. And then what do you do to try to turn this up?

Jacqueline Lieberman (08:32): Yeah. Well, I mean, a lot of times, so unfortunately what happens is, and I don’t know why maybe you can tell me why, in your opinion, I’d love to hear what you think about it is. I don’t know why, but there’s when management, there seems to be a, a change in management. Yeah. And it doesn’t matter, uh, really what the level is, but it’s typically at the senior level, they feel like that they need to completely blow up the brand. Yeah. And start over and put their own point of view and their spin on it for the sake of doing something new and relevant. And I’m not saying that that being new and relevant in and having a new marketing, the view is, is the wrong way to go. Because usually if there’s a change in leadership, there’s a need for that change. Yeah. Yeah.

Jacqueline Lieberman (09:22): But the, the part that I, that I always find so surprising is that they come in with no regard to the history of the brand, the origin story of the brand. So whether that origin was five years ago or 50 years ago, or a hundred years ago, it doesn’t matter. Every brand started for some reason, it was some somebody thought of it for a reason. There was a value there. So typically what happens is I’ve gotten called in now more, more than I can count for that scenario where there’s a change of a change. Of course, the rest of the team doesn’t agree. The senior management wants to go in one direction, but then there’s legacy people who feel like that they’re going, that it’s in their gut, that it doesn’t feel right. Yeah. And they need somebody, they need like a, a third party to come in to just kind of almost do brand therapy.

Jacqueline Lieberman (10:14): Yeah. To understand. So, so the, the excavating part is me talking to the CEO or the CMO and finding out. So tell me exactly why is it that you think that this part of the brand needs to change. And very often those are the conversations that’s when I start pulling out really the reasons why, because the reasons that they’re articulating is actually not it at all. Yeah. Yeah. And so when I start going in and asking those questions, well, tell me why, and tell me a little bit more about that. And then I also will interview the, the other stakeholders, the people who perhaps have been on board for a while, and I start to kind of marry those two worlds together. And, and that’s really the beginning of, of the new brand foundation. So it doesn’t mean that we’re forgetting the origin story. And it doesn’t mean that all we’re talking about is legacy stuff. It just means that we’re creating a new foundation starting from a fresh place that has everybody’s input at the table. Does that make sense? Yeah, absolutely.

John Jantsch (11:14): But I, but you could see the, you could see the pressure, the internal pressure, the CMO just got fired. The new CMO is not going to make any head wide by saying, we’re just going, keep going down this path. Right. Exactly. They do have to bring in kind

John Jantsch (11:26): Of their ownership and now a word from our sponsor. Yes. This episode of the duct tape marketing podcast is brought to you by HubSpot. HubSpot is the world’s leading CRM platform and has rolled out over F FD plus integrations over the past year to help businesses connect with customers like never before the latest suite of customer-centric tools to help your business, show your customers a whole lot of love, including seamless payment tools, CRM powered, CMS, customer portals, and feedback surveys, secure customer portals, keep ticket conversations going between customers and reps offer access to your knowledge base and can be customized to fit your brand without having to code a thing and customer feedback surveys, where you can capture unique feedback to your business, share insights with your team and grow your understanding of your customers. Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships @ Hubspot.com.

John Jantsch (12:28): This is sort of a weird question, but since we’re talking about bigger companies, what we’re role does politics internally play in, in the mess that gets made?

Jacqueline Lieberman (12:38): Yeah, a lot. Uh, it’s a huge role. And I think, and a lot of, a lot of my role I end up playing is I am the facilitator and I’m bringing all of these worlds together in a way that a allows them to all speak their mind right. In a safe place. And, and I’m the one. So if I’m the one that’s coming up with the insights and playing back, what I heard, then there isn’t, there, there are no enemies made because they can’t argue really with me because it’s like, well, I’m saying, well, this is what I heard. Yeah. And so that’s, so I become like the facilitator, the therapist, the marriage counselor, bringing everybody together. But at the same point, I’m also constantly asking questions to mind. Well, why, and tell me more about that. And when you say your values are, you’re a trusted brand, by the way, everybody says they’re a trusted brand, but tell me exactly why you think that. So that’s really a lot of what my role is, is to help get away from those politics and just kind of ask the right questions.

John Jantsch (13:42): How often do you get the chance to go deeper than marketing? So into sales, into service, you know, into, you know, pretty much every facet because I that’s all part of the brand. Whether people, people say it or not. So how, how often do you get that opportunity?

Jacqueline Lieberman (13:58): Well, when I do workshops, I specifically ask for the attendees in the workshops to be all representatives from. And I ask for, give me somebody from sales, give me somebody from R and D, somebody who sits in customer service. I don’t want all marketing people in that room. Right. So I say, if we have to make this a, a two part process, then let’s do it. But I do not wanna have all marketing people in the room because, because to your point, a brand is made up of all different facets. It’s not just what the marketing team dreams up. So I need to understand the points of view. And very often a lot of that insight comes from the people. Well, not in the marketing department, it comes from the people on the front lines or the people who are thinking about the brand in different ways.

John Jantsch (14:42): Yeah. Referrals rarely happen because of good marketing

Jacqueline Lieberman (14:46):

John Jantsch (14:47): Right. And, and, and yet most businesses, a significant part of their business comes by way of referral. And that happens because somebody had a great experience. Yeah. Not, not because they saw a fun ad. That’s true. So do you have, do, do you have any, I was gonna say examples that you don’t necessarily have to use, uh, concrete examples, but do you have any examples of where sort of typical gaps happen and it’s almost like there’s no internal communication and that’s creating a bad experience.

Jacqueline Lieberman (15:16): Yeah. Well, I mean, there’s, there’s one where there’s a, a human legacy founder person. Mm-hmm, , who’s either no longer with the company and the company is struggling with how to tell that story. So some with, do we tell it at all, or some are struggling with, how do we tell it and then tell it in a new way? Yeah. So there’s, so that’s, uh, that’s a typical problem that, that I tend to, to face with with clients. Another is they, they have a, a really great mission statement and all of the players are all kind of singing out of the same HYN books, so to speak, except they don’t know what to do with it. So they don’t know like they know why they’re there. And they’re really jazzed about working there, but they don’t have like that, that statement that actually, because it, it tends to be a mission statement’s also very long, typically as opposed to like a purpose statement, which could be very condensed and piffy, and you can remember it.

Jacqueline Lieberman (16:16): So really the recall is really how people start to embody it in their everyday life. So if you can’t remember what your mission is, then it’s like, then it’s probably too long and wordy and you probably need to revisit it. But the other part of it is taking that purpose into practice. And, and that really is going right down to, at the HR level of like, you need to put your purpose in your job postings, make sure you’re hiring the right culture. You need to put it in your performance reviews, that everybody needs to be accountable for living the purpose and embodying it and your everyday jobs. Because if, if, if you don’t bring it down to that level, then it really is just a nice statement in the lobby.

John Jantsch (17:00): Yeah. It’s interesting. I think they’re growing consensus among, uh, organizations that internal communications is actually where branding maybe starts. Yes. Completely. So talk to me a little bit about whether what you’ve seen or maybe how you sort of advise people on that.

Jacqueline Lieberman (17:17): Yeah. I mean, I think it’s it really, because, I mean, I think it’s the, it’s how people think about marketing. So people just think that marketing is this advertising box that you need to track in order to sell stuff. But at the same point, it’s really having a group of Evangel us who believe in it inside mm-hmm . So that’s why, when I talk about I, I came from the world of brand storytelling and of course I, I believe in brand storytelling, but I also really started to think about, and, and started my consulting around brand truth because no one can argue with what’s true. So if you could really, really believe it and believe it on the inside, inside the walls, that’s how the marketing really starts because then people are excited to be at work. They feel well compensated. They feel well respected. And, and it doesn’t matter whether you are part of the marketing team, you are marketing for that company because you’re happy being there. Yeah. So you’re creating evangelists inside the walls, and that’s the first step of marketing right there.

John Jantsch (18:18): Well, and it’s, it’s, it’s painful almost to see these companies, that transparency is one of our core values. And then when generally there’s no transparency , you know, going on. Cause I really think that’s, excuse me. I really think that’s the biggest disconnect is people sit around and come up with what should sound good rather than what, like you said, what is

Jacqueline Lieberman (18:37): Yeah, exactly. I mean, when it’s very, I mean, and I, I could see why it happens because businesses they’re myopically focused on the task at hand, right in front of them. And they’re trying to just get through what they need to get through, especially right now, everybody is, you know, having a hard time in, in all different ways, but, but you have to at least be in the regular practice of going 30,000 feet once in a while, once a quarter, once a year, at least, and start to look at your brand from that level and say, how are we really living our purpose? Is it really trickling down? Is it something that we need to reevaluate? How are we creating this world for the consumer? That’s something that they wanna be in, as opposed to us just selling messages

John Jantsch (19:26): 2021 is still gonna be a year where I think people are reeling from 2020. And so is there a, is there a message of trends or behaviors or things that people need to be aware of or looking out for, or doing more of or doing less of, or is it still, is it really just a matter of, of be true and stay the course?

Jacqueline Lieberman (19:50): Well, I mean, well, it’s definitely be true and stay of the course. I mean, for sure what the pandemic has highlighted, is it really highlighted the brands who did not, if they were not already purpose driven, it really highlighted the brands who were struggling with that. So it’s like, if you already know that and that’s already part of your marketing, then it’s, you’re ahead of the game. And the reason why is because consumers are really out there and they’re looking for, they’re looking for something like they’re looking for a little glimmer of hope and optimism, and that’s what brands and companies give each other. And so if you’re just giving bla platitudes and you’re not really doing anything of substance, then consumers are really gonna look at that and they’re making their choices because of that. And, and I think the brands who are winning right now are the ones that are, are really doing things that are, that are real and not just marketing because they’re trying to just hang on and survive. Yeah. They’re,

John Jantsch (20:50): They’re, they’re meaningful in some way to their customers think is a good way. Good way to look at it. So you have a podcast as well, uh, called UN do you wanna tell people what they could expect if they tuned in?

Jacqueline Lieberman (21:01): Sure. Uh, so I’ve been told that it’s, uh, NPR, like in terms of in, to the format. And I, I like to have guests on who either have a great brand story to tell. So if it’s a new up and coming brand, or even a legacy brand, I like to have brands on who have an authentic story and beginning that they wanna share. And I try to dissect that in a way that I extract insights that really, if you are a planner, if you’re a creative, a designer, uh, account person, if you’re listening to it, you can apply those insights directly to your work. And that’s really what I’m trying to do is, is give people kind of like a marketing insights, 1 0 1 that if you need, if you have 20 minutes from your day and you wanna listen, but you can listen to that and extract and apply to your work. Awesome.

John Jantsch (21:48): So you wanna tell people where, uh, they can find out more about, uh, brand Kuo and, uh, your work. Sure.

Jacqueline Lieberman (21:54): Yeah. Uh, so you can go to, uh, dub, dub, dub, brand crude.com and on there’s a link to uncooked we’re on apple, Spotify anywhere you, you know, get to podcast, but, but yeah, you can find everything there on brand crude.com.

John Jantsch (22:08): Awesome. Well, Jacqueline, it’s a pleasure spending time with you this afternoon and hopefully, uh, we can run into each other when we’re back out there on the road someday.

Jacqueline Lieberman (22:15): Wouldn’t that be nice. that would be great. Thanks so much, John, for having me.

John Jantsch (22:20): All right. So that wraps up another episode. I wanna thank you so much for tuning in and, you know, we love those reviews and comments. And just generally tell me what you think also did you know that you could offer the duct tape marketing system, our system to your clients, and build a complete marketing consulting coaching business, or maybe level up an agency with some additional services. That’s right. Check out the duct tape marketing consultant network. You can find it at ducttapemarketing.com and just scroll down a little and find that offer our system to your client’s tab.

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Original source: https://ducttapemarketing.com/humanize-your-brand/

The post Why You Need To Humanize Your Brand appeared first on connect social networks.

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NYPD Compared To The Nazi’s ‘Gestapo’ On Social Media

The NYPD enforces Covid related restrictions in Big and draws comparisons to the Gestapo … [+]Apple (Photo taken by Noam Galai/Getty Images).

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Although it was common to draw comparisons between Nazism and Third Reich elements long before the advent of social media, this is increasingly being used to criticize authorities for enforcing rules they don’t like. This has been the norm for many decades. However, it increased under the Trump administration. It was also directed against Democratic mayors and governors who ordered lockdowns in relation to the Covid-19 epidemic.

On Tuesday, a comparison of the New York Police Department (NYPD) was made by conservative commentator Todd Starnes to the infamous Gestapo, the secret police created by Hermann Göring in 1933. According to Starnes, patrons in a Brooklyn restaurant were made to leave when they refused to produce their vaccination papers.

Starnes (@toddstarnes), shared via Twitter a link that included his comment, including the headline: “It’s A Sad Day In America When Police Behave like the Gestapo.”

Podcaster Benny Johnson shared the footage with the caption, “Evil.” Gestapo. KGB. NYPD attacking a 5-year-old eating pizza. You oathbreakers need to take your badges off. New York City has failed as a state.

In the early hours of the afternoon, there were more than 100,000 tweets discussing the phrase “Gestapo.” Many people claimed police actions are what started Black Lives Matters. While others suggested the false equivalency.

Johnny Akzam, activist (@JohnnyAkzam), was one of those to attempt to resolve the problem writing: “I don’t believe people realize their inconsistencies. Introspection, please. Thin-blue conservatives pissed off at police officers for applying vaccine mandates. While they gassed and attacked lawful protesters, they didn’t call them Gestapo.

Will Black, @WillBlackWriter, also addressed the issue. He tweeted, “People supporting a racist president that gained power with help from far-right Bannon. far-right Breitbart. and Nazis like Richard Spencer, aren’t coming off well by using words such as Gestapo.”

This case raises the question of whether these comparisons to some of history’s most evil, corrupt and insidious regimes should be made. On social media it is easy to make slurs of the opposing side, such as “Nazi” and “Gestapo”, especially when they are not supportive.

It is difficult to believe that few know more than the TV shows and movies about Gestapo. Gestapo was actually administered by RSHA, the Reich Security Main Office. This office played an important role in the Holocaust. The International Military Tribunal (IMT), which began in November 1945, declared it a criminal organization.

During its history, there had been strict protocols at protecting the identity of Gestapo field personnel, and an operative was only required to present his warrant disc without personal information or picture identification – so the comparison to a uniformed police force is also largely misplaced.

Amy Bennett is an ex-managing editor at two local newspapers and holds a master’s degree in journalism.

“And when we weaken language around issues that involve injustice and atrocious acts against groups of people, we do humanity, history and – most importantly – those initially harmed a disservice,” added Bennett, who has also taught in the field of journalism and public relations for 15 years at a private institution. The Internet is a catalyst for these situations, as it allows those with the same immature languages standards to interact and join together, amplifying what they are expressing.

The post NYPD Compared To The Nazi’s ‘Gestapo’ On Social Media appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/nypd-compared-to-the-nazis-gestapo-on-social-media/

The post NYPD Compared To The Nazi’s ‘Gestapo’ On Social Media appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/nypd-compared-to-the-nazis-gestapo-on-social-media/

6 Ways Social Media Companies Are Fortifying Their Security Features

Welcome to the age of social media. If you’re here, chances are you already know how powerful these networks can be for your business. From promoting your products and services to improving customer service, social media provides an invaluable line of communication between you and your customers.

However, great power comes great responsibility – or at least greater security concerns. Because social media conversations happen out in the open, they are far more susceptible to fraudsters than traditional email communications. For this reason, social media companies have begun implementing SOX compliance solutions into their platforms which will help safeguard user accounts from malicious activity.

Social Media SOX Compliance Improvements

Two Factor Authentication

There are several steps that both Twitter and Facebook have taken to improve their SOX compliance, but the most notable has been their implementation of two-factor authentication. This security feature requires you to enter a unique code sent to your phone to sign in to your account. Two Factor Authentication helps ensure that only authorized users can access your account, even if they have obtained your login information.

Fraud Detection Systems

In addition to two-factor authentication, both Twitter and Facebook have beefed up their fraud detection systems. These systems use algorithms and machine learning techniques to identify suspicious activity, such as unusual login locations or sudden changes in account behavior. Fraud detection helps prevent malicious actors from compromising user accounts, stealing data, or spreading misinformation.

While social media companies have always been conscious of the security risks associated with their platforms, recent events have made it a top priority to strengthen their security features.

Data Usage Controls

In light of the Cambridge Analytica scandal, Facebook has announced that it will be making even more changes to its data privacy policies. These changes include tightened restrictions on how third-party developers can access user data and increased transparency around which ads are being shown to users.

Twitter has also been making changes in response to the Cambridge Analytica scandal. In addition to beefing up its fraud detection systems, Twitter has announced that it will be introducing a “transparency center,” which will show users all the ads targeted to them. Usage controls will help users better understand how their data is being used and control which ads they see.

Stronger Password Requirements

While the big social media companies have made huge strides in improving their security features, they still have a long way to go. For instance, Twitter and Facebook allow users to use extremely weak passwords, such as “1234” or “password.” While these passwords are easy for authorized users to remember, they’re also incredibly easy to guess by automated bots.

You can secure your accounts with strong passwords to ensure they will be resistant to hacking attempts. It’s important to make sure you create unique passwords for each social media profile. It’s best practice to use at least eight characters (even if it might take you a little longer to type) and include numbers, symbols, uppercase letters, and lowercase letters in your password. It’s also important to enable two-factor authentication for each of your accounts wherever possible.

Removal of Bot Accounts

In the past, Twitter has been a popular platform for automated bots that post spam messages and false information. Twitter is now attempting to crack down on them. According to their policies, all users are prohibited from running any automated bots on the social media platform. Instead, users are required to use interfaces designed for humans.

These changes are helping make social media platforms more secure for users across the world, even as they can still be abused. For instance, Twitter bots often send out negative tweets that could harm users’ mental health, while Facebook bots spread misinformation during elections.

Monitoring of Suspicious Login Attempts

In response to these challenges, social media companies are working on monitoring suspicious login attempts. Companies can keep malicious actors away from users ‘ accounts even more effectively by identifying when someone is attempting to log into an account from a new location or device they haven’t used before.

Final Thoughts

While these changes may seem like a lot of extra work for business owners, they are necessary to ensure the safety and privacy of your customers. By using social media responsibly and ensuring that your accounts are as secure as possible, you can rest assured that your business will thrive in the digital age.

The post 6 Ways Social Media Companies Are Fortifying Their Security Features appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-research-2/6-ways-social-media-companies-are-fortifying-their-security-features/

The post 6 Ways Social Media Companies Are Fortifying Their Security Features appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/6-ways-social-media-companies-are-fortifying-their-security-features/

How To Know If Starting A High-Ticket Mastermind Is The Right Move

How To Know If Starting A High-Ticket Mastermind Is The Right Move written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara asks Chris Williams how to know if starting a high-ticket mastermind is the right move.

The 3 main factors:

• Are you an expert in your field?
• Do you love giving to others?
• Do you communicate well?

Chris spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra marathons, and riding electric skateboards:)

In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.

As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here.

More from Chris Williams:

• Group Coach Nation is the #1 resource for step-by-step guides to creating and/or scaling your high-ticket mastermind. The best part about Group Coach Nation is that it’s broken down into 3 sections: Beginner, Advanced and Pro. Go to GroupCoachNation.com and find your resources, your community and your growth.

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by DashThis, a very simple-to-use and beautiful automated reporting tool for marketers and agencies. Gather all your data in one automated report with DashThis. They have more than 34 integrations and tons of time-saving features like pre-set report templates, cloning options, and automated email dispatches. See for yourself, with their offer of 10 free dashboards for 15 days. Sign up at dashthis.com.

 

Original source: https://ducttapemarketing.com/high-ticket-mastermind/

The post How To Know If Starting A High-Ticket Mastermind Is The Right Move appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/how-to-know-if-starting-a-high-ticket-mastermind-is-the-right-move/

Weekend Favs December 25

Weekend Favs December 25 written by Karen Cutler read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

• Website Grader –grade your website in seconds. Then learn how to improve it for free.
• BTW.SO – Marketing Tools – a curated list of 250 top marketing tools that marketers should be aware of
• Writers Resource –a comprehensive resource directory that has all the tools and platforms writers and marketers need.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/weekend-favs-december-25/

The post Weekend Favs December 25 appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/weekend-favs-december-25/

Rethinking Our Relationship To Time

Rethinking Our Relationship To Time written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Oliver Burkeman

In this episode of the Duct Tape Marketing Podcast, I interview Oliver Burkeman. Oliver is the author of The Antidote: Happiness for People Who Can’t Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He also has a new book called Four Thousand Weeks: Time Management for Mortals.

Key Takeaway:

The average human lifespan is brief. Nobody needs telling there isn’t enough time. We’re obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we’re deluged with advice on becoming more productive and efficient, and “life hacks” to optimize our days. But often, such techniques often end up making things worse.

In this episode, I talk with Oliver Burkeman about concepts from his book: Four Thousand Weeks: Time Management for Mortals. We discuss the unhelpful ways we’ve come to think about time, and how to think and do things differently so that we can show up better in the present moment.

Questions I ask Oliver Burkeman:

• [1:15] Did you study psychology at all or were you just practicing with your readers?
• [1:58] When I was reading the book, a big point that I heard is that we need to give up the fight when it comes to using time. And I was thinking, where are the hacks — but that’s obviously the point of the book, right?
• [7:25] In the book, you mention David Allen, the Inbox Zero Guys, the Pomodoro method — can you talk about those methods and your perception of how/if they work?
• [11:01] You spent a lot of time really setting a philosophical point of view in the book — you mentioned farmers and how they didn’t have watches in the past. They didn’t pay attention to time. They didn’t have incremental wages based on how many hours they worked. And now, it’s almost like that’s all we have to sell now is our incremental inventory, right?
• [12:46] What is time from a philosophical perspective?
• [14:42] Can you talk about the stuff thieves, like email?
• [16:28] Chapter four was my favorite chapter — can you talk more about it?
• [20:31] How much is the way we work that you’ve described contributing to this growing sense of loneliness and depression in the world?
• [23:19] Is there anywhere else that you’d like to invite people to connect with you?

More About Oliver Burkeman:

• Get his book: Four Thousand Weeks: Time Management for Mortals.
• His website: https://www.oliverburkeman.com/

More About The Duct Tape Marketing Consultant Network:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

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John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the MarTech podcast, hosted by my friend, Ben Shapiro brought to you by the HubSpot podcast network with episodes you can listen to in under 30 minutes, the MarTech podcast shares stories from world class marketers who use technology to generate growth and achieve of business and career success. Recent episode, one of my favorite extending the lifetime value of your customer. You know, I love to talk about that. Listen to the MarTech podcast, wherever you get your podcast.

John Jantsch (00:45): Welcome to another episode of the duct tape marketing podcast. This is John Jan. My guest today is Oliver Burman. He’s the author of the anecdote, happiness for people who can’t stand positive. Thinking for many years, he wrote a popular column on psych for the guardian newspaper. And he’s got a new book out that we’re gonna talk about today called 4,000 weeks time management for mortals. So Oliver, welcome to the show.

Oliver Burkeman (01:12): Thanks Very much for inviting me. I,

John Jantsch (01:14): I, I have to ask this. Do you, did you study psychology at all or were you just practicing on your readers?

Oliver Burkeman (01:21): uh, when I was studying things, I wasn’t doing mu I did a little bit of psychology. I mainly studied political science when I studied things. No. And then I was practicing on myself and on my readers. Yeah. Trying to be upfront about that. I wasn’t claiming to have certifications, but yeah. Yeah. It was sort of a, a constant work

John Jantsch (01:38): In progress. Well, I know it was very popular column. I went back and looked at a few and we’re able to work a little humor in which I think is probably always good in, uh, psychology study. First off, I’m gonna tell you, I love this book, but when I got into it, I found it a little depressing because unfortunately you tell us that, or at least all I hear is that pretty much, we’ve gotta give up the fight and I’m thinking, where are the hacks? And that’s obvious, that’s the point of the book, isn’t

Oliver Burkeman (02:04): It? Yeah. And I think I’ll accept depressing as a sort of initial assessment until you’ve let this viewpoint permeate you. I do very passionately believe that where this leads is not depressing. And I think it’s crucial. There’s a distinction here, right? Isn’t there because it’s, you should give up the it’s about giving up the fight when it comes to using time, but it about giving up the fight to do something that is not possible. Yeah. Which is to do everything, to become perfectly productive and optimized. Yeah. The reason you give up that fight, I think, or should give up that fight is in order to have the time, energy and attention and focus to do some incredibly cool things with your short time on earth. It’s you can tell it’s a question that gets me going, cuz I, I, I don’t want this to be a council of despair. Right. It’s kinda coming back down to earth. Yeah. In a way that lets you get roll up your sleeves and get down to

John Jantsch (02:52): Business. But I’m guessing there are some people out there that are challeng you challenging you a little bit because you’ve blown up what we’ve been conditioned to believe. and that sometimes that’s hard, even if we’ve come to the realization.

Oliver Burkeman (03:03): It’s true. I think I have spent a long time as a sort of a productivity geek, right? Trying to implement the latest cool system for doing ever more and becoming perfectly optimized and all the rest of it. And what happens is because of that, because the goal is impossible because we live in a world of infinite inputs, demands, ambitions, obligations, they’re all effectively infinite become perfectly optimized so that you can do them all. Yeah. You just become in the words of, uh, Jim Benson, the consultant, I quote in the book that you become a reservoir for other people’s expectations, you become what happens is, you know, never decide what you’re saying. Yes and no, to, and as a result, you say yes to everything that other people want need to do, whether it’s right for you or not. Yeah.

John Jantsch (03:46): And there’s plenty of people out there that would rather have you say yes. So another, maybe big dialup of good news is you put a number of 4,000, which is not a very big number, necessarily very defin of what a typical lifespan is. And I must admit I’m sure some people, that number was like, wait a minute. That’s all there is right.

Oliver Burkeman (04:08): 4,000 weeks is not quite 80 years, but I’m using 4,000. Cause it’s a nice round number. Yeah. And in fact, given that I’m talking to a marketing expert, maybe terrifying people out of their pants will prove not to have been why his strategy G for selling a book. But I, I really wanted at the front and at the beginning, get down to the truth of this, which is like, life is finite. It is alarmingly finite when you express it in terms of weeks, but this is reality. And if you can actually confront reality instead of actually I think so many of our kind of supposed productivity techniques and supposed happiness tricks are all basically about helping us avoid yeah. Reality. They’re enabling a problem instead of solving it. And I really think that the more that we can gently push ourselves towards staring reality in the face, it is actually liberating and it’s motivating and not in a kind of terrifying way. It’s okay. This is the situation in which I find myself. Yeah. Now what’s the most extraordinary thing I could do with it.

John Jantsch (05:07): Yeah. And I, I was half kidding about, uh, being depressing, but I do think that we do spend a lot of time shielding ourself from reality and, and pretending that we are in control of, of what’s going on sometimes. And I think that sets the wrong expectation, which then just sets is up for, for fail.

Oliver Burkeman (05:23): Right. And especially, it means that I, I think I’m sure some listeners will know what I’m talking about. Cause I think it’s very widespread feeling. It’s not that you are, it’s not that you fail to get on top of everything and get your life in control. It’s that it always feels like it’s gonna be next week or next month that you’re going to finally get your life in control. And so you’ve end up living for the future, right? You’re putting the whole value of your life at a, at a time other than now. And if you just do that until the end of your life, then you’ve

John Jantsch (05:53): Never lived. I’ve owned my own business for 30 years and I certainly came to the realization there’s always more to do. You’ll never get it all done. And that’s not, I’m not saying that in a depressing way. There’s always more, I want to do. And so I think that they, I think that a lot of what I believe you’re suggesting to people is we get to choose. We just

Oliver Burkeman (06:10): Need to choose. And in fact that you always already are choosing. And if you decide to work on your business for and seven in the morning, till midnight, then there’s something you could be doing with your life outside of those that you’re not doing. So I think once you, this is why I really do find it quite a relaxing perspective shift because it’s not like the advice is to suddenly start making tough choices it’s to suddenly see that you already were yeah. Making tough choices and then you can make them consciously. And I think in a world of when it comes to work, because everything is so endless, if you’re in a job where you’re getting demands from the boss, those demands are endless, but if you’re self employed and you’ve got a million ambitions, those ambitions are endless. It’s the same endlessness. Even though they have a sort of different quality. I, I think what you have to do really is say, okay, I’m going to AO amount of time in the day to work and give them that boundary. What makes the most sense to, to do. And then you really get down to business of weighing one task against another task and seeing what you care about the

John Jantsch (07:10): Most it’s scientifically proven. We will use whatever we will fill, whatever space we have with. And so I think you’re absolutely right. So now I have to tell you, I have, because I’ve own my own business for 30 years, I’ve been trying to run faster. I’ve been trying to do more, be more efficient. So everybody you mentioned in the book, David Allen, the inbox zero guys, the Pomodoro method I’ve done. ’em all dude. Yeah. And I think that you, you really do come to the conclusion that it’s, it’s just like turning up the feed on the treadmill. You run faster, but you are more exhausted

Oliver Burkeman (07:42): And because it’s a treadmill, you’re never gonna get to the end of this thing. Cause it goes right. You’re right. Yeah. I think one thing that’s worth saying, I, I have huge respect for David Allen’s work and I’ve actually found the podo technique recently returning to it again, to have something going for it. I think that it, it’s almost more a quest of the spirit in which you come to these methods than the methods themselves. And if you are adopting a new technique or a new way of organizing your tasks with this agenda in the back of your mind one day, this is gonna enable you to never have to make tough choices again, to be able to do every single thing you’d ever of and never disappoint anybody or make anybody mad with you or say no to anybody. That’s a recipe for disaster. But if you, if you don’t think that if you move through that, to this feeling of, okay, I’m finite, I’m gonna be able to do a few things and not most of the others, once you’re in that mindset, I think getting things done or the podo technique can be totally great ways to, to implement that.

John Jantsch (08:41): Yeah. I actually, I don’t find that I can’t use the por method in my, uh, day to day work because there’s just too many distractions and interruptions. It seems like. And for those that aren’t familiar, it basically you break your day up into 30 minute chunks. You work for 25, you take five off, maybe you put a couple chunks together, then you take a longer break. That’s essentially it. I will say that in writing my books, that I, I found it very useful for that because I would, I would say to myself, I’m gonna write for six days. There’s no six hours. There’s no, no interruptions. There’s not checking email. And so then having that sort of rhythm, uh, really did work for me

Oliver Burkeman (09:16): Also. It, it re I, I totally know what you’re saying. And I, I think it really reminds you that suddenly it becomes much less intimidating, right. Because it’s like, all I have to do is 25 minutes. Right. And then another 25 minutes and then another 25 minutes. Yeah. But that’s all life ever is you all you’re ever doing is spending 25 minutes on something. So I think there’s a really lovely, I think in that kind of time boxing idea, I would count PO as one form of time boxing, although it can be used in this sort of futile quest to become the productivity God or whatever. I, I think that there’s something really lovely there, which is just, okay, it’s it really turns you to the idea of like, I don’t know, tilling the soil or, or it’s like, you feel a bit more like a farmer somehow. You’re just doing the stuff for a little while and you’ll do the same tomorrow and gradually incrementally, like that’s how great things come

John Jantsch (10:08): To be.

John Jantsch (10:09): And now let’s hear from a sponsor. Do you wish you could get more traffic from Google? Duh. I mean, but half the battle is understanding what to focus on, what you need to fix on your site. Ahref’s webmaster tools will give you a professional website audit for free HFS will discover optimization opportunities for your website and help you get more organic traffic. You’ll see which keywords your pages are ranking for understand how good Google sees your content and discover what changes you need to improve your visibility. Imagine the benefits to your business. Visit hfs.com/a WT to sign up for this free tool and connect it to your website. And you’re all set. That’s ahrefs.com/awt. And you can also find this in our show notes. So you spent a lot of time. I, I believe in this book really setting up sort of a philosophical point of view. You just mentioned the farmers. I think that section is in early on is, is pretty brilliant that they didn’t have watches. They didn’t pay attention to time. They didn’t have incremental wages based on how many hours they work and that’s all gone away. It’s almost like we that’s. All we have to sell now is our, our incremental right inventory.

Oliver Burkeman (11:26): Yeah. Tell, yeah. Tell me how sort of Spacey and philosophical you want to get. But I do think there is this very basic shift that we made as a result of industrialization and all sorts of other things from just being time is something that you’re in. It’s like the medium that life unfolds in through to time being like a resource. It’s not the same, you’re separate from it and you’ve got to use it properly and you might be wasting it. And that’s when you, yeah. And it’s something you can sell in the same way that you could sell a physical possession that you had. And I’m not suggesting we should all go back to the lifestyles of medieval farmers cuz they died of horrible diseases.

John Jantsch (12:05): I’ve gone through my entire life without hearing about St. James fire, if you wanted

Oliver Burkeman (12:08): yes, there are some gross diseases, but I do think this, there is something to some wisdom to take from that time and, and unfold into our own very different lives, which is just that it there’s something a little bit, it’s useful to treat time as a resource to think about calendars and yard sticks and timelines, but it’s a tool to maybe pick up and use and then maybe you can put down at the end of the day and when you go onto your deck or walk down the street or go on a stroll in the Hills, you can actually just be instead of trying to maximize every minute of, of that time.

John Jantsch (12:46): So I should have just started with Oliver. What is time

Oliver Burkeman (12:51): Yeah. Is still talking about

John Jantsch (12:55): It. Right. So my grandmother used to say, and she probably didn’t make this up, but if you want to get something done, give it to a busy person. And I used to believe that she used to say that about me because she, I would do things for her. And I used to wear those as a badge of honor. Now I realize it’s actually a curse, isn’t it?

Oliver Burkeman (13:10): Yeah. I think you’re talking there about an example of what I call in the book, the efficiency trap, this idea that if you get real, if you only focus on getting really efficient at doing your work in the absence of any sort of bigger sort of value that you are using to determine what you work on, all that’s gonna happen is you get more work, right? Especially you imagine it’s in a sort of corporate setting. If you are the guy in the office who gets ripped for doing projects twice as fast as anyone else, of course, you’re gonna get given more projects to do. What do you expect the reward for? Good time management, as they say is more work. It’s actually, it’s a fascinating, it’s getting us off topic maybe, but it’s a fascinating pattern that occurs in all sorts of areas of life.

Oliver Burkeman (13:51): Like when they widen freeways, they put an extra lane on freeway to ease the can. Yeah. And more cars start using that route. So the congestion goes back to how it was and it’s the same thing, right? If you, all you do to a system is make it more efficient. It’ll just get blocked up with more inputs. So what you have to do, there’s nothing wrong. I don’t think with being a bit more EF about how you do things, but you have to marry that efficiency to like some fairly clear sense of which things you’re gonna be saying yes to, and which things you’re gonna be saying no to. And sure. The person being pestered by the boss may not be in a position to refuse. But to some extent, I think we all have some freedoms to some room for maneuver to say, I’m not just going to focus on getting better at doing more stuff. Like why what’s the point of having done more stuff. There’s got to be some point. Yeah. Let’s talk

John Jantsch (14:41): About a couple of the, of the stuff. Thieves , um, email. That’s the bane of most of our existence today. And I actually, there’s another book in the category called make time. I think it’s called make time or make yeah, great book. And I think they share a similar philosophy. It’s not about getting more done. It’s it’s actually about them just being focused on what you should do. And one of the bits of advice, because that book is a little more about hacks , but one of the bits of advice is, is to just get in the habit of being really slow, to respond to email as you train people that you aren’t going to respond immediately, so they don’t expect

Oliver Burkeman (15:15): It. And again, obviously it’s gonna be different people, different contexts. There are some emails you can’t ignore. But one thing that I have found, I think a lot of people have found in many contexts is firstly, fewer people are going to demand that you solve their problems. If you are a little bit less responsive on email. And secondly, like lots of the things they’re worried about, if you just give it a few days. Yeah. Waited turns out that crisis was never a crisis. Turns out that events went a different way and they, and they, we didn’t need to have that discussion in the first place. And there’s partly, this is a little bit of a humorous point about trying to be strategically a progressed, but there’s something else in that about, I think about just the tempo at which we work, that there can be something counterproductive about working at a really fast tempo. And if you give enough time to see how things go to get feedback, to have time to think about things, you can actually get further faster if you’re

John Jantsch (16:11): Willing to of, uh, one of the original books probably on this, at least that I encountered was Stephen Covey’s seven habits. And he talks about the urgent, but not important. And, and how much of our life is sucked up by

Oliver Burkeman (16:21): That. Yes, absolutely. That’s the Eisenhower matrix. Yeah, absolutely.

John Jantsch (16:25): Chapter four that you just alluded to is probably my favorite chapter. And that’s about, uh, procrastination. And I think that in a lot of ways, what you’re S you, as you said, procrastination, cuz everybody’s, oh, I can, I can do that. What’s that chapter about? But in a sense, it’s really about getting good at what not to do, isn’t it? I think when

Oliver Burkeman (16:42): You live in the world that we live in and you, someone who wants to accomplish things, you’ve got to understand that the key principle time management is figuring out what to neglect when yeah. Rather than figuring out how to fit everything in that’s the treadmill direction that we were talking about. And although of course, on some level I say that I will honor Stephen Covey for having done some path breaking original work here. I’m also a bit rude about in the book because of this very famous, um, thing about the big rocks where you’re supposed to sort of idea that if you make time for your big rocks first you’ll fit everything in. But if you don’t make time for your big rocks first, and there’s a whole story about putting rocks in the jam jar that I’m sure people will be familiar with. Yeah.

Oliver Burkeman (17:30): And what I wanna say is that today, anyway, the problem is there are just too many rocks, right? It isn’t that we haven’t prioritized things in the right way. It’s that too many things feel like they matter and on some level do matter. Yeah. Um, so tough choices are required, but I also think that is quite liberating because once you know that you’re not going to find a way to cram everything in you, that’s a big weight off your shoulders. You can just say, okay, well what’s actually the most meaningful, exciting, lucrative, whatever it might be for you of the things that that I could do. And that is what I mean by being a better procrastinator. It’s like, you’re gonna be procrastinating on a lot of things at any moment anyway. So just try to make sure that they’re the right ones. I

John Jantsch (18:11): Wanna talk about two topics that probably do take us back into the philosophical realm. Again, the first one is mindfulness. I feel like so much of what you’re talking about is we’re constantly chasing the future, even if it’s just mentally chasing the future. And how much joy does that Rob from

Oliver Burkeman (18:27): The, I think that’s really well put, I, I don’t use maybe use the word mindfulness very much because I also don’t want to turn. I was quite deliberately, didn’t want to make this book where the main advice was just like, you’ve gotta meditate because

John Jantsch (18:40): Hang it. That’s what I wanted to hear.

Oliver Burkeman (18:42): people who can meditate and have a good meditation practice. That’s great. I’ve always been a bit patchy at it and I wasn’t going to preach to other people that they should be doing something I find so hard. But, um, yeah, I think a certain amount of instrumentalizing time, certain amount of thinking about what you’re doing now, because of where it’s leading is totally inevitable and necessary. And you can’t live in, you’re never doing that, but we’ve got to a stage, I think more generally by the economic system that we live in, where that’s really everything. Yeah. And you get to the point where it feels like an hour, can’t be well spent if, unless it’s storing, unless it’s working towards some big future accomplishment, even in the field of leisure. And I, by talking the book about how, like we all have we, of people who are always training for 10 K, but never just going for a run.

Oliver Burkeman (19:34): Yeah. And I’ve been that person in other domains as well. And there’s a real, there’s something really sort of ultimately insane. I think even though it’s a societal insanity about living that way, because like you, you just is life, right. You just, if you do that until you, the day you die, then you’ve never had the, you never actually had that moment. So I think it’s a subtle thing because I’m not suggesting that people don’t achieve like work on ambitious projects, but it’s something more about trying if possible to relish them in the moment. Yeah. You’re doing them. Yeah. Rather than just storing up the, the benefits for a later point, because that is a really no way to live. All

John Jantsch (20:20): Right. I’m, I’m gonna finish up on another heavy one. how much is the way we work that you’ve described contributing to, uh, this growing sense of loneliness and depression and all

Oliver Burkeman (20:34): I think, and that’s another sort of angle that I yeah. Get into is I think another of the mistakes we make in terms of what we want out of our time, as well as being hyper productive is this sense of individual sovereignty over your time. Right? So like the, the ideal goal seems to be the perfect life would be that I, I got to decide exactly what I did with any moment of my time. And in this idea of the digital nomad, the, the person who runs their business from a beach, from a top of a mountain, you find this, I, the sort of ultimate expression of this idea, they’re just completely free agents, but lots of them will tell you that it’s a really lonely life because you you’re checked out of the rhythms and the routines that we have commonly that, that make us feel that make life so meaningful.

Oliver Burkeman (21:24): And I think even those of us who are not digital nomads, there’s a lot of this going on in the modern world. If you are a self-employed person, I guess we both are, and you’ve run your own ship in one way, you have a lot of freedom in another sense, you’re not in a rhythm with other people. And there’s no particular reason why some friend of yours who you might wanna see is gonna be on the same rhythm. And so everything gets out of sync. And so I think there’s something to be said for that sort of traditional approach where everyone used to do the same thing on a Sunday, or maybe you even just, if you join an organization, if you join a sports amateur sports team or a choir or band or something, you don’t, you can’t run that schedule. Cause everyone has to agree. So I it’s useful to make a few commitments like that in life

John Jantsch (22:11): As well. You, you referenced a, a very large number of studies and books and researched some of which is quite old. I’m curious as a fellow author, was that, is that, uh, fun for you to, to do that because I, you really came up with some, I would say pretty obscure references in some cases.

Oliver Burkeman (22:29): Yeah, no, I really enjoy, I, I enjoy punching into all that stuff and I enjoy finding and collecting that stuff. And I, and I also sort of, I personally enjoy writing the kind of book that quotes Higer, but also Danielle Steele, I find it fun and interesting to show how these ideas yeah. Pop up in these different places. So yeah, that part of it is really fun for me. The writing process. I wouldn’t say I find that fun. Yeah. But it’s satisfying to have done it. Yeah.

John Jantsch (23:00): Speaking with Oliver Berkman, we’re talking about his book 4,000 weeks, which is available. If you’re listening to this show, it’s available, cuz it’s out. You can invite it anywhere. They get books in Kindle in, in audio book has, as you can tell, he has a very soothing voice. You might wanna listen to seven or eight hours consuming it that way, but, uh, is anywhere else that you’d like to invite people

Oliver Burkeman (23:21): To connect with you? My website, Oliver, burman.com has the rest. I do a, an email every coup couple of times a month called the imperfection, which I’d love people to sign up for if they’re interested.

John Jantsch (23:30): Awesome. Thanks for stopping by the duct tape marketing podcast. And I, I now have an entirely new appreciation for the fact that I can no longer manage time.

Oliver Burkeman (23:41): It’s wonderful. Don’t be depressed about it. thanks, John.

John Jantsch (23:45): All right. So that wraps up another episode. I wanna thank you so much for tuning in and you know, we love those reviews and comments and just generally tell me what you think also did you know that you could offer the duct tape marketing system, our system to your clients and build a complete marketing consulting coaching business, or maybe level up an agency with some additional services. That’s right. Check out the duct tape marketing consultant network. You can find it at ducttapemarketing.com and just scroll down a little and find that offer our system to your client’s tab.

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