Entrepreneur And Influencer Grant Cardone Explains The Real Benefit Of Social Media

Grant Cardone

Ray Kachatorian

Anyone who ever wondered whether social media were a shallow place full of superficial thoughts and insignificant ideas, you might be wrong.

It is a great place to gather audience sentiment and track engagement across multiple channels. You can also compare your marketing results against virtually every other channel.

Grant Cadone is an entrepreneur and influencer. The author, speaker and founder of the 10X Growth Conference (which has a net worth exceeding $300 million), told me that social media is a great tool for marketers.

“The benefits of social media is that it allows the creator to control the volume and velocity of the messaging as well as a real time response on how the audience receives the messaging. TV and radio are still either unwilling or unable to even give you a real count as to who heard or saw your messaging, much less provide real time engagement,” he says.

Cardone is right. As a quick tangent, it’s worth explaining how this all works. Let’s say you have a new company called Wonderbar. There are a million ways to market your brand. Although you may be able to run ads on television and radio, the transmission of those advertisements is difficult to trace. While anyone can watch or hear the advertisement from any location, the industry is still working on a way to make it easy for people to find out where the ads are being sent. Everywhere interaction.

Every click, view and like on social media can be traced back. “Reach” is an Measurements exactIt is important to know how frequently the content appears in front people. Wondering whether Wonderbar has a particular audience appeal? This is how you can discover. A new campaign is being launched to give away a free sample. You can track every single metric with social media. Email marketing is the only marketing channel that offers better analytics about how campaigns have performed.

There’s one big difference. I’ve been saying this for years, but one of the key reasons why Facebook is so successful from a revenue standpoint is that the ad management system they provide is second to none. Email can’t touch it. An ad can be shown to one target audience and then compared to another.

Cardone noted that tracking social media accounts is important for both paid and organic social media. Cardone pointed out how organic content can be more profitable. An organic post could go viral, reaching millions of people, while a paid social advertising campaign only goes so far. Organic has no limitations. 

“I will take the reach from organic over paid any day of the week,” says Cardone. “I have never considered social less valuable than paid and anyone who says it clearly does not know how to effectively run a social program that converts and monetizes traffic.”

Cardone pointed out, however that tracking is not an end goal. Social media campaign managers often believe that success means a large number of followers. We all do this. A campaign can only be considered valuable if it has hundreds of likes or comments.

Cardone believes that it is most likely the most overlooked aspect.

“The problem with social media is there are so many people who are satisfied with views, likes and comments,” he says. “None of those mean much to me. I am interested in reach, repetition of messaging, and the offer converting the relationship to either a customer or an investor.”

Cardone advises that marketing must also consider the audience. Do they prefer reels or stories? Are they more comfortable with livestream video? You can dig deep into the metrics to find out with social media. According to him, marketers should use every social channel and track their success across all platforms. It’s important to be consistent. He says you won’t be able to capture an audience if you only post once or twice per week.

Cardone also mentioned how it’s important to use all digital platforms. Cardone noted that his company had sent over 400,000,000 email in 2021. The sweet spot in digital marketing often occurs when digital platforms complement and support each other. He said that YouTube was the only platform that he’d choose over all other platforms.

It’s not easy to get started. While Wonderbar may not have been ready for TikTok, Clubhouse or Clubhouse yet, Cardone made a wonderful point. The earlier you begin building relationships, tracking engagement and seeing conversions, then the better.

The post Entrepreneur And Influencer Grant Cardone Explains The Real Benefit Of Social Media appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/entrepreneur-and-influencer-grant-cardone-explains-the-real-benefit-of-social-media/

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from Connect Social Networks http://connectsocialnetworks.com/entrepreneur-and-influencer-grant-cardone-explains-the-real-benefit-of-social-media/

The SEO Formula For B2B Companies

The SEO Formula For B2B Companies written by Sara Nay read more at Duct Tape Marketing



About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Ken Marshall on the SEO formula for B2B companies.

Ken “Magma” Marshall is the Chief Growth Officer and Managing Partner at RevenueZen. He’s been professionally interneting for the past seven years and has shifted his focus to all things SEO and inbound for the last five. Ken is an endlessly curious person with a cliche coffee addiction and a burning desire to encourage and empower others to pursue meaningful lives. Husband, maker, Australian Shepherd puppy dad, and serial entrepreneur (mostly failures, lots of lessons).

More from Ken Marshall:

• RevenueZen
• LinkedIn

 

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

 

Original source: https://ducttapemarketing.com/seo-formula-for-b2b-companies/

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from Connect Social Networks http://connectsocialnetworks.com/the-seo-formula-for-b2b-companies/

Spotify Hopes To Solve Its Joe Rogan Problem By Acting Like Facebook

Joe Rogan watches as the UFC Fight Night at Prudential Center took place on April 18, 2015. … [+]Newark, New Jersey

Getty Images

In 2018, Facebook CEO Mark Zuckerberg lived to regret some words uttered in defense of his platform’s hands-off approach to content moderation.

“What we will do is we’ll say, ‘Okay, you have your page, and if you’re not trying to organize harm against someone, or attacking someone, then you can put up that content on your page, even if people might disagree with it or find it offensive,’” he told Recode’s Kara Swisher.

Now, here’s what Spotify CEO Daniel Ek published on Sunday, responding to criticism about his platform’s hands-off approach to content moderation:

“There are plenty of individuals and views on Spotify that I disagree with strongly. We know we have a critical role to play in supporting creator expression while balancing it with the safety of our users,” he wrote in a blog post published on Spotify’s website. “In that role, it is important to me that we don’t take on the position of being content censor while also making sure that there are rules in place and consequences for those who violate them.”

As you can see, Ek and Zuck said much the same thing: We don’t want to police content on our sites—that would be censorship, and censorship is wrong. Ek believes that he can use the Facebook Playbook to help Spotify navigate a crisis over Joe Rogan’s star attraction. Ek might end up with the same outcome Zuck found himself in, simultaneously a loser as a winner.

Ek was hit hard last week by Neil Young’s ultimatum. He threatened to remove his music from Spotify if the streaming app didn’t take action against Rogan, who has interviewed vaccine skeptics on his show, Joe Rogan ExperienceIn the recent months. Spotify didn’t, and Young pulled his catalog. In protest of Rogan, Joni Mitchell also removed her tracks from Spotify.

The artists’ decision to take down their songs comes only a couple weeks after over 200 professors and health care experts called on Spotify to better manage covid misinformation. The open letter from those scientists pointed specifically to an episode Rogan did with infectious-disease expert Dr. Robert Malone that included “several falsehoods about Covid-19 vaccines.”

Spotify now finds itself in the same place as Facebook a few years back, having to face criticisms about its content. It’s really the first time Spotify has found itself under this much scrutiny over the matter, much like when the aftermath of the 2016 election forced everyone to consider, and reconsider, exactly what information existed, and should exist, on Facebook.

Facebook and Spotify knew the potential risks associated with their actions. In Facebook’s case, it fully grasped the real-world consequences of leaving problematic content up on its site—as internal company documents released by a whistle-blower last year make clear—but it also understood that erasing content would alientate users and reduce much of what generates the most engagement on its site. Rogan was offered an exclusive deal by Spotify in May 2020, at the peak of the covid wave. He’d been on the air for over 10 years at that point, his provactive schtick unmistakeable. (Even if Spotify had somehow convinced itself that Rogan was someone different, he made it quite clear to the company in October when he hosted conspiracy theorist Alex Jones—who is otherwise banned from Spotify.) He had a loud mouth, and that’s exactly why Rogan’s show quickly became Spotify’s top podcast in 17 markets.

For a long time after 2016, Facebook didn’t budge on its content moderation stance: It wasn’t going to begin taking down stuff. Facebook eventually succumbed to the demands. Facebook has increased moderation over the years. The most prominent example is its suspension of Donald Trump. By one quite concrete measure, Facebook’s grind-it-out defense worked. Its stock price rests close to record highs even after last year’s whistle-blower revelations, its market cap nearly a trillion dollars. This is how Zuckerberg was victorious.

Ek appears to be inclined to echo Zuckerberg’s sentiments: Let the critics yell, but let us focus on the shares. It remains to be seen if Spotify’s investors will be as patient as Facebook’s. Last week, Spotify stock dropped 7.3%, a time when the Nasdaq rose 2.5%, a sign that Spotify shareholders perhaps won’t want to stomach as much as Facebook’s investors have.

Even if they do and Ek makes it through with his company and CEO title intact, it’s not like Zuckerberg has emerged from the last few years totally unscatched. He is now facing new regulation and the FTC’s keen interest in pursuing an antitrust case against him.

Probably the biggest piece of evidence that Zuckerberg’s play hasn’t fully worked: Despite all his efforts, we’re now not even suppose to call his company Facebook, the name Zuckerberg bestowed on it in his Harvard dorm room. Last year, he changed the name of Meta Platforms Inc. to avoid a reputation that was tarnished from debates about what should be on their site. There are few conversations quite like that about Rogan’s guests.

The post Spotify Hopes To Solve Its Joe Rogan Problem By Acting Like Facebook appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/spotify-hopes-to-solve-its-joe-rogan-problem-by-acting-like-facebook/

The post Spotify Hopes To Solve Its Joe Rogan Problem By Acting Like Facebook appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/spotify-hopes-to-solve-its-joe-rogan-problem-by-acting-like-facebook/

The 5 Elements Of Your Core Story

The 5 Elements Of Your Core Story written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show on creating your core messaging, and I walk through how to create your core story script.

Key Takeaway:

The development of your core messaging and your story is imperative to your overall marketing strategy. You can attract even more ideal customers through the story that you know they are telling themselves and by crafting your story that makes it clear how you can help them solve their problems. In this episode, I’m covering my exact 5 part framework that can help you develop your core story script.

Topics I cover:

• [1:54] Why people want us to tell a story about the problem we can solve for them
• [2:53] Breaking down the core story script
• [3:18] The uses of your core story
• [4:50 Defining the problem that exists today
• [7:51] Example of how to explain the outside forces driving that problem
• [8:32] Painting the picture of the reader’s world without the problem
• [10:41] Explaining the solution that exists today
• [10:47] Creating a firm call to action
• [11:06] Recap of the five elements of your core story script
• [11:32] How to brainstorm and begin writing your script
• [13:39] How the Ultimate Marketing Engine can help you with this entire process

Resources I Mention:

• The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

Duct Tape Transcript

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John Jantsch (00:00): Today’s episode is brought to you in part by Success Story, hosted by Scott D Clary and brought to you by the HubSpot podcast network. Success story is one of the most successful, useful podcasts in the world. They feature Q and a sessions with successful business leaders, keynote presentations and conversations on sales, marketing, business, startups and entrepreneurship. A recent episode had Terry Jones, the CEO of Travelocity and the chairman of of kayak.com. Talking all about disrupting existing industries with technologies so much for us to, to think about and learn in that episode. So listen to Success Story podcast, wherever you get your podcast.

John Jantsch (00:55): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch and I’m doing another solo show. I know I’ve been doing a lot of these lately, but I get such great feedback and let’s face it. I have a lot. I wanna say all right today. I want to not tell you a story. I wanna tell you about story all this month. I’m recording these in January of 2022. I’m talking about strategy. A lot of things that get seen as tactics need to have strategy behind them. So when I talk about core messaging and today I’m gonna talk about your core story. Ultimately, these play out, I suppose, as tactics when you use them, but the development of them and why you develop them. What you actually say in these to me is clearly strategy. So today I wanna talk about something.

John Jantsch (01:41): I call your core story script. So, you know, anybody who’s listened to me talk, know that I talk about the idea of solving problems that people don’t want, what we sell. They don’t want us to tell a story about what we sell. They want to tell a story about them. They want us to tell a story about the problem that we solve for them. Now, the idea of storytelling, it’s certainly not new. I, I’ve probably been talking about it in some fashion for 20 years. And, and at that point, maybe the idea was a little new. Now there’s entire sections in bookstores on storytelling in business, or, or certainly in marketing, uh, you’ve even got, you know, the whole story brand and the, you know, the Jo Joe Campbell myth and star wars story formula inside of, of the hero’s journey. I mean, these are all things that are thrown around and, and I just think they’re kind of trendy ways of saying people don’t care what we sell.

John Jantsch (02:34): They want their problem solved. So if you know the true problem that you solve for your client, then it’s a matter of actually using a story to lead them to the logical conclusion that that, that you’re at. So, all right, let’s talk about the core story, uh, script, and maybe kind of break it down a little bit. Uh workshoppy if you’ve bought the ultimate marketing engine, by the way, some of what I talk about, some of the tools, uh, actually come with the book. So if you, uh, head on over to the ultimate marketing engine.com or you buy the book inside the book, you’re gonna see a link to a resource site where any of the tools that I talk about in the book, you’re, you’re actually gonna be able to use, but course story’s gonna have a lot of uses. I think a great place is a video on your homepage, certainly is a presentation in, in some sort of at an industry trade show or in an email in a, in a welcome sequence.

John Jantsch (03:29): For example, for new subscribers, it’s just a great way to introduce yourself in every type of situation it’ll have lengths. There’ll be times when it’s more appropriate to you, give more detail and other times where you’re really just almost giving a talking logo. You’ll find more about that in my first book, duct tape marketing, but here’s the framework you’re first gonna define the problem that exists today. Then you’re gonna explain the outside forces, driving the problem, see a lot of the problems that our clients have. It’s not really their F fault necessarily. There’s a lot of things lined up against them. There’s the enemy out there against them. Then you’re gonna paint the picture of what the reader or listener’s world would be like. Maybe just get them to imagine if I could get rid of this problem. What would that mean to me? Next step is you’re going to explain that, Hey, you know what a solution does exist today.

John Jantsch (04:24): See, now that we have linked, now that we’ve defined the problem, now that we’ve made them understand that we understand we get them. Now you are going to actually get the invitation to say really, okay, how could I fix that? And then it’s really a matter of, kind of the last element is to say, would you like that fixed, you know, the call action, uh, piece. All right, so let’s break down each element. What is it? Five elements. Uh, we’ll kind of talk a little bit about, give you some examples, uh, give you some ways to think about it. So the first one define the problem. Now, if you’ve done any research, if you’ve interviewed your clients, if you’ve looked at your Google reviews, you’re probably gonna start seeing some of the things that people actually say about what, what your business does. And again, another plug for the book in the ultimate marketing, there’s a whole chapter on how to define what that problem is.

John Jantsch (05:12): But for example, to me, or in my world, uh, as a marketing consultant, one of the biggest problems that I solve is that marketing is, or at least seems complex and it’s changing every day. I mean, there’s everybody trying to sell a piece of the puzzle. So that idea that is nearly impossible to know, you know, where to go, what return to get, who to trust. There’s, you know, how do you have confidence in what everything you’re doing in a lot of ways, me selling marketing strategy is not what I do. What I do is sell clarity and confidence and, uh, control in a lot of ways. And so understanding that allows me to then explain the outside forces, draw me driving the problem, right? It’s not their fault.

John Jantsch (05:56): And now word from our sponsor: Wix E-commerce the industry leading e-commerce platform with future ready, customizable, robust solutions for merchants who mean business Wix e-commerce is the complete solution for entrepreneurs, omnichannel, retailers, and brands who wish to launch, run and scale their online stores successfully go to wix.com/e-commerce today and join over 700,000 active stores selling worldwide with w e-commerce in, in screenwriting talk, which a lot of this kind of idea of story.

John Jantsch (06:33): In fact, I, I recommend if, if you pick up some screen green writing books, uh, get kind of the formula down for some of these elements, um, you know, you might talk about revealing the forces of evil beyond their control that are conspiring to keep them in the dark. So I know that’s kind of goofy when you think about it, but I think we need to help prospects and ideal customers realize that they’re actually actually is an antagonist at play. Uh, again, for my agency, clients, that antagonist is often the fact that they did not get into business to be marketers yet right off the bat. They learned that nothing happens until they acquire customers. So marketing became job one, and they don’t really like it. So many business owners hope to abdicate their market, getting to anyone that promises results. I mean, that’s really why they get in trouble so often, even if they don’t understand what those results are, how they’re achieved, how they’d be measured.

John Jantsch (07:26): Now, this approach always causes problems. I hate to pick on SEO people, but I seem to do it all the time because SEO people add sales rep, web designers, social media experts, LinkedIn requests, automation, gurus buying for your, a business. I mean, these are the forces at evil, in many cases. And so talking about that, so in a way in this core story where people are like, yeah, that’s right, that that actually is happening to me too. So explaining look, when you got into business to do what you love, what you were trained for, then you quickly found out that marketing, what you love was more complicated than just putting up a website. But with the advent of one new marketing platform after another, who can keep up, let alone know whom to trust, to guide you through the maze of marketing jargon and tactic of the week. So that was me being in my telling story voice. So that’s the idea of, of really kind of explaining the, the antagonists. It, it helps it helps the reader go. Yeah, that’s what I’m experiencing too. Now that you’ve got them really bummed out, or at least listening, then you get to go to paint the picture of the reader’s world without the problem. I mean, this is your chance to describe what life would be like for your ideal customer. If they only understood how to make the problems go away.

John Jantsch (08:45): So if you know who your ideal customer is, and again, that’s something that we cover in pretty much everything I’ve written, but if you know who your ideal customer is, you know, what their dreams are, you know, what their, their demons are, you know, what their desires are because you’ve worked with them. You’ve heard them talk about these time and time again. Then you can actually talk about, you know, what would it be like if that, you know, went away? So, so I’ll give you an absurd example. Imagine logging into your email on Monday morning to find multiple requests for information and two signed agreements for new projects by noon, your marketing coordinator presents you with next month’s editorial themes and promotional ideas. When you check your email later that day, you find a report from your marketing consultant that shows you’ve received 13 new glowing reviews, and that not only is your organic traffic up again, but also the conversion rate on your ads has doubled compared to this period last year, there’s plenty of work left to do today, but now you’ve got a couple hours of uninterrupted time to work on that plan for a new client before Le for heading home to have dinner with the family.

John Jantsch (09:50): All right. So sounds kind of magical, doesn’t it? And that may be a really stupid example for, for your business. But the idea is to, to get somebody to see, gosh, what could my business, what could my life be without chaos, if that’s really what they’re experiencing, if that’s really the problem that you’re solving. So I know that example is over the top, but I think for the business owner, keeping struggling really to up, uh, to figure it all out and, and to reign in some sort of control, it actually sounds implausible. In fact, they, they can’t imagine how they would get there. They wanna get there, but they can’t imagine how they would get there. And that’s kind of the point because now you get to say, well, would you like to know how to get there? It actually can happen. So those are the elements.

John Jantsch (10:41): Obviously, then you wanna talk about your solution. This is the part you probably get. All right, this is the part. Most people get. You wanna talk about your solution. You want to have a firm called action. Here is what you need to do to make that problem go away. So think about those elements that I just described, the five elements of, of the core story script. Maybe make an outline with those five I’ll I’ll I’ll repeat ’em if you wanna grab a pen and hopefully you can do that. You’re not driving down the highway, define the problem that exists today. Explain the outside forces, driving the problem. It’s not your fault. Paint the picture of the reader’s world in the future. Without that problem, explain the solution that exists today and then call the reader to action. So take out a blank piece of paper, write those five things down the, write those five elements down, give yourself some writing space between them, and then start to brainstorm about what would go in that story.

John Jantsch (11:39): Now it doesn’t have to be a work of pros you’re you, you you’re welcome to struggle around and stumble around in this, but, but just get, get, start getting some of these statements, these phrases down it’ll come as you start telling people as you record a video, as you need to tighten it up, but don’t worry about that right now. Just blow it all out on onto a page or onto a document on, on a computer and just get it started, get, get the things coming out. If you’ve done some interviews with clients, maybe you’ve actually got some ideas of them saying what it is that you do of them saying how their world has been better. I mean, there’s nothing better than, than somebody being able to say I have 69% increase in leads or 37%, uh, increase in revenue. I mean, that can actually go into painting the picture of what it could look like, uh, for somebody else.

John Jantsch (12:34): Now there’s a heck of a lot of ways you can use this core story. You know, obviously for many people, it’s gonna be the first thing that starts to establish some level of trust, but you certainly can use it, share bits of it really pretty much anywhere that you, that you put content. It could actually, you can take elements of it and use it for you. Email subject line. You can take elements and write entire blog posts about them. You can make this story 10 pages long and then cut it back to, you know, half a page for when you’re just trying to put it into a document or trying to put it into, uh, uh, a webpage. So hopefully that helps with another element of your marketing strategy. Because again, this is a piece that you are going to use strategically to tell people.

John Jantsch (13:19): So when people ask you what you do for a living, you can actually define the problem for your ideal customer for making their world better. You can, you can say the whole thing in an elevator speech, typical elevator speech, uh, form, but you wanna make sure that you are using these elements. All right. So, as I said, this is, uh, straight out of the ultimate marketing engine. My latest book, five steps to ridiculously consistent growth of if this little nugget, this little 15 minutes that we spent together seems valuable to you. Then go get that book because I’ve built an entire workshop around every single one of these elements. And you get all the tools and forms. That’s theultimatemarketingengine.com. All right, this is John signing off. Love to hear from you. Tell me, uh, what your favorite episode is. It’s just John@ducttapemarketing.com. Take care.

John Jantsch (14:14): All right. That wraps up in the other episode of the duct tape marketing podcast. I wanna thank you so much for tuning in. Feel free to share this show. Feel free to give us reviews. You know, we love those things. Also, did you know that we had created training, marketing training for your team? If you’ve got employees, if you’ve got a staff member that wants to learn a marketing system, how to install the, that marketing system in your business, check it out. It’s called the certified marketing manager program from duct tape marketing. You can find it at ducttapemarketing.com and just scroll down a little and find that tab that says training for your team.

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Original source: https://ducttapemarketing.com/5-elements-of-your-core-story/

The post The 5 Elements Of Your Core Story appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/the-5-elements-of-your-core-story/

Trends That Will Shape Work in 2022

Trends That Will Shape Work in 2022

By 2022, the world was expecting a full return to normalcy. It has not been the case since new Covid variants, and a rollout of vaccines have been on the rise. The past 24 months have witnessed a change in the way humans get things done, especially in work. According to entrepreneur Alexander Djerassi, here are some of the trends that will shape how businesses and other industries work in 2022.

Remote working

Employers have fully adopted the work from the home model, which will not change any time soon. This working model will define the future of work in 2022. Employees will be reluctant to return to the 9 to 5 working model due to the freedom that remote working has offered them. With remote working, one can choose when, how, and from where to complete the tasks at hand and maintain a positive work and life balance. On the other hand, employers have discovered a less expensive way of getting things done. The remote working model has eliminated physical working spaces and has helped save on operating costs.

Individuality

From the reinvention of how to get things done during the coronavirus pandemic, employees have tasted how working from their preferred places positively impacts their work and life balance. Employees will ask the employers difficult to answer what-if questions. Employees feel that how they get work done and the hours they dedicate to their employers do not matter if the work is sufficiently done. This individuality among the employees will prompt businesses and industries to employ working models that will keep them happy, motivated, and satisfied with their individual experiences.

Talent scarcity

With digital technology and automation taking over, there has been a huge talent gap in the world of work. A vast population of employees fails to match the jobs available, thus leading to a huge scarcity of talented employees. Even without having an alternative job, people are willing to quit their jobs since they do not feel satisfied with their work. According to entrepreneur Alexander Djerassi, this scarcity will prompt employers to invest in reskilling and upskilling programs among the existing employees to prevent talent attrition and fill in the new positions created by technological advancements.

Frequent testing

The move by employers to impose a vaccine mandate on their employees has not quite been efficient. Employers fear that a mandate might lead to a mass resignation from employees who are unwilling to take the vaccine. With a series of petitions to challenge the mandate, employers fear that they might focus on a mandate that will get overturned at some point. Furthermore, there have been confusions on what full vaccination is with the emergence of booster shots, making it a complex affair to determine who is fully vaccinated and who is not. Employees have adopted a testing process to keep their workplaces safe from these fears. The workforce in 2022 will experience a series of Covid tests to keep up with the workplace standards.

The disruption that the virus has caused will not change any time soon. It is up to the employees and their employers to keep up with the work trends to keep up with the changes.

The post Trends That Will Shape Work in 2022 appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/business-innovation-2/trends-that-will-shape-work-in-2022/

The post Trends That Will Shape Work in 2022 appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/trends-that-will-shape-work-in-2022/

How to Build New Professional Habits

How to Build New Professional Habits

It sometimes takes more than just willpower to overcome old habits. Sometimes it takes a little motivation and some expert advice to help you build new habits that stick. Here are some tips on building new habits you can use in your professional life. Most people have some sense of a habit, but they don’t know how to start building it. In this article, Jonathan Osler discusses how to build habits for success at work.

To start building new habits, people need to set up a routine for each day. This is what we call a cue. The cue happens at the beginning of the day that reminds one to build a new habit. People can write down the cue for their new habit on a piece of paper and put it somewhere where they will see it every day. For example, if it’s something like “Before I leave for work in the morning, I will make sure my desk is clean,” then put that in front to read it over every morning as well.

Also, good habits can be created by using a reward system. The reward system would be to give oneself a treat upon every achievement. Maybe it’s going out for a nice dinner or watching a movie with a partner after work. Whatever it is, it should be something that will motivate one to make the habit every day.

Another thing that Jonathan Osler would recommend is to make sure that your new habit fits in with your life and lifestyle. For example, if someone works from home and can’t leave the house until lunch time, then maybe they don’t want to build a habit of eating lunch at work because then the whole day will be spent at work eating lunch and not doing anything productive at all. Also, some habits are more difficult than others because they take time to build up before they become habits. For example, people who have trouble sleeping try building an early morning routine for getting up in the morning.

Other good habits to build make life easier and more productive. For example, people can use planners to keep track of their work schedule to forget anything. Another good habit is to have a backup plan if one thing doesn’t go as planned. For entrepreneurs having a backup plan is important because not every business idea will work out as planned.

People should also consider building up habits that will help them in their career or job. For example, if someone is working for a company that uses email all of the time and they find it difficult to concentrate on what they are doing, then maybe they should consider building up the habit of reading emails at lunchtime or after work so that they don’t have to focus on emails all day long.

One other important thing when trying to build new habits is consistency. People need to make sure that they build their new habits every day without fail and without skipping days. This is because consistency helps people form new habits more easily. Having these habits built up can help people improve their lives in many ways, including making them more productive at work and improving their quality of life overall.

The post How to Build New Professional Habits appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/business-innovation-2/how-to-build-new-professional-habits/

The post How to Build New Professional Habits appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/how-to-build-new-professional-habits/

4 Tech-Driven Tips for Selling Your Home By Yourself

There will come a time when you need to move out of your current home and buy a new one that matches your present needs. In today’s market, you have all the tools you need to sell your home by yourself.

The main benefit you will get by doing this is total control over pricing your home, promoting it to motivated buyers, and making sure the sale pushes through without any problem. 

This seems simple on the surface, but selling your home without expert help can be a complicated endeavor. Thankfully, there are several methods to get around the challenges of selling your home by yourself. Here are a few:

1. Research property prices around the neighborhood

Before getting your home listed, you need to price it in the same range as other similar homes in the community. This would mean doing a comparative market analysis (CMA) to figure out how much your home should sell for. For this, you will need to check median home prices in your town or city. Use real estate websites to obtain details on everything from home values to the average number of days homes spend on the market.

If you want to go in-depth with your CMA, you can get an independent appraiser who can give you a price based on your home’s value relative to the value of existing and newly sold homes in your area. 

2. Freshen up your home

When it comes down to attracting buyers, you need to show that your home is ready for new occupants. Consider several home improvements that will make your home stand out and nudge a buyer towards closing. There are a number of apps you can use to decorate and enhance your home. Start by clearing the interior of personal belongings and giving the walls a fresh coat of paint. You could also add extra features that cater to today’s buyers. Look towards improvements like an outdoor living space and a smart security system. 

3. Promote your property online 

Selling your home to motivated buyers requires knowing which marketing channels to leverage. Apart from printing out flyers and asking friends and family members if they know any buyers around town, you will also need to market your home using social media. Use Facebook and Twitter for promotional posts. Be sure to use high-quality images that highlight areas like the living room, bedroom, and landscaping.

 4. Reach out to a direct home buyer

If you want to move out immediately, you can always look for a home buying company that can purchase your home at a fair price. With companies like Cream City Homebuyers that use the right home valuation tools, you won’t have to go through the trouble of preparing your home, doing the marketing, and negotiating a fair deal with a buyer. You can sell your property as is so you can transition to your next home without any problem. 

 Selling your home by yourself brings an array of challenges. Using these tips should help ease the process and help you move out.

The post 4 Tech-Driven Tips for Selling Your Home By Yourself appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/advertising/4-tech-driven-tips-for-selling-your-home-by-yourself/

The post 4 Tech-Driven Tips for Selling Your Home By Yourself appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/4-tech-driven-tips-for-selling-your-home-by-yourself/

Empowering Women And People Of Color In The Workplace

Empowering Women And People Of Color In The Workplace written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kimberly Brown

In this episode of the Duct Tape Marketing Podcast, I interview Kimberly Brown. Kimberly is a career and leadership development expert a speaker and podcast host whose mission is to empower women and people of color in the workplace. Her personal and professional development company, Manifest Yourself, provides in-person and virtual workshops, training, and coaching to professionals looking to lead a dynamic career and life.

Key Takeaway:

Kimberly Brown’s mission is to empower women and people of color in the workplace. Her personal and professional development company provides in-person and virtual workshops, trainings, and coaching to professionals looking to lead a dynamic career and life.

In this episode, Kimberly shares how mentorships and sponsorships can help arm and propel women forward in a world full of challenges that women of color particularly face as they navigate their corporate careers and life.

Questions I ask Kimberly Brown:

• [1:52] We’re finishing up the national mentoring month and getting ready to enter black history month as we’re recording this. Your work is focused on helping empower persons of color in the workplace – can you talk about the crossroad of these two monthly celebrations for you?
• [2:57] What is inherently creating the disadvantage for both women and particularly women of color?
• [4:22] Would you go as far as saying everyone needs a mentor?
• [6:27] How do you identify a mentor?
• [8:02] It’s become pretty popular in leadership circles to talk about coaching as a skill of a leader, how would you distinguish between mentoring and coaching?
• [9:26] What are some tips for somebody to be successful as a mentor?
• [11:35] Are there tangible benefits to being a mentor?
• [12:53] Is there a mentorship format in a practical sense that you’ve seen work the best?
• [16:00] Can your boss be your mentor?
• [16:33] Do you think it is a necessity for black professionals particularly to have a mentor?
• [17:27] Does the black professional have to navigate their career in a whole different way?
• [19:37] Did you as a black professional feel an undue responsibility to help other black professionals?
• [21:03] Where can people find out more about your work and perhaps pick up a copy of your book?

More About Kimberly Brown:

• Kimberly’s Website
• Kimberly’s Book: Next Move, Best Move: Transitioning Into a Career You’ll Love

More About The Duct Tape Marketing Consultant Network:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

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John Jantsch (00:00): Today’s episode is brought to you in part by Success Story, hosted by Scott D Clary and brought to you by the HubSpot podcast network. Success Story is one of the most successful, useful podcasts in the world. They feature Q and A sessions with successful business leaders, keynote presentations and conversations on sales, marketing, business, startups and entrepreneurship. A recent episode had Terry Jones, the CEO of Travelocity and the chairman of kayak.com. Talking all about disrupting existing industries with technologies so much for us to, to think about and learn in that episode. So listen to this Success Story podcast, wherever you get your podcast.

John Jantsch (00:54): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch and my guest today is Kimberly A. Brown. She is a career in leadership development expert, a speaker and podcast host, whose mission is to empower women and people of color in the workplace. Her personal professional development company manifest yourself, provides in-person and virtual workshops, trainings, and coaching to professionals looking to lead a dynamic career and life. So Kimberly, welcome to the show.

Kimberly Brown (01:26): Thank you so much for having me.

John Jantsch (01:28): So we are just fi you and I are recording this in January of 2022. And upon when people listen, uh, to this, we are just finishing up national mentoring month and we are getting ready to enter black history months. So I feel like there’s a bit of a, of crossroads for you for you because you do a lot of teaching around mentoring. And, and as I stated in your profile, you certainly, uh, work to help empower persons of color in the workplace. So maybe talk a little bit about kind of the crossroad of those crossroads of those two ideas or those two. No, definitely monthly celebrations.

Kimberly Brown (02:01): Yes. I’d even go as far as to say that, I feel like Q1, I think from mentoring month black history month and women’s history month, they’re probably some of my busiest month because when we think about when we take the intersection of mentoring studies show that women and people of color, one of the reasons why it’s so hard for them to navigate the world of work sometimes is because lack of mentorship and sponsorship, not having those critical relationships in the place that help them move, how they need to move, whether it’s having the knowledge of the particular industry or the insider information to help them move through or how to navigate tough conversations with their boss, or like Carla Harris says that person who’s bringing their paper into the room when you’re not invited to the room that you’re eligible then for promotions or folks are having those conversations about you. I, I totally agree. There’s so much intersection there with all three of these months in Q1. yeah. For a lot

John Jantsch (02:52): Of the work that I may be asking you a question that is obvious, but I’d love to hear your kind of take on it. Why do you, why do you suppose both women and persons of color, particularly women of color, you know, have that disadvantage? What, what, what what’s sort of inherent in creating that disadvantage?

Kimberly Brown (03:08): So there are so many things I think we can obviously go down bias, unconscious and conscious bias in the workplace. We can talk about microaggressions. We can talk about racism. We can talk about out sexism. We can a hundred percent touch upon those things because those are all true and all valid. I think on the other side of that, I think that there’s a notion, especially for people of color in the workplace, that you kind of, you put your head down and you just work hard and the opportunity will come. That’s all you have to do in my book, I talk a lot about my father and he is a veteran. He worked his way up from a male sort all the way to postmaster general in the state of Connecticut. And he always told me, you know, Kimmy just like, put your head down, work hard and you’ll get there.

Kimberly Brown (03:47): But there’s an element of playing the game that I think is missing for a lot of women and people of color where they may not understand what is the game to be played and how do I play it in a way that is authentic and doesn feel, um, icky right in the workplace. Like sometimes you have to learn how to play those things. And especially if you are first gen or your parents haven’t operated, or your cousins, your brothers, your sisters, haven’t operated in some of these traditionally corporate atmospheres. You may have no idea. Yeah. How to play that game. And that’s where mentorship and sponsorship is so crucial.

John Jantsch (04:20): So would you go as far as saying everyone needs a

Kimberly Brown (04:24): Mentor? Yes. A hundred per 110%. I think I break down four different key relationships that any professional needs in the workplace in my book. But when we talk about mentorship and I think I’m gonna touch on sponsorship too, because I think that sometimes people think that it’s exactly the same thing, but it’s a little D I think mentors of the folks who’ve been there done that they’re able to help you in your role because they’ve most likely been in your role or they’re in a role you’d like to be in. So they’re literally showing you the ropes because it’s what they’ve done. And that is crucial to anyone at all times, to have someone who’s been there, done that who can show you the ropes, the next piece, I think that people also look for sponsors for is that connectivity connecting to different jobs, opportunities to people.

Kimberly Brown (05:07): And that’s where the word sponsorships are to come into play and sponsors like Carla Harris says, she’s a MD at, um, Morgan Stanley. That’s the person who could bring your paper into the room. Or I explain to my clients and say, that is the person who can literally pick you up from where you are and bring you to where you rightfully belong, because they have power and influence. I separate those two things because not every mentor has power and influence. When you need to determine where power is. I ask my clients to think about, well, who makes the final decision? Who can you go to in your organization? And they get to say yes or no, and it’s done. And if that person has to go to someone else or someone else or someone else, then they may have some power. But in an ideal world, you want the person who could say yes or no. If they say to hire you, they say to move you forward or to interview you, that person’s influence is high enough where it’s a no brainer.

John Jantsch (06:01): I think in some cases it’s probably pretty easy to identify a sponsor in some organizations, but I would think harder to identify somebody who could actually truly be a mentor. So how do you, how do you advise people go about five? You know? Cause I, I think sometimes people will go, oh, this person has power. I’ll just have them be my mentor. But there’s a skillset probably that is involved in being a mentor that goes beyond, you know, the scope of your power. So how do you identify that mentor?

Kimberly Brown (06:31): So when you’re thinking about finding a mentor, I think a there’s finding someone who’s doing something you’d like to do. Yeah. Where are they? Are they doing something that is of interest to you, a role that you’d like to have, but then I think you have to almost interview your mentors. Mm-hmm, not everyone is going to be a great fit for a multitude of reasons. When I’m coaching mentors on how to be great mentors. One of the things I say is like, you need to be accessible. How much time do you have, where you’re able to give back to this person? What are you looking to help that person achieve to do? Are you open to holding them accountable for certain things? Or are you looking to kind of just, you know, have some good conversations, all of that is fine, but it’s important for the mentor to understand what it is they want.

Kimberly Brown (07:13): And it’s important for the mentee to ask for what they need. So when you have these coffee chat conversations, invite a few people to have a brief coffee, 15 to 20 minutes to get to know them and see if they even have the time. Now you don’t necessarily have to say, will you be my mentor? Cause that sometimes can feel a little heavy, but you can ask, like, would you mind if I follow up with you periodically about my own career and ask for some insights and advice and do they have the time? And do you feel like it’s that fit for you? The relationship should feel, I don’t wanna use the word safe, but it should feel comfortable, yet challenging, comfortable, where you’re open to really sharing whatever it is you need to share. But challenging in that they are open to challenging the ways that you look at things, how you wanna do things and you feel that those are beneficial to your own growth.

John Jantsch (08:04): It it’s become pretty popular in leadership circles to talk about coaching as a skill of a leader, uh, how would you dis between mentoring and coaching?

Kimberly Brown (08:15): So coaching, the big difference is that it’s teaching you a fundamental skill mentoring sometimes could be more advice. It could be just like having conversations that make you feel better, helping you navigate and make some quick decisions. But coaching is physically teaching you how to do something. A tangible example I’d give to someone is when I was in higher education. So I was in higher ed for almost 10 years. In the final stage of interviews, you always had to do a presentation. Once you got to more senior roles, I had mentors who would be able to coach me and literally have me walk through that presentation. Give me feedback, review my deck in the workplace. I’m someone who always struggles with Excel. I don’t care how many YouTube videos you tell me to watch. I have people who will help me do that pivot table, help me look at the data and put it into a presentation that is tangible. Teaching me how to do something versus a mentor. You may call them more to talk about like talk you down off the cliff. When you feel like you’ve got all the nerves or they help you identify roles, but it’s not super tangible. Now a mentor can be a coach, but not every coach can be a mentor in the same way the sponsorship goes too. Yeah.

John Jantsch (09:24): All right. So let’s uh, flip the role to the mentor. We’ve been talking mostly about the mentee. I think I, I, what, what are some tips for somebody to be successful as a mentor, particularly? I’m sure there are a lot of people that are out there saying, I know I should do this. I know I can do this, but you know, it’s like, I’ve never done it before.

Kimberly Brown (09:41): So I would challenge people to think that you may be doing it already. Right? Many people in the workplace place feel that their manager is their mentor. And that may be the case for some, as much as it may not be for some others. But if you’re looking to be a mentor toward, as someone, I would first start to seek out opportunities where you are. So are you involved in professional associations? Are there any rising stars that you see in your workplace? That’s something I always tell people to look for. Is there someone in your workplace where you’re like, Ooh, I know that they will be the next me where I know that with a little, little tweaking here, I know I can help them. You can identify those folks that reach out and say, would you be open to me helping you in any way, shape or form?

Kimberly Brown (10:23): When I worked in corporate America, I was big on doing that. I just love to help people not make the mistakes that I did in all honesty. And if I saw someone who I knew I could help a little bit, I would just reach out and say, Hey, would you be willing to having some conversations? Is there any way I can help you in your career? But I think the biggest thing that I would share is that accessibility is that you need to make sure that your mentee has access to you in whatever medium feels great. Some people are good for a text or a phone call, some want to have a quarterly chat, but they need to have that access us in order to learn from you. So if you don’t have the bandwidth to give access, it’s a little bit harder to mentor.

Kimberly Brown (11:02): And then I would probably recommend that if your company has fireside chats or they have great employee resource groups where you’re able to do a, a talk that may be a great way to give back, you may not be open to or have the accessibility to have a whole bunch of mentees and try to make sure you don’t take on too many. I think when you’re in certain roles, especially I’ve seen so frequently women of color, if there’s not many women of color at certain levels in the organization, there’s one of you in how many people who want access, determine what is the best way for you to be able to give back in a way that feels good for you, but isn’t too overwhelming.

John Jantsch (11:38): So we’ve been talking about a lot of the benefits to the mentee. I mean, do you find that there are tangible benefits, particularly that person is thinking, oh, do I really have time to to devote to this, that mentor that might be thinking of that? Do you find that there are tangible benefits back to the mentor?

Kimberly Brown (11:54): I think we’d have to like clarify tangible, but I’d say that it’s always great to get back in an organization. Sure. It’s, it’s a great way to get back to younger talent. It’s a great way to pipeline talent. Great. For succession planning from an organization standpoint, you could say that, but I’d also just say in all honesty, it feels really good. Yeah. I tell my mentees, the only thing they have to give back to me is their success. Like, and not in a, like, you need to say that Kimberly Brown helped you get here. but in a you listened to the advice that I gave, you took the feedback and you executed at a high level and it helped you make your next move. That’s honestly, the reason why I’m in career leadership, the first time I saw someone get a job as a direct result of my coaching, I was hooked absolutely positively hooked.

John Jantsch (12:40): Yeah. I guess, I guess one of the benefits that I’m just using my personal experience is that particularly when you get in a leadership role and people keep telling you that, like you’re a big deal. , you know, sometimes you lose empathy for what it was like. Yes. You know, when you were trying to keeps you grounded. It does. It does. I really think that’s one of the, probably one of the benefits that I’ve seen. Is there a format I know you’ve talked about, do you have the time, what does the person need, but is there a format for doing this on a practical sense that you’ve seen, worked about? So meeting like monthly meetings or just very informal, or just call me when you need, I mean, is there a format that I I’m sure differs with every person, but is there a format you’ve seen that kind of seems to work pretty well?

Kimberly Brown (13:21): That’s a really, really great question. And I think it also differs between every single mentee and what their actual needs are. So I could see someone who is gunning for a promotion, right? They know that this is their year. They need to, to put all this work in to make sure they get promoted in the end of the year. It probably would be beneficial for that person to check in once a month, probably once a month, if there is a goal in mind. But I think the mentee and the mentor need to just really work out what that looks like, whether it’s quarterly meetings, monthly meetings, depending upon the goals, making sure that there’s a little bit of access. If there’s something really timely, I know I’ve called of my mentors. Like, Hey, I just got this opportunity. I have no idea what to do.

Kimberly Brown (14:00): Can you hop on a call this week? So I think it’s just having a little bit of flexibility, just defining what that means. If you’re fortunate enough, some companies, um, or organizations have formal mentoring programs. So they might outline that for you, that you talk once a month, you have a private community where you can with each other. But if you are just, I’m kind of developing your own mentoring relationship, it’s just figure out what works for you. But I would just say consistent cadence of meetings. So you know that you can hold the person accountable.

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John Jantsch (15:55): trick question, direct report. Be your mentor.

Kimberly Brown (15:58): Can your direct report? You mean like reverse mentoring?

John Jantsch (16:01): No, no, I, I guess I said that the wrong way. Can your boss be your mentor? I think so.

Kimberly Brown (16:05): yeah. I hundred percent think so. I think sometimes it can get a little bit tricky because one of the things, when I talk about the key relationships that you need in my book, I always say that you need internal and external to your company. Right? Right. So there’s a level of vulnerability that may not be appropriate for your boss, because remember your boss is doing your performance, appraisal. They all those salary decisions. There may be some things there that it may be better for you to have an external mentor or at least someone who’s external to your immediate team or department.

John Jantsch (16:36): All right. So you basically, we started out saying that everyone should have a mentor, but I suspect you have an opinion on the necessity, particularly for black professionals.

Kimberly Brown (16:47): I think it is more than mandatory. You need a mentor and you need a sponsor. Um, you need to have these Q relationships to help you navigate the world of work, to help you see blind spots. I, every professional you need insider information and by insider information, I mean the things that are happening behind the scenes in the workplace that you may not be privy to. And that’s where mentorship and sponsorship and just good relationships in general really helps you. It’s not enough to just do great work and put your head down the way we think it may be, but you, you gotta do a little, you gotta play the game, you gotta play the game. You need to have people in different places to give you all of the information that’s needed so that you can have a much smoother process as you’re navigating your career.

John Jantsch (17:29): Do you? And this is a tough question for me to, as an old white person to, to ask. So hopefully take it in the right, uh, spirit, but is, does the black professional have to navigate in a whole different way? I mean, do they, do they need to have a different plan?

John Jantsch (17:50): I think there needs to be a different level of awareness. And I first, let me just commend you. I appreciate you asking the question, asking the hard questions. Cause I think as non people of color in the workplace, we know that it’s the majority, right? So we need people to be self aware and ask the right questions. I think that, yes, I think there are a hundred percent, some nuances, a hundred percent things that will come up in the workplace because microaggressions bias. Those things happen every day. I wish I could look at my own career and say that things have never happened, but it a hundred percent has, and it impacts how you navigate the world of work. So I think it’s really crucial, um, that you have some of these things in place, but I think I’ll take your question one step further and just also add that as we’re talking about mentorship and sponsorship, not all of your mentors have to look like you. Yeah. I think there’s a misconception sometimes that, okay, I’m a black woman. I need to have black women mentors. Yeah. That mentor who I talked about earlier, who also coached me for my deck. That was a white male. Yeah. Um, an older white male. Mind you, I think he’s at least 30, 30 plus years older than me. Oh, I thought you were gonna say, I thought you were gonna call 30 older no, no, no, no.

Kimberly Brown (18:54): no, no, no. He was at least 30 plus years older than me and I credit my success in almost all of my interviews to that man to this day because he grilled me and fine tuned my decks and helped me almost more than any other person and then higher education as I was building my career. So I don’t think all of your mentors have to look like you. I think it’s great to have a well-rounded network, whether that’s race, ethnicity, gender levels, even seniority levels of seniority you need at all to make sure that you have connections where they need to be, and you don’t have as many blind spots.

John Jantsch (19:28): Well, I think we all benefit from diversity. I mean that really what you’re kind of talking about. I mean that, that, yes, actually seeing people outside of your industry completely can have a whole different view of yes of now. Now having said that, did you, as a black professional feel an undue responsibility to help other black

Kimberly Brown (19:44): Professionals a hundred percent? Yeah. A hundred percent. When I think about myself navigate the world of work, I think, well, me back up a little bit more. So I am born and raised in a very small town in Connecticut where I was the only minority K through 12. There were no other black people ever in my grade and barely a handful in my town. So I’m very used to being the only in many situations. And I know that’s not the case for everyone. I literally was raised that way for 18 plus years of my life. So it’s, I’m used to that, but for many professionals they may not be. So I definitely feel a sense of responsibility to give back and to assist and to help people not fall into any pitfalls that happen. I think making the transition into the world of work we’re talking about from college into you, your first job is one major transition where there’s so many things, but then all there are, is a bunch of transitions after that.

Kimberly Brown (20:39): Like your first leadership role, your first C-suite role, moving to a new industry, all of these first, it’s always great to mean. I’m someone where I’m always looking to see if I can help. I love finding those rising stars. And I know maybe some of my, my mentees are listening when I share this podcast, when it goes live, they know, and they’ll be able to say like, yeah, Kimberly saw me at a call and heard me say something and immediately slacked me and said, Hey, we should have a coffee chat. I wanna know how I can support you. I’ve always been that person.

John Jantsch (21:02): Awesome. Well, Kimberly, thanks so much for stopping by the duct tape marketing podcast. You wanna tell people where they can find out more about your work and uh, perhaps pick up a copy of your book.

Kimberly Brown (21:12): Yes. So you can go to Kimberly B online.com. My name is also Kimberly B online of every single social media platform. You can find me and the name of my book is next move, best move, transitioning into a career love available, wherever books are sold.

John Jantsch (21:27): Awesome. Well again, uh, thanks for stopping by was such, uh, great to chat with you and hopefully we’ll run into you one of these days when we’re back out there on the road again. Yes, please.

John Jantsch (21:36): All right. So that wraps up another episode. I wanna thank you so much for tuning in and you know, we love those reviews and comments. And just generally tell me what you think also did you know that you could for the duct tape marketing system, our system to your clients, and build a complete marketing consulting coaching business, or maybe level up an agency with some additional services. That’s right. Check out the duct tape marketing consultant network. You can find it at ducttapemarketing.com and just scroll down a little and find that offer our system to your client’s tab.

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Empowering Women And People Of Color In The Workplace

Original source: https://ducttapemarketing.com/empowering-women-poc-workplace/

The post Empowering Women And People Of Color In The Workplace appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/empowering-women-and-people-of-color-in-the-workplace/

Social Media Users Ask ‘Who Is Neil Young’ After Singer Demanded His Music Be Removed From Spotify

LONDON, ENGLAND – JULY 12: Neil Younger performs on stage in Hyde Park on July 12, 2019 in London, … [+] England. (Photograph by Matthew Baker/Getty Photographs)

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It wasn’t probably the response that Canadian singer Neil Younger anticipated after he posted a since-deleted letter to his administration group and file label on Monday, the place he demanded that they take away his songs from the music-streaming service Spotify.

On Wednesday morning, “Who’s Neil Younger” was trending on social media, with many customers mockingly pondering who he’s, whereas others expressed fake shock that he was nonetheless alive (and presumably rocking within the free world).

Younger, who has lengthy been vocal in regards to the commercialization of music, had known as for the elimination of his songs from Spotify because the service at the moment hosts the massively widespread The Joe Rogan Expertise podcast, the place host/comic Joe Rogan has publicly questioned vaccine info.

“I’m doing this as a result of Spotify is spreading pretend details about vaccines – probably inflicting loss of life to those that imagine the disinformation being unfold by them,” Younger said within the letter. “Please act on this instantly right this moment and preserve me knowledgeable of the time schedule.

“I would like you to let Spotify know instantly TODAY that I would like all my music off their platform,” the singer continued. “They will have [Joe] Rogan or Younger. Not each.

“With an estimated 11 million listeners per episode, JRE, which is hosted solely on Spotify, is the world’s largest podcast and has large affect,” the letter additionally said. “Spotify has a duty to mitigate the unfold of misinformation on its platform, although the corporate presently has no misinformation coverage.”

This isn’t the primary time that Younger has had his music pulled from Spotify, Rolling Stone reported. The singer had beforehand sought to take away his track catalog as he felt the sound high quality wasn’t satisfactory, however ultimately he accepted that streaming is how the plenty are actually listening.

“That is the place folks get music,” Younger had informed Rolling Stone in 2019. “I would like folks to listen to my music it doesn’t matter what they should get via to do it. I am simply attempting to make it so that they hear much more and revel in it much more, however promote it for a similar worth as a result of music is music.”

Younger had beforehand helped to develop Pono, a conveyable digital media participant and music obtain service for high-resolution audio, but it surely failed to draw an viewers and was discontinued in 2014.

Social Media’s Response: Neil Who?

Younger could have anticipated the plenty to rally round him this week, however that actually wasn’t the response that he acquired on Twitter.

“NEIL YOUNG: I would like all my music off the Spotify till they fireplace Joe Rogan. Spotify: OK. The World: Neil Who? Oh, him. Is he nonetheless alive?,” wrote Canadian radio host Mark Towhey (@towhey).

TV presenter Emma Kenny (@emmakennytv) was much more direct, writing, “Tips on how to fall out of affection with Neil Younger…..who’s clearly affected by delusions of grandeur! @joerogan @Spotify is not going anyplace.”

“Neil Younger, who has 6,057,481 month-to-month listeners, thinks he has the affect to carry down Joe Rogan, who has 200 million folks listening month-to-month,” contemplated Harrison Krank (@HarrisonKrank).

Conservative filmmaker Dinesh D’Sourza (@DineshDSouza) tweeted, “I hear {that a} 76 yr previous singer who had his heyday within the earlier century is threatening to take his music off Spotify except they drop #JoeRogan. Is that this true? Is it some form of a joke?”

There have been nonetheless many on social media who shared their assist for Younger this week.

Salon’s Matthew Rozsa (@MatthewRozsa) posted, “I am amazed on the lack of self-awareness from Joe Rogan followers insulting Neil Younger. Younger is without doubt one of the best musicians alive. Rogan is a washed up comic who solely has a profession by interesting to different biased, delusional right-wingers determined to imagine they’re freethinkers.”

“Neil Younger. One in every of my favourite artists of all time truly standing for what’s proper,” wrote writer Frederick Joseph (@FredTJoseph).

Letter Deleted

At the very least just a few customers on social media additionally famous that Younger’s letter has been since deleted, and tried to clarify why which will have been.

In a considerably hostile tweet, conservative commentator Michael Cervnovich (@Cernovich) wrote, “Neil Younger deleted the letter. Because it seems, he bought many of the rights to his music. He had no proper to demand Spotify take away ‘his’ music. He’s possibly a sufferer of elder abuse. There must be a conservator appointed. Who actually wrote that letter?”

Whereas the mockery could have been slightly excessive, Cernovich was right. It was simply over a yr in the past that Younger bought 50 p.c of his publishing rights to his total track catalog to Hipganosis Songs Fund, a UK-based funding fund, in a deal price a reported $150 million. It gave Hipganosis the rights to the worldwide copyright and earnings pursuits from the 1,180 songs composed by Younger.

The funding fund has invested within the rights to songs from artists corresponding to Mark Ronson, Stylish, Barry Manilow and Blondie. Whereas the Hipganosis Track Fund has mentioned that it might not license Younger’s songs for business use, it does appear that the group might need a say on whether or not these tunes stay accessible through Spotify.

Hipganosis has not responded as to whether it might honor Younger’s calls to have his music pulled from the service.

The post Social Media Users Ask ‘Who Is Neil Young’ After Singer Demanded His Music Be Removed From Spotify appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/social-media-users-ask-who-is-neil-young-after-singer-demanded-his-music-be-removed-from-spotify/

The post Social Media Users Ask ‘Who Is Neil Young’ After Singer Demanded His Music Be Removed From Spotify appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/social-media-users-ask-who-is-neil-young-after-singer-demanded-his-music-be-removed-from-spotify/

Pepsi And Walmart Each Facing Calls For Boycotts On Twitter – Do Social Media Boycotts Actually Matter?

Twitter trending Tuesday morning were the #BoycottPepsi hashtag and #BoycottWalmart hashtag

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The hashtags #BoycottPepsi and #BoycottWalmart were trending on Twitter on Tuesday morning – and for very different reasons. The calls for boycott of the largest retailer in the world came after Quebec announced that shoppers without proof of vaccination would be required to go to their pharmacy in Quebec. Soft drink manufacturer was also named after being listed in a report as having donated to Texas Republican Party.

Social media has made it easier to call for boycotts, although their effectiveness is certainly questionable. After Starbucks announced that it wouldn’t require 228,000 of its employees to get vaccinated against Covid-19 this week, #BoycottStarbucks became a trending topic. However, it did not seem to have any significant impact on Starbucks.

Jason Mollica from the American University’s school of communication said, “It is easy to get lost in the minutiae of social media.” People have many complaints and share their grievances on social networks. It happens with politics as well as sports and entertainment. There have been calls for boycotts of films because fans don’t like certain casting choices or the ending. “Boycotts are part of the common noise.”

Boycotts: The History

A boycott is a practice that has existed long before it was popularized. One of the most notable boycotts was the American one against British goods before the American Revolution.

But the term actually entered English language during the Irish Land Wars in the 19th Century. It was named after Captain Charles Boycott (an agent of an absentee landlord). Boycott tried to expel tenants after a poor harvest in 1880, but was attacked by protestors and social ostracism. His business was not open to anyone, nor would they do business with him. Even postmen were unable to deliver the mail. To harvest his crops, he had to employ workers from other counties. Yet, all of this took place. Long before the era of social media, the story went “viral” – and was picked up by distant newspapers including the New York TribuneThis was the first time that organized isolation was called a “boycott”.

There were many notable boycotts in the decades and a half following the Soviet boycott of 1984 Summer Olympics, Moscow by the United States, as well as the Soviet-led boycott at Los Angeles of 1984 Summer Olympics, Los Angeles. Also, the call for investment in South Africa under apartheid was echoed.

#Boycotts to Lose Their Teeth

Although social media makes it much easier to organize boycotts of certain organizations, they can also be very counterproductive, as these calls are made so often.

Mollica stated that when people use social media to ask others to stop buying Starbucks or Pepsi from Walmart it can spark a movement. But it is impossible to quantify whether this makes a difference unless people stop buying those products. We see that even though these hashtags go viral, there’s not much to them.

There is just too much noise in social media. The next trend is quickly taking over hashtags for Boycott that receive thousands upon thousands of retweets.

Mollica acknowledged that these calls can be lost. There are plenty of cases where the use of social media has made boycotts work.

Last April saw one of the most prominent social media-driven protests. They were used not to encourage the boycott, but as the victims of the public outrage. In protest at the inaction on online abuse, British athletes, sports teams and other leading bodies declared that they would boycott Facebook, Instagram, and Twitter for three days.

Mollica added, “When you have so many clubs and athletes as well as high-profile brands taking part in it, it makes a huge difference.”

This explains also why unorganized and constant efforts tend to move so fast.

Mollica stated that “The #BoycottPepsi latest won’t move it too much.” It’s not going to work if the hashtags don’t belong in a bigger movement.

The post Pepsi And Walmart Each Facing Calls For Boycotts On Twitter – Do Social Media Boycotts Actually Matter? appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/pepsi-and-walmart-each-facing-calls-for-boycotts-on-twitter-do-social-media-boycotts-actually-matter/

The post Pepsi And Walmart Each Facing Calls For Boycotts On Twitter – Do Social Media Boycotts Actually Matter? appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/pepsi-and-walmart-each-facing-calls-for-boycotts-on-twitter-do-social-media-boycotts-actually-matter/

San Francisco’s Coffee Shops

San Francisco Coffee Shops

San Francisco has long been known to have some of the best coffee shops in the world, but the truth is not all of them are created equal. As it happens, some of them are better than all of the rest but if each person knows where to look, they should have no trouble finding the one that is perfect for them. So just which ones are the best coffee shops to be on the lookout for? Well, fortunately Jonathan Osler has some tips on how to ensure that each guy finds the coffee shop that is perfect for their particular tastes. So, the first one on the list he advises is known as paramo coffee. Located right in the heart of the new financial district, this one has been brewing its own coffee for more than 20 years & was even bought out by Starbucks which just proves how good their brews were in the first place. One of the things that makes them so unique is that they can brew coffee in under 5 minutes, so no one ever has to wait long to get their order. So, the next one on the list is known as mazarine coffee. Named after the titular Parisian library, this one is also in the financial district but brews coffee all over the bay area. With a wide variety of roasts & brews, they have something for all kinds & they even have an extensive food menu such as Belgian waffles & fancy toast. So, this is definitely one of the can’t miss coffee shops. The next he recommends is four barrels which are roasted all over the nation as well as the bay area. They even have a class for those who want to know how to make it for the people they love. So, the next one on the list is known as ritual coffee roasters which helped to pioneer what is known as third wave coffee. They also have brewing classes so that their students can take some home with them. Then there is saint frank coffee which is sourced from Central & South America as well as Africa. They make sure each customer knows where their coffee is coming from & have a lot of unique drinks such as a honey lavender latte. Next comes wrecking ball coffee roasters. The owner is credited as coming up with the name third wave coffee & all of their ingredients are sustainably sourced & sold in bags that are known to be biodegradable. Next up is Andy town coffee which is out by ocean beach & has named all of its drinks with an ocean theme. Then, there’s Linea & they are famous for their waffles. Then comes equator which is a socially responsible specialty coffee. Finally, Jonathan Osler, who has lived in the San Francisco area for quite some time, recommends flywheel coffee in the Haight Ashbury neighborhood which is known for its excellent nitro brew & has a lot of home brewing guides for those who want to try it for themselves.

The post San Francisco’s Coffee Shops appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/san-franciscos-coffee-shops/

The post San Francisco’s Coffee Shops appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/san-franciscos-coffee-shops/

Instagram Fights Tik Tok With Radical Video Overhaul

Instagram has announced two big changes to how video is shared on the platform, but there’s a catch.

Instagram has made significant improvements to the way video is posted on its platform.

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Instagram is available announced that it will now allow users to “remix” any publicly accessible video content on the platform, not just Reels as was previously the case. 

Now, when viewing an Instagram video, you can tap the three dots near the top of the screen and select ‘Remix this video’ to begin creating your remix. The catch is that old videos aren’t eligible for remixing; only those uploaded since the update can be remixed.

Furthermore, the feature doesn’t appear to work on video uploaded as part of a multi-image carousel.

Is there an Instagram Remix?

First introduced exclusively for Instagram’s ‘Reels’ video format, remixes allow you to create new collaborative content by attaching your own media to an existing 4Instagram video and adding optional special effects.

Reminiscent of Tik Tok’s “Duet” feature, Remixes help users boost engagement with their video content by commenting on, or otherwise reacting to, videos posted by others. If Tik Tok’s success is anything to go by, they will also significantly increase the potential for Instagram content to go viral through popular remixes.

This is part of a larger design overhaul to ensure that the platform remains relevant and current in an ever-changing and competitive world of social media.

Follow @paul_monckton Instagram

FOREBES: MOREGoogle Suddenly Disables Crucial Google Photos FeatureBy Paul Monckton

The post Instagram Fights Tik Tok With Radical Video Overhaul appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/instagram-fights-tik-tok-with-radical-video-overhaul/

The post Instagram Fights Tik Tok With Radical Video Overhaul appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/instagram-fights-tik-tok-with-radical-video-overhaul/