New Social Media Platform Focusing on User Safety

WHAT EXACTLY IS YUBO?

“These days, the majority of social networks are all about sharing content, images or videos, and other performance metrics. Real conversations and social ties are becoming increasingly rare, or are reduced to a single “like” or remark.

That’s why, rather than focusing on popularity, we sought to design an app that emphasized honesty. There is no competition for likes on Yubo. Instead, real-time interactions allow young people to have fun while conversing with pals from all around the world who have similar interests.

So, how are we going to produce this value? Thanks to social media sites like Facebook and Twitter! Our users may take part in lives from anywhere around the world in a safe atmosphere. They can talk, play games, discuss their interests, and even practice doing nothing together.

Yubo’s purpose is to help young people find their place in the world. We provide a social platform for young people to meet new friends, be themselves, and live in a fun and secure atmosphere.”

IMPORTANT FIGURES

There are more than 60 million users all around the world.

On average, more than 130 000 lives are created every day around the world. Users’ ages are attributed to be between 16 and 21 years old (75 percent )

In the United States, there are 12 million registered users (largest market worldwide)

HOW DOES YUBO WORK?

Yubo’s premise is straightforward: meet new people and socialise with friends from all around the world. Users may start or participate in lives, send direct messages to friends, and get to know each other by discussing mutual interests on the social platform.

After installing the app, the user must establish a profile by entering personal details such as their birthdate and a profile photo. Yubo requires that users be at least 13 years old to register. Then, much like in real life, they’ll be divided into age groups to socialize with individuals who share their interest

THE COMMITMENT OF YUBO TO SAFETY

Yubo’s purpose is to help young people find their place in the world. We have a specific obligation to our users as the top platform for young people to socialize online. Yubo delivers a series of industry-leading safety safeguards to guarantee the app is a safe, happy, and inclusive environment, with safety features on the Yubo app at the forefront of all they do.

Our Protection Plan

Verification of age and identity to ensure trust

You must be able to trust the individuals you connect with online in order to establish friends. Yubo has created a set of tools and technologies to ensure that the information on users’ profiles, particularly their age, is correct.

Yubo identifies fraudulent phone numbers, fake photographs stolen from Google images, and users who have made several accounts using the same device or phone number by uploading a picture of their face and using facial recognition algorithms to confirm the validity of the image.

Yubo detects age disparities between the age stated at registration, the age shown in the user’s biography, and the age stated in the user’s conversations with others.

Yubo’s patented in-house age scan technology analyzes all user photographs to verify user identity.

When a user’s safety is in jeopardy, Yubo works closely with local authorities and communicates data to law enforcement in a timely, transparent, and proactive manner. Yubo consistently answers to data requests within 24 hours and gives the required information.

A Set of Technical and Human Solutions for Protecting Live Interactions

Yubo has rigorous community guidelines in place to guarantee that user conversations are respectful to one another.

Yubo’s algorithms examine every written and visual information uploaded on the platform, looking for any phrase or sentence that violates our rules in user profiles, live comments, and stream titles.

All profile photos and videos, as well as live broadcasts, are analyzed by visual algorithms. Yubo isthe first platform in the world to intervene in internet live streaming in real time.

When a user is going to divulge private information, such as their phone number or location, he receive apop-up notifications asking him if they are sure they wants to share this information. This approach is part of the app’s desire to educate and raise awareness among its users about the importance of protecting their personal data.

Across all elements of the app, we allow all users to report suspicious or offensive material and accounts.

The safety specialist, which are available 24/7 around the world, analyze all information given by our algorithms as well as user reports.

Because Yubo is situated in France, a specialized Yubo law enforcement guide is accessible on our website to assist and guide law enforcement agencies in obtaining information from our teams.

A Safety Partner Network

In addition to the platform’s technology advancements, we’ve formed collaborations with child safety organizations and industry experts to benefit from their knowledge.

Yubo is backed by a safety board comprised of the world’s greatest professionals, including: 

• Annie Mullins OBE, Safety Advisor at Yubo
• John Shehan Vice-President of the National Center for Missing and Exploited Children (NCMEC)
• Alex Holmes, Director of the Diana Award, one of the most powerful anti-bullying organizations in the world.
• Travis Bright, Product Director of Thorn, one of the country’s premier child safety groups
• Anne Collier, creator of NetFamilyNews and a member of the Snap.Inc and Facebook Safety Boards.
• Dr. Richard Graham, Psychiatrist specialized teens and in social media platforms – and Clinical Director at the Good Thinking
• Mick Moran, former Interpol Deputy Director Human Trafficking and Child Exploitation department

We collaborate with governments, non-governmental organizations, charities, and other organizations all across the world to increase digital safety and welfare. This includes the following:

We collaborate with the Cyberbullying Research Center, Good Thinking, Switchboard, The Diana Award, The Trevor Project, e- Enfance, and many other major NGOs to execute issue-driven campaigns on Yubo on a regular basis. Learn more about mental health and Pride Month in our blogs.

We sit on the Technology Coalition’s Board of Directors with Facebook, Google, Twitter, and other tech titans.

We collaborate with a number of governments, including those in Australia (where we’re a member of the eSafety Commissioner’s Tier 1 social media scheme), France (where we signed the Protocol for Child Protection Against Pornography), and the United Kingdom (where we signed the Protocol for Child Protection Against Pornography) (Yubo has endorsed the We Protect Voluntary Principles).

We collaborate with the Internet Watch Foundation (UK), Kids Helpline (Australia), the National Center for Missing & Exploited Children (US), the NSPCC (UK), Point de Contact – INHOPE (France), and Thorn (US).

Resources and Education

Yubo’s Safety Hub provides materials and guidance for young people, parents, caregivers, and educators. The following items are included in the Safety Hub:

Bullying, improper language, hate speech, and peer pressure are all concerns that require safety council. Before using the app, any new Yubo must read the Community Guidelines.

Young people and parents have access to in-depth safety guidelines that contain overviews of the tools and protections that keep Yubo’s community secure. 

Yubo users all throughout the globe will benefit from direct linkages to bullying, mental health, and internet safety groups. 

The post New Social Media Platform Focusing on User Safety appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-marketing/new-social-media-platform-focusing-on-user-safety/

The post New Social Media Platform Focusing on User Safety appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/new-social-media-platform-focusing-on-user-safety/

The Simple Guide To Podcasting

The Simple Guide To Podcasting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Alex Sanfilippo

In this episode of the Duct Tape Marketing Podcast, I interview Alex Sanfilippo. Alex is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his team have created popular services like PodMatch, a service that matches podcast guests and hosts together for interviews, and PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.

Key Takeaway:

One of the burning questions that are often asked when it comes to podcasting is — is it too late to start a podcast? The short answer is, no. It’s not too late. In this episode, I interview top-rated podcast host, Alex Sanfilippo, and we’re sharing the simple guide to podcasting today. We dive into the strategies that work, what the future of podcasting looks like, and all things pre and post-show production.

Questions I ask Alex Sanfilippo:

• [2:10] Could you dive into your journey – why did you choose to focus on podcasting tools?
• [5:02] If someone is thinking about starting a podcast today, should they?
• [6:51] What are some out-of-the-box podcast formats that you’re seeing people do today?
  [10:53] Do you feel that it’s a mistake to not have a pattern or strategy when it comes to the length of your podcast or the style of your show?
• [12:15] Where do you send people to figure out the tech they should be using?
• [17:28] Could you talk a little bit about your post-production process?
• [19:58] Let’s flip to the other side of the mic, what are your thoughts on being a podcast guest?
• [22:06] Where do you see podcasting going?

More About Alex Sanfilippo:

• Software company — PODPros.com
• Alex’s Podcast — Podcasting Made Simple
• Podcast guest matching service — PODMatch
• Podcast project management tool — PodcastSOP

More About The Duct Tape Marketing Consultant Network:

• Learn more here

Like this show? Click on over and give us a review on iTunes, please!

Duct Tape Transcript

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John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the Gain Grow, Retain podcast, hosted by Jeff Brunsbach and Jay Nathan brought to you by the HubSpot podcast network gain grow retain is built to inspire SaaS and technology leaders who are facing day to day. Challenges of scaling Jeff and Jay share conversations about growing and scaling subscription businesses with a customer first approach, check out all the episodes. Recently, they did one on onboarding, such a key thing when you wanna get going, keep and retain those clients. So listen to Gain, Grow, Retain wherever you get your podcast.

John Jantsch (00:48): And welcome to another episode of the duct tape marketing podcast. This is John Jan and my guest today is Alex San Filippo. He is the host of the top rated podcast called podcasting made simple. He’s also the found of podcasts.com a software company focus specifically on the podcast industry, Alex and his team have created popular services like pod match, a service that matches podcast guests and hosts together for interviews and podcast. So P a project management tool that helps podcasters keep up with their episode releases. So guess what we’re gonna to talk about today,

Alex Sanfilippo (01:22): Alex? I’m guessing it’s gonna be podcasting, but I just have a hunch.

John Jantsch (01:25): We’re gonna talk to podcasters. Yeah. Welcome to the

Alex Sanfilippo (01:28): Show me, you know, I’m gonna tell a quick little story here. I’m gonna, I’m gonna hand it over to you cuz it is your show. But when I was getting ready to start podcasting, I looked up podcast episodes about podcasting and I actually found your show. It was an episode that you did with John Lee Dumas and it was titled everything you need to know about podcasting. It was actually May 1st, 2019 still holds up today. I went back and re-listened to it, but he talked about getting your hands, dirty, learning everything in podcasting, and you completely agreed with that. And that really shaped me as a podcaster early on. So I’m kinda a product of what you’ve done on this show. So thank you again for having me. This is like the biggest honor ever to be here, so thanks.

John Jantsch (02:02): Oh wow. Well, I, I always love to hear that a few words that I, uh, bale, you know, sometimes help people. So that’s awesome. So, so let’s hear a little bit about your journey. I mean, why focused on podcasting and podcast tools?

Alex Sanfilippo (02:15): Yeah. So before this, I have a long background in the aerospace industry and before somebody’s listening thinks I was somebody cool. I wasn’t an astronaut. I wasn’t a fighter pilot it and I wasn’t even a real engineer. I just worked behind a computer and, and basically ran operations for an organization. And I was working all way to a senior position and that company thoroughly enjoyed it. One thing about the aerospace industry and I’m not dogging the company I was with because they were a really nice group of people, but it’s a very competitive space. And after I think that year 12, I was like, you know what? I think I want some sort of change. And I think I wanna try being an entrepreneur cuz as a kid, I had a few interactions as an entrepreneur and I was like, I think I wanna go back to that.

Alex Sanfilippo (02:53): I really like that feeling. And so for me, John, not knowing what I was doing as an entrepreneur, I was like, I’m gonna start a podcast and talk to people who have successfully left a nine to five job and moved into some sort of entrepreneurship role. I’m like, I’m gonna, I’m gonna start doing that. And something I realized right when I got into podcasting, I mean, I just referenced your episode. Like that was free. I didn’t pay to listen to that. It’s such an abundant mindset area. Like, I mean this part of the world, I can’t even call it. Like even like I sort of marketing, like it’s just like the channel of podcasting for like lack of better term is just a great group of people. And I just saw this abundant mindset in the industry and I was like, you know what, I’m gonna go all in on this. Like I love this. So I stepped into podcasting, did a good job growing my show at that time. And the first chance, like I got to develop software for the industry, I jumped all in on that.

John Jantsch (03:41): So, you know, you mentioned something as I listen to you talk about it. I think one of the best ways, best motivations for getting into podcasting is something you just mentioned. I, you know, it’s, it almost started as a research project for you right? Talking to people. Same for me. I started my first couple episodes were with authors who were way more established than me, but I, I knew I could give them something a little bit of an audience and, but I really wanted to talk to them. You know, it wasn’t about like who’s listening or can I attract advertisers? It just became a vehicle. And I think that’s a really pure reason to start is,

Alex Sanfilippo (04:11): You know, I really think it is because here’s the one reason for that. And it’s the same for you. I’m willing to bet. You’re curious. So you ask really good questions. Even if you don’t have experience as an interviewer, you still ask good questions cuz you actually want to know the answer versus just what’s the next question I can ask this guy, right? Or this lady like how do I continue the conversation? No, it’s, you’re truly curious. And that makes for a great episode for somebody to listen to.

John Jantsch (04:34): I can’t tell you how many free coaching sessions I have acquired over the years from doing this. I’ve definitely had people on the show. I’m like, they really, really know how to do that. I wanna know how to do that. And Hey, maybe somebody will get some benefits,

Alex Sanfilippo (04:46): John guys like you or I ever get the bill from all these coaches we’ve had on we’re in some serious trouble.

John Jantsch (04:53): So, so, you know, here’s the burning question. We’ll get this out of the way. I, you know, there are billions of podcasts now. I don’t know what the real number is, but I’m just gonna go with billions. Should I start a podcast?

Alex Sanfilippo (05:04): Yeah, I think so. And you know, you had a great episode with Dan Franks, uh, on February 23rd, uh, 2022 that covered this question really well. Like is it too late to start a podcast? I say, no, it’s not. As long as you don’t go general. So I’m gonna add that to it. If you say I want to be the next and I hate that everyone gives this example, I’m gonna do it. You already know what name I’m gonna say, but if you wanna be the next Joe Rogan, it’s just not going to work. And I don’t say it to be negative or mean to anybody, but you’ve gotta have a very narrow, specific focus and not even go after all of the listeners, I’m doing air quotes there, but you know, all the listeners, the idea is to really hone in on what you’re looking for. And if that’s the case, I say starting a podcast is a great move for just about anybody or any company.

John Jantsch (05:44): Well, yeah, and I think one of the ways to really narrow it is, you know, I tell business owners all the time. I mean, who’s your target market start interviewing them. Yeah. That’ll be a great show because it’ll be great content for you. And who knows. You might actually stumble across somebody who could become a client. So it doesn’t have to be, as you said, you don’t have to say, I’m gonna take on the world of marketing. You know, even, I mean it, it can be really in your

Alex Sanfilippo (06:06): Backyard, you know, something else really interesting that you just mentioned there, I’ve never had this happen, but I used to hire a lot of people like in aerospace, like one of my primary things was hiring people for, it was a massive organization and I never once had this happen. But if somebody said, oh, I learned how to do marketing. Let’s just use that as an example, because I started a podcast and interview people about it. You can check it out here. I would’ve hired that person on the spot. Even if the podcast never had a listener, because that means they were really devoted to learning the craft in a way that I’d never seen anyone else do it. So something as simple as that, like think about like creatively, what a podcast could be for you. That’s one example that I just thought of off the top of my head. Like there’s many other applications I could have used there as well.

John Jantsch (06:44): So many people are familiar with this format that you and I are doing, cuz obviously they’re listeners and I’ve been interviewing people for years. What, what are some kind of out of the box formats that you’re seeing people do or even applications? I, I ran me the other day. They said that they’ve got, you know, a hundred employees and they’re distributed now and this just, they do a podcast that is purely an internal vehicle communication vehicle. So what are some things?

Alex Sanfilippo (07:09): Yeah, that one is really smart. I think we’re gonna see more and more of that. Even with small companies, cuz it just keeps the culture. Right? Everyone’s hearing it every day. That’s a smart one, one that’s like, I’ve not seen a lot of John, but I really wanna start saying more of is more of the, the story type podcast. Like right now you see like the big ones, like wander is a big network that does this. Yeah. They have like business awards as one of I really enjoy or NPR and it’s more like a story it’s got sound effects in it. I would love to see somebody do something more like that, but not such, such a big network, right? With just a few employees, maybe doing something like that. I think there’s a lot of room for growth there because the engagement is really solid on those.

Alex Sanfilippo (07:44): But that’s one type of podcast I’d actually love to hear more of now. I’m not ever gonna undersell the power of interview. Like this is the, in my mind, the most powerful form of podcasting. But the other thing is solo casting. And John, you probably know this about it. It can be hard to listen to. If they’re long episodes, they’ve got to be short, they’ve gotta have one single topic and the person has to have the right cadence. I’ve done a few solo episodes, but if I can be fully, fully transparent here, I think I talk too fast. So I think some people are like, oh my gosh, it’s so much information. But if you get somebody that has the right cadence with their voice and they can keep it really precise and really short, I think that there’s a lot of room in the solo world too.

John Jantsch (08:22): You know, it’s funny. And of course this is gonna sound like I’m patting myself on the back, but I, I do. I don’t know how often once a month maybe a solo show and I get more feedback from those from people because I Doty, typically take a topic and just teach on it. And so I do think sometimes the, the listener who’s out, it’s like, oh, that’s, you know, a different thing. They get, they feel like they take something away. Sometimes these interviews, you get great actionable things. Sometimes you just hear people kind of, you know, talking to each other.

Alex Sanfilippo (08:50): No, I I’d love to ask you a question on that because you’ve got a bit of a hybrid nut model. Now you’ve been interviewing since 2005 on this show, but then at some point you introduce the, the solo episodes. Do you find, like, you’re saying you get more feedback on ’em. Do you find that the audience also learns from those? Like, is it a good model to have like the, the hybrid? Is that something you’re gonna stick with?

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John Jantsch (10:05): I think I’m gonna stick with it because it, because of the feedback, you know, if I wasn’t getting positive affirmation, I’d probably say, oh, you know, I’m shedding listeners, you know, by doing those. But, but I don’t think exact that’s the case. In fact though, they get downloaded more too. So I think that, I think that it’s, you know, I don’t know if it’s an interruption to the people that are used to, you know, the normal thing. But I do think partly because of my style is I, I, I treat them almost like works many workshops. So, you know, I do give a lot of actionable things and you know, so hopefully people do, but whether, you know, that’s something I want to dive into. I is some of the, you know, the run of show, you know, kind of stuff. Um, I, I always think, find it funny when I look at somebody, you know, you go on iTune and you listen the length of all their shows and like one show’s five minutes, one’s 92 minutes. And I, I wonder if, you know, we get comfortable listening, like what to expect from a show. Do you feel like that’s a mistake to be kind of all over the place? You know, one time I’m gonna talk about this one time, I’m gonna go a lot longer. One time it’s gonna be me.

Alex Sanfilippo (11:06): You know, I think that podcast episodes should be as long as they’re good for, for lack of better term. Sure. Like as long as it’s good, it should be, it, it should continue to be an episode, but it’s better to have some sort of rhythm. I imagine if you’re watching a TV show, like let’s just compare it to that because a lot of people do that. If it’s Tuesday, like let’s go back when you couldn’t watch them in whenever you wanted. Right. But if it was Thursday at five 30, I remember it was like even a kid watching shows at that time. And my mom knew it was over at six. So I was guaranteed to sit down for dinner. I could start at five 30. She was fine with it. If that episode or that show was 40 minutes, sometimes 50, sometimes 10 sometimes.

Alex Sanfilippo (11:40): Yeah. She would say, no, you’re not watching that show because I don’t know when it’s gonna be over. And I think subconsciously many of us are still wired that way. So I think sure you can see the amount of time that it’s going to be. But I think that people are used to, okay, my commute, I get to listen to John. It’s always up the same amount of time or it’s gonna last just as long as my workout. I’m happy with that. But if people start having to feel like, oh, it’s over already or, oh man, this episode’s really long. I’m have to listen to it over three workouts. I think that’s a little bit of a problem. The consistency in the amount of time of a podcast I’ve seen with my numbers has always helped it. Now, granted, there’s always an exception I had in episode one, I think was 50 minutes or like 49 minutes in change. And all the rest are about 30, 35 minutes. That episode did well, but it was really good the entire time people stayed engaged with it. Yeah,

John Jantsch (12:23): Yeah. Yeah. I think to your first point, you know, it’s like people would say, how long should a video be? You know? Well, as long as you can be entertained right on a video and not, and most people can’t be entertaining very long. So I, you know, that’s always been my belief that people have listening behaviors and you know, they walk the dog or they run on the treadmill or something and, and that’s when they want to consume. And so you kind of established that habit. So it’s a little bit risky to break it up. I think a lot of people, I get a lot of questions for, you know, tech, the tech side of, of podcasting, where do wait, you know, there’s great blog posts. There’s great. You know, John Lee Dumas, I think you mentioned maybe at the, of the show. I can’t remember if we were recording it, but we mentioned John show

Alex Sanfilippo (13:06): We’re recording.

John Jantsch (13:06): Okay. And he, he really got his start in that pod, you know, podcast paradise or paradise podcast thing. So he was really heavily into teaching people that he’s got some rate info there. Where do you send people to, to kind of figure out the tech they need?

Alex Sanfilippo (13:18): So I use buzz sprout as my hosting provider, which most people that are familiar with podcasting these days, you have to have a hosting provider. Buzz sprout has a really good tutorial on how to start a podcast and they have all these subcategories. They’ve done a really good job, just building like the ultimate guide to launching a show and then understanding the, my problem, John. And you had an even bigger problem when you got started cuz of how long ago it was, there was no education out there when you started for me, it was figuring out what kind of mic I needed. Like there’s so many options out there. And I finally ended with one that, that has, I forget the name. I’m not the technical guy at all, but basically if I step two feet away from this mic, you can’t hear it. And when I started my podcast, I was in a condo.

Alex Sanfilippo (13:54): And so you have shared one. And at first I started with like a Yeti mic, which was a great mic. But if my neighbors were walking, you could hear it. If someone flushes the toilet, you can hear it. Right. Like I need, I didn’t have a true studio. So I need a mic that if you’re two feet away, you can’t hear it. Learning those things was a really tough thing for me. But now yeah, I think buzz, Sprout’s doing a good job with it. There’s a ton of YouTube channels now basically I’d look it up topically, but I do think still the number one piece of advice I give to people is to find somebody who’s experienced that you like their style that you’ve learned from. Yeah. And find a way to connect with that individual. Even if you pay them for a little bit of coaching time, I’m telling you can save thousands of dollars just by meeting with that person, getting their advice.

John Jantsch (14:33): Yeah. It’s funny. Um, you mentioned that, you know, back in the day kind of talk, it was actually not only hard to do a show, it was hard to get people to listen to a show. I mean, they, we didn’t have, you know, the apps on, you know, you

Alex Sanfilippo (14:45): Couldn’t even listen that wasn’t an option, right?

John Jantsch (14:48): Yeah. It was, we had pod catchers. You had to subscribe to a specific tool that you would, you know, log into then and you would, it you’d tell it what show you used. RSS feeds. You would tell it what show. And then you could listen to that show. But I mean, teaching people how to actually listen to your show was as much a battle as getting it recorded. So pretty, we, you know, this technology, you and I were recording on Riverside today. You know, we’re both using, I don’t know, $600 microphones that make us sound good. Uh, we’re recording ’em locally. You know, this show gets uploaded. Um, so that even if you and I have a bad connection, it, it still comes up, you know, crystal clear. So I mean the, you know, and, but I do think that I do think the expectations have been raised. Right. You know, when I first started it, people listen to a crappy show because what option did they have? But now, you know, you’ve got NPR in, in the game and you’ve got, you know, these professional studios in the game. So I think, uh, the, it is worth spending maybe twice what you thought you were gonna have to spend for some of the equipment. I think because people expect,

Alex Sanfilippo (15:47): Yeah. I, I completely agree with that. Talking about like the change of tools, like back in the day for casting, I mean, back in the day definitely meant 2005, but also meant 2018. When I started like just a few years in the past at this point, like the, the technology and the rate of change in podcasting is huge. And going back to what we were just talking about, I do recommend making a small upfront investment because you might for, this is my forever mic. I’ll be real. There’s better microphones out there, but I don’t, I’m never gonna need another microphone. I’m never gonna need another video camera. Like I’ve got all the tools that I need and it’s streamlined it so much. You kinda have to compare what’s it worth my time or my money. I will always rather spend money than give up my time. And thankfully that podcastings hit this point. Now the tools are just getting better and better that you just have to make that consideration for yourself, which would I rather do? And one little hint for somebody who’s listening. Like, oh, I don’t know if I wanna spend $500 on a mic right now in today’s world. You can almost sell a mic with, with, for what you bought it for. So you should be okay. Worst case scenario used something like Facebook marketplace and someone will pick it up tomorrow. So you’ll be okay. Yeah.

John Jantsch (16:44): Yeah. Certain mics certainly hold their value. The, the part that probably a not of people don’t realize, they think, oh, you and I are talking, we recorded this. We’ve got a podcast. Right. But a lot depend upon how much editing you wanna do, how much stuff you wanna put into it. There can be a lot of post-production that, that goes into actually getting it to a point where somebody can listen to it on, on iTunes. The good news is we were talking about tools out there. They’re now complete services out there that will do that part of it for you. Which, and, and then I know at, uh, podcast pros you have, or podcast pros, I’m sorry. You have a, you actually even have some SOPs or a service where somebody can actually get kind of the here’s, you know, here’s some tools that streamline that. Talk a little bit about your postproduction

Alex Sanfilippo (17:30): Process. Yeah. So for the longest time, going back to that, that first episode of your show, I heard of about with JD talking about getting your hands dirty and learning it all. I learned it all. It was a mess, but when you do that, and you’ve said this as well, like you’re able to, when you know it, you can, you’re able to actually sub it out. Like, you know what you’re doing and you can save a lot of money by knowing these things up front. You don’t need to become the best in the world, but if you understand them, it’s easier to sub out. So I’m thankful to say, just after the second year of my podcast, I don’t touch any of that anymore. I don’t edit, I don’t even have the software on my computer anymore. None of it. And I’m thankful for that, but it all came from starting from a place of building an SOP, which stands for standard operating procedure.

Alex Sanfilippo (18:04): So basically knowing and documenting every step, you make a on the way. I mean, and I’m a little OCD with this stuff. So I even said like set up my mic, like, and after that, make sure that it sounds good, like every single step, but when I started going through and doing that, I went from being really stressed out and feeling like frantically like, oh no, did I forget anything that I missed something? Like, what am I doing here to being very organized of? Okay. Check done with that check done with that, having that available tells you what you can sub out pretty easily. And the way that I always start with that is I, I put how much time things would take me. So I started an Excel spreadsheet is what I did. And I’d organized it by the amount of time it was taking me to do stuff. And obviously the most time consuming part was editing. So my mind, the first thing I needed to sub out was editing. Cuz now I’m saving four hours a week by doing that. I was doing it one episode a week at that point with my show. But yeah, having all that organized and in one place is so helpful cuz it tells you, this is exactly what I need to do to make it to the next level.

John Jantsch (19:01): Yeah. And you, you know, obviously what you just explained is something that is a principle we need to bring to our businesses in general, every aspect of our business. And, and especially, I love the idea of how much time is it taking, cuz basically what you’re saying is how much money am I losing or how much money am I investing when I could be out, you know, networking or doing whatever probably makes me a lot more money. So it’s a great way to look at it. Let’s, let’s flip the, to the other side of the mic and that is being a guest on podcast. I’m, you know, I’m a huge fan of being guests on podcasts. I think today it, you know, it, it replaces guest blog posting in my mind because you know, those guest blog posts just get buried somewhere. Whereas, you know, I, I can just tell you, Alex, I’m gonna promote the crap out of this show. Right. Because I want people to listen to it. Right. And I’m gonna link to some, some resources that you tell me. So, you know, I think being a guest on a podcast is today. One of today’s best its audience it’s exposure, but it’s also backlinks too. So tell me how you view, because I know you have a little experience in matching people. So tell me how you view, you know, you know, not everybody needs to start a podcast. I think you can get a lot of benefit outta podcasting, but

Alex Sanfilippo (20:09): You know, I’m glad you brought that up. Cause earlier we talk about starting a podcast being really important. It, it’s not for everybody like you may, if someone was thinking about, and they’re listening to somebody be like, you know what, I don’t wanna do this, but then at least if you have a product service, something you’re trying to get out there, you’re a speaker, whatever. It might be a marketer of some sort, right. Uh, get on podcast is a guess. I think it’s a huge opportunity. The back links alone, as you know, John art. Um, amazing. I mean, when you have a link coming from apple to you or from Spotify or Amazon coming to your website, that looks good and we’re not gonna get into SEO obviously. But I think it’s a great way to grow your craft. As a matter of fact, I’ve been telling people recently, John don’t start a podcast until you’ve been on some, make sure you like the medium.

Alex Sanfilippo (20:49): Yeah. Make sure that you think you can actually add value. Make sure people like to listen to you, like make sure that it works out for you. Cause that’s a good way to test the water. But I think that being a guest on a podcast is so important, but here’s what matters. It’s not one size fits all. And I’m not saying that some podcasts are better than others, but I’m saying that some podcast are better for you than for others. Here’s the thing if you like golf, but you’re trying to, to, to explore like SEO marketing, don’t go on golf podcasts, right. Unless it’s just a hobby, you wanna do it for fun. Fine. But no, you need to find podcasts that are about marketing, but specifically SEO podcast. And don’t look for the biggest one. Like John, it’s an honor to be on your show today.

Alex Sanfilippo (21:25): But my target is you usually shows with under a hundred listeners, which maybe sounds crazy. But the way I view a podcast listener is not like social media. I view it as somebody sitting in a seat. And if you told me there’s a room right behind you, John, with a hundred people sitting in it or 50 people sitting in it that are interested in my exact expertise and topic, I would skip anything else in my life to make sure that I’m there. So I can speak to those people. That to me is the power of podcast guessing when you have the right niche in mind.

John Jantsch (21:51): Yeah. And, and, and there are so many shows, just like what you described. And in many cases, you know, you’re gonna have a better shot at getting on that show as well because they, you know, they obviously they want good quality content, I’m assuming, but you know, they’re not necessarily having household names on their show as well. So I think that, that it, it be better time spent for sure. I always like to ask people that are in certain, uh, industries, the future question. So let’s end today with kinda where do you see this going other than just continued

Alex Sanfilippo (22:22): Growth? Yeah. So the obvious answer of course is continued growth as you said, but there’s a specific reason that I bring that up and it’s because right now we are seeing an influx of marketing dollars hitting podcasting at an unprecedented rate. Yes. I mean, it is just flowing into podcasting right now. And along with that, the big players now we’ve got Amazon, we’ve got Google, we’ve got Spotify, YouTube just hired LinkedIn. LinkedIn,

John Jantsch (22:43): LinkedIn is doing a network now

Alex Sanfilippo (22:45): HubSpot as you’re very familiar with, but, but YouTube just hired a director of podcast, which is, is interesting for YouTube. And we actually show that Netflix got announced as well, that they hired a director of podcasting. So we don’t know what’s coming, but here’s the thing. All these big networks they’re focused on the top 500 shows out of everybody. And most of them are celebrities at this point, right? Like those are the big ones, but all the tools get better for the individual creators because that just drips down into the entire industry. That’s why I think that get being part of podcasting is really, it’s gonna be the future. And I think we’re gonna see more and more great things happen in the industry. So I think it’s an exciting time to be on either side of the mic right now.

John Jantsch (23:21): Yeah. So Alex, thanks so much for showing up and uh, at the duct tape marketing podcast and sharing your expertise and hopefully we’ll, uh, run a, into each other one of these days soon after

Alex Sanfilippo (23:32): I’m hoping. So John, I really appreciate time. It was absolutely an honor to be here. Thank you.

John Jantsch (23:36): All right. So that wraps up another episode. I wanna thank you so much for tuning in and you know, we love those reviews and comments and just generally tell me what you think also did you know that you could offer the duct tape marketing system, our system to your clients and build a complete marketing consulting coaching business, or maybe level up an agency with some additional services. That’s right. Check out the duct tape marketing consultant network. You can find it at ducttapemarketing.com And just scroll down a little and find that offer our system to your client’s tab.

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How To Build Trust, Increase Authority, And Rank High With Google

How To Build Trust, Increase Authority, And Rank High With Google written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dale Bertrand

In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization.

Key Takeaway:

Foundationally, what Google is trying to do is help people find the right information — the answer to their questions. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

In this episode, I talk with long-time SEO specialist for Fortune 500 companies and venture-backed startups, Dale Bertrand, about the evolution of SEO and where it stands today, the biggest changes happening, and what you need to do to build trust, increase authority, and rank high today with Google.

Questions I ask Dale Bertrand:

• [2:01] What are some of the biggest changes in SEO that you are following?
• [4:56] Could you talk about something you’ve written about — the end of technical SEO?
• [5:43] Do things like keywords in your titles, metadata, and your URL matter anymore?
• [9:14] What’s the value of backlinks today?
• [11:41] Do you see it that it is almost like three disciplines of content?
• [15:36] Human influence and desire haven’t changed, they’re just on different journeys. Would you say that we just need to remember those principles and apply them to today’s technology?
• [18:04] How should companies go about finding and activating the right influencer?
• [19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter?
• [20:41] Where can people find out more about Fire & Spark and the work that you’re doing?

More About Dale Bertrand:

• His agency — Fire & Spark
• Contact – Dale@fireandspark.com

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

• Learn more here

Like this show? Click on over and give us a review on iTunes, please!

Duct Tape Transcript

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John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the Gain Grow, Retain podcast, hosted by Jeff Brunsbach and Jay Nathan brought to you by the HubSpot podcast network gain grow retain is built to inspire SaaS and technology leaders who are facing day to day. Challenges of scaling Jeff and Jay share conversations about grow growing and scaling subscription businesses with a customer first approach, check out all the episodes. Recently, they did one on onboarding, such a key thing when you wanna get going, keep and retain those clients. So listen to gain, grow, retain wherever you get your podcast.

John Jantsch (00:49): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch. My guest today is Dale Bertrand. He has been an SEO specialist to fortune 500 companies in venture back startups around the world for two decades. He speaks in industry conferences, leads, corporate training events, and serves as entrepreneur in residents at the Harvard alumni entrepreneurs organization. So Dale, welcome to the show.

Dale Bertrand (01:17): Well, John, welcome to, well thank you for having me. I must welcome you to your own show.

John Jantsch (01:23): Well, I appreciate that. I don’t think anybody’s ever done that. So that that’s awesome. So, you know, we’re gonna talk about SEO. Uh, we’re gonna specifically talk about maybe a brand or an evolution of SEO, but it’s funny before we get into it, you know, a lot of people, you know, I bet you get this question a lot, you know, what are the big changes recently, you know, in SEO and, you know, I think SEOs, like a lot of things just kind of evolves, you know, like some of the big, like the, probably the biggest change, if there was one is, you know, rank brain, which really changed how SEO people need to think about SEO, but that’s coming up on seven years ago. So I think a lot of, a lot of people want to see like sudden change, but I think there’s this evolution, but I’m gonna ask you anyway, what are some of the biggest changes in SEO that, that you are following?

Dale Bertrand (02:11): Well, thinking of it as an evolution is definitely the right way to think about it. When I started with SEO, believe it or not was in 1999, long time ago. And, um, even back then we knew where the puck was going. So to speak, like, you know, the metaphor like skate to where the puck is going. So we’ve known for a very long time that what Google’s trying to do is help people find the right information, the answer to their question. So Google’s just getting a lot better at it with, um, AI and, and all of the different algorithms that, that the fall under the AI umbrella. So we, we call Google an AI based search engine now. And AI based search engines are just a lot better at choosing the right content for the query, giving you the right answer at scale than the rules based search engine, where, where Google started out

John Jantsch (03:00): Well. And I think you can test this for yourself. I mean, you start doing a search anymore and on nine times outta 10, they know what you’re searching for before you finish. Right? I mean, yeah,

Dale Bertrand (03:10): Yeah. They’ve got the data. I mean, they process billions of searches a day and every time you interact with Google, every time you enter something into it or click on a result, it’s watching you and Google’s using that to, to basically serve up better rankings.

John Jantsch (03:24): Yeah. And it really, you know, a lot of times people look at SEO as a way to trick Google, I guess. I mean, and that’s kind of how we used to look at it right. In some ways. And really the thing people forget is Google doesn’t care about us or our SEO or our websites. I mean, they’re trying to serve their customer, right?

Dale Bertrand (03:47): Yeah. That’s really important. And I think how you frame SEO and how you think about it matters a lot. So if you understand that you are trying to help Google serve its audience, its searchers, right. Help by giving Google the content that it needs. If you’re writing, let’s say you’re writing a recipe for a Manhattan or any other bourbon drink, right? Like Google has already has access to thousands and thousands of recipes for Manhattans. So like you’re just not giving it something useful. So that’s one way to think about it. And then the other part of it is,

John Jantsch (04:18): You know, it’s only two o’clock or I am Dale, but Manhattan sounds really good. I’m sorry, go ahead.

Dale Bertrand (04:24): I should a drink cocktail mixed box before this. So we could really have some fun and record it at the same time. So the other way people think about SEO is whether it’s like a technical discipline. Like people think of, well, I’m optimizing my website, so I’m moving the HTML tags around or I’m moving the elements around or, um, adding words like adding my keywords and, and that’s, what’s gonna make all the difference. And that’s really the biggest change that we see with the evolution that Google’s undergone as they switch to AI algorithms.

John Jantsch (04:56): So, so I’m taking this directly from something you’ve written the end of, uh, technical SEO doesn’t mean SEO’s dead. It means that your SEO resources are better spent optimizing for your customers, not Google’s algorithm.

Dale Bertrand (05:10): Absolutely. So Google’s algorithm is trained to find the right content to find the content that your customers are looking for when they’re making a buying decision. So the better, you know, your customers, uh, the information they need, the questions they’re asking and then how to answer those questions and give them the information they need to facilitate the purchase. Hopefully they buy from you, but the better you understand your customers and better, you’ll be able to create content that Google serves because Google’s doing like a damn good job of figuring it out nowadays does

John Jantsch (05:44): Do things like keywords in your titles and metadata and your URL to have a keyword. I mean, does that stuff not matter anymore because they know what it says.

Dale Bertrand (05:54): It’s not that it doesn’t matter. Like it it’s just that it makes it harder and easier at the same time. Like it’s simple, but it’s hard to do like, you know, just creating the right content, creating the content that your, um, customers are looking for, but you can really boil it down to a three step process. Like the first one is building your platform. So making sure that there isn’t anything very broken about your website that would prevent Google from calling your indexing, your content. So that doesn’t mean you’re optimizing for, to get the last millisecond of page speed on your site, but you’re fixing big issues that would prevent Google from seeing your content. And then the second step would be keyword, visibility. What are the right keywords? Make sure they’re in the right places. That’s different from keyword stuffing, or even making sure that, you know, you, you have, you have dispelling or synonym and all of that.

Dale Bertrand (06:43): Like it, it’s really more about the intent behind the keywords. You want people, you want purchase intent keywords. So yeah, whatever you sell, you wanna make sure these are keywords that people are typing in. When they’re trying to decide, you know, what they’re gonna buy in that category. And then the third step is really building targeted content and what I call multifactor authority. So the targeted content is the right type of content around the intent behind those keywords that you identified in the first step. And that could take a number of different forms, but it really depends on what you’re selling and what your customers are looking for us. So remember you need to know your customers. And then the other part, multifactor author is proving to Google that you have the answer. So if I’m writing about I’m making something up here, non-alcoholic drink recipes or something like that because I sell non-alcoholic, um, spirit.

Dale Bertrand (07:35): Then Google needs to believe that we are the brand. We’re the website that that information should be coming from. And so that’s back links, that’s engagement with the site, reducing your bounce rate, making sure that when people come to your site, they stay, cuz Google will notice if they just bounce directly back to Google’s, uh, search page and then the company you keep matters. So like if you were selling non-alcoholic drinks, you could imagine that there are a number of medical or organizations or mothers against drunk driving that would care about the mission behind your product. And you wanna make sure that Google can see that you’ve got endorsements of all types. You can imagine from authoritative folks in your space.

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John Jantsch (09:11): And I know the answer to this, but you know, I’m just gonna tee it up for you. Okay. So, so some might interpret what you just said as getting back links, but you’re talking about something much deeper, aren’t you?

Dale Bertrand (09:22): Yeah. So back links are still important and you know, we work to get white hat, you know, to sorry we work to earn back links, um, on our projects. So that could be PR, but a lot of it is just making sure that you’re running a good business. So you’ve got customers that are raving about you. You’ve got products worth writing about, and your business is making an impact with your customers or a community or something, uh, where Google can see that you’re gaining traction. So, so that’s why it goes beyond back links. Because if you think about it back links are really a proxy for something there, a proxy for endorsements in your space, in your market. The, if you’re maybe you’re in the medical space and you’ve got the Mayo clinic, you know, writing about you, you might have a partnership with them. And an artifact of that is the fact that they’re linking to you. Yeah. So, so we wanna start on, we wanna start with the run, a good business, make good friends, you know, make you earn those endorsement. And then once, once we have that, then we’re looking at ways to translate those into technical artifacts on the web that Google can see.

John Jantsch (10:25): And, and certainly one of the things that they can see better than ever is that they’re the right links, right? There’s they’re links back links. That make sense. That would be logical, that would actually contribute to the conversation, you know, as opposed the, you know, round Robin directories that, you know, nobody ever actually sees and they have no authority at all. I mean, that, I think has been something that’s been with us maybe at least five or six years, hasn’t it?

Dale Bertrand (10:47): Oh, longer than that. So I, I should know because we, I mean, I was doing, I’ve been doing SEO for a very long time. So there used to be black hat techniques that worked and, and we did it because it worked nowadays. It just, they have to be natural links. Like you really do need to be building a community around your brand and content. A lot of it depends on whether you’re B2C or B2B. If your B2C, you want to build a community, um, around your brand, get traction and make sure Google can see it. And then if your B2B, then the number searches is gonna be lower, just gonna be lower volume, but still they’re gonna be valuable. Organic traffic is valuable. But in that case, it’s more that you want to make sure that Google can see the company you keep so that you’re, you’ve got relationships with the industry trade organizations and conferences. And if you’re in the medical space, it’s PhDs, sorry, MDs or MD PhDs, which is even better and what, whatever works in your industry.

John Jantsch (11:42): So there’s really a lot of elements here. I mean, there is the technical aspects of content of website that, that lead SEO there’s the, the actual good deep content itself. But then in a way it’s actually promotion of that content, you know, to the right audiences that, that then drives, you know, the right links or drives the right mentions or right. Traffic. So, I mean, do you see it that way as almost like three disciplines?

Dale Bertrand (12:11): I, I try. So, yes, but I try not to. So when it comes to like a, a successful SEO campaign, there’s gonna be a lot of elements. Like you said, the technical platform, keyword research, the customer research, the content, and then the authority building. And then there’s, you know, there’s PR within that, there’s a lot of dis disciplines within that, but it’s really hard, especially for small business owners to think about, uh, to, to even, you know, have the courage to do SEO when it requires so much. So instead. And, and I, I think I learned about this, John sitting next to you at a dinner a long time ago, where you kind of helped me simplify some of my ideas, the way that I like to think about it. We, you have a purpose behind your SEO and what I, and when I say you have a purpose behind your SEO is that you’ve got a purpose behind your brand, a purpose behind your business. And, and a quick example, I’ll give you is that we worked with a company that was a manufacturing company and what they manufactured was Velcro straps. And it it’s pretty darn boring. And I hope they’re not listening to this cause they get excited about manufacturing. It’s run by two engineers. And these Velcro strap are used by electricians. If you’re installing bundles of wires into a big building, you need a lot of these Velcro straps to make sure that it’s not spaghetti of wires everywhere. I

John Jantsch (13:23): Got a few of ’em here with all my technology that hooked up here.

Dale Bertrand (13:26): Perfect, perfect. And for them, we, they wanted to do SEO. They wanted to build content, but what were they gonna do? They gonna write 50 articles about like, Hey, Velcro’s awesome. For all these reasons, we’ll write one article about each reason. So you could do that, but it’s not gonna help you build a community, build authority and have Google see that you’re gaining traction. So what, what we realized when we were talking to them is one of the founders of this company was he was volunteering weekends at a technical high school near, near where they’re located. And so what we did was we put together a campaign. We called it the campaign to recruit the next generation of electricians. And basically it was, you know, they were going to identify young people, help them pay for some exams, some licensure, and also help them put a little bit of money towards their schooling.

Dale Bertrand (14:15): And what we did was we promoted that campaign. We said, Hey, if you care, and we reached out to like-minded organizations like organizations that care about providing, you know, job opportunities for young people. And there was one that was about finding job opportunities for recently incarcerated people. And we told them like, we’re looking for kids to help. Could you help promote this campaign? And basically when we look at it that way, and the reason why I call it purpose driven SEO is because we wanna find something behind our brand that we can promote and build a campaign around. And then we get all of those other artifacts of SEO, the, the content, the technical platform, the traction, the links, the authority building the, the endorsements of like relationships with other organizations that are helping us promote our campaign. We get all of that by just focusing on this one purpose. So that, that’s why I like to think of, uh, SEO campaigns as like purpose driven SEO campaigns.

John Jantsch (15:11): And, and I love that. And before people think, oh, I have to learn this new, you know, tactic or this new technique. What you just described is what people like me were doing in the eighties. Right. It was just PR and community building, but we pitched a newspaper, you know, or we went out to a nonprofit agency and got them, you know, to partner what? So, so the more things change, the more they say the same, I mean, yeah,

Dale Bertrand (15:35): Yeah.

John Jantsch (15:36): Human influence hasn’t really changed or what people’s desires are or what lights them up. Hasn’t changed. We just have to figure out now they’re on different journeys. They’re, they’re in different platforms, they’re in different places to get their information differently. And we just have to, we have to just remember those principles. Yeah. And then apply it to the technology. Don’t we,

Dale Bertrand (15:56): And then also realized that there was a hiccup in the fabric of time in the marketing space where all of a sudden these technical people, I have a technical background. I was a programmer before I started doing SEO, but technical people for all of a sudden had all this value because the web came along. And if you could optimize a website, just write or get your programmer to do it, you would get traffic from Google. Yeah. And, and those days are, are really behind us. Yeah. Where like Google’s AI has gotten to the point where it understands when a brand is building traction or if, or if you like sell a B2B service or something like that. When you have, have endorsements and relationships with folks in your space that makes you worthy of organic traffic and rankings. So now Google’s getting like, it’s just getting so good at what they do that we’re reverting back to actually generating the, the right content that your customers are looking for and proving to Google that you’re authoritative in your space.

John Jantsch (16:52): So, so that example that you gave you, you give that a name or at least a point of view, which I think people I’d love you to kind of riff on this a little bit, because I think people need to acknowledge this and, and think about this more and you call it promoting the story, you know, not promoting your content or not promoting your products or your, you know, web pages or whatever, but promoting kind of the whole story, which to me was that was the technical, you know, school, you know, story that, that people got interested in and the byproduct was you got links and you got traffic and you got eyeballs.

Dale Bertrand (17:29): Yeah, exactly. That’s what Google is, is looking. So just think of it as like brands that are building traction or building like an audience. And if you can show that initial uptick, then Google will give you the rest of the traffic and kind of have to help you go along that trajectory help you grow along that trajectory.

John Jantsch (17:47): So one of the elements of this kind of authority ideas is actually finding and activating influencers. I mean, people that you, you know, we all think about the, oh, you know, the top 10 names, every single person can name. Sure. We want them to talk about us and our stories and, uh, content. But you know, for that you’re Velcro person, Gary V talking about them is probably not gonna really do a much good, you know, how, how does the Velcro, you know, manufacturer go out there and find the right influencers to, to talk about their story.

Dale Bertrand (18:17): So what you would love is if it was your customers and it depends a lot of it depends on what you sell. So you could be in a consumer space where you’re basically, um, you’re basically incentivizing and your customers to, to be brand evangelists and talk about the products, review the products, whatever you can do to get them to do that would work. It could be an ambassador program. And then in the B2B space, it, it might not be your customers. Another example I gave is we work with the 3d printing company that sold, you know, multimillion dollar high end 3d prints, but there’s just not enough customers to really, you know, turn that into links and, and relationships that Google would see. So we focused on 3d printing hobbyists in order to generate content and build a community around the brand, even though what we were selling and making our money off was high end 3d printing machines that, that they could never afford. But we were able to build a community around the brand that Google saw and, and generated rankings in traffic.

John Jantsch (19:15): So I, I have kind of one final question that I’m just curious your opinion on this, cuz there’s a lot of various opinions, you know, on, on SEO related sites, how valuable are signals in social media. So people linking from Twitter, people talking about your brand from a pure SEO standpoint, how valuable are those?

Dale Bertrand (19:37): So there’s two answers, both are correct, which is the direct value of the links. And the mention is not valuable. Yeah. But we still use social media as a tool for PR, which helps us build real relationships, get back links on, on websites that Google can see stuff like that. And we know that it’s not valuable cuz short version of the story, Bing had tried to use social media instead of back links because Google started out, you know, really focused on back links to determine authority and the best websites. And when Microsoft started its search engine, they said, oh, we’re gonna do it better. We’re gonna rely on social media. And it just didn’t work. Yeah. So they abandoned it. They went to links just like Google and now Google and, and Microsoft are both trying to figure out how to incorporate social signals. But uh, apparently what we see in the research is that it it’s just not, it’s just not good. Like it doesn’t help them. I identify the best content, the same way back links, engagement, and these other artifacts of real world relationships too.

John Jantsch (20:41): So Dale tell people where they can find out more about fire and spark and uh, the work that you’re uh, doing.

Dale Bertrand (20:48): Yeah. So we’re at fire and spark.com all spelled out and you can email me directly Dale, D a L E fire and spark.com um, all spelled out. And um, always, I, I love talking about SEO. So if anybody has any SEO questions, I’m, I’m happy to hear it.

John Jantsch (21:03): Awesome. Well, I appreciate you, uh, taking a moment to stop by dot tape marketing podcast and hopefully we’ll see you out there on the road again, maybe in beautiful, uh, state of Maine.

Dale Bertrand (21:12): Awesome, John, and thank you for the opportunity.

John Jantsch (21:15): All right. That wraps up another episode of the duct tape marketing podcast. I wanna thank you so much for tuning in. Feel free to share this show. Feel free to give us reviews. You know, we love those things. Also. Did you know that we had created training, marketing training for your team? If you’ve got employees, if you’ve got a staff member that wants to learn a marketing system, how to install that marketing system in your business, check it out. It’s called the certified marketing manager program from duct tape marketing. You can find it at ducttapemarketing.com and just scroll down a little. And in that tab that says training for your team.

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Original source: https://ducttapemarketing.com/rank-high-with-google/

The post How To Build Trust, Increase Authority, And Rank High With Google appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/how-to-build-trust-increase-authority-and-rank-high-with-google/

Toughest Challenges for Entrepreneurs

The Toughest Challenges for Entrepreneurs in 2022

Entrepreneurship comes with many challenges that can harm businesses of all sizes and industries. If business owners do not address the inherent struggles, the challenges may interfere with the daily and overall function of a company.

Entrepreneur Alexander Djerassi acknowledges the existence of these challenges. He also encourages others like him to prepare for the obstacles if they wish to pursue a successful career as an entrepreneur. There are three specific challenges that Djerassi associates with starting and running any business.

Cognitive Cost

Individuals seeking a career as an entrepreneur must prepare themselves for a significant mental toll. They will encounter anxiety and stress when it comes to making both large and small decisions. These choices can also result in developing decision fatigue. Anyone who hopes to become an entrepreneur will need to develop a strong sense of confidence.

The decision-making that can make or break a business will otherwise plague them. Business leaders will also encounter times when all they do is worry about not meeting the company’s demands. Attending business seminars may be one step in helping entrepreneurs feel less overwhelmed and alone about all of the choices they must consider every day.

Emotional Cost

Entrepreneurs can encounter severe emotional challenges as they develop their business. The constant feelings of stress can manifest in and originate from different areas. Entrepreneurs will often have a severe fear of failure or high expectations to succeed. These stresses can affect not only their physical health but also their mental and emotional health.

Make sure not to take these concerns lightly before starting any type of business. If ignored, these stresses can result in depression or simply burning out. Establish a support system of friends, family, or colleagues. Djerassi acknowledges that finding a therapist can also help entrepreneurs.

Behavioral Cost

One of the biggest adjustments for business owners is transitioning to working for themselves rather than for someone else. Entrepreneurs can have a hard time making that transition. The biggest behavioral challenge within that is realizing they no longer have set hours or a regular paycheck in some cases. Some people will feel liberated knowing that they make all of the last decisions for the company.

Others can feel overwhelmed by that freedom. They need to suddenly make choices that relate to staffing, as well as branding and what type of payroll cycle will best suit the business. Making a plan can help to prevent entrepreneurs from losing track of these important decisions. A plan also prevents a highly common behavioral challenge – burnout. Striking a balance as the leader of a business will help the business and keep an entrepreneur from crashing.

The Takeaway
Alexander Djerassi notes that entrepreneurship can be a fulfilling experience for individuals. He also acknowledges that people should pursue their entrepreneurship ambitions with their eyes wide open. They can encounter a number of challenges, but these challenges are manageable. They simply require the proper planning and motivation, as well as some support from other people along the way.

The post Toughest Challenges for Entrepreneurs appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/business-innovation-2/toughest-challenges-for-entrepreneurs/

The post Toughest Challenges for Entrepreneurs appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/toughest-challenges-for-entrepreneurs/

Breaking the bias with women influencers in sports and gaming – Nielsen

You will find the most influential people when you perform a Google search on movies or music. This month, many brands are celebrating women, with many embracing the #breakingthebias theme of International Women’s Day. With the ongoing fight for women’s rights globally, brands can amplify the effectiveness of their efforts by working with the top women influencers in the world of sports and gaming, two traditionally male-dominated areas.

While gender equality in sport is still a work in progress, fans are driving change. Global audiences trust over half of those who follow influencer marketing. However, 66% believe that brand sponsorships are a good way to support the sports events they see. Sixty-one percent of American fans identify gender equality as their most important cause. A great way for brands to communicate their inclusion is to align their events and engage fans through influencer marketing.

Last year, female athletes made headlines for championing change during the Olympics when they took a knee in support of racial equity, and again this year when the U.S. Women’s National Soccer Team successfully won their fight for fair pay. Brands looking for more inclusion can look to these athletes because of their performance and fan base. For example, as brands look to connect with youth, it’s important that they understand that mental health is one of the most difficult issues that the youth are facing today. Working with an athlete like Simone Biles is a great way to build a deeper connection. She has spoken out about her mental health struggles. 

Additionally, women athletes can be globally admired. Naomi Osaka, one of the most influential female athletes in Japan is Naomi Osaka. Her achievement at No. 1 was unprecedented for an Asian athlete. She was the No. 1 singles tennis player in Asia and also the most-employable female athlete in the World. While she plays for Japan, over 40% of Osaka’s fanbase is in the U.S. 

Professional gamers are growing in popularity and increasing their influence through advocacy, media and business. This influence is so powerful that 10 of the most influential female gamers in gaming have a high engagement rate¹According to SME InfluenceScope it was 11.7%. This is almost three times the number of influencers who have similar numbers. 

In light of all the gender discrimination in online gaming, this level of engagement represents a significant achievement. According to a survey conducted by female gamers, while both genders reported being subject to abuse, it was found that female gamers are much more susceptible than male gamers to suffer sexual harassment and be excluded from the game. Even Pokimane is the most powerful.²SME InfluenceScope reports that a female gamer recently ended her stream suddenly after another streamer began a hate campaign against her. 

There is a huge opportunity for brands to work with influential women gamers, who speak out against gender discrimination and hold their ground in the gaming world. SME InfluenceScope has found Valkyrae to be the second most popular female gamer. She also enjoys a higher engagement rate at 16%. Her outspoken advocacy for encouraging younger women to keep playing the game is what she has made a special point of. Co-owner of 100 Thieves, an esports company recently valued at $460m, and co-owner with esports team, She has led by example and encouraged her fans. Nearly 46% of gamers in America were women by 2021. Women now account for 40% to 45% of Asian gamers. Brands looking for authentic connections with consumers will be able to make a strong connection with them by working with female influencers.

¹Engagement rate reflects the amount of interactions an influencer’s social media content earns divided by the influencer’s number of followers. 
²SME applied the InfluenceScope4R (reach. relevance. resonate. rising) method to over 100 million social media accounts worldwide in order to determine top female influencers in sports, gaming and acting.

The post Breaking the bias with women influencers in sports and gaming – Nielsen appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-research-2/breaking-the-bias-with-women-influencers-in-sports-and-gaming-nielsen/

The post Breaking the bias with women influencers in sports and gaming – Nielsen appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/breaking-the-bias-with-women-influencers-in-sports-and-gaming-nielsen/

Weekend Favs March 26

Weekend Favs March 26 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

• Doodle – A great meeting and scheduling tool. This is a great resource for managing group meetings and events both in and outside of your organization.
• Zendesk – This easy to use customer service software has AI-powered automations and dynamic workspaces that are perfect for small teams.
• LinkedIn Newsletters – LinkedIn introduced a new feature, newsletters. This feature has potential to help drive reach and community for your brand.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/weekend-favs-march-26/

The post Weekend Favs March 26 appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/weekend-favs-march-26/

The Slap Heard Across Social Media – Loads Of Opinions Regarding Will Smith’s Reaction To Chris Rock’s ‘Joke’

Right, Will Smith hits Chris Rock, the presenter, on stage as he presents the award for Best … [+]Documentary at the Oscars in Los Angeles on Sunday, March 27, 2022 at the Dolby Theater. (AP Photo/Chris Pizzello)

Chris Pizzello/Invision/AP

While there was plenty to talk about Monday’s post-Academy Awards, very few actually discussed the topic. CODAThe Oscar was won by ‘Best Picture’ for its film, starring Will Smith. Rather it was actor Will Smith – who went on to win Best Actor for his role in King Richard – and his open-hand slap on the face of comedian Chris Rock that was the talk of Tinsel Town and beyond.

The incident occurred after Rock, who was introducing the award for Best Documentary, made a joke at the expense of Smith’s wife Jada Pinkett Smith – seated in the front row.

“Jada, I love ya. G.I. Jane 2,Rock exclaimed, “I cannot wait to meet you.”

Smith looked fine and even laughed, although Pinkett Smith was clearly annoyed at the joke. Actress Pinkett Smith, 50, has the autoimmune disorder Alopecia. This affects hair follicles and causes hair loss.

Pinkett Smith is open about this issue in his Instagram posts.

It’s Slap Time

Rock was completing his introduction when Smith entered the room and began to smack Rock. Smith then joined Smith in an exchange that ended with Smith returning to his seat. Smith tried to apologize later after winning Best Actor but made no mention of Rock.

Smith stated, “Love can make you do insane things.” He also said that to do the same, one must be willing to suffer abuse. It is necessary to allow people to rave about your character. You must be able and willing to let people down in this industry. And you got to smile, you got to pretend like that’s okay.”

The Academy of Motion Picture Arts and Sciences (AMMA) announced Monday that it has launched a formal review.

According to a spokesperson, the Academy “condemns Mr. Smith’s conduct at last night’s program.” We have begun a formal investigation into the incident. This review will examine further actions and possible consequences, in compliance with California’s law and our Standards of Conduct.

Social media reacted strongly

Will Smith, Chris Rock and other trending topics were present throughout Monday. Many people have shared clips from the event across social networks, even those who weren’t able to tune in for Sunday’s ceremonies. A clip uncensored from Australian television had been viewed nearly 37,000,000 times as of Monday afternoon.

Another clip – also uncensored – from Japanese TV was seen almost 54 million times.

Michael Rapaport, comedian and actor, tweeted about the event, saying, “If Ben Affleck punched Jerry Seinfeld how would that happen?”

What is a Staged Event?

What was particularly noteworthy was also the reaction from so many on social media – with users siding with Rock while others suggested that Smith was simply defending his wife. There were many who tried to analyse the videos. Some even suggested that it was staged in order to make “Oscar drama”.

“Staged. SLO mo. Rock is smiling, with his feet crossed, and arms folded behind him. What would you do if a man approached in an unpredictable way? You don’t know what’s up. @Tracydr12 shared this slow-motion clip and suggested that the ‘hit is a sidehand ‘chop.

Gillian McKeith, TV Presenter (@GillianMcKeith), offered her take on the subject: “Staged?”

Many memes were created that reference Rock’s show. Everybody hates ChrisThis includes pointing out past marital problems of the Smiths.

Another clip from Fox. Family GuyAlso, Monday saw a lot of people making fun of an event that was not really funny.

The post The Slap Heard Across Social Media – Loads Of Opinions Regarding Will Smith’s Reaction To Chris Rock’s ‘Joke’ appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/the-slap-heard-across-social-media-loads-of-opinions-regarding-will-smiths-reaction-to-chris-rocks-joke/

The post The Slap Heard Across Social Media – Loads Of Opinions Regarding Will Smith’s Reaction To Chris Rock’s ‘Joke’ appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/the-slap-heard-across-social-media-loads-of-opinions-regarding-will-smiths-reaction-to-chris-rocks-joke/

LeBron James Is The Most Hated Player In The NBA, According To Twitter

LAKE BUENA VITA FLORIDA, SEPBER 8: LeBron Jam #23 of Los Angeles Lakers reacts during … [+]Third quarter, against the Houston Rockets. Game Three, Western Conference Second Round, during the 2020 NBA Playoffs. It took place at AdventHealth Arena at ESPN Wide World Of Sports Complex in Lake Buena Vista on September 8, 2020. NOTICE TO USER: By downloading or using the photograph, the User acknowledges and accepts the Getty Images License Agreement. (Photo by Mike Ehrmann/Getty Images).

Getty Images

If there’s one thing we know about Twitter users, it’s that they have a lot of opinions.

In recent years their posts have become increasingly negative. They have all been granted Twitter accounts by the trolls.

The sports betting firm has recently been acquired BetOnlineDecided to count the number of negative tweets that were written about most-respected basketball players in the past month. These are the complete results.

What is the name of the person at the top?

It wasn’t a big surprise, especially if your favorite team has lost at the hands of this big league legend, whom some have called the best player in history.

LeBron James came in at the top with more than 100,000 negative tweets. It could be due to negative media in the past year, but I think it may have more to do his dominance and success over other teams.

James was far ahead of Kevin Durant who had only 35,000 negative tweets during the month. Kyrie and James Harden were close behind. The top contenders for “most hated players” according to Twitter also happen to be some of the The best playersIn the league. Stephen Curry of the Golden State Warriors (ranked number 12) was my surprise. Curry is often considered one of the best-liked players.

Sentiment analysis, as is often the case with sentiment analysis, is flawed. It attempts to gauge public opinion using science, but it is actually about emotions and opinions. We know there are negative tweets about these iconic players but we don’t really know why that is — e.g., whether the Twitter users are mentioning actual games or dissing on some of their antics off the court.

We also don’t know if the negative tweets are coming from Los Angeles Lakers fans or those from rival teams. In the NFL, a player like Tom Brady has a legion of fans and is widely considered the best quarterback in history, but he is also “despised” by all of the fans who cheer for opposing teams.

Most of the “sentiment analysis” I’ve seen is usually a bit suspect. Whether it comes to football stars, actors, or business moguls, if the person in question is widely known, it means there are a lot of “sentiments” period, both good and bad.

This ranking system has a problem in that negative tweets get more traction than positive ones. According to research, this is also true. Even though LeBron James fans might not think about it, tweets about him often get more comments and shares. The average Twitter user will eventually learn which tweets are most popular and start to do more of them. Combine this concept of “negative tweets get attention” with a popular player and it explains a lot.

However, more than 100,000 tweets a month are not good. It is easy to see why LeBron James has a bad reputation. He tends have an over-inflated personality, and has been a powerful force in the world. It is not unusual for him to be proud of his court dominance.

I have to say, I don’t think LeBron James deserves this type of “recognition” since the study isn’t all that scientific, even if you might agree with the results. Do you have an opinion? Send us your opinion. drop a line on my Twitter feed.

The post LeBron James Is The Most Hated Player In The NBA, According To Twitter appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/lebron-james-is-the-most-hated-player-in-the-nba-according-to-twitter/

The post LeBron James Is The Most Hated Player In The NBA, According To Twitter appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/lebron-james-is-the-most-hated-player-in-the-nba-according-to-twitter/

Putin Seriously Underestimated The Power Of Social Media

Russian President Vladimir Putin met with the Governor of Russia’s Yamalo-Nenets Autonomous Region … [+]Dmitry Artyukhov, Kremlin Moscow. March 21st 2022. (Photo by Mikhail Klimentyev / Sputnik / AFP) (Photo by MIKHAIL KLIMENTYEV/Sputnik/AFP via Getty Images)

Sputnik/AFP via Getty Images

There’s someone running across a field. The eerie silence can be interpreted as a sign that there is something wrong. At the same time, you hear the sound of a missile. The explosion is visible in the distance. Panic strikes for just a second.

You feel like you are watching a movie about war, except that it isn’t.

It’s a real clip from the Russian invasion of Ukraine, and these videos are not hard to find at all. The videos show what’s happening to the real war victims, including children and other civilians. It’s a testament once again to the real power and value of social media. It’s a platform that is not afraid to shy away from the reality of war and the atrocities of the invasion.

In the short history of Twitter (which debuted about 15 years ago), there’s never been such a proliferation of video clips from a specific group of people in this short of a time period, and that has impacted the world so dramatically.

Since Russia invaded Ukraine in recent times, clips have started appearing one after another. It’s now at the point where the images and videos are impossible to overlook, if you spend any time online at all. Here’s just one example that shows the devastation in UkraineWarning: Some images may be distressing. Scrolling through this feed reveals exactly how powerful social media has become, because we can’t shield our eyes from it.

Here is an example of how Vladimir Putin, Russian President, might have misunderstood social media’s power over the past few weeks. Everyone around the globe (except Russia where they are banned) has seen these videos and images.

You could make the case that all of the propaganda and misinformation being disseminated about the “real” purpose of the war, or the “true intentions” of the Russian military, are completely obliterated with a few Twitter posts showing what is actually happening.

That’s a rarity in the short history of social media, which has become known for political hate-speech and influencer marketing more than anything. What we’re really talking about here is a shift where social media has played an actual, legitimate role in helping people understand what has been happening and what life is like on the ground in this war-torn area.

One example: Feed My Starving Children, an organization that sends meals to homeless children in Ukraine has sent 1.5 million meals. They also plan on sending another 2 million.

The organization doesn’t have to make a case that there is a massive need, since social media has made that abundantly clear. You can see that there is a demand by just looking at Twitter. This makes Instagram seem less valuable. This app, and its many users, seem to be unaware of the global crisis.

It is hard to imagine that other humanitarian organizations would not be able convince the public of the urgency and need for aid. You can find all the information you need on Twitter by searching #ukraine.

That’s something Putin probably could not have predicted. It is now unclear if social media will impact humanitarian aid, resolving the global emergency or whether unfiltered access truly makes a difference.

The post Putin Seriously Underestimated The Power Of Social Media appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/putin-seriously-underestimated-the-power-of-social-media/

The post Putin Seriously Underestimated The Power Of Social Media appeared first on connect social networks.

from Connect Social Networks http://connectsocialnetworks.com/putin-seriously-underestimated-the-power-of-social-media/